How much does it cost to open a nightclub. How to open a nightclub: a business plan with calculations. What permissions are required to open a nightclub

How to open a nightclub: 4 steps to open from scratch, detailed financial calculations, the necessary personnel, the payback period of this business.

Capital investments: 15 million rubles
Payback period: 12-18 months.

Do you burn a tireless desire to open your business?

If you are a person who loving risk is not afraid of difficulties, have enough strong creative thinking and have a creative approach to everything - such an idea how to open a night club For you!

What is worth paying attention to to open a nightclub?

Since the opening of the nightlife requires considerable financial investments, and the possibility of failure is large enough, you should calculate all the nuances right up to the smallest detail.

The priorities are the analysis of the market and.

In the latter will be calculated the amount of investment, the payback period of investments, the planning of the distribution of finance, the choice of activities, taking into account the target audience and the total duration of the opening.

And other questions, such as the choice of premises, recruitment, advertising, title and design of the necessary documentation.

How to open a nightclub from scratch?

Interesting fact:
The most unusual place of disco all over the world is the metro carriage. Stop the Metro "Alexanderplatz" in Germany is a favorite place of party members who adore non-standard solutions for parties.

If you plan to open a nightclub from scratch, the amount of investment, of course, will be higher, because you will have to spend more on the arrangement of the room, club advertising and attract visitors.

In this market, the competition is very high, open the case risky and complex from scratch.

In order not to turn around and achieve a large number of visitors, you should think good enough than you can attract customers.

How to open a nightclub from scratch and attract the first visitors?

Enter some new items that are not at competitors.
To take care of financial convenience for regular visitors and for new customers.
Also develop shares, gifts and other surprises.
Ensure the establishment of high-quality and powerful equipment, especially related to lighting and sound.
The interior also plays a big role to attract visitors.

How to call a nightclub?

Options, how to call, a lot, therefore, to file some specific examples will not be appropriate.

The most important thing is to be interested in the name as many potential visitors as possible.

And besides, transferring the slightest part of the style or direction (let's remember the "Blue Oyster" from the film "Police Academy").

Visitors attract interesting, original names, which even in advertising are an extraordinary accent.

People love originality and novelty.

We analyze the market for the successful opening of your nightclub

Before opening a nightclub, and indeed any establishment of a business area, you should study the market and the peculiarities of doing this enterprise.

When deciding to open its entertainment institution, specialists advise to decide on the main aspects:

What documents do you need to open?

No establishment can exist without certain documents and licenses from various services.

Including the permission of Rospotrebnadzor and the Act on the commissioning of the facility, which is signed by several government agencies.

In addition to the permission and registration of the club itself, an important point will be a license, selling alcoholic beverages that will require certain documents.

To get it better to contact law firms, whose specialists will be able to issue everything quickly and correctly, having relished you from unnecessary trouble with documentation.

Choosing a room for a nightclub

Build a new building or buy (rent) Old Hall - Choice for you.

In this matter, what option will be more profitable and successful to solve you.

The location of the club must be closest to places where people relating to the intended target audience are most often held.

The area of \u200b\u200bthe room is on average about 3000 sq.m.

This issue also takes into account the concept and additional services.

The construction of a new premises will require additional documents and permits, moreover, considerable financial costs.

The repair and registration of the ready-made building will be less problematic, which in our time in the lease a very wide choice for every taste.

We select personnel

Personnel - the most important components of any institution is the staff.

Properly selected personnel can also attract up to 20% of regular visitors.

Oddly enough, but even now there is a fairly considerable number of people who want to drink and "throw out the soul" bartender.

Position	Number of	Salary (rub.)
TOTAL:	25-50	From 429,000 rubles.
Director	1	35 000
Administrator	1	27 000
Creative director	1	25 000
DJ	3-4	20 000
Bartender	3-4	20 000
Cook	4-5	21 000
Cleaner / Wardrobe	4-5	12 000
Security	6-8	15 000

The middle headquarters will consist of 25 - 50 people.

How to open a nightclub in a small town?

If you decide to open a nightclub in a small town - you need to remember that the population is significantly less than in big cities, the client stream will be limited (not so much young people, and most of it most likely goes to big cities to study or work).

Considering this, it is better to consider various entertainment (billiards, other), or in the form of additional services to rent a hall for celebrations - so as not to lose the flow of customers, but with the income, which in this case will come in the afternoon, which is very profitable .

How much does it cost to open a nightclub?

The amount of investments for the start depends on where exactly you want to open the club.

For a small town, the answer to the question is how much it is worth opening a nightclub, will fluctuate at the level of 10-15 million rubles.

In large cities, the amount of investment will be much more.

Because the case is very risky, not always banks give loans to open a nightclub.

Because of this, you may have to make a consumer loan, which is harder to pay off.

It is better to find investors who are interested in a similar deal.

What will the expenses go?

