New business in crisis. We are beaten, and we are getting stronger: examples of successful business in a crisis! How to open a business in a crisis

The crisis is an ambiguous time. For some, this is a difficult period. For others, it opens up great prospects when interesting ideas are born, when a person activates his activities. And this is the most correct way to overcome a difficult stage of life.

People have always lived according to their capabilities. Someone saves an already small salary, while someone can afford expensive purchases even in times of crisis.

To understand what kind of business to do in a crisis, you must offer favorable conditions for the purchase of your services or goods to all these people. You will need to match your business idea to consumer demand in your area.

Will a business be profitable during a crisis?

An important point is to have the necessary information, which means to find a profitable idea.

To do this, go shopping in your city and observe which departments have more people, which goods are bought more often. Consult with familiar entrepreneurs, what are the problems in doing business, what may be the obstacles. This will help you avoid these problems in your business.

The demand of buyers in each region is different. And a profitable business during a crisis is possible if you choose the best product or service for your city. Analyze all the possible services and goods that you can and should do. Food, footwear and clothing will always be in demand. People use the services of hairdressers and loans, car repairs and the services of lawyers.

Business ideas in times of crisis can be found on the Internet. Beginners, of course, will not be able to earn a lot of money right away, but there are many ways, you can learn a new business, if you wish. By becoming a pro in the internet business, you can build a large customer base and earn a decent income.

Now let's look at a few specific ideas that will help you start your own profitable business. The main thing is not to give up and not give in to panic. Choose the idea that is closest to you and go for it.

Consulting

Your idea should be extraordinary and relevant. To reduce their costs, many entrepreneurs seek professional advice. Starting a consulting company can help you make good money if you have the appropriate education.

No start-up capital? Limit yourself to your own strength. Choose the field of activity in which you are an excellent specialist, and you know everything.

Find clients via the Internet and conduct consultations via Skype. And when you have enough clients, think about opening a company, attracting specialists from different directions. Profitable and demanded business.

Repair of household appliances

Do you like to repair various electronics and household appliances? Are you good at it? Why not open a repair shop. At first, you can do this at home. The cost of renting a workshop space will be reduced.

Repair of household appliances is a profitable and promising business

And you will find clients quickly, because in times of crisis people try to save on everything. It is cheaper to properly repair old equipment than to buy a new one. To attract customers, use flyers, advertisements on poles and in entrances, on the Internet.

Collectors Agency

Almost all of us have borrowed money from someone at some time. During the period of normal work and good wages, we do not rush to repay debts. But during a crisis, money is needed, and negligent debtors are in no hurry to repay debts. And people turn to collectors.

You can offer your services. And then you will be able to receive your commission from each returned debt. No investments, income depends on the amount of debt. Not everyone will go to this kind of work, but you can consider it as an option.

The word "crisis" is familiar to every Russian. Finding a job in a difficult time for the Russian economy is very difficult. The number of jobs is decreasing, wages are not growing, in contrast to the demands of employers - where to go? Many people conclude for themselves - in their own business. Of course, no future entrepreneur hopes to prosper without difficulties and pitfalls. But it's worth trying.

Business in crisis: what to do?

Business has a hard time in crisis. The number of small and medium-sized entrepreneurs has decreased and continues to decline. Everything played a role here: the decreased purchasing power of citizens, and the restriction of imports due to Western sanctions, and the "collapsed" ruble, and the deterioration of credit conditions. Although the state has put forward a number of "bonuses" to support entrepreneurship - this is the development of self-regulation, and subsidies, and the creation of an outsourcing center, and support for social business - the situation is still difficult.

The result is not encouraging. According to statistics from the Higher School of Economics, more than seventy percent of those who dreamed of doing business in Russia simply do not have the opportunity to implement their plans. The main reasons are called the inability to take out a loan because of the prohibitively high lending rates and bureaucracy. Moreover, by giving privileges with one hand, the power takes them away with the other.

For example, the Ministry of Finance is reducing the number of entrepreneurs entitled to a preferential tax regime. Trading outlets, rentiers, catering outlets have been removed from this list. The head of government demanded that small businesses help to replenish the budget. "Where to help?" - the owners of small firms were indignant: "... here we would not be able to stretch our legs."

And yet every month new small businesses are opening in Russia. After all, even in a crisis, there is no “everything is bad”, there are always new opportunities. And the harsh economic conditions are a reason not to lose discipline and carefully calculate your plans and forecasts.

Business Ideas in Crisis: Rural Business Ideas

The number of those who decided to start their own profitable business in the countryside is growing. The benefit of such an event also lies in the fact that a considerable part of the start-up capital is provided by the land itself: for some it is the popular "six hundred parts", for others - a whole farm inherited by inheritance. Tools and equipment that can be taken exclusively in rural areas also play an important role.

What business to open in the village: beekeeping

Many choose the path of a beekeeper for themselves and open it up. Indeed, the demand for honey - a superfood whose beneficial effects can hardly be overestimated - has always been and will always be. Private beekeepers are the main suppliers of the Russian beekeeping market at the moment. Many people are wary of Chinese honey due to the presence of genetically modified components. In addition, bees produce pollen, propolis, bee bread.

The expenses are rather big - these are hives, bee colonies, inventory, personnel (at least an accountant and two beekeepers).

It will be possible to sell honey not only at fairs - it will be possible to conclude contracts with legal entities, such as pharmacies, specialized stores. Foresters and farmers are directly interested in cooperation with apiary owners.

Not without risks. Usually, beekeepers move from place to place, and this is natural - both the condition of the land and weather conditions, for example, rainy or, conversely, dry summers, affect productivity.

Get ready for the fact that you will have to learn a lot, for example, use various agricultural machinery, drive a tractor.

Canning

You can do this in the city, but it is much more profitable in the countryside. If only because in the countryside there are much more resources and opportunities for the production and storage of blanks (the same cellar).

It is impossible not to consider such an issue as the production of frozen fruits, berries and vegetables. True, you will have to spend money on such units as renting a cold storage; washing and blanching installations; shock freezing chamber; a machine for cleaning vegetables and fruits; packing unit. At the same time, the price for each installation fluctuates around half a million rubles. There will be expenses on staff.

The climate, the vagaries of the weather, and the condition of the soil also play a huge role.

Farm

It is also called a family business. Indeed, usually all family members are involved in the work of the farm.

For those who decide to become a farmer, there are many options - and, and and. Family members who decide to start farming sign an agreement with each other, and also register the farm, as provided by the legislation of the Russian Federation.

If you count on, then you can not count on a loan as a farmer - those who have been included in the agro-industrial complex development program are entitled to it, plus guarantors will be required.

But you can register as unemployed and apply for self-employment in the agricultural sector. The aid from the state, although small for the farm, will still be tangible - about 60,000 rubles.

Small business ideas in a crisis in a metropolis

For those who do not want to leave the metropolis and move to nature, there is something to do in the city. The main thing is to focus on the general consumer.

Its Authenticity

Any crisis is, first of all, a decrease in sales. Car dealers suffer greatly from this, as the value of cars rises and the currency depreciates. Naturally, most of all problems arise with the sale of new cars. As a result, more and more car owners prefer to operate old cars for a longer period and try to purchase used vehicles.

Given these features, the percentage of sales of spare parts and consumables is increasing. In other words, during a crisis, the auto parts market always starts to activate, but car sales are falling significantly.

The Autoreality franchise is a great option for those who want to make money. It is enough to connect to a ready-made and operating business selling spare parts and consumables for foreign cars.

