How business plan sample is issued. The rules for making a business plan for beginners, the calculation method for the provision of investors. We collect and analyze the information

Everyone knows that a business plan is one of the most effective tools for the successful implementation of the new project. Despite this, many novice entrepreneurs do not understand how to competently draw up a business plan. Someone has enough simple calculations from the category "purchased, sold," others build a complex strategy instead of understandable goals and tasks. So does the business plan need an entrepreneur and how to develop it?

Why do you need a plan?

In the practice of doing business, there is a huge number of force majeure, which may affect the course. Their list is so huge that it is unlikely to fit into the format of this material. Moreover, it is almost impossible to take into account all the factors in one document and develop a response mechanism is almost impossible. So does it make sense to have a strategy or sufficiently restrict ourselves to the main techniques and apply them as needed? As practice shows, there is still a business plan.

It is needed for two tasks:

1. Business plan for "internal use":

- How folk wisdom says, 10 minutes spent on planning, save time of hard work. The presence of a clearly developed business plan for small businesses allows you to establish management processes. This is especially important when working in a team. A detailed plan eliminates the discrepancies and negotiates the steps that each member of the team makes in one situation or another.

- Tracking performance. A qualitatively developed business plan has a number of key points indicators that your business should achieve at certain intervals. By how clearly you pass these "tags", you can draw conclusions about the efficiency of business processes and "twist nuts" if necessary. In addition, you can be sure that your team will be concentrated on the right objectives in case of temporary lack of management.

A qualitatively developed business plan has a number of key points indicators that your business should achieve at certain intervals. By how clearly you pass these "tags", you can draw conclusions about the effectiveness of business processes.

- Reduced risks. We have already written that all force majeure circumstances are impossible to foresee, however, the general pattern of action in the crisis situation is a very useful thing. As a rule, such steps are universal and allowed to reduce risks. The point about who, when and under what circumstances will they fulfill them, should be present in the business plan.

2. Business plan for investors.

The general plan for business development, however, is needed not only for internal use. In some cases, it can be represented by third parties. Very often a business plan for evaluation is studying potential investors. From how well all the nuances are worked in it, the decision to invest in your business depends on. In this case, the document has the status of the conditional "debt receipt" and is obligatory to execute. It may be a business plan for the employment center, receiving grants or subsidies. To obtain a subsidy for opening our own case, the applicant must provide a number of documents to the employment center (CHN). Including - a business plan prepared in accordance with the structure, which is given by the CZN. Retreats from it are not allowed.

Where to get a plan?

Business plan can appear in two ways:

1. The first option is to appeal to a specialized company that will perform this work. As a rule, various marketing agencies provide such a service. Specialists will appreciate the market situation, they will conduct the necessary research and calculations, formulate the most acceptable concept of development and main key indicators. Naturally, the order to order a business plan will require certain spending. The cost of the service depends on the region, the qualifications of the Agency and the amount of work. As a rule, in the final document, individual wishes of the client are also taken into account.
2. Write a business plan from scratch can be alone. This is free, but the process requires attachment and certain knowledge. As a first step, this path can be recommended to download a sample with calculations or ready-made examples, adapt them to your own business.

Independent business planning

We offer you a universal step-by-step instruction for self-development of a business plan.

1. Determine the type of document

Practices and business theorists in Russia argue that business plans can be divided into four main types:

• Business plan company. This is the most common type. The document "for internal use", which was written above;

• Investment business plan is developed for investors, describes the characteristics of your business and contains marketing research data;

• Credit business plan is necessary to obtain a loan in a bank. Shows a real need for a loan, the possibility of using credit funds and their repayment;

• Business plan for grant or non-state structures. In such a business plan, it is necessary to focus on the benefits of your business for the region or the country as a whole or its social component (for example, environmental projects).