Name	Amount (rub.)
TOTAL:	From 9,400,000 rubles.
Room	From 5 000 000
Repair and decoration	500 000
Paperwork	About 500,000
Equipment	250 000 -500 000
Personal salary	3-4 000 000 / year
Advertising and marketing	100 000 - 300 000 rubles
Other additional waste	50 000-100 000

Tips, how to promote a nightclub, presented in the video:

Profitability and payback periods of the nightclub

On average, subject to successful club promotion, all investments pay off within 1-1.5 years, counting on such income:

Ticket sales - 5-7 million rubles / year;
Sale of alcoholic beverages and snacks - 6-7 million rubles / year;
Advertising sponsors products - 2-3 million rubles / year;

Calculating revenues, you can count on a profit in the amount of about 17 million rubles.

In large cities, both the amount of investment and the amount of income, of course, is much more.

Opening a nightclub - Profitable case, if you can organize everything to attract the maximum number of visitors.

The discovery of such a business is a painstaking case, but investments pay off quickly enough, as well as profit if successful is very big.

If you are not afraid of big investments and broad competition, as well as confident in your success - you can open and develop your business, as you consider the most profitable.

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For someone, the nightclub is a place of popular holiday, for others - a persecution of the pastime, others consider it a "inefficious debauchery." And only entrepreneurs know that the nightclub is a profitable investment in any, even crisis, time. And because requests like: "How to open a nightclub from scratch" or "how much it costs to open a nightclub" today it is extremely "straining" search engine robots. Today I offer you a typical nightclub business plan, which, after some refinement, can be successfully implemented in practice.

Summary

The presented project is a nightclub business plan (hereinafter - the Club) - an entertainment establishment with a payback period in two years.

Organizer and project manager –

Project goals:

Organization of a high-profit company
Receiving stable profits throughout the project
Satisfying consumer demand for entertainment and leisure time

Project financing source: own funds or bank credit

Full value of the project: 30-40 million rubles

Loan interest rate: 23% per annum

The total amount of credit funds for the payback period will be: 13.8 million rubles

The payback period of the project: 2 years

Investor Profit: 13.8 million rubles

Payments for borrowed funds and interest on the loan will begin from the first month of project implementation.

The main stages of the realization of the nightclub business plan

The immediate start of the project will begin immediately after receiving credit funds, or the adoption of this business plan by the customer. The conditional end of the project - after 24 months.

The main stages of the Club Business Plan are presented in Table No. 1:

Stages of project execution	Deadlines
Conclusion of the investment contract	1 month
Obtaining borrowed funds	1 month
Insertion into the State Registration, registration in administrative and tax authorities	1 month
Selection of location and design Documentation	1-6 months
Acquisition and installation of equipment	1 month
Personnel search	1 month
Marketing campaign	1-24 months

General characteristics of the object

The nightclub business plan is designed to organize the entertainment time of people mainly in the evening hours of the day.

Club visitors

The target audience of the club is mostly young people aged 18 to 33-35 years old, as a rule earning their lives on their own, or having secured parents. However, visitors can be older than age. All of them unites the desire to have fun, dance, use alcoholic beverages, get acquainted with the opposite sex. Of the more "high" aspirations - to join the youth club culture, popular at present.

It is the last factor that often plays a decisive role in the success of the institution. On time to catch a new youth tendency, feel the attitude of visitors, give most exactly what they want - such should be one of the components of the club's marketing strategy.

How to open a nightclub from scratch by putting small investment if possible? To do this, it should be initially calculated which the club will be guided by the club, as youth trends that often support adults who have consisted, are now very much.

The close relationship of various aspects of business in this project is manifested in the dependence of the location of the club from residence of certain categories of its visitors. In other words, it makes no sense to open the club in the area with old houses in which there are a large number of older people who will not only visit the club, but also create certain obstacles to its activities.

Location and Club Concept

You can allocate two main, decent attention of the project. It:

The nightclub "Democratic" type designed to open visits by people of any social status
Nightclub for wealthy people

Without a doubt, the most profitable profit is the second option. How much does it cost to open the night club of an elite type? As the practice of opening such institutions shows, at least 20 million rubles. The main articles of expenses in organizing a club for wealthy people are renting premises in the central part of the city, and one-time costs for equipping the club with high-class equipment.

The club "Democratic" type is usually located in remote areas of the city, precisely because of discontent with his work of local residents, as indicated above. The main thing for both types is convenient access roads and the availability of roomy parking.

As a rule, the "democratic" type clubs have a greater number of visitors than elite establishments, but the average check in them is less than several times, the main income is the entrance fee. While customers expensive clubs leave the monthly salaries of budgetary workers at the bar. But such clients, especially in small towns, it is extremely small, this circumstance needs to be considered when choosing a club concept.

The most convenient location of the club is the organization of it in a separate building. The most optimal option is the building of the former cinema, or the house of culture. The mixture and basement premises require the installation of additional fire alarms and equipment, the organization of evacuation outputs. After the notorious fire in the Perm Club "Laming Horse", which occurred in 2009, the safety requirements for nightclubs across the country were significantly tightened, and checks on the subject of compliance with the requirements of steel are held more often.