• minimum initial investment;
• good profit;
• high demand for products;
• profitable markups for buyers and sellers;
• clear and simple business niche;
• the ability to open a point without your own warehouse;
• help of specialists with the launch of the store and advertising;
• constant support.

This is a really relevant and demanded type of business that will definitely work. In addition, if you provide high-quality and original products at an affordable price, then some of the customers from your competitors will definitely go to you.

In addition, you can personally choose the brand that best suits your region by booking it with you. This means that your fellow countrymen who have joined the Autoreality franchise will not compete with you. And, of course, do not forget about the quick return on investment.

Briefly about the most requested ideas

There are a lot of proposals in the field of franchising today. Everyone, even a novice businessman, can find something to their liking.

It is one of the most effective methods of earning money. After all, children's knitted dolls are very popular all over the world. Today, handmade items are in vogue. The cost of the franchise is only 59,000 rubles.

Paper binders have a detailed design, they are completely unique, so it is impossible to find a similar doll on the market. Moreover, paper binders are completely harmless, as they are made from ecological, hypoallergenic materials. The main advantages of these fashionable and sought-after dolls are high quality, originality and hand knitting.

As for an independent business, you can open a small one, which can be sold through a network of vending machines.

Implementation through generally can do a good job. It can be familiar chocolate, soda, chips - such units will gladly accommodate many organizations, business centers, universities, even schools. Also - not in children's institutions, of course - you can sell tobacco products.

It is also possible to open a car repair shop. During a crisis, people are much less likely to buy new cars, but they pay more attention to old ones. You can be sure that there will always be enough customers.

A profitable type of business will be opening - one that would be affordable for a student, a housewife, and retirees. Economy hairdressing salons are a place where people with a tightly stocked wallet come regularly.

Alternatively, you can open a laundry or - in any economic situation, both individuals and organizations will need these services.

New business ideas in a product-related crisis

Is it possible to open a grocery business during a crisis and not burn out? Of course you can, because a person cannot live without food. It is only important to follow some tricks.

Business: food production

Is it worth it to direct forces into the production of products? It is even worth it - after all, import substitution is now among the benchmarks of our economy.

Ask what people buy every day and you will hear the answer - pasta! Indeed, most often this nutritious, inexpensive and tasty dish appears on the meal as a side dish or as an independent meal. And already during the crisis, the demand for it increased several times.

Before starting, let's define the segment. Better to opt for the "middle class" category. Buyers of this class are not attached to one or another brand - the combination of "price and quality" is more important to them. Pasta can be sold to shops and supermarkets; student canteens, cafes, home delivery companies, wholesalers.

The pasta shop will require a large room - about 200 square meters and, in fact, equipment. Moreover, it is better to immediately buy a production line that produces one hundred and fifty kilograms of products in 60 minutes. Personnel will also be required. The pasta business is also good for its high and short-term payback and an acceptable start-up capital - about 300,000 rubles.

It also turns out to be a profitable food manufacturing business idea. Especially now, when many types of imported products are “under sanctions”. Despite the seeming simplicity and small staff (7 people), investments will be required even more than in pasta - about 7,000,000 rubles. And here you should start by renting premises (with the prospect of subsequent purchase) for your production - about 300 square meters, then equipment is purchased. At the same time, it is necessary to carefully study this market segment in the Russian Federation, in addition, strict compliance with the technology is required.

These were examples of what could be produced.

And what about trade?

You should not sell delicacies, but products of everyday demand, the first necessity. Small shops selling them always have more chances, because they have everything you need for sale. At the same time, it is not necessary to completely exclude expensive goods from the assortment - in any situation there will be people in the country who have money, but do you want them to continue to visit your store?

Don't neglect two-for-one discounts and promotions. This is exactly what you don't need to save on. Many large store owners skimp on advertising during a crisis, which you shouldn't. The more visible you are, the more potential customers will know about you. Do not hesitate to declare that it is more profitable to buy from you. So more people will learn about you, the quality of your products, about the discounts that your store offers.

What kind of business to do in a crisis?

Whatever business you open, it is important to remember one thing - in Russia, even without a crisis, business is fraught with risks. How to minimize them? You need to constantly improve your level of development, attend seminars and courses for aspiring entrepreneurs, read developmental literature, for example, about Maslow's pyramid of needs - after all, you will need a lot of knowledge that you do not have yet. And in any business you need partners - if you don't have them yet, try to find them.

The structure of demand is changing, the interests of consumers are redistributed: hence the drop in demand for some things of the middle class and the growing priority of durability over prestige. Some even remember that there is such a thing as Avito.

And, yes, we have all heard about the fact that business, which is always relevant, feels best in a crisis. Food, medicine, funeral homes, essential goods. A business that is more than traditional and therefore no less resistant to any fluctuations and surprises of fate.

And also, the demand for services for knocking out debts, anti-crisis consultations and safes is growing. Too boring? Then we offer you some interesting ideas for anti-crisis business, which takes place and will help you and your clients to successfully survive the crisis.

"Actually, the ideas themselves"

• Credit to people from people.

Alternative lending methods always bloom and flourish in times of crisis: the people have no money, the people are over-leveraged, and the people are no longer too happy with the banks. But if the idea of ​​opening your own express loans does not appeal to you, what about loans on trust? Its most traditional incarnation: an online platform that allows people to take money from people. The site itself earns on commissions for organizing transactions and, accordingly, should not have free millions and bear credit risks. Take a look at the example of market leaders - Lending Club has already issued $ 6 billion in loans and recently successfully went public.

• Sale of old iPhones.

The average lifespan of a smartphone is now only 18 months. After that, emotions take their toll and it seems that you have outdated trash for a long time. But that for one a three-day cake, for another - almost a cake. There are many options: in India and Africa, the second-hand market is flourishing, and in developed countries - industries that need valuable metals. You can go further and open your own store: in order to restore the phone to its original appearance, in most cases it is enough to simply update the case and change the battery. There are more people who want to buy a top smartphone of last year at an attractive price than you think. For example, you can take a look at the Sprint website.

• Panty subscription.

Shopaholism is both adrenaline in the blood, and hormones of happiness, in general, everything is complicated. But from him only continuous losses. Therefore, anti-crisis businesses are becoming more and more popular for shopaholics who are guided by the stylistic preferences of the user (or rather, the user) and every month send him (or rather, her) a certain number of things. In theory, this helps to avoid going to the store, and therefore, to limit impulsive purchases. In Russia, you can already subscribe to both panties and tights. Well, and for food: the service "Taste More at Home", for example, brings you a set of products and a list of recipes for cooking dinners a week in advance. The number of products is strictly calculated, so that you will not even have an extra half of the onion left.

• Hire of dresses from Zuhair Murad.

There is an even more radical way to combat shopaholism - this is the rental of clothes. Most often, however, we are talking about masquerade costumes, costumes for children's parties, as well as evening and wedding dresses, both cheaper and from the most eminent designers, who, in fact, most could not afford even before the crisis. Such a business is interesting, relevant, easy to organize in times of crisis, it can also live at home, and at the same time it will allow you to earn almost passively. Although there are rumors that today something like this is very popular in Spain.

• Place at the dining table.

If a loving wife is not waiting for you for dinner, it means that you go to a cafe or restaurant - to expensive dishes that are not cooked from the heart and in which worms occasionally come across. And if the question of soulfulness plays a defining role, then how about hiring hospitable housewives and helping them capitalize on their talent? You can invite people to family dinners in your own “home restaurant”, surprise them with masterpieces of author's cooking, well, or just cook takeaway food. You don't have to go that far for an example - see how it is organized in the SupperKing app.