2. Collect and analyze information

• Product description or services that you intend to implement. Accents must be done on the competitive advantages of the product. If he is cheap, technologically, or has no analogues at all, be sure to mark it;

• Market analysis of the market. It is important to carefully examine the potential market for the sale of your product or service. This can be done using various tools. For example, to analyze the sale of similar goods or release a trial batch of your product. At the same time, in practice, it is possible to understand how the goods will be distributed, its actual price, the possibilities of stimulating consumers and the promotion channels (advertising);

• Evaluation of competitors. Its competitors must be studied thoroughly. This will help to allocate the advantages of its product, as well as to predict the actions of other market players;

• Production analysis. It is important to evaluate your own production capabilities (know how much product you can supply to the market), their flexibility (the possibility of upgrading, expansion, republic, etc.). It is not bad to appreciate the maximum possibilities of uninterrupted supply of raw materials and consumables. If a business plan is drawn up for a company or enterprise of agriculture, then you need to make a certain amendment to the risks of a natural nature, and all calculations are based on a pessimistic scenario for the development of the situation;

• Organizational moments. The set of teams of professionals and organization of work also require resource costs. Carefully analyze these moments;

• Estimated financial plan. In this part of the study, you need to calculate the costs of the above items and current activities, as well as evaluate revenue, profits and payback periods.

The set of teams of professionals and organization of work also require resource costs. Carefully analyze these moments.

3. Make a business plan

So, all data are collected, systematized and rechecked. The last item is especially important, as the business plan errors can be fraught with serious problems in the future. It has time to reduce all the data and conclusions in a single document and arrange it:

• The title sheet of the document is issued according to certain standards. It should contain information about the address and contact details of the enterprise, who is meant the document and whether it is confidential. Be sure to specify the data on the full and short name of the project, the head of the enterprise and this project, the start date of implementation and its term. Specify the time interval during which the data in the document will be relevant;

• Brief summary. On 2-3 pages, describe the essence of the project and its prospects;

• Main part. To prepare this chapter of the business plan, we use pre-collected and structured information about which we have already written above. The main part should include the following:

- a detailed description of the type of activity and services of the company;

- market assessment with the company's competitive advantages;

- marketing strategy;

- Promotion of goods to the market.

- costs for the provision of services;

- the plan for technical equipment and activities of the company and production opportunities;

- management structure, personnel search;

- estimates of potential risks;

- Financial forecast.

• Application. This part of the business plan is worth adding additional materials with the justification of the abstracts of the document.

To draw up a business plan, you can use special programs. This will allow you to easily simplify and automate the process, but the essence of the document will not change.

Short Business Plan Self Development Algorithm

1. Choosing a type of document: Business Plan, Investment, Credit or Document for Grant.
2. Collection, analysis, verification and systematization of information: Product description with identified competitive advantages; study and analysis of the market, competitors, production and organizational events; Investments, revenue, profit and payback periods.
3. Business plan design. Making a final document of all data and conclusions made on their basis. Do not forget about the application.

1. Check and recheck the data you use when drawing up a business plan. Incorrect or irrelevant information can lead to fatal errors. Use for comparison data from official and independent sources. Use studies: polls, focus groups, launch of trial lots of goods.
2. Turn on the business plan for the development of negative scenarios and your actions. This approach allows you to minimize risks when implementing the project.
3. Pay special attention to design. Errors in the final document are not allowed.
4. The business plan in your company must have the status of the law. Retreats from actions and key indicators are possible only if you decide that you or your investors.

Remember that anyone even the most worked business plan is just one, albeit a very likely option of the development of events. Be prepared to adjust it if necessary.

From the desires of wealth does not work. They are obtained from a clear action plan based on the same clear aspirations. Napoleon Hill, philosopher, author of bestseller "Think and rich"

Ideas for business come to the head to many - the question is what these ideas are. That is why, if you are going to embody the idea of \u200b\u200bbusiness, it is worth creating a business plan in which you will be able to present our concept in detail and prove its effectiveness, both in the organizational and financial plan.

A business plan is a document, in general, describing your business. In it, you tell about what you will do, about the structure of the business, the market of the market, how are you planning to sell your product or service, what resources you need, what is your financial forecast, as well as bring permissions, rental agreements and any other you need documentation.