The area of \u200b\u200bthe dance hall depends on the intended number of visitors, in any case it should be at least 200-250 square meters. Meters - with a smaller number of guests, the project risks working "in minus". The height of the ceilings is from 4.5 meters. The complete construction of the building "from scratch" requires a very significant investment, and inexpedient due to large risks.

Club layout

How to open a nightclub that attracts hundreds and thousands of visitors to him. You need to start with the interior. Interior design of the room, layout and placement of furniture are completely dependent on the chosen club's work concept. In order to attract a certain category of target clients atmosphere in the room must comply with their interests and expectations.

The atmosphere of the club is a kind of "spirit" of the institution consisting of a set of interior, the proposed entertainment, the menu of the bar, musical accompaniment, light equipment, public, and many other components. It is all this inherent in the club "democratic" type. There were cases when embedded per 1 square meter. Meter 2-3 thousand dollars did not bring the expected result, and the nightclub did not become popular with the public. And on the contrary, cheap, but with his "highlight" the establishment was collected by a full allocracy.

For competent definition of the internal interior, it is recommended to refer to the designer having experience in successful work in such projects. As a rule, such specialists are enough to voice the selected concept to get several excellent club design options.

Club staff

Almost 80% of its popularity depends on the club's staff. Therefore, the selection of personnel should be approached by extremely responsible. The main staff usually includes:

The administrator is a person responsible for all the work of the institution, despite the experience of such work, relationship with potential customers.
Promoter - a specialist responsible for attracting visitors to the club, the main organizer of all parties supporting and implementing the concept of the establishment. As statistics shows - it is the unprofessional work of the promoter that was the fault of the closure of most nightclubs.
Bartender. The spectacular work of a professional bartender capable of showing the tricks is not worse than the calibration of the illusionist, it is capable of providing a club of 50% of the entire daily revenue. At the same time, the bartender is a person who needs to establish non-gravity control (best - with the help of a camcorder), since the temptation and the ability to cause damage to the institution often prevail over decency and responsibility.
DJ is a man who is responsible for musical accompanies of parties. It should be a professional, always located "in the trend" of the latest musical innovations of various musical styles preferred by visitors.

Invited from time to time employees (and if the project budget allows, and working on a permanent basis), I can:

Strippers and stripters. The organization of striptease is expensive "pleasure", which, with open dancing in a common hall, can increase the cost of the input ticket 2-3 times. And with private dancing, or dancing in the VIP-hall, it can raise the profit of the institution several times. Professional strippers, as a rule, work on fixed payment, and rarely agree to work percentage of revenue or tips from guests.
Musicians playing in the "Live Sound" format. Of course, it must be artists of that musical genre, which is preferred by the target audience of the club.

Usually visitors to nightclubs come to such institutions to take advantage of the services of the bar, look at the entertainment show program, and dance, so the numbers of the performances of the other topics need to be "tested" to the subject of adoption by guests, so as not to suffer failure.

It can be noted that at present this niche, especially in the discharge of the "democratic" type institutions, significantly emptied, and competition is quite weak to deliver serious obstacles to the organization and development of business. But a competent nightclub business plan is required for a successful start.

Marketing plan

The current state of the entertainment market, in particular the spheres of night clubs, is in a state of decline. The industry only managed to recover after the crisis phenomena 2008-2009, and began to gain momentum, as economic and political sanctions, introduced against Russia near the Western countries, made the population again revise the attitude towards entertainment.

Wealthy young people and adult businessmen did not particularly experience the consequences of the crisis in 2015 in 2015, and practically did not change their habits to visiting nightclubs. Therefore, elite establishments, as a few years ago, continue to develop confidently, and the question of how to open a nightclub is still relevant.

In clubs for a wide range of visitors, things are very afraid. For the 2nd half of 2015, more than half of the previously successfully operating nightclubs of the "democratic" type were closed in the country. Made in mid-February 2016 The statement of the Ministry of Economic Development on the Upcoming Over Several Years in the country's economy, made investors very careful when considering projects of this plan.

However, there is an analyst's opinion that it is a general reduction in the number of nightclubs around the country in six months-a year will make this business again popular and in demand. People throughout quite a long time got used to getting pleasure to abruptly abandon it. In addition, a person gets used to everything, and having mastered in a new environment, our compatriots will return to the former lifestyle.

Experts of this area assess the average amount of necessary investments for the successful work of the nightclub in Moscow, St. Petersburg, Yekaterinburg, and some other major cities with a population of more than a million people - about 500-600 thousand dollars. The profitability of projects is currently estimated at 30-60%.

In the "club" business in the last 506 years there has been an interesting tendency to a short-term work time, which, however, has a rational "grain". Having worked for 2-2.5 years, pretty "having arrived" to visitors, the club closes, so that after some time the same owner opened it again elsewhere, under a different name, and with another concept. The truth is the former level of income to achieve only units, but the profit is still higher than if the institution continued to work in the old place.