• Taxi along the way.

Riding alone is good, but with good company it is much better. And if we are talking about a taxi, it is also much more economical. Well, add a bit of the warmth mentioned above ... so why not give someone a lift along the way, especially if you often travel along a certain route or out of town? However, do not worry: someone else will be doing this, but for now you may think that it is interesting to borrow from SideCar and BlaBlaCar so that your interesting anti-crisis business idea works successfully and brings you nice commissions.

• Many books at once.

Reading lovers have a real financial crisis: constantly borrowing real books for 500 rubles, when you have a good reading speed, it is somehow too expensive. For those who plan to read as much, but turn up their noses at unbreakable books that cannot be touched and felt, there are several options: a national bookcrossing service or a subscription. True, whether you are going to offer printed books or offer unlimited electronic books, you will have to take care of a clever recommendation system: imitating the experience of people walking along the bookshelves is not so easy. They say Oyster did it.

• Virtual assistant.

History is silent on who was so annoyed by the HR and accounting girls that he came up with outsourcing accounting services. But it's time to send other tasks there that do not directly affect production. Marketing, SMM, maintaining a catalog on the site ... but you never know what else businessmen care about at night, in addition to tax evasion. A comprehensive outsourcing service is an excellent anti-crisis idea for a business that will help individual entrepreneurs and small companies reduce the cost of maintaining employees and renting premises, and you will make good money.

• Site about sales.

It's hard to imagine that a crisis has come - and all people immediately stopped buying something. Another thing is that many of them started looking at prices, watching stocks and sales. And if coupon services are already half dead, then it's a good idea to make a website that highlights sales in your city and online. You can make money on advertising, notify people about various discounts ... and, of course, be aware of what, where and when, yourself.

• Car repair.

The boom in car sales remained in December. Many car dealerships have already taken on a break, and some have closed altogether. But we are in no hurry to take their place: while they have a time-out, services for the sale of auto parts, as well as maintenance, service and repairs, are in much greater demand. Too many car owners can no longer imagine life without their iron horse and for them to get on a bus is how to go through the seven circles of Hell. Take advantage of this.

It is quite possible to open an interesting and relevant business during a crisis. This is how you can trade in safes. What about? The less confidence of the population in banks and the worse the situation in the country, the more people prefer to keep their savings in safes: in difficult times, their sales grow by 50%. The main thing is, decide on the first step - and go for it!

In this article we will try to find out what kind of business to open during a crisis and how to ensure its development, taking into account the situation in the economy.

You will learn:

• Features of the business during the crisis period.
• Is it worth starting a business in a crisis.
• What business is profitable to open in a crisis.
• How to reduce risks when starting a business in a crisis.
• What business is definitely not worth starting in a crisis.

Is it worth starting a business in a crisis

There is a stereotype that a business in a crisis economy has no chances for successful development, but there are many examples that demonstrate the exact opposite. In an unstable economy, there are excellent prospects for entrepreneurship if the right approach to the choice of the sphere of application of efforts appears.

One of the options could be a commercial activity related to the production or provision of services. During a crisis, there is a chance to receive a stable profit by reselling goods in high demand. These can be food products, especially natural ones. Given this circumstance, it is possible to establish a business in the countryside. Another reverse option is to open a rural store, which will present an assortment aimed at meeting the basic needs of the population. Further in the article you will find a detailed analysis of ideas during a crisis and you can download ready-made business plans.

The choice of the direction of business largely depends on where you are. Consider several areas of entrepreneurship.

• Starting a business, you can open an enterprise that provides services for the repair of household appliances, vehicles, etc.
• In the financial sector, you should choose areas with high profitability: the issuance of microcredits (money before paycheck) and the services of pawnshops.
• Times of crisis provide good opportunities for students and youth. Any non-standard idea can become an excellent foundation for a profitable startup.

You can always use the economic crisis to form a team of real specialists, with whom you implement any idea aimed at creating a profitable project.

Benefits decisions to open a business during a crisis:

• During this time, you can gain invaluable experience in running your business in difficult conditions. Often, businessmen who have managed to open enterprises in a stable situation are unable to withstand economic shocks. The crisis, on the other hand, allows you to acquire the skills of making quick decisions, which increases the level of readiness for any changes. After that, any re-formatting of the business will not be seen as an impossible task.
• During the crisis, many enterprises go bankrupt. By being active, you can get a chance to occupy the vacant niches.
• When deciding to start entrepreneurship in a crisis, one should first of all focus on the basic needs of fellow citizens. Useful theses can be found in the works of the psychologist Maslow. In order to understand which business will grow during the crisis, it is necessary to carefully study what the consumer needs: food, clothing and medicine. And, therefore, it is worth focusing primarily on these areas.

The backbone of the business sphere is firms and enterprises. The level of employment of the population, the intensity of scientific developments and research activities depends on the development of business. Some companies decide to open a new direction of activity in unpromising, at first glance, areas of the economy.

The main difficulties business development during the crisis:

• economic risks cause market instability;
• management problems;
• low level of competence of business owners;
• dependence of small companies on large industry enterprises;
• business sensitivity to changes in business conditions;
• lack of confidence in the conclusion of contracts;
• lack of financial resources and available loans;
• high level of responsibility of business owners. At the same time, all private property of entrepreneurs (houses, dachas, cars, etc.) is its pledge. This factor has a negative impact on the business activities of companies. The risk of failure in the implementation of projects is due to the low level of competence of managers. Enterprises that have been operating in the market for a long time in niches with a stable income have a higher potential.

The effectiveness of a business during a crisis is largely determined by the qualifications of a manager who constantly organizes events aimed at improving the professional level of employees. Their success in the market largely depends on the experience of entrepreneurial activity of the owners of companies.

The following methods can be used to solve most business problems during periods of economic crisis:

• The company's management is hiring an additional team.
• By increasing the initial capital, you can open a business with a higher chance of a stable job in an unstable economy.
• It is necessary to conduct a thorough analysis of the needs of the population, which will make it possible to quickly adapt to changes in consumer demand.

Agile and nimble companies with the required amount of capital have a better chance of overcoming the business difficulties associated with the crisis. A competent business plan also plays an important role, examples of which you will find below in the article.

How to increase sales in a crisis: 3 ideas from practice

Is it possible not only not to lose clients during the crisis, but also to increase their number, you will learn from the article of the electronic magazine "Commercial Director".

What business is profitable to open in a crisis: 15 business options

Idea 1. Open an online store.

Initial costs - from 200 thousand rubles.

The essence of the idea is to open a business for online trade and delivery of goods to consumers using a courier service and postal services. For this, it is necessary to organize its work. The relevance of the idea is confirmed by market demand research. This service is popular with middle-aged consumers. The prospect of a decision to open such a business is confirmed by the steady growth of this market segment.

If you are planning to open an online business selling clothes for women and children, you must provide the following financial investments:

• costs for the creation and technical administration of the Internet resource;
• administrator and courier salary;
• warehouse rent;
• transportation costs in the process of purchasing products.

When organizing a business based on Internet sales, the cost of rent for the premises of a stationary store is replaced by the costs of maintaining a web resource, purchasing software products and advertising costs. The profitability of an online jersey and apparel business is between 20 and 25%.

In other words, if you open an online store, then with an investment of 200 thousand rubles. you can get a profit of about 40 thousand rubles. With the correct promotion of the resource and a thoughtful selection of the assortment, the payback period for such a business is from 4 to 6 months.

Idea 2. Open a street fast food.