In fact, business plan helps you prove to yourself and others, is it worth developing your business idea. This is the best way to take a step back, consider the idea from all sides and secure yourself from possible problems for the years.

In this article we share advice on writing a successful business plan, we give a description of items that should be included in the plan and give examples.

The translation of the article was prepared with the support of the online school of the English language. Before you deepen in details, let's start with some basic, general councils.

Focus on your features

Before you go to making a business plan with your head, it is worth thoroughly think about the uniqueness of your business. For example, if you are going to open the brand of sportswear, you need a way to stand out among many other sports brands that are already present on the market.

What highlights your brand among others? Do you plan to create clothes for a certain kind of training and classes, like yoga, tennis or hiking? Do you use environmentally friendly materials? Does part of revenue for charity? Will the brand promotes the positive perception of his own body?

Remember: you are not just selling a product or service - you sell the product, value and experience of interaction with the brand. Think of these important questions and answer them before you delve into the research details for your business plan.

Be brief

From the modern business plan it is necessary to be shorter and more concise than ever. Do not be seduced to include all the results of your marketing research in it, tell us in detail about each product that you plan to sell, and describe in detail how your site will look like. In the format of a business plan for special use, this information will not give, rather, on the contrary.

All of the above details is important to collect and keep in the mind, but in the business plan itself, only the most important thing should be included.. Otherwise, readers can lose interest to you.

Make good decoration

Your business plan should not only easily read - it is important that the reader can understand the essence, not adhering into the details. Formatting playing a big role here. Use headlines and label lists, select the key points and the indicators that you want to pay attention to readers. You can even use in the document (both in digital, and in the printed version) shortcuts and bookmarks for easy use.

Edit as drafting

Remember that your plan is a lively, breathable document, which means you can rule it in working order. For example, to update the plan a year or two after launching a business before applying for financing.

Here are key elements in a business plan template:

1. Marketing and Sales Plan
2. application

We will analyze more, which is included in each of the business plan items:

The purpose of this section is to give readers a clear idea of \u200b\u200bthe company and the market even before you deepen in the details. Tip: Sometimes it is worth writing the main provisions after you are the rest of the business plan - so you can easily solve key points.

The main provisions should occupy near the page. Pay 1-2 paragraph to each of the items below:

• Overview: Tell you briefly about what your company is, where it will be, what exactly and who are going to sell.
• About the company: Describe the structure of your business, tell us about the owner, what experience and skills already possess and who are about to hire first.
• Products and / or services: briefly tell us what you will sell.
• Market: Increase the key results of the market research.
• Financial forecast: Tell us how you plan to receive financing and what your financial expectations are.

An example of the section "Basic Provisions"

Startup Jolly's Java and Bakery (JJB) - coffee shop and baking shop, located in the southwest of Washington. JJB plans to receive an audience of regular customers, offering them a rich selection of coffee and confectionery. The company plans to take a solid market position in the city thanks to the professional experience of partners and a soft competitive climate in the area.

JJB seeks to offer goods at a competitive price, in order to meet the demand for the market among residents of the district and tourists with medium and above average.

The next plan is a description of the company. Here you can describe what your company is engaged in, voice the mission, tell about the structure of the company and its owners, location, as well as the needs of the market, which your company is trying to satisfy and how exactly you are going to do this.

An example of the section "Company description"

Nalb Creative Center - Startup, which goes into the market in the summer of this year. We will offer customers a large selection of goods for creativity and needlework, primarily the goods that are not available on the island of Hawaii. Our competitor remains the Internet, as artists usually buy familiar products online. We will deliver goods, not necessarily well known to local artists. We will also continue to monitor prices and include prices available online.

We will hold master classes on working with new materials and technicians.

We will also organize the tourist program "Oasis of the artist". We will provide reservation of local rooms like "Bed and Breakfast", maps and routes for pleasing, rental of easels and materials, sell paints and other consumables, as well as deliver ready-made work to customers after drying the canvas.