Special attention in the management of the club needs to be given to "tolerance" of pricing policy. As a rule, the influx of visitors takes place on weekends - from Friday to Sunday. It is these days that you need to install the highest prices. On Monday, there is a decline of guests, so on this day you can arrange a day off, a sanitary day, make the entrance to the institution free, or arrange a "day of discounts". According to the experience of existing institutions, such a "policy" justifies itself.

Statistical data on people from the target audience of free time can be seen in Figure 1:

The frequency of visits to night clubs 100 respondents from the target audience can be seen in Figure 2:

Production plan

Equipment for the organization of the club is mainly the same for institutions with any concept, and varies only in brands. The main list includes:

Equipment for disco
Acoustic system
Compressor
Smoke car
Equalizer
Controller
Light equipment for disco

When choosing an equipment, the area of \u200b\u200bthe room, the features of the building, the layout of furniture and areas indoors, and even the style of sounding music are taken into account. In this question, it is best to confes the specialists who know how to open a nightclub.

Financial plan

The main types of taxes payable are reflected in Table number 2:

Tax type	Tax base	Period	Interest rate
Profit Tax	Incoming profit	Month	20%
Property tax	Evaluation cost of property	According to the payment schedule	2,2%
VAT	Added value	Month	18%
Income tax	Foundation for labor	Month	13%
Social payments	Foundation for labor	Month	34%

An exemplary amount of the amount of submitted services is shown in Table No. 3:

Conclusion

The proposed analysis of the project implementation of the project on the organization of the night club has shown that this project has a high chance of turning into a highly profitable, and a very promising enterprise. The main condition for its successful work is competent "flexible" management, the availability of qualified specialists, the correctly selected concept, and a good nightclub business plan.

Download an example of a business plan of the nightclub (no votes, leave first)

If you want to know how to open a nightclub from scratch and so start your work, you have a lot of interesting trouble - starting with the choice of the format of the institution and ending with the development of unique proposals, "chips" of your company. Another plus of such an endeavor - the nightclub can be discovered even in a small town, and if you choose a platform in the metropolis, nothing prevents the target audience of the institution.

Where to find funds

With confidence, talking about how much the club is worth it and how quickly it will pay off, it is very difficult: it all depends on the contingent and the success of the institution, as well as from the scale and courage of the initial idea.

Even if you open a small dance floor, it will be necessary to invest at least 4.5 million rubles: approximately 2.4 million you will spend on equipment (acoustic system, system for carrying out light shows, furniture, interior items), even about 1.9 million rubles will go away For daily expenses (providing the work of the bar and restaurant, free drinks for a gift for a ticket). If the club is successful in a wide audience, it will pay off the case in just a year, but it would be reasonable to count on a longer time.

If the scale of your undertaking at least a little different from the usual dance flooring, 10-15 million rubles will have to be investigated.

The establishment will be cost-effective if at least 10,000 young people aged 16-35 live in the area or settlement. But how do you get big money on the opening and promotion of the club? Conclude contracts with sponsors, especially with suppliers of tobacco products and alcohol: to organize one party you can provide from 600 thousand rubles.

Types of clubs

Currently, all nightlife is conditionally divided into three types: closed, democratic and thematic. So how to open the club depending on the format of your endion?

Closed clubs

These are elite institutions that are faster paying up, however, for the opening and promotion of such clubs will have to make most efforts. Closed platforms are focused on the golden youth, so usually the owner of a similar club receives a revenue not from the sale of tickets, but from the sale of drinks and snacks: a non-alcoholic cocktail can cost 500 rubles, alcoholic - from 2500. Profitful? More than! However, interest in such institutions quickly disappears - in two years you will have to open the club in a new place.

Get ready for the fact that you will always always keep the brand: Invite the best artists, provide guests with a rich bar assortment and introduce a strictest facingontrol - this will encourage customers at any cost to get into the room.

Democratic clubs

The main audience of such sites were, there are teenagers and students: the target audience - people aged 16 to 25 years. Accordingly, most of them will not be able to pay a lot for tickets and drinks: you can charge each 100-150 rubles for the entrance, for drinks 90-200 rubles. The organizers of such clubs take quantities, not quality: Include music by the pogroms, take care of the cast of an advertising campaign - and in one evening you can earn up to 100,000 rubles. By the way, you can request a significant price for the entrance ticket (1000-2000 rubles), and then let go of everyone drinks in any quantities.

Thematic clubs

Want to attract more regular customers, and not focus on one-time visitors? Great idea! However, before opening a nightclub from scratch, you should decide what to give preference: some one musical direction or a certain category of citizens.

You can create a rock or pop club, and you can position your institution, for example, as a platform for non-traditional sexual orientation people. Oddly enough, almost half of the visitors of such a club are partners who do not belong to minorities: they simply like the atmosphere of liberty.

