Business from scratch printing car stickers. Variety of stickers for interiors. Car stickers - new car appearance

Alexander Kaptsov

Reading time: 6 minutes

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Stickers are among the most common types of printing products. Most often they are used for promotional events, exhibitions and presentations. Stickers are not only an effective information carrier, but also decorate cars and interiors. That is why the business of producing similar products can be seen as a promising business line that generates stable income.

What stickers and for what products do manufacturers produce?

When starting a sticker business, it is necessary to collect a lot of information about this field of activity. It is important to understand what stickers are, how they are produced, where they are in demand.

1. Stickers on cars

There are two main types:

First type represented by advertising stickers in the simplest form: from "selling a car" to advertising a company. The necessary information is placed on the rear window, and the car, moving on the roads, effectively and inexpensively advertises the necessary products.
Second - refers to graphic stickers reflecting the imagination of the owner of the car. For example, vinylography distinguishes a car from other vehicles (a film with a pattern is glued to the car body). The vinyl sticker with the image you like allows you to make the car original. This method is often used for advertising purposes, decorating vehicles belonging to the company with a logo or other recognizable image.

2. Product stickers with logo

A sticker with a logo is considered a platform for advertising any company.

They are popular for many reasons:

Affordability.
The breadth of choice in shape, size and color.
Ease of use.
The necessary information is delivered to the target audience.

Many product manufacturers use just such stickers. Why? The return on such advertising is high.

In addition, the range of application of the stickers is quite extensive. Just remember the barcode on each product. Another example is self-adhesive labels. They are used in various industries (textile, transport, construction) for product labeling.

Having established the production of stickers in this area, you can get a high income throughout the year. This business is engaged in serving the B2B segment. He does not work for an ordinary consumer, but interacts with another business, which promises constant, large orders.

3. Stickers for interior decoration

The popularity of vinyl wall stickers has been gaining momentum in recent years, which is not particularly surprising. This method allows you to quickly change the interior without using the services of an expensive designer.

Options for these stickers:

Full-color - is performed mainly on order.
Silhouette - using one-color vinyl.

The second type of stickers is in high demand among customers. It is cheaper than the production of multi-color films, and therefore the price of the final product is much lower.

4. Stickers on glass, etc.

There are many variations of stickers on glass (mentioned above about automotive options):

What kind of equipment is needed to make stickers?

The choice of equipment depends on what kind of image will be applied to the film - full color or just a few colors, as well as on the size of the print run:

Equipment name	Options for making stickers
Laser or inkjet printer	The printer is used for minimum orders. When printing, it is advisable to take into account the quality of the ink. It is water-based, which means the stickers can only be used indoors. A surface laminating device may be required. Then the stickers will be resistant to any weather conditions.
Silk-screen equipment	The text or image is transferred to the material using a special grid (form). This method is acceptable if 1-3 colors are used. It is called silk screen printing.
Offset machine	A large order requires an offset press that provides a high level of print quality and speed

The release of stickers is impossible without a plotter - a special technique that makes thin cuts on the material. The slots are obtained in the places indicated on the layout. And the very last (or first) is the presence of a computer that works according to a special program.

Sticker Making Raw Materials & Suppliers

These include:

Vinyl wrap. The most frequently used trade mark is ORACAL. It is suitable for plotter cutting and screen printing.
The digital printing method uses a film of the CLP trademark and self-adhesive paper (for example, from the company RAFTAMAK).

A mounting film is also required. It simplifies the transfer of large-sized stickers to the advertising surface in the case when the product is printed in one piece.

For car stickers, a perforated film that is glued to the glass is used. This material has a certain secret - small holes that do not interfere with the driver. It is used for private cars and public transport for advertising.

When choosing suppliers, it is important to make sure of the quality of the materials offered, as well as the availability of the necessary certificates. After all, the quality of the finished product directly depends on the quality factor of the source material. It is best to find a responsible manufacturer yourself.

Where to look for sticker buyers: the main market for the product

The search for buyers starts with the Internet. An online store is opened, where the client can get acquainted with samples of work, types of materials, price list, and so on. Of course, this resource will need to be promoted. There is no getting away from this! In parallel, advertisements are placed in newspapers. This is in the case when the stake is placed on private customers.

If a businessman wants to work in the B2B segment, a slightly different approach to business is required. It is necessary to independently look for customers among manufacturers of goods and offer them services for the manufacture of stickers. Here, reasonable prices, high quality and speed of order fulfillment in comparison with similar firms will be compelling arguments. Of course, the presence of an online store is not excluded in any case.