Initial costs - 275 thousand rubles.

The essence of the idea is to open a point of sale of snacks and drinks. The peculiarity of the idea is that, unlike kiosks with hot dogs and shawarma, it is proposed to form a menu that includes sandwiches with delicious fillings. These can be classic sandwiches and closed sandwiches.

The relevance of the business idea lies in the steady demand for fast food products. During the crisis, many diners of catering establishments prefer inexpensive fast food. It is better to open such a business in places with a large concentration of potential consumers: near metro stations, shopping centers, universities, etc.

The main expenses you need to make to open a street fast food:

• retail outlet rental;
• buying a kiosk or tent;
• purchase of a thermal and refrigeration display case, equipment for making sandwiches and drinks.

When calculating profit, we will take as a basis the average turnover per day in the amount of 8 thousand rubles. In this case, we get about 240 thousand rubles. revenue for the month. The profitability of such a business is 30%, so its payback will take about 5 months. It is possible to increase the outlet's turnover by introducing items with non-standard components into the assortment (products for vegetarians, fans of healthy eating, etc.).

Practitioner tells

The crisis helped start your own business

Svetlana Krylova,

CEO and owner of the Evolution online store, Moscow

Due to the crisis, it was difficult to make a decision to start your own business. This situation lasted until 2008. I was afraid of losing the stable income that I had at that time. At the same time, my salary dropped significantly during the crisis, and my range of responsibilities expanded. This situation has become an incentive to start your own business.

As a hobby, I helped one sports club for a long time - interacted with suppliers of sports nutrition. As a result, I got access to both the suppliers and the club's athletes who were consumers of the products. The idea of ​​how to start a business was on the surface. It was only necessary to formalize it by creating a company that will operate on the market of sports nutrition and accessories.

Idea 3. Open a mobile pancake cafe.

Initial investment - 400,000 rubles.

The idea of ​​opening a pancake café includes purchasing equipment for baking pancakes and making fillings, as well as organizing the sale of products to consumers. Despite the crisis, a large number of fast food enterprises are operating on the market, offering delicious dishes, so we can talk about high competition in this business segment. By introducing non-standard products for the production of fillings and applying a beautiful presentation of dishes, you can ensure a stable income and a large number of regular customers.

To open such a business, you need to find a shopping kiosk on wheels that will allow you to quickly change location and provide an opportunity to take part in social events. Equipping a mobile point is the main investment when opening a pancake cafe.

For a successful business, it is necessary to ensure:

• a varied selection of delicious fillings;
• availability of qualified personnel;
• thoughtful choice of the place of trade.

Enterprises of this type apply a mark-up of 80 to 100%, which makes it possible to cover overhead costs and receive a stable income. The full payback of the business will require several months of work, as this segment is highly competitive and requires significant initial investment.

Idea 4. Open a bakery.

Initial investment - 1 million rubles.

"The crisis goes and comes, but you always want to eat", therefore, opening a business in the field of public catering is always important. More and more bakery and retail companies are emerging in large cities. Delicious pastries, a homely atmosphere and an interesting assortment attract customers with different income levels. The essence of the idea to open a bakery and confectionery is to create an equipped outlet for baking and selling bakery and confectionery products.

It is necessary to carefully consider the location of such an object. The best spots are areas with high traffic. This could be:

• a simple bakery with a sales area;
• bakery with a compact cafeteria.

In the first case, you can open a business with less financial investment and time costs. If you choose the right place, then even in a crisis, such a point will serve daily from 300 to 800 visitors, each of whom will buy products for 200-400 rubles. The profitability of a bakery without a cafeteria is estimated at 20%, so the payback period is from 10 months to a year.

Idea 5. Open an outsourcing company.

The minimum start-up investment is 550 thousand rubles.

The essence of this project is to open a company that provides outsourced services to third-party enterprises. As a basic specialization, you can choose accounting services, financial, engineering or legal support of a business, as well as the organization of a call center for working with orders. Now in Russia, the market for remote services is just emerging, so it is very important to open such a company, especially since the crisis is forcing many enterprises to reduce their staff and outsource the solution of some tasks.

To open a business for the provision of outsourcing services, you must ensure that two conditions are met:

• rent a comfortable office in the city center or in an area with good public transport infrastructure;
• hire qualified performers specializing in the desired area of ​​services.

In addition to the cost of renting an office space, it is necessary to provide funding for the company's advertising and its operation at the initial stages. The provision of services is carried out on a contractual basis, and the cost is negotiated separately in each case. To attract regular customers and increase business profitability, it is necessary to continuously work to improve the quality of services.

Idea 6. Open the dining room.

The minimum start-up investment is 1 million rubles.

The essence of the business is to open a small catering enterprise in the format of an urban canteen. The services of such an institution, even in times of crisis, are popular among students, pensioners and other categories of consumers. Inexpensive canteens are in steady demand, and such a business has low competition even in megacities.

In order to open the dining room, it is necessary to choose a room that meets the technical and sanitary requirements. The simplest option is to rent a former catering facility or a spacious room not far from a university, train station, office or shopping center.

The main items of expenses required to open a cafeteria during a crisis:

• reconstruction of the visitor hall;
• purchase of production and commercial equipment;
• selection, training and salary of personnel.

The optimal size of the hall for visitors is a room with 50 seats. The loading of the canteen fluctuates depending on the time. The average permeability of such an object is 60%. At the same time, the average check is from 200 to 300 rubles, which provides a daily income of about 25 thousand rubles. The payback period for an urban canteen during the crisis is 1 year after opening.

Idea 7. Open the production of frame houses.

The minimum investment amount is 500 thousand rubles.

The essence of the business is to open a company for the construction of turnkey frame-type houses. Even during the crisis, the purchase of inexpensive houses is popular among the middle class who want to have their own suburban housing in a picturesque location. The construction of a house using frame technology, from project development to commissioning, takes several months. The affordable cost of materials provides a good perspective for the development of frame construction.

To establish such a business, it is necessary to open several offices in various districts of the city, where orders from clients and contracts for the sale of finished houses will be processed.

Initial investments in such a project are as follows:

• hiring, training and salary of construction crews;
• maintenance of offices and salaries of managers;
• advertising costs;
• purchase of sets of special tools and materials.

The profitability of a frame house construction business depends on the cost of materials. The cost of material for the construction of 1 m 2 of the house is in the range from 30 to 40 thousand rubles. When selling finished objects, the price per square meter is already about 70 thousand rubles, and therefore, the profit after the sale of a cottage can reach 2 million rubles. Thus, the business is able to pay off after the sale of 2 objects.

Idea 8. Open an economy class hairdressing salon.

The minimum investment amount is 300 thousand rubles.

The essence of the idea for a business: to open a small hairdressing salon that provides a full range of services at an affordable cost. In times of crisis, such services are in demand among clients of all ages with different levels of well-being. The combination of good quality service with an affordable price will allow you to open a hairdressing salon with a stable income.

The main expenses that will have to be incurred when deciding to establish such a business are associated with the purchase of salon furniture, hairdressing tools, special equipment, cosmetics, as well as with the repair and decoration of the premises. Even during a crisis, you can get a large flow of visitors if you open a hairdresser in a densely populated area near a public transport stop or in a shopping and entertainment center.

You can provide additional business income if:

• instead of hiring foremen, transfer jobs to rent;
• invite, on sublease terms, masters providing related services (beauticians, manicurists, etc.).

If such a hairdresser will serve about 16 clients per shift, then with an average bill of 250 rubles. its recoupment will take place in 1.5 years. When carrying out marketing activities and expanding the list of services, you can increase the profitability of a hairdressing salon up to 29%.