If your gay club is successful, he will be able to bring up to 60 million rubles a year, but it is difficult to get into such a business: you need to have significant ties. But to open the doors of the thematic institution is much easier. However, this is not the most successful option for a small city - the audience and so it will be small, is it worth further limiting it?

Premises options

A spacious and stylish decorated room - it is the component that will make a successful your business: a nightclub must be located on an area of \u200b\u200bat least 500 m 2, of which 250 m 2 will occupy the main dance floor. In no case cannot organize such institutions in the first floors of residential buildings! Even if you manage to officially issue a platform, your club's doors will close as only the complaints of residents come.

If you plan to open a business not in Moscow or St. Petersburg, try renting empty premises of houses of culture and cinemas: in major cities such buildings most of them are busy. An excellent option is to remove or buy a separate building. But pay attention: the height of the ceilings should be at least 4 meters - you will have to hang sound and lighting equipment.

Staff

Suppose you have decided how much it costs to open a nightclub, purchasing the necessary equipment and driving the repair to your liking. But do not forget that you will have to give salary to employees. Even in the most simple club should work:

Ten employees will have to pay at least 200,000 rubles per month. But it is worth considering that most workers will work shifting: first of all these are waiters, bartenders and a wardrobe. As for the guards, it should be truly strong people who can hurt any rioty guest, so it is better to immediately contact the agency and hire real professionals. People will not want to go to the club where they will not be able to feel safe.

Main dangers

Considering how much it is worth opening a nightclub and how much effort will have to invest in the improvement of each little things, losing customers and profit would be especially hurt. Most often, the failure of novice entrepreneurs leads the following factors.

Incorrectly executed documents

If you do not have notarized papers confirming that the construction or re-equipment of the premises was produced in all the rules, the success of the club will be short-lived. Also necessary: \u200b\u200bConclusion of the SES, medical records of employees, an agreement with the sale of garbage, permission to the sale of tobacco and alcohol, as well as any other goods.

Visitors to drug addicts

Special control by the administration requires drug trafficking. If the higher authorities have a suspicion that someone from your customers has been engaged in trading forbidden substances, people with weapons and camouflage clothing will burst into one day. One such action will be enough for people to cease to be interested in the club, and you have suffered under criminal liability.

-\u003e Entertainment and hotel business, tourism, catering, beauty, health, medicine

I continue the story about how to open a nightclub.

In the previous article I told you about how the first nightclubs opened in our country, showed several successful stories. What has changed since then, and how to open a night club Today?

Glamor costs money and to open really successful, bringing the income of the nightclub, to invest very well. The opening of the nightclub will require no less than half a million dollars, but also the profitability of such a nightclub, as a business project, will be high enough, all investments invested in the club will be expanded very quickly, because on average the profitability of the nightclub ranges from 25 to 55%.

However, the popularity and profitability of the club do not depend directly only on the volume of invested funds. It often happens that the night club in which even less than 50 thousand dollars is invested, brings bigger profit than the club in which is invested ten times more. Club business begins to flourish and bring good revenues to owners at the expense of other things. The key to success is in competent planning of business and well chosen nichewing, the positioning of the future nightclub.

All nightclubs are divided into three conditional categories: closed, democratic youth and thematic - for jazz lovers, rock fans or sex minorities, and first need to determine what direction is closer to you. It is impossible to please absolutely everyone.

How to open a nightclub: where to start?

Starting with the market examination. What night clubs are in your city, how many of them, on which group of visitors they are oriented, the number of clubs in areas. Come on similar institutions of the city, try to understand the spirit, atmosphere of a nightclub, pay attention to some chips inherent in specific clubs. By studying the market for competitors, it is worth immediately studying their strengths and weaknesses, analyze the proposed services and prices.

Come around restaurants, cafes, bars, in fact places where there is a dance floor. Yes, this is not a club format, but the very presence of a large number of visitors in such establishments is the key to your success, which means such services use in your city in demand and there is still a place in the market. However, strictly speaking, there is always a place on the market and in any niche, you just need to find your highlight, the small chip that the client will certainly notice and appreciate.

Having studied and realizing the market, determine its target audience and consider pricing policy. Determine the maximum possible number of visitors, the average number of visits and the estimated average check - in this way you can calculate your future expenses, income and profits.

At the next stage, go around the suitable room. If you are planning to open a really popular nightclub, then the choice of room for the nightclub needs to be approached with special care. The point here is not only in the location of the club, it does not necessarily have to be in the center of the city, the main thing is to remember that the room for the nightclub must meet a number of requirements. The basic requirements are very simple: the presence of a large dance hall (and even better than several halls) with proper acoustics and compliance with fire and sanitary standards (or the ability to bring the room in line with these requirements).

Nightclub: How much in this sound! ..