In the future, the store will turn into an art center, which will combine: artistic art gallery, where you can purchase original works of art at wholesale prices; Studio space with musical instruments; Cool premises for music and art lessons; literature on music and art; Coffee bar with live music; Needlework objects, such as branded T-shirts, badges, postcards, ceramic products for trading with tourists.

One of the priority issues to ask yourself when testing a business idea: is there a place in the market for it. It is the market that will dictate how successful your business will be. Decide which audience you are targeting and why customers want to buy exactly you.

Add specifics. Suppose you traded bedding. Do not include in your target audience of everyone who sleeps in bed. To begin with, determine for yourself a small target group of customers. This may be, for example, teenagers from middle-income families. Deciding with the target audience, try to answer such questions:

• How many teenagers from middle-income families live in your country?
• What kind of belongings do they need?
• Does the market grow, or remains at the same level?

Analyzing the market, consider both already available studies conducted by other and the primary data that you have collected by surveys, interviews or in any other way.

This is also worth include and analyzing competitors. In our example, such questions can be asked: how many more companies selling bedding already have their own market share, and who are these companies? Describe the strengths and weaknesses of your potential competitors, as well as strategies that will give you a competitive advantage.

An example of a summary section "Market Analysis"

Green Investments allocated two separate target groups of customers who differ in terms of family welfare. In one group included customers with family income less than a million dollars, to another - with income more than a million. The main thing is that it characterizes both of these groups and makes them attractive for us as a company - their desire to change the world for the better, making financial investments, taking into account environmental factors.

In the financial services industry there are many different niches. Some consultants provide overall investment services. Others offer any one type of investment, for example, mutual funds or bonds. Some service providers are concentrated on a certain niche, such as technologies or socially responsible business.

Market segmentation

Green Investments segmented the target audience into two separate categories, in terms of family well-being: more and less than 1 million dollars.

• <1 миллиона долларов (семейный бюджет): представители среднего класса, которых волнуют проблемы окружающей среды и которые вносят личный вклад в ее защиту, приобретая акции компаний, которые демонстрируют высокие экономические и экологические показатели. Так как свободных денег у таких людей немного, они предпочитают инвестировать в акции без особого риска. В целом акции составляют 35%-45% от общего портфеля.
• 1 million dollars (family budget): Such clients have the level of income medium or above average. They managed to scat more than a million dollars and invest pretty carefully (or they themselves, or people hired by them). Such people are usually concerned about returning to investment, but they also worry and environmental issues.

Here you can deepen in the details of what exactly you sell and what your advantage for customers. If you cannot formulate exactly how you can be useful to customers, perhaps your business idea is not so good.

Start with the description of the problem that your business solves. Then make it planning to solve this problem and how well your product or service fit into the overall picture. And finally, think about the competitive environment: what other companies provide solutions to this particular problem and what the difference between your decision?

An example of the section "Goods and services"

AMT provides goods and services in the computer sphere, to help small businesses. We mainly provide network equipment and network maintenance for small and medium businesses. These are the computer systems based on LAN, and the system based on minicomputers with server control. Our services include developing and installing network systems, learning and support.

Description of goods and services

In the sphere of personal computers, we support three main directions:

1. Super Home is our smallest and least expensive line of computers that are originally positioned by the manufacturer as home. We mainly use them as inexpensive workstations for small businesses. Specifications include ... [Additional details omitted]
2. Power User is our main direction of premium level. This is our main system for organizing high-performance home stations and main workstations for small businesses, thanks to ... The main advantages of the system ... Specifications include ... [Additional parts omitted]
3. Business Special is a mid-level system, an intermediate link when positioning. Its technical characteristics include ... [Additional details omitted]

As for the peripheral, auxiliary and other hardware, here we provide a complete set of necessary equipment, ranging from cables and ending with forms and mats for mice. ... [Additional details omitted]

We offer a wide range of service and maintenance services in our office and leaving to the client, as well as service contracts and warranty contracts. So far, we have not succeeded in the conclusion of technical support contracts. Our opportunities for business contacts ... [Additional details omitted]

Competitive analysis

The only way to get an advantage and stand out among competitors is to offer our customers a partnership in the field of information technology. We will in no way be able to compete with network providers that offer solutions from the box or hardware and software solutions. We must offer customers a present partnership.