Expenses and incomes for the organization: we draw up a business plan for a company for the production of stickers

For example, let's take a company that makes car stickers.

The costs of organizing business activities are represented by the following items:

Rent of office space - 26,000 rubles or more.
Purchase of a special program for a computer - 21,000 rubles.
Purchase of equipment (computer, plotter, etc.) - 90,000 rubles. A good plotter costs up to 400,000 rubles, so its rent is taken into account when calculating costs. She justifies herself in the first months.
Purchase of materials - within 20,000 rubles.
Opening a store on the Internet - 25,000 rubles.
Additional expenses, including advertising - 12,000 rubles.

total amount start-up costs do not exceed 200,000 rubles.

The price of a sticker is influenced by two parameters: the complexity of the pattern and the size of the product:

For example, a sticker measuring 200 mm x 1200 mm will cost the customer 350 rubles on average.
If the size increases, then the price rises to 2,200 rubles.
Cool options for the hood of the car cost from 1,100 rubles.

Total monthly revenue will be from 120,000 rubles and more. It all depends on the correct development of business activities.

Typically, the margin is 100% of the cost of the product. This allows us to offer discounts to customers and demonstrates the profitability of the business. The calculation of the exact payback period is possible if a specific number of customers is known. Successful businessmen who offer a rich assortment, who devote time to promotional events, pay for their business in 3-4 months.

Risks associated with starting a sticker making business

Given the large number of areas of advertising, it is required to study the demand for your product in the city (region) where the business is planned. Of course, ideally, it would be nice to offer the full range of possible services, but in general, firms develop gradually. Therefore, it is important at the first stage to understand where it is more profitable to start, what promises the future.

A study of the Russian market by experts has shown that there are not so many entrepreneurs who produce stickers for the interior today. Consequently, competition is at the entry level. Nevertheless, in Europe it is one of the most popular activities for people looking to start a small business.

We buy the necessary equipment

To start your own small business, and in the future to expand production, you need relatively little start-up capital. All of it will go towards the purchase of equipment, wholesale purchase of vinyl and minor expenses.

A high-quality plotter will cost you about 400,000 rubles, nevertheless, its purchase is simply necessary. You can buy used equipment for the first few months, and when things go up, get a new one. In addition, we need a computer, and since almost everyone has this technique today, you do not need to spend money on its purchase.

Since selling interior stickers is most profitable over the Internet, you need to create a good website, as well as promote it. This can take about 5000-7000 rubles. A machine that cuts blanks will not be superfluous, although if funds are not enough, then at first you can do this yourself.

Interior stickers and their types

As noted above, we will buy the film ourselves. It is advisable to do this directly at the manufacturer (printing house, etc.). In this way, you can save money, because you will not need the services of an intermediary. As for the varieties of stickers for the interior, there are only a few of them, we will talk about this now.

There are full color and silhouette types of stickers. The first ones are more difficult to manufacture, therefore, their price is higher. When it comes to using a single color vinyl for silhouette decals, this is one of the most preferred options.

Since we get a product of the same color, it is much cheaper, because the cost of paint, etc. is less. Nevertheless, it also makes sense to produce full-color stickers, since the demand for them increases every year. Which of the presented methods you choose is exclusively the above matter. But it is best to be engaged in the production of both multi-colored and single-color stickers, this will bring significantly more profit.

Business organization

It takes a lot of effort to get everything to work as it should. For example, the purchased equipment is not enough, because you need to find a designer (artist).

This person will be engaged in the development of layouts. The success of your business depends on his professionalism, or perhaps even talent.

It is desirable for the designer to create several dozen different layouts, among which there will be both monochrome and multi-colored versions of the stickers.

As for the creation of a finished drawing from the existing layout, the average cost per piece will be on average 350 rubles. Separately, a few words must be said about the fact that the author's original drawings are much more expensive.

The next step in the organization will be to create your own portfolio. In this case, interior stickers will sell well. You can make a portfolio yourself or pay the designer about 500 rubles for its creation. It will include your best work.

Format and size of stickers

As a beginner entrepreneur, you should understand that the wider your assortment, the more satisfied the client will be. Therefore, it is better to produce stickers in various sizes. For example, small stickers sell out quickly, but designers prefer large designs that mimic wall painting. Such a product is sold at a much higher price.

It is advisable that you make custom-made stickers for the interior. That is, your client will have the opportunity for a few thousand rubles to buy a unique layout, for example, 1x1 meter. As noted above, it is difficult to say something specific about the cost of one sticker, since this indicator is influenced by several factors. For example, the complexity of the pattern, the number of colors, the density of the material, the quality, and much more. It is advisable to provide instructions in the kit.