After you have decided on the concept of the future nightclub and found a suitable room or a platform, its design and construction will begin

Even at the stage of the construction plan of the night club, you must invite a specialized firm for the installation of light and sound (in Moscow they are about 50). Without possessing sufficient experience, it is almost impossible to purchase and mount the equipment. Here you need to take into account the mass of a variety of room parameters: area, shape, height of ceilings, location of tables, scenes and bar racks, wall decoration ... In a word, if you want to have high-quality light and sound without professionals can not do.

One of the important conditions on which the set of light instruments depends is the style of music. For example, for the music in the style of disco and the performances of pop artists use bright colored rays, wandering around the hall, and mirror balls. Youth clubs, where trans or rave play, it is preferable to illuminate with cold blue and blue flowers that choose people's faces, as well as use flashing stroboscopes and green lasers.

For the club with the size of the main dancer at 120-150 square meters. m It is quite possible to create high-quality light and sound for $ 15 thousand. At the same time, the cost ratio will be approximately: two thirds will take place, and one third is on the sound. The light is always more expensive, since the installation is harder to perform. Although sometimes sound equipment for the club turns out to be more important. Let's say when the club specializes in alive performances. And then the ratio can be 50 to 50.

Selecting the room for a small club, it is desirable to stop the selection on the hall with the height of the ceilings up to 4 m, since this directly affects the cost of purchased equipment. Lighting devices that can "break through" a distance of 4 meters are almost 30% cheaper than more powerful, with rays overcoming 8 m. Also, for the correct placement of light, it is necessary to know in advance whether there will be any show in the club for which a separate Illumination. For example, striptease requires a bright spot fill with a scene by a pulp and ultraviolet.

One of the most important parameters for which light and sound equipment is selected is the smooth operation of the lamp. If it is constantly operated for more than 12 hours in a row, it is worth choosing technique with an increased resource. It is better not to succumb to the temptation to save, buying a cheap apparatus, in which the lamps are calculated only at 150 hours of operation. It will more expensive to purchase a more expensive installation, but with a service life of 2000 hours. Powerful lamps are quite expensive - up to $ 50, and if they often change them, no money is enough.

Unintellectual lighting devices (that is, those that respond only to musical accompaniment) cost an average of $ 100 to $ 400, and intellectual (their work can be programmed or adjust from the console) - already at least $ 500. But for the "simple" club, the first option is fully suitable.

What technique is better? Not at all, the most expensive. Famous Western brands are worth 30 percent more than Chinese and Taiwanese devices, but they are usually produced on the same plants. Do not neglect domestic devices. They are often at all worse than foreign analogues. Moreover, if the Chinese often use plastic lenses, which over time they lose transparency, then our plants are only natural glass, plus reliable iron.

If musicians and DJs appear in the club, then there is a sufficiently expensive professional sound equipment with a capacity of 7-8 kW, specialists will help you. If the "live" performances are not planned, then the sound system can save interest 20.

Installation of the instruments themselves are estimated at 10-15% of the cost of equipment, it can take from the week, and it also needs to be taken into account.

The acoustic characteristic of the hall is determined not only the size of the room, but also materials used for interior decoration. Soft chairs, carpets absorb the sound, and plasterboard, mirrors and marble, on the contrary, reflect. But excessive absorption, and excessive reflection of sound - negative phenomena. Therefore, experts try to neutralize them. For sound insulation, special panels "Ecophon" are used. But it is completely impossible to solve this problem. Therefore, the club can be located only in a non-residential room. In most cities, by the way, it is even enshrined.

You need to choose and start installing light and sound equipment at the stage of draft works, and not when the club decoration is already over. Otherwise, problems are inevitable and additional serious costs: you will have to hammer the monolithic ceilings, disrupt the finish, change the layout of the premises and do other works not laid down in the original budget.

However, it is not necessary to invest millions at all. In many cases, especially if we are not talking about an expensive elite nightclub, everything can be done very stylish and inexpensive, and the twilight kissing in the hall and the light flashes are able to hide many placement defects.

The main thing is to have your own style inherent in exactly this club. To do this, it is better to contact the designer who will help you create it.

So, one of the most popular Moscow clubs "Dolka" was unwinded in the shortest possible time thanks to the original interior: stylish, of coarse wood, torerers, the same coarse tables and its original find - real hoods of American cars with flickering headlights. No less fashionable place "Propaganda" also saved the interior, deciding it in the style of "Minimalistic Industrial": a coarse tree and no less coarse metal, plus painted brick.

How to open a nightclub: staff doing success

In order for the night club to become truly popular, it is necessary not only to advertise it well (which, in general, understandable, and so), but also to choose the right personnel who will create a special specific atmosphere of the nightclub, inherent in this institution. Of course, the quality of music and equipment (both musical and lighting) is a very important component of success, but it is the corporate culture of staff to create an atmosphere, a club of the club, and the most directly influence the level of income of your institution.

A lot depends on the invited DJ, which is set "correct", fashion music. In Moscow, a good DJ costs from $ 50 to $ 150 per night, if it is, of course, not a star.