The advantages of this approach include many intangible assets: reliability and confidence in the fact that at the right moment the client will always receive help and answers to their questions.

Products that we supply and with which we work require serious knowledge and experience, while our competitors sell only the goods itself.

Unfortunately, we cannot sell products at a higher price only because we provide service - market conditions demonstrate that this approach will not be effective. Therefore, we will provide service for a fee.

In this section you can briefly describe the features of the organizational and management structure of the business (taking into account the fact that it can change). Who and for what will answer? How will tasks and responsibilities be assigned to every person or each team?

Turn here the brief biographies of each member of your team. Justify why these people are suitable for this work - tell us about their experience and education that relate to your business. If you have not yet hired performers on scheduled roles, nothing terrible - but make sure that these gaps have clearly defined for themselves, and explain why people will answer for these roles.

An example of a personnel plan in the section "Operational Management"

DIY WASH N 'FIX is not required a lot of labor. The company will host the General Manager, which will work part-time, performing corporate duties and solving inter-organizational relations. Also, DIY Wash N 'Fix will hide three certified mechanics / managers who will perform everyday tasks on the company. These responsibilities are divided into two categories: managerial and operational. Management tasks include planning, inventory and maintenance of the main accounting. Employees are also responsible for operational tasks: security, regulatory issues, customer service and repair consulting.

In addition, employees of the service department will be hired to fulfill the most basic tasks. Their functions will include customer service and content control and storage. To coordinate all external business operations and partnerships, DIY Wash N 'Fix will host one General Manager. Business relationships include accounting services, legal advice, communication with manufacturers and suppliers, as well as persons providing services for service, advertising and marketing, and investment services. This management position will take Lai Snyder. It will receive a MBA degree at the University of Notre Dame in May 2001.

The daily business management tasks will be engaged in a leading mechanic. Despite the fact that the DIY Wash N 'Fix does not provide a complete range of repair services, one can expect that some clients will try to repair the repair that has never done before, which means they will need advice. Therefore, we intend to hire three fully certified mechanics. These mechanics will be prohibited from carrying out any work on the client's car, but they will be able to explore the car and evaluate the breakdown. We believe that only professional mechanics should advise customers - this will reduce our responsibility for incorrectly fulfilled repairs. The main task of mechanics will be customer service and managerial functions.

6) Marketing and Sales Plan

Here you can describe marketing and sales strategies, tell us exactly how you are going to sell your product. Before starting to work out the marketing and sales plan, spend a complete market analysis and define the target person - your ideal customers.

From the point of view of marketing, you may need to answer such questions: How are you going to enter the market? How will you develop a business? What channels do you concentrate on what channels? How will communication with customers be organized?

As for sales, try answering such questions: What is your implementation strategy? How will the sales department work, and how will you develop it in the future? How many selling calls will need to make a deal? What is the average cost of sale? Speaking about the average cost of sale, you can go to the details of your price strategy.

Example section "Marketing Plan"

Skate Zone will be the first platform for amators inline hockey in Miami, Florida. Thanks to the emergency growth in the popularity of Inline Hockey in the United States, the company has the opportunity to advertise in various media and on advertising platforms. Below is a list of channels available at the moment.

Public relations. Press releases will be sent to specialized commercial journals and leading business publications, such as USAHOCKEY INLINE, INLINE, POWERPLAY roller sport magazine and others.

Tournaments. Skate Zone will submit their services at the annual championships throughout the United States.

Print advertising and articles. Our advertising campaign includes advertising in publications like The Yellow Pages, Miami Express News, The Skate Zone Mailing, as well as the seal of school flyers and publications in specialized magazines on inline hockey.

the Internet. Skate Zone already has its own website on which we have already received several applications. At the moment, work is planned to optimize the site. We expect that in the future, the site will be one of the main marketing platforms of the company.