Idea 9.Open a pharmacy.

The minimum investment amount is 500 thousand rubles.

The essence of the idea is to open a business associated with the purchase of a wide range of drugs and the organization of their retail sale in a stationary pharmacy. The demand for these products, despite the crisis and high competition, remains quite high. A stable profit in the pharmacy business depends on the pricing policy, the choice of reliable suppliers and the place of business. A small pharmacy shop operating on a discounter basis would be appropriate in a residential area of ​​the city. It is best to locate a pharmacy near metro stations, public transport stops or next to a supermarket.

To open a pharmacy, you will need:

• specially equipped premises in the non-residential fund;
• employees with pharmaceutical education;
• conclusion of contracts with reliable suppliers.

The profit of the pharmacy business is directly proportional to the turnover from the sale of pharmaceuticals. Without violating legal requirements, entrepreneurs have the right to set high markups only for certain groups of pharmaceutical products. Additional profit can be provided by the inclusion of medical equipment, personal hygiene items, and baby food products in the assortment.

Idea 10.Open a children's thrift store.

Initial investment - 300 thousand rubles.

The essence of the idea is to open a small store where the goods will be accepted for sale from visitors with the aim of further resale with the inclusion of a commission to the seller in the price. This business is developing rapidly. During the crisis, commission-based branded children's products are in especially high demand, which are new at a cost that is not available to young families.

The main expenses in this business fall on the rent of a small premises for a commission, its renovation, as well as the purchase of commercial equipment and furniture. In this case, you do not have to purchase goods in wholesale warehouses, but you need to constantly pay for advertising to attract potential buyers and sellers.

To open a thrift shop, it is better to find a room in a densely populated area, near large shopping centers or children's clinics.

A small investment will be needed to:

• bright decoration of the storefront in a children's style;
• opening and maintaining an Internet site or groups in social networks;
• payment for the employees of the store.

According to experts, for such a business, the level of profitability can be from 12 to 15%. With a daily revenue of about 15 thousand rubles. net profit will reach 30 thousand rubles. per month. You can increase your income if you open a commission shop as a family business and stop hiring employees.

Idea 11.Open training courses.

The relevance of this business is due to the fact that even in a crisis, parents will not save on their children. Private foreign language schools or centers for preparing school graduates for the USE in difficult times may not be affordable for some parents, so you can count on success if you open budget training courses for children in the format of small groups or individual lessons.

The initial investment depends on the size of the business. To get started, you can buy the necessary interactive learning tools and organize homework. You can also rent an office space by the hour. Part of the investment will go to advertising promotion on social networks, on message boards, in newspapers, etc.

Idea 12.Open a business selling farm products.

During the economic crisis, products in large retail chains rise in price. In such a situation, it will be relevant to open a point of sale of food purchased directly from the farmer. Having completed all the necessary documentation, you can organize a stationary pavilion in the market or a mobile sale of products such as milk, eggs, cottage cheese, meat, vegetables, fruits, etc.

The initial investment will depend on the scale of the trading activity. As equipment, you can buy a special tank for transporting milk. In addition, you need to rent a shopping kiosk or hire a salesperson and a driver. To attract a buyer, you can develop an individual design of your enterprise, including the cost of branded stickers on vehicles and on packaging of products in the initial costs.

Idea 13.Open an all-for-one-price store.

Initial investment - 700 thousand rubles.

Statistics show that the majority of all-for-one-price stores achieved success precisely during the crisis. During this period, people strive to save as much as possible and increasingly visit stores with a fixed cost of products. The assortment of the outlet will depend on the preferences of the entrepreneur. Here you can sell a wide range of goods, ranging from inexpensive groceries to household supplies.

You can open such a business through a franchise or organize the work of a store on your own.

Opening costs will go towards:

• payment for the rental of premises
• purchase of commercial equipment;
• purchase of the first batch of products;
• hiring staff.

As with any retail business, you need to take care of a good store location. As a source of goods, you can consider the option of purchasing products from China.

Idea 14.Open a manufacturing business in the field of import substitution.

Import substitution is a topical business option during the economic crisis. It should be noted that the state policy is entirely directed in this direction, therefore there are many grants and targeted investments for organizing production within the country. This will probably surprise someone, but goods can be transported not only from China, but also in the opposite direction! Many food products in the Celestial Empire have a high price, so if you organize their transportation correctly, you can open a successful business even in times of crisis.

During the crisis, imported goods rise in price in proportion to currency surges, while buyers begin to pay attention to domestic products at affordable prices. This concept serves as the basis for starting a manufacturing business.

You can produce a wide range of agricultural products (honey, nuts, meat, milk, cheeses, etc.), open a textile production, preserve (fish, cereals, vegetables), grow fresh vegetables and fruits, and much more.

Idea 15.Open a beauty salon at home.

Initial investment - 30 thousand rubles.

During the crisis, a service has become popular when craftsmen come to your home and help prepare for important events. Beauty salons are gradually raising prices for their services. Not having large expenses associated with renting premises and organizing a business, private hairdressers, cosmetologists, and manicurists take less money for the same operations.

All initial investments will go towards paying for special courses, purchasing the necessary equipment and advertising promotion. To prepare a portfolio, a novice master can try their skills on close relatives or friends.

In the field of beauty services, advertising in wedding magazines, social networks and the so-called gypsy mail (client recommendations) are successfully working.

Practitioner tells

8 more ideas that will bring profit in a crisis

Evelina Ishmetova,

Deputy General Director of RRG

Despite all the objective difficulties, starting a successful business during a crisis is a completely feasible task. There are a number of niches, the potential of which has been confirmed by the practical experience of real enterprises. At the same time, you need to understand that the success of business development in these segments cannot be guaranteed without professional management of the company's economic and commercial activities.

1. Driving schools

Currently, the cost of training in driving schools has increased significantly. This is due to the adoption of new laws, according to which, in order to obtain a driver's license, it is impossible to pass exams as an external student, but it is necessary to undergo training for at least 3 months. As a result, the amount of payment for such training increased to 60 thousand rubles. At the same time, the operating costs of driving schools are less than 2 million rubles, and therefore, the profitability of this business can reach 100% per year.

1. Private kindergartens

Opening a private kindergarten in the capital or in other metropolitan areas is a fairly promising solution, even despite the high competition in this segment. During the crisis, the cost of services for private preschool institutions has dropped significantly, but still it does not fall below 25 thousand rubles. On average, parents have to pay about 30 thousand a month, as well as an entrance fee of 2 thousand rubles. In addition to profits from basic services, such a business involves generating additional income by organizing weekend groups, paid classes in music, fine arts, foreign languages, etc. A small private kindergarten can also be organized at home. In this case, with 8 pupils, the monthly income will be about 300 thousand rubles, and the cost of renting an apartment, organizing meals for children, the salary of a nanny and a teacher will be no more than 160 thousand. Thus, with the right approach, a private kindergarten is a fairly profitable business.

1. Tennis courts

The cost of renting tennis courts in the Russian Federation, despite the drop in the ruble exchange rate associated with the crisis, is very high even on a global scale. On sites with high-quality coverage, located in convenient places, the price of one hour reaches 3 thousand rubles. And even at such a high cost, demand outstrips supply significantly. Analyzing this situation, one can easily come to the conclusion that the business associated with this sport has good prospects during the crisis.

1. Sports equipment rental

An active lifestyle is becoming more and more popular among people of all ages. The crisis has no effect on this trend. If you open a rental of sports equipment (bicycles, skis, roller skates, hiking equipment, etc.), then you can find consumers of such a service, regardless of the season of the year.