Not less than from DJ, the profit of the club depends on the bartender. It is important that he establishes a clear control over the consumption of drinks and an assortment - in youth clubs there should be a sea of \u200b\u200bbeer on a relatively inexpensive price. He is also followed by compliance with the law prohibiting the sale of alcohol minors.

Reliable protection system is something without any night club. Its responsibilities include the implementation of input fais control to cut off an undesirable contingent, as well as (and this is probably the main task of this service) maintaining orders in the club. The security service can be organized independently or or enter into an agreement with the security agency. In Moscow, professional security services cost $ 2-5 per hour, five to six people for the night's middle of the middle hand will be quite enough.

How to open a nightclub: make a revenue!

The main revenue of the nightclub brings two things: the sale of entrance tickets and a bar.

Approximate profits from entrance tickets to calculate it is not difficult. Middle Hand Club can accommodate up to 500 people in Saturday or Sunday evening. At the price of a ticket per 100 rubles, revenues are obtained at 50 thousand rubles. Approximately the same, on average, brings and bar. The result is 100 thousand rubles in the minimum. Minus the cost of renting premises, salary staff, rental equipment, income can be from 20 to 50%. True, from this amount you need to pay taxes. But here each is twisted as it can, and even approximate costs are impossible.

According to the owners of democratic institutions, the key to success is a flexible pricing policy. On weekday, the number of visitors is usually three times less than in the weekend. The most failing day is Monday, which is why many clubs are arranged on this day weekend or make entrance to the club free.

As for the bar, compared with the store, the markup range varies from 100 to 300%. And here it is important not to overdo the cheating. If it is very expensive - firstly, they will suffer from them or will "reach the condition" in advance and come to the club already "in firewood", and secondly, some part of the posttels will just go away from you to more accessible competitors.

How to open a nightclub: Promotion

Promoter-distributor (as a rule, from among the club's visitors) receives up to 10% of the input ticket price (its individual number is indicated on each flyer), plus free entrance to the club.

It is clear that the nightclub is not only dancing and bar. Developing business needs to think about other possible interests of their visitors. Additional services will not only replenish the cashier of the institution, but will attract new visitors to it, because the choice of possible activities for leisure will be significantly expanded. And if the client wants other entertainment, except for dances, he will be able to get them.

Such additional services of the nightclub can be playing devices, billiards, poker tables, karaoke, and so on. Such little things will attract even more customers to you.

And yet, the main thing here is "sarafined radio", because in a youth environment, rumors about a new "class place" are spread faster than on the Internet. If everything is done in your club correctly - he has every chance of success.

Business is one of the most logical ways to a high level of income. But the world of entrepreneurship is so extensive that sometimes it is not easy to choose the right and relevant direction for a particular market. Nevertheless, it is worth remembering that people always loved entertainment, as well as sports, so everyone who thinks about profitable activities, you need to think about how to open the club.

The bottom line is that competently organized clubs can become a source of good income and a fairly exciting business.

Variety of choice

Initially, it is worth noting that the club format is designed to give people what they are interested. In essence, it is a competently organized business in the field of entertainment and consumption.

There are many different directions that may be popular, which means profitable. Therefore, be founding with what club to open, you need to carefully examine the region for the subject of current needs and the deficit of the interests of various social groups. In other words, it is necessary to know what format and pastime is not enough people in a particular city or even in the country, after which they are moving in this direction.

Planning a business, it is also worth considering the size of the settlement, which have the most direct impact on the level of wealth of residents and the number of potential customers. At the same time there are modest at the first view of the city, in the drawing of which are large enterprises where people get good wages. In this case, think about how to open a small club is not worth it, since those who want to spend bright time will be plentiful. In short, it is important to competently assess the potential of a particular place and make the appropriate conclusions.

As for popular areas, these formats can be attributed to them:

Fitness;

Night club;

Dating;

Book Club (can be popular in big cities);

Any female communities;

Business, etc.

As you can see, choose from what.

Legal side

Thought with how to open the club, it is worth paying attention to competent business registration. Choose the desired direction will help the awareness of the fact that customers are the target audience of the project being created. If cooperation with legal entities, various organizations, that is, make sense to settle LLC. But when working with ordinary customers, even if it is very secured, suitable

The definition of the organizational and legal structure of the club is important because this decision will affect the form of taxation and possible prospects for cooperation.

Business plan

Thinking how much it costs to open the club and how quickly the attachments will return, it is necessary to initially use the principles of business planning. This means that on paper or in virtual notebook you need to write all the stages of the formation and work of the business in detail and with specific numbers. It is this approach that will determine the amount needed to open the club, as well as future expenses after launching the project.

In other words, you will have to find out what kind of audience there is a calculation, where it is best to rent a room for the club and why. It will also be necessary to take into account the cost of renting, equipment, repair, advertising (without it anywhere), the size of the monthly salary of staff, payment of utility bills, and in general, for which it will have to give money.