Finally, to present its financial model in detail, including initial costs, financial plans and necessary investments, if applying to investors.

The initial cost of your business includes all the resources required for launch, as well as an assessment of how much each of these resources will cost. Do you rent an office room rent? Do you need a computer? Telephone? Make a list of your needs and expenses on them, try to be objective and economical. The last thing you need is to exhaust the budget.

Deciding with expenses, justify them. To do this, write out your financial forecast in detail. This is especially important if you are looking for external financing for your business. Make sure your financial model is 100% accurate to make sure investors and lenders support your business.

Example of the online store financial plan

application

If you wish, at the end of the plan, you can add an application. There is a place for your resume and summary of co-owners, as well as legal documents, including permits and lease agreements.

That's all. We hope this article helped you better understand how your business plan should look like. It remains the case for small - to realize the idea of \u200b\u200breality. Good luck!

Availability of business is a great way to start making money yourself, but it is impossible to open it without prior development of a special project. In this publication, you will find an answer to the following questions: What is a business plan, how to make this document, are there nuances of registration.

What is a business project?

The business project describes all the features of the future organization. It analyzes possible problems, identified the variants of their solution and the result is predicted. How to make a right business plan - this question is asked by people going to attract investors. Competent paper drawing will be a guarantee of a successful future of your company.

A properly business project is not easy even for an experienced entrepreneur, so it is desirable to instruct this work team of competent economists. The plan must contain, regardless of the type of activity:

1. Justification of economic feasibility.
2. The state of the economic environment in which it is planned to open a business.
3. Financial results (sales, revenue and profit).
4. Sources of financing.
5. Task execution schedule.
6. The appointment of people responsible for the implementation of the business.
7. Determine the indicators to monitor intermediate results.

Successful business development directly depends on the compilation of the business plan.

It is not enough to make a plan, it is necessary to constantly adjust it in accordance with market changes.

This will allow your business to "stay afloat", receiving incomes and conducting clear planning of the expenditure part of the budget.

Every individual entrepreneur (IP) that took place knows that a competently compiled business plan is a "foundation" of any activity. Using a business plan, IP can attract investors or seeking a loan to the bank.

The business plan is a full-fledged business program and business development program containing detailed information about the product, its release and distribution. The business plan reflects the planned profitability of the company, and also demonstrates financial return on investment.

Preparation of a business plan for creditors should be carried out with a focus on specific financial indicators. The main rule of the compilation of a successful business plan lies in the dynamic supply of material and brevity (no more than 15-20 sheets). Consider how to write a business plan yourself?

Title page

How to make a business plan? This requires a sample, especially for a beginner. Any work, first of all, consists of a title page.

This is the "face" of your business. The title page "introduces" a potential investor with a business idea, so it will be very important to learn how to make it competently.

The title page must be attractive and concisely inform the investor about the essence of the business. Mandatory points of the title list are:

• name of IP;
• contact information of the enterprise (telephone, address, etc.);
• privacy note;
• short name of the project;
• FIO of the head of the IP, its contact details;
• information on the compilation of a business plan (who amounted to when, where);
• information about the timing of the project.

Want to know more about writing business plans? Then the next topic is for you. : Purpose and structure, alochrites and examples.

How to open the online store for free and quickly, read.

Cafe - business, which in the future can bring big profits. Everything is about how to open a cafe, a business plan with cost calculations and profitability.

1. Summary.
2. Project descriptions.
3. Conduct analysis of the sales market, assessing competitors.
4. Marketing strategy.
5. Production, organizational and financial plans.

Summary - this is a brief and general information about the project. The volume of the summary should not exceed the 1st printed page. The resume contains information about the field of activity and financial results of the company that are expected. Also in the resume justify the goals of creating a project, its uniqueness and benefit for investors.

Product description

When drawing up a description of the products, it is necessary to focus on the usefulness of this good.

You can also carry out a brief comparison of this product with analogs, stopping the predominant differences.

The "Product Description" section should provide an opportunity to analyze further business development.