Consider an example of skating rental in winter. The cost of good skates will be less than 1,500 rubles. If the rental point is located near a heavily visited ice rink, then you will need to purchase about 50 pairs of skates. Total - the initial investment will be 75,000 rubles. The average cost of renting this inventory is 200 rubles per hour. An outdoor skating rink in our climatic conditions can operate for about 50 days, receiving an average of 300 visitors daily. Thus, during the season, you can get 3 million rubles of income from skate rental and about 0.5 million more if you provide services for sharpening skates for clients. The costs of the rental business are related to the rental of a stall, electricity bills and staff salaries, which in total will amount to no more than 200 thousand rubles. As you can see, if you open skate rental, you can get a business profitability of several hundred percent.

1. Storage boxes

Another promising business that is in demand during the crisis is related to the provision of services for renting boxes for storing various things and inventory. In this case, from a simple concreted area of ​​100 m 2, on which 20 boxes of corrugated board are equipped, you can get an income of 200,000 rubles a year. The cost of such a site in large complexes, taking into account security and fire alarms, as well as utilities, does not exceed 600,000 rubles. The operating costs of such a business are not very high. This includes heating, electricity, administration, cleaning and security salaries. The payback period for this business is 2 to 3 years.

1. Hostels

The business, which is related to the reconstruction of apartments in old houses into hostels, was at its peak several years ago. At that time, the price of a bed was from 900 rubles per day, which made it possible to recoup the cost of an apartment, its repairs, the purchase of the necessary furniture and household appliances in a year. Today, competition in this market segment has grown significantly, forcing entrepreneurs to increase costs to improve the quality level of interior decoration and service. At the same time, there is a decrease in the average cost of living to 450 rubles per day. But even under such conditions, opening a hostel is a good opportunity to create a super-profitable business during the crisis.

1. Import of food

Before the crisis in the food trade market, there was a trend towards stable links between large chains and private entrepreneurs with the main importers of agricultural products. This situation prevented the emergence of new importers and the supply of products from other countries that were not previously represented on the domestic market. After counter-sanctions were introduced against the European Union and the ruble fell, new suppliers appeared. They offered quality analogues of European products that are more affordable. Today, a food import business can generate high profits.

1. Open a coffee shop

Buying a cup of flavored drink for 150-200 rubles. at Coffee House, Caffeine, Starbucks, Coffee Bean or other chain coffee shops, we don't think about the cost of the product. The real price of a cup of coffee is no more than 5 rubles (coffee, sugar, milk, cream and various fillings). A cafe with an area of ​​100 m 2, even with 40% occupancy, sells about 80 thousand cups of coffee a year. In other words, such a business can bring in about 12 million rubles in revenue when the cost of ingredients is 400 thousand rubles.

What business to open in a crisis and how to reduce risks

To open a business, you need to register it and organize the work correctly. The following recommendations will help to reduce costs at the initial stage:

• If possible, do not go to intermediaries to register the necessary documentation.
• Refrain from renting an overpriced representative office, buying expensive furniture and other luxury items in the early stages of business development.
• Choose reliable and inexpensive advertising channels.
• To save on the salaries of hired specialists, try to do some of the main work yourself.

The most important rule is to keep a strict record of all financial receipts and expenses. It is necessary to correctly use the first profit received. During a crisis, there are many ways to start a successful business. The choice of direction should be carried out taking into account the characteristics of the region where the development of the new enterprise is supposed.

One of the popular methods today that allows you to quickly open your own business is franchising. With this approach, you can reduce the cost of promoting a company and get an effective technology for doing business, which has been tested by real market participants.

A good option for entrepreneurship in a crisis is to open an online store. In this case, savings are provided on the lease of retail space and staff salaries. Particularly promising ideas for creating a business in a crisis are innovative technologies that have a high potential for development.

What business is not worth starting in a crisis

Taking into account the fact that during the crisis there is a decrease in the level of income of the population, one can expect a significant drop in the field of expensive purchases. In this regard, you can draw up a list of business ideas that are most likely to lead to failure:

• open a travel agency;
• organize trade in building materials;
• open a real estate agency;
• organize trading in shares and various types of securities;
• create a company for the delivery of goods.

Practitioner tells

5 unsuccessful business ideas in a crisis

Grigory Trusov,

President, Contact-Expert

As an example, we can give a list of 5 niches for starting a small business, which are associated with great risks in a crisis.

1. Retail outlets in the mall

The shuttle business, popular a few years ago, thanks to which the main supplies of clothing and other products for sale in various shopping and entertainment centers were carried out, today is in a deep crisis and brings big losses to entrepreneurs. The decrease in sales is influenced by competition from chain clothing stores, as well as from online stores that successfully operate in this segment and attract consumers with low prices.

1. Restaurants

During a crisis, restaurateurs have to look for solutions to combine two fundamentally opposite concepts. On the one hand, restaurants need to maintain an affordable cost of food, and on the other hand, to improve the quality of services in order not to yield to competitors in the fight for regular customers. Since there is no solution to this problem, restaurant business owners will have to make a choice in favor of one or the other priority (affordable cost or status). In any case, in order to open a restaurant during a crisis, you need to have a sufficiently large supply of free financial resources that will allow you to live until better times.

1. Jewelry salons

The crisis is characterized by a downward trend in sales in the luxury goods segment. Jewelry also falls into this category.

Despite the fact that even a few sales per day can bring this type of business to payback, it is extremely difficult to achieve such a result in a crisis. In addition to an objective decline in purchasing power, jewelry stores experience competition from the secondary market and online stores during the economic downturn. Pawnshops sell unredeemed jewelry at a low price, and online trading, unencumbered by rent payments, offers lucrative discounts on jewelry.

1. Solarium

Significant investments are required to open a solarium. Artificial tanning equipment costs from 400 thousand to several million rubles. A quick payback of such investments is possible only with a stable flow of customers. During the crisis, many are forced to give up trips to expensive seaside resorts, and it was this category of consumers that made up a large percentage of tanning salons in preparation for the next season. The average cost of the procedure today is about 20 rubles per minute. At such a price, it is possible to achieve a return on business by providing at least 40% of the cabin load. Another difficulty of this business is associated with high competition, since before the crisis a large number of tanning studios opened in big cities.

1. Bookmaker offices

Difficulties with business development in this area appeared back in 2014. Then several legislative acts were issued allowing bookmakers to accept bets only if the visitor has a passport. In addition, the state has ruled that bookmakers must levy income tax on customer winnings. After such innovations, the number of visitors to bookmakers decreased by almost 95%. Part of the entrepreneurs, in order to make up for the losses, decided to open halls with slot machines, which jeopardized the legality of the business.

Today in Russia there are many bookmakers, which are balancing on the brink of loss. At the same time, there are also such entrepreneurs who have decided to open a betting business on the Internet and, subject to a number of legal prohibitions, to transfer it to zones that are not subject to Russian legislation. In this case, financial transactions become inaccessible to domestic fiscal services.

Success stories of famous companies that were opened during the crisis

1. Adidas

The world's popular sports brands Adidas and Puma were born during the post-World War I crisis. They grew out of a family business that opened in 1920 during the monstrous recession of the German economy. In a country that was forced to pay reparations to the states that won the war, there was global unemployment. In order to survive the crisis, the Dassler family decided to open a shoe production. The first products of the entrepreneurs were slippers and orthopedic shoes for the disabled. In the context of a shortage of high-quality raw materials for the production of products, decommissioned military uniforms and old car tires (for the manufacture of soles) were used. The business brought in good income and developed. After 5 years, the eldest son of this family, Adolf (Adi), introduced the production of the first football boots with spikes, which were forged by a familiar blacksmith. This was the beginning of great success.