Stickers for phones and cars

Sure, producing multiple types of stickers is good, but the more choices the better.

If you offer your customers additional services, then it will only benefit you. For example, it can be car stickers.

This kind of business will develop quite quickly, especially considering the number of cars. The service will be especially relevant for advertising companies.

When it comes to phone stickers, that's a great idea too. The equipment needs exactly the same as for the production of interior stickers. The only difference is that the material should be denser.

As for the drawings, a lot depends on your imagination. A wide variety of stickers are in demand. The sizes here can be the most non-standard, since each phone model differs in its dimensions. It is recommended to produce several dozen stickers for the most popular models, and then see which ones are in great demand.

Conclusion

So, we need equipment, by the way, it can be rented. This is true for the first few months. Next, we need to purchase vinyl film and other consumables. After that, it is advisable to organize your own website (online store), promote it.

Then you calmly engage in sales. The margin should be in the region of 100-150%, in the future you can raise the bar to 200%. However, you need to be careful, because if competitors are cheaper, and the quality is the same, then you risk losing customers.

Creativity plays an important role. People don't want to see standard gray products. The brighter your interior decals are, the more likely you are to sell them. Although there is a measure everywhere, so for the bedroom these are more muted colors, for the bathroom - something in a nautical style, etc. Of course, all these proposals for starting a business make sense only if enough effort is made to its development.

Stickers are an attractive, lucrative yet highly competitive business. But in order for it to be successful and quickly reach payback, it is important to find your specialization.

Business registration

Market players recommend not registering a business officially at first. First, you should try yourself in a particular niche, navigate the level of competition and demand. And only if the prospects for the development of the business are really visible, register as an individual entrepreneur.

Types of stickers

Now let's figure out what to choose your niche from. Today the most demanded areas are:

stickers for interior decor;
car stickers;
themed stickers.

The most popular is the direction of interior design. This is a simple and cheap way to liven up any room, hallway, kitchen and other areas of the apartment. Moreover, the most popular are stickers for the nursery and the bathroom. The same goes for cars. It's an easy, fast and inexpensive way to personalize your car.

Stickers for certain holidays can hardly be called a full-fledged direction. It perfectly complements other niches, generating additional income for specific holidays.

Also distinguish between full-color and silhouette stickers. In the first case, these are vinyl pictures, in the second, monochrome vinyl is used. Accordingly, the second option for organizing the case is much cheaper. Moreover, at the initial stage, such stickers can be made without purchasing special equipment - the order can be given to a printing house, having received a good discount on wholesale production.

A square meter of stickers will cost about 100 rubles. The final price depends on the complexity of the drawing, circulation, color, quality of the material used, etc.

Layout development

You can make layouts yourself if you have even the slightest idea about the work of a designer. Depending on the severity of the project, it is possible to hire a designer from among the highly qualified staff or students. The services of the first, naturally, will cost much more.

On average, the development of one layout will cost 500 rubles. The more original the drawing, the more expensive it will be. At the initial stage, you will need about 30 stickers of different sizes and themes.

Having vinyl stickers, it is advisable to form a portfolio: to take photographs of drawings in the interior. To do this, it is not necessary to stick the set of goods on the wall. You can get by with a mounted example in any graphical editor. This can also be done by a designer for a fee.

Please note that you need a product of various formats. The smallest, cheapest stickers sell the fastest. Slightly less active are dismantled expensive ones that imitate wall paintings. It is also worth considering the possibility of placing an individual order. As a rule, in this case, vinyl stickers cost about 2 thousand rubles. per square meter.

Equipment

To manufacture a product, a business will require the purchase of special equipment. It includes such a unit as a plotter. It costs about 400 thousand rubles. Moreover, it is quite large in size. Its height is about a meter, and its width is 2.5 m. In addition, if you make custom-made large stickers, up to 3-4 m in length, you will need to put large rolls of consumables. Plus, the device makes a lot of noise during operation.

This suggests that it will be difficult to organize a business in your own apartment, you will have to rent a room. For a startup with ghostly growth prospects, this is a pretty risky move. Therefore, experts recommend starting a business with minimal investment, abandoning the purchase of such equipment, and outsourcing the production of stickers to printing houses. Moreover, when ordering large quantities of printing, you can count on a discount.

Over time, you can purchase a plotter, but it is recommended to stop your choice only on devices from well-known companies. The main parameter for choosing equipment is the width of the plotter, which determines the maximum width of the label. Experts say that it makes no sense to buy equipment of large width, since any image can be divided into fragments and compactly placed on a small format, and then glued together in parts.