Business Model Description

The business model is a simplified version of the functioning of all IP systems and business processes. Creating a business model is one of the most important steps at the strategic planning stage of the company.

The business model concisely describes how the company creates and sells its product. Development of a business model is assigned to the management team of the IP.

Market analysis and industry

At the stage of market analysis, it is necessary to familiarize themselves in detail with the situation, analyze the total volumes of potential sales on products produced. You can also make a test batch of goods in order to study behavior and reaction to it from buyers. Analyzing the market, it is necessary to evaluate competitors.

General scheme for competent business plan

How to make a right business plan? A competent business plan contains detailed information on the main competitors to understand the prospects for the development of the IP.

Strategic SWOT analysis

SWOT analysis is carried out in order to determine the actual state of the company and allocate its development prospects in the long term.

At the stage of SWOT analysis, the strengths and weaknesses of the company are studied, risk factors and market opportunities are evaluated.

SWOT analysis helps the management of the IP to evaluate the following items:

• availability of IP advantages in the market of such goods;
• vulnerable ("narrow") firm places;
• chances of receiving profit;
• threats from the market and competitors.

Risk assessment and management

An integral part of the business plan is the concept of risk management.

This section is designed to prevent the onset of adverse events in the company's activities in order to avoid significant financial losses.

Active risk management implies their warning at the decision stage. In this case, risk management is associated with market marketing research, which shows the likelihood of obtaining damages based on the assessment of the demand and price policy of competitors.

Any investor makes a decision on the investment of funds draws attention to the risk of loss of investment capital.

Strategy for Sales

Sales Strategy - This is a comprehensive planning consisting of answers to such questions:

• How (through which channels) will be distributed goods?
• What will be the price of the product?
• How to interest buyers?
• How to create advertising? How many tools to allocate this?

In this section, it is necessary to analyze the market and make a clear description of the fact that, under what conditions, potential buyers will become IP customers.

Organizational plan

The "Organizational Plan" section, as a rule, indicates the general structure of the PI and the role of each it in the process of issuing and selling goods. In addition to the general structure of the enterprise, investors are interested in information about each member of the manual (if the company plans to attract capital).

Your future project. How to write a business plan? Step-by-step instructions in this article will help in this matter.

Business Plan Objectives

Writing a business plan can be different depending on why it is needed. One of the most common goals is to represent it for investment. Such a project project is the most difficult. Often, third-party persons are attracted to his writing - experts of their affairs, which will create a suitable business plan for approval by the investor.

It happens that the head will instruct to write a business plan of the company, for example, to open the branch. In this case, too, they often turn to third-party specialists to compile such plans. From the artist, ultimately, it may be necessary only to some adjustment for the needs of the company.

Well, when a business plan is needed to open your own business, it is best to write from the crust to the crust on its own. This is although a difficult process, but exciting and very interesting. After all, your own business is the real brainchild of the entrepreneur. And therefore, it is treated very precisely and thoroughly. The article provides instructions for making a business plan for their business.

Initial idea

Basically, those who are solved on the opening of their enterprise have already chosen and well know the sphere of their activities. But there are entrepreneurs who want to have their own business, but still not clearly know what exactly they will do. They are in finding a business ideas. It is difficult to overestimate its value. The idea should approach the interests and desires of the owner itself.

It may be a favorite thing to whom a person is ready to do even for free, or a business that bringing already guaranteed income. In any case, choosing a niche for yourself, it is important to be no longer distracted by anything else and not to dream of unacceptable vertices, but step by step to embody your real idea into life. The business plan will truly help in this matter.

How to write a business plan? Step-by-step instruction

So, imagining what the future will be, you can go to writing a business plan. There are special planning standards. Therefore, if it is supplied to invest, you should choose the appropriate standard and stick to it when writing.

To figure out how to write a business plan, step-by-step instructions and generally accepted standards will serve a good service, as they are approved by people professionally dealt with these issues. The entrepreneur will be able to decompose his own on the shelves, maybe not yet to the end of the formed thoughts and embody his work.

Standard business plan consists of the following chapters:

• General.