1. Lego

The Great Depression in the 29th year of the last century severely damaged the economies of the United States and many European countries. In Denmark at this time there was global unemployment and one after the other farms were ruined. At the height of the crisis (1932), a company with a very well-known name today - Lego was born in this country. Its founder, Ole Kirk Christiansen, decided to open a carpentry production. With a small number of employees, he made stepladders, chairs and ironing boards, but these products were not in demand. One day Olya came up with the idea of ​​making toys out of wood. As you know, most parents are ready to spend their last money on their children. The original name leg godt ("play well") was coined for the new direction. This was the beginning of a successful business with a worldwide reputation.

1. Pepsi

At the dawn of its development, a successful brand had to be reborn. The fact is that Caleb Bradham invented the popular drink back in 1893. He opened the company, which went bankrupt during the crisis that provoked the collapse of the sugar market in 1921. The successful brand was revived in 1928 by Charlie Guth. He came up with an interesting move that helped bypass the main competitor (Coca-Cola) during the economic downturn. To sell the drink, he began using a new 12-ounce bottle and selling it for 5 cents (this was the price of a 6.5-ounce Coca-Cola bottle). This innovation was accompanied by the slogan: "You pay, as before, you get twice as much." In a crisis, everyone wants to save money, and this strategy worked 100%. Competitors from Coca-Cola could not quickly change the volume of bottles for two reasons: it was necessary to redo the production line and spend a lot of money on rebranding, since one of the main trump cards of this concern was the recognizable shape of the container.

1. Burger king

A good idea for a crisis is to open a fast food establishment. It seems that with a chain like McDonald’s on the market, this is not possible. But there are such examples in history. In 1957, the United States was shaken by another crisis - the Eisenhower recession. Quality food from McDonald's was in demand, but these restaurants are like a conveyor belt. The creators of Burger King decided to open a chain that will let customers choose the ingredients for their sandwiches on their own. Visitors liked this idea, as they could show their individuality.

1. FedEx

An interesting example of business development during a crisis can be found in the history of Federal Express Corporation. The 1973 oil embargo led to a severe shortage of petroleum products. Airlines cut flights, and motorists increasingly refused to travel with their own vehicles. In the midst of this crisis, an airline appeared on the market, specializing exclusively in the delivery of parcels. Fred Smith decided to open a business related to the transportation of shipments over long distances while he was working on his student coursework (for which, by the way, he received only 3 points). Up to this point, such delivery of goods was ineffective, since several companies participated in the chain. Smith's idea that a single firm should be responsible for the load led to a successful business.

1. Starbucks

1987 gave the world "Black Monday". This name was given to the day on October 19, when there was a maximum drop in the Dow Jones index (22.6%). At this time, Howard Schultz acquired a not very attractive business - the Starbucks coffee chain.

Today Starbucks has become a symbol of the third meeting place (after home and office). Here you can hold a business conversation, a meeting with friends or just enjoy your favorite drink. After rapid development in the United States, the founders of Starbucks managed to open subsidiaries in 49 countries around the world.

1. Wikipedia

The popular online encyclopedia is also distinguished by its birth during the crisis. It happened during the dotcom crash. Of course, Wikipedia has not yet become a successful business (the non-profit organization exists on donations), but it is already deservedly considered one of the most significant phenomena of the online network. During the first month, 200 articles were published on this resource, and a year later their number increased to 18,000. The success of the project was ensured by Wales' decision to make the resource multilingual. Today, English-language articles account for no more than 5% of the total volume of Wikipedia materials.

Information about experts

Svetlana Krylova, CEO and owner of the Evolution online store, Moscow. FE "Evolution". Business profile: retail and small wholesale trade in sports nutrition and fitness accessories. Number of personnel: 4. Annual turnover: 4.5 million rubles.

Evelina Ishmetova, Deputy General Director of RRG. Evelina Ishmetova graduated from the Russian Academy of Economics. G.V. Plekhanov in 2003. Certified specialist in investments in commercial real estate, took advanced training courses of the Russian Guild of Realtors and MIRBIS, participated in the preparation of projects and the conclusion of contracts for the companies "Basic Element", "Glavstroy", "Donstroy", the European Bank for Reconstruction and Development and others. Since 2014 he has been working as Deputy General Director of RRG. RRG was founded in 2005 and provides services in the field of consulting, management and operation, real estate development. The advantages of RRG are: recognized research experience, unique technologies, creative and informal approach, proven quality of work, the presence of an extensive and reliable database of all objects sold and leased.

Grigory Trusov, President, Contact-Expert. Grigory Trusov is a leading Russian marketing consultant with over 700 projects in 12 countries. Laureate of the national award "Company of the Year - 2009" and the international award "Person of the Year - 2009". Teaches marketing at a number of business schools in Russia: Moscow State University, RANEPA, NRU HSE. The author of the bestseller "They will come by themselves, they will buy themselves." "Contact-Expert" provides consulting services in the field of marketing. On the market since 2003. More than 100 Russian and international organizations are among the clients. The official website is www.expertkey.com.

The crisis leads some people to poverty, while others do not change their financial situation, and still others become even richer during the economic downturn. Of course, few people want to be classified in the first category. The majority of people tend to be in the third or at least in the second group.

Definition of a crisis

From time to time it happens that the harmony of our life begins to collapse under the influence of overwhelming external forces. At the same time, the course of events and the way of things habitual for everyone is changing. The established views on the surrounding reality are also subject to revision. All this speaks of the onset of a crisis.

During such a period, many of us think that life has come to an end, and the familiar world is about to collapse. This condition can cause business turmoil.

This is facilitated by:

• jumps in the exchange rate;
• losses from disrupted transactions;
• new rules and laws for entrepreneurs, etc.

In such a situation, it seems to many that all the efforts, time and funds that went into creating their own business were wasted.

Making the right decision

In a crisis? Maybe give up and come to terms with everything? After all, it seems to many that a collapse has come, everything is already lost. However, do not be discouraged!

Consider the crisis as the next stage of the business, which will definitely be followed by a powerful impetus in development. The economic downturn should not become for you sometimes despair, but the motivation for making extraordinary decisions and active actions. If you do not find an answer to the question of how to make money in a crisis, then you need to learn how to do business correctly, try to control all indicators and work processes, create a strong team of professionals and build a reliable management system. Only in this case it will be possible to derive maximum benefit from the misfortunes and troubles that have befallen your head.

What does the crisis lead to?

The recession in the economy of any state becomes the reason for the following:

• decrease in consumer demand;
• tightening the conditions of banks for granting loans;
• savings on wages;
• reduction in the number of employees and much more.

In this regard, sales in a crisis will certainly decline. Consumers purchase fewer products, which negatively affects the operation of many small companies. Survival in a crisis will require the use of non-standard methods, which we will discuss below.

Finding a new market niche

In a crisis, when there is a drop in consumer demand and a fierce competition? One of the options for making the right decision can be finding a new market niche. Your business should become highly specialized, intended only for a small circle of consumers.

To determine the main directions of activity, it will be necessary to find in time the sphere of the unmet needs of people in the goods or services they need.
How to make money during the crisis by taking advantage of this? It's not difficult at all! First of all, it will be necessary to single out a special group of consumers who need products that are not available on the mass market. The most profitable business can be started by the one who makes a unique offer to his clients. This will be the entrance to a new niche. It should be borne in mind that it is possible to form a unique business using unusual ways of working with consumers.