Expendable materials

If you bought special equipment, then one of the main consumables will be cutting needles, which become blunt rather quickly. Naturally, their price depends on the quality - quality ones are expensive, but cheap ones need to be changed more often and they will cost more. Another important consumable that a business will require is self-adhesive tape. It must be purchased in bulk and in various colors.

If you plan to make pictures not only to order. But also to establish their serial production, you will need materials for packaging the stickers. They can be bought ready-made for 10-15 rubles. thing. In each package, it is advisable to include instructions for using the sticker, as well as a spatula for gluing. The last option is optional.

In total, if you plan to work from home, making custom-made small stickers for the interior, the business will require an investment of about 30 thousand rubles. When selling, a margin of 100 to 200% is imposed. If you organize sales and advertising correctly, the project can pay off in 2-3 months.

Project advertisement

The better you can present your business to the market, the more successful your project will be. An ideal advertising medium is considered to be your own website designed as an online store. It should contain a complete catalog of stickers with their detailed descriptions, options for sizes and colors. Moreover, it is desirable to arrange for the ability to view each of the options. The site should clearly have a system for automatically calculating the amount of the order, the ability to pay for it online. The cost of such a custom-made site is 35-50 thousand rubles, but you can find cheaper options.

But the competition in this area is quite high. Therefore, it is necessary to cover not only the online space. Try to establish contacts for the sale of goods in souvenir shops, stores of interior and finishing materials, furniture and others.

It is necessary to focus mainly on interior designers who are engaged in the development of individual solutions. A system of bonuses and discounts can be envisaged for them.

Funny, relevant, embarrassing - I bet you have a lot of different stickers in your arsenal. And we are sure you love it when new ones appear that no one else has seen. You can secretly add them to yourself, send them to the general chat and become the king of a cool new sticker pack, which will be used by the entire department.

What is all this for? The editors of Rusbase decided to find out how and who makes money on what everyone loves - on stickers (and is it possible at all).

Bonus! At the end, we compiled the largest selection of Telegram stickers from brands.

Can you make money with stickers?

You can add your stickers to Telegram, VKontakte, ICQ and many other messengers and social networks. While I was collecting information for this material, I stumbled upon the author of which released stickers for, thanks to which he planned to make millions, but the case ended in $ 100. So I realized that things are not easy in the sticker market.

That is why I turned to those who understand this topic. Namely, to the press services of the sites "VKontakte", "Odnoklassniki", Facebook and to the illustrator Konstantin Brilevsky, who, in fact, makes money on stickers (you definitely know his stickers with a lazy sloth and a tired panda).

So how platforms work with stickers ...

1. Telegram

In short: everyone who knows what Telegram is, is able to upload their stickers to the messenger, the possibilities are endless, the freedom is free. As a result, there is no money (although not entirely).

Commentary by illustrator Konstantin Brilevsky

“A professional illustrator can make money on Telegram stickers. I collaborate with Telegram, create official stickers for them. Information about the cost, as far as I know, is open.

Pavel Durov wrote about this. Telegram pays $ 80 for one sticker. As far as I know, this is more than other Russian-language sites offer, but comparable to foreign platforms.

Sloth stickers have 260 thousand downloads now, which is not that much. But I often meet people who say they use my stickers. It is very nice.

Usually, illustrators make one set of stickers per month. But I’m working on my project in parallel, I don’t have much time, so there are only four of my sticker packs in Telegram. Here they are".

2. "VKontakte"

In short: you can upload your stickers, you can monetize them and earn money, but there is moderation from the social network.

Commentary from the VKontakte press service

“Most of the VK stickers are created by friendly illustrators who have been working with us for several years. But anyone can offer stickers. Our employees study the proposed works and contact the authors if the stickers fit the requirements and are interested in their idea.

As for money, we have different models for paying for stickers to the author. Everything is individual and depends on many factors. For example, the complexity of drawing and the elaboration of the character.

In addition, from time to time we have commercial stickers from companies within the framework of special projects. Their cost starts from several million rubles, they are available only to the most famous and iconic brands. "

Supplement by illustrator Konstantin Brilevsky

I don't create stickers for brands now, there are requests, various famous people ask to make personal stickers for them. But I, as a rule, refuse, because I have a lot of workload. I am interested in creating my own characters.

Here are my favorite commercial VK stickers:

In short: there is no way to upload stickers to the platform yourself. The social network itself orders sticker packs to illustrators.

Commentary of the press service of "Odnoklassniki"

“We upload stickers for messages ourselves, but we actively use them as a tool for marketing communication. Upon request, we give the opportunity for brands and partners to make