  Market analysis.

  Marketing and strategic plan.

  Costs.

  Production plan.

  Investments.

  Financial plan.

Summary

It should briefly show the essence of the case, a description of the business idea, information about the objective need for it in the market, the timing of implementation, and competitiveness.

Of course, this part is largely intended for potential investors. It is they, after reading the resume, conclude whether it is worth it with this plan further or not. Therefore, if it is supposed to submit to the investor, it is necessary to carefully describe this part, it may be returned to it again and again, introducing adjustments after drawing up the following chapters.

However, for your own needs, this part is also important because it helps the entrepreneur better see the whole process of organizing the case in general.

General provisions

If the resume is written about one - maximum two pages, then this chapter can be written in more detail. That is, in fact, the head of "General Provisions" contains the same information as a summary, but in a more detailed form, it offers the reader to familiarize himself with the project as a whole.

It describes the characteristics and implementation of the project, its life cycle, the possibility of additional development and forecast of the product change with a possible change in the market trend.

The business plan of the service in this chapter should contain information about what a specific service is and how it will attract customers. For example, the business plan describes all alleged services, their characteristics and distinctive features. An attractive feature here will serve as a legend about how celebrities are held in the salon of procedures or as individual specialists provide them with these services, as specialists have been trained directly with the brand of the product with which they work.

Market analysis

In parallel with writing a business plan or before it is compiled, a market analysis is necessary. This is an extremely important part, because the success of the future project directly depends on it.

Choosing a niche of the market and the target audience, a thorough analysis is carried out in order to identify how relevant the project business plan, the original proposal and its idea. If the analysis identifies an excess proposal, it is worth returning to the idea and try it to be corrected in such a way that it corresponds to the situation on the market. If there is an increased demand, then everything is in order, and you can safely begin further actions.

The market analysis is carried out in different ways. But if there are problems with his holding, there are companies where the market analysis can be paid to outsourcing.

Nevertheless, the entrepreneur is recommended to understand this matter itself, since any third-party organization will give only an objective averaged result, not quite given the small business plans and all the nuances of the business ideas of the project.

Marketing and Strategic Planning

This plan includes the removal of the product to the market, its development, pricing, sales and sales system, as well as advertising. To remove the product, it is advisable to build a schedule of Ganta, where the date of implementation of various events will be displayed. Based on the analysis of the market and competitiveness, a strategy is calculated how the market will be conquered and what tactical actions will be required for implementation.

Pricing is based on economic settlements and expected income of the company. Sales and sales can be represented as a scheme where the entire process will be visible. For example, from the receipt of goods to the warehouse and before receiving money for the goods and its implementation.

Costs and production schedule

This chapter includes the purchase of the necessary equipment, repair, rental of premises and other costs. In production schedule, it is necessary to reflect how many people are required to implement the project, the schedule of their work, the deductions of wages and disposable payments with it.

It will be much more attractive for the investor, if there is a ready-made team that will work on the project, as this proves the ability of an entrepreneur to realize the conceived. Therefore, it will be appropriate to emphasize such a fact in the business plan.

Production plan

If the company is a production, then it is necessary to describe the production process, as well as partners and suppliers to participate in the case. For example, a farm business plan in this chapter should include equipment for milking, spill, milk packaging and its sales mechanism through specific suppliers.

Financial plan and investment

The most responsible part of the entire business plan is definitely a financial plan. Moreover, if the project is intended to familiarize yourself with the investor, then after reading the summary, a serious investor will most likely look at the financial plan. After all, it is here that the real ability of the entrepreneur will be visible to implement a business idea. This is the essence of entrepreneurial activity.

In Finplene, all information about the possible costs and income of the project is given. Based on the marketing, strategic plan and costs, a table is made up for several years, where the required investments and their repayment schedule are displayed, all costs and possible income.

The final part of the financial plan should necessarily determine the profitability of the future case.

Now the reader knows how to write a business plan. Step-by-step instructions given in the article is a brief manual showing the importance of understanding the goals and the need for business planning.