There are a huge number of options to start developing a new direction. It is important to remember, however, that you cannot be satisfied with what has already been achieved in order to do business successfully. This is especially true during periods of economic downturn. Working in a crisis requires a constant search for new market niches and ideas.

If you decide to open a new business ...

Downturns in the economy at all times prove to be a serious test for those who are representatives of medium or small business. The consequences of the crisis are different. The weakest go broke during this period, and the strong survive. As for forward-thinking businessmen, they create new, most effective ways to answer the question of how to make money in a crisis. These enterprising people waste no time developing strategic directions that help them overcome the difficulties encountered with honor.

Many do not dare to start their own business in a difficult economic period, fearing failure and ruin. However, you need to start a business when you feel ready for it. At any time, this business is not at all easy. There will always be something in the way. However, the good news is that you will become your own boss and master, besides, you will stop working for someone else's uncle.

Those who planned to open their own franchise business should not panic either. If we wait for the time when the crisis subsides, then the most promising niches will be occupied by other entrepreneurs. You run the risk of being out of work.

Business ideas in a crisis should be well thought out. Of course, no one is immune from failure, but such a risk exists even in periods of stability. When choosing a direction for a new business that will be opened under a franchise, it will be necessary to determine the sector in which a decline in sales is expected or demand for services that are not in demand in stable times will appear.

One has only to carefully consider the first sector to understand which companies are not worth investing in. Their list during the crisis includes construction and trade in gadgets, as well as expensive electronics, luxury restaurants and much more. Survival in a crisis in these areas is possible only if there are powerful assets and the absence of competition in the local market.

As for the second sector, it should attract the special attention of a budding entrepreneur. This is where you can make a lot of money, despite the downturn in the economy. What are the same in a crisis? These experts include:

1. Outsourcing. This is a promising business as many companies will strive to lower their costs. They will have to outsource some non-core processes to continue to do business successfully. There are some pretty interesting franchises out there that work with offering staff outsourcing and outsourcing services.
2. Consulting. This is work on forecasting consumer demand for certain types of services, on increasing staff motivation and on increasing the efficiency of its work. This type of activity feels great not only in times of a stable economy, but also during periods of recessions.
3. Service services. This is the most profitable business in a crisis. An increase in the repair of various office and industrial equipment always occurs during periods of lack of funds.

These are the most relevant business ideas in a crisis. The most worthy ways to make money can be found by conducting a thorough analysis of the local market.

How to work in a crisis for an already open enterprise?

With the onset of a downturn in the economy, running a franchise business will have to rethink somewhat. It will take the maximum concentration of all efforts to keep the business afloat. This is especially true for the sector in which the most risky types of business are located.

Management of an enterprise in a crisis will require the adoption of some measures that are unpopular for the team. Among them are the following:

• Staff reduction. To preserve their own business, some specialists will need to be replaced by outsourcers. This will cut costs by up to fifty percent.
• Decrease in running costs. The company's money will be saved by reducing the cost of purchasing new equipment, organizing corporate evenings, as well as purchasing office supplies.
• Keeping wages at the same level, despite the growth of the dollar and euro.
• Investing only in property that will generate income. These can be securities, real estate, equipment, etc.

Sales during periods of declining purchasing power

How to make money in a crisis when consumer demand is falling? What business will become the most profitable in these conditions? To answer this question, you must first of all ask yourself: "What am I ready to spend my money on today?"

Most likely, inexpensive goods, which are impossible to do without, for example, shoes and clothes, will be in high demand among buyers. This is especially true for items of women's wardrobe. And this is not surprising. Any woman wants to be beautiful and elegant. That is why the representatives of the beautiful half of humanity, let them not update, but certainly periodically replenish their wardrobe. Sellers of fashionable, but at the same time inexpensive shoes and clothes are especially popular during the crisis. This is the product that will answer the question: "How to make money in a crisis?"

Children's footwear and clothing are in high demand even during the economic downturn. Kids are constantly growing, they just need to constantly change their wardrobe. Parents are unlikely to buy expensive models for their child, because they have to save on everything. But cheaper offers will be accepted by them with a bang.

If you have already decided on what to make money on during the crisis, and have chosen for yourself the trade in footwear and clothing, then you will need to take into account some of the nuances. Fashion, elegance and grace should go hand in hand with an affordable price. For the cheapest and most inconspicuous models, demand may not appear at all.

The sale of inexpensive accessories along with clothing will increase profitability. It can be jewelry, belts, bags, ties, etc.

Providing services during periods of economic downturn

How to make money during the crisis? Repair is in great demand during this period. Everything that we would have thrown away in the best of times to make room for something new will continue to work in times of crisis. This includes DVD players and furniture, TVs and washing machines, cars and coffee grinders, electric kettles, etc. During periods of economy, it is quite difficult to replace all this, and people begin to repair old things.

What kind of business can be opened in a crisis? What to do to make money? An interesting option would be a tire retreading workshop. Many car owners want to save money on their purchase. They repair shoes for their car in workshops using cold welding technology. Tires reconditioned in this way are of equal quality to new ones. Such enterprises are very common in the USA, Europe and China. In Russia, this niche is not filled, despite the fact that it is a very profitable business in times of crisis. What to do during a downturn in the economy? Start your own tire retreading business. The prime cost of this service is 20-25 percent of its cost. This allows you to get a fairly high profit.

Good income in times of crisis is brought by the supply of auto cosmetics, auto parts and auto chemical goods. This is due to the fact that car owners strive to maintain their "iron horses" in good condition, as they cannot afford to purchase new models.

In times of economic hardship, brochures with advice on raising money in times of crisis will be in demand. Articles on this topic are especially popular in difficult times. You can not only make money on this, but also help others do it.

Network marketing

When a crisis hits, don't panic. Try to reconsider all of your talents and determine where to use them. Those who love live communication are advised to try their hand at network marketing. During the crisis, this particular business has been particularly active. Network companies, as a rule, offer the goods of the highest demand.

These are medicines and cosmetics, household chemicals, etc. People always need such products. I am glad that the organization of this business does not require initial investments and office space rent. You can conduct such a business directly from home.

Food business

This industry, as a rule, is not affected by the crisis. People need food even during periods. In addition, fresh baked goods, as well as wedding and holiday cakes, do not lose their popularity. The sweet tooth will not deny themselves pleasure. They will certainly buy chocolate in order to somehow decorate the gray everyday life.
The goal of organizing a business on products is to find a free niche and form a price for your product that would appeal to a potential buyer.

Home staging

The real estate market becomes the most vulnerable during the crisis. Finding a buyer for a house exhibited by realtors is not easy. And during this period, home staging experts are in great demand. This concept means pre-sale preparation of the house. The main task of such experts is to arrange furniture, interior and landscape design, as well as other housework, up to removing an unpleasant odor from its premises.

It should be said that this business is very resistant to the crisis. It can be taken by the entrepreneur who performs renovation work and develops landscape and interior design.

Opening courses

Parents at all times considered it their direct duty to give their child a good education. Despite the crisis, children continue to attend school. For lagging dads and moms, they will always find funds for additional classes with a teacher. The business of organizing courses for adults, where people can get a new profession that is most in demand in the labor market, has a remarkable potential.

The conclusion from all of the above is unambiguous. If you want to make money, there is always something to do. And crisis phenomena are unlikely to become an obstacle for an enterprising and courageous person.