The business plan also helps to clearly understand where finances will be treated and leave aside some illusory expectations of super-fast earnings. Without such studies, the project should not think about the start of activity. In addition, it is such a document, with a plan where all the details are disclosed, it makes sense to go to potential investors and present something. After all, not one self-respecting businessman will not invest in an idea without a competent scheme of its implementation. Therefore, answers to the question "What do you need to open the club?" Must be obtained in full.

Service and staff

Since the club is a business based on the provision of a certain type of services that determine the factors that will depend on the flow of customers are the quality of the organization of the process, the competent tactful work of personnel and service as a whole.

Neglecting these, it would seem that the banal principles can kill the whole business for the root. "Open the club" is a slogan followed by the inevitable struggle for customers in the service market. People have become accustomed to the quality of the product offered, anyone, is constantly growing, and companies apply maximum effort to attract and keep their attention. It gives rise to certain expectations from representatives: they expect that the organizers of the next club will offer them at least a worthy level of service, and maybe a completely new one, a special effective way to replenish their needs.

Against the background of such sentiment, the negligence and illiterate work of the staff will be regarded as frank disrespect, which will inevitably lead to loss of customers, reduce income and, if the situation is not corrected, bankruptcy. So you must initially tune in to a solid approach to the implementation of the idea.

Dating

As mentioned above, people are mostly not against visiting places that correspond to their interests and needs. This fact is important to consider in search of an answer to the question of how to open the club. It so happened that there are a lot of those who consider themselves alone, looking for a second half, being in a mature age, or simply wants to expand their exactly for such people and a dating club may be interesting.

Close up to the process of organizing such a business need to be as creative as possible and with a clear understanding of the needs of its target audience. This means that it is initially necessary to provide people to choose. For example, offer dating not only for subsequent relations, but also for the purpose of joint travel on vacation, travel, etc.

At the same time, it is initially better to focus on the women's audience and take evenings and various meetings, given first of all the needs of weak gender. The events themselves must be paid, but affordable.

The importance of security

Since even small companies have to deal with the so-called human factor (and not always positive), it is necessary to take care of security. Thinking about how to open the club, this edge must be taken into account regardless of the profile.

This means that all candidates, especially in case of dating to create relationships, must be checked carefully. We are talking about a database with reliable, verified information about each participant. For the best organization of this process, it is worth creating a site that will be a business card of the club, as well as a tool for collecting the necessary information.

This approach will avoid unnecessary difficulties with participants in the organized events.

How to open a fitness club from scratch

This is another direction that simply needs to pay attention. In our time of active propaganda of a healthy lifestyle, the desire of many people in order to bring their body is stably growing. In this context, the opening of the fitness club seems more than relevant.

You can choose the following types of services as key:

Permanent and single classes;

Work with a coach both on an ongoing basis and selectively;

Solarium;

Individual sessions;

Choosing a personal trainer using a subscription;

Customers should always have a choice that allows them to take advantage of the format of training that will be able to maximize their needs and opportunities.

Competitiveness

Make a club special will help competent and careful and market saturation. This means that you have to spend time on determining the strengths that other clubs have, as well as their shortcomings.

When all the necessary information is collected, you need to think about what you can offer customers and what they are in principle not enough. It is an understanding of the moods of the Central Asian sentiment, it will create such a format of the club, which can attract the attention of even sophisticated visitors.

One of the methods of raising the rating in this field, in addition to the new equipment and pleasant towels in the modern soul, is the selection of truly talented trainers. Many secured customers are looking for not only the place, but also a professional. And if in the new club there will be several competent specialists in the field of fitness, which really know how to bring their customers to the desired results, there will be no problems with traffic.

Use of various types of games

As mentioned above, many respectful citizens periodically crave entertainment, and high-quality. For this reason, it makes sense to think about opening a gaming club. Moreover, the games themselves can be absolutely different and calculated for several age categories.

But, again, much depends on the city and the region. For example, computer clubs, where, earlier, many teenagers spent a watch, enthusiastically playing, no longer popular. Therefore, if there are fans of modern gaming consoles in a particular city, you can organize the current space for them. But here without creativity can not do. Therefore, it is better to initially combine the idea of \u200b\u200bgames with a format of a comfortable stay, say, cafes. That is, people will be able to play and drink tea with delicious baking - diversity and freedom.

Continuing the topic of entertainment, do not forget about paintball. This type of game has already acquired the status of corporate sports. With due organization, you can attract the attention of many small and medium-sized businesses that will order such games for whole departments of the company.

As for slot machines, this idea is definitely profitable, but in many regions of the Russian Federation is prohibited. Nevertheless, if possible, it makes sense to expect a high income if possible.

conclusions

The result is simple: the club theme in modern society is popular and if it is competent to the process of its incarnation, then you can go to a decent level of earnings. With a lack of ideas and opportunities to risk capital, it is worth looking for a promising franchise, in the fitness segment, for example. For many, such a strategy has become expensive to successful business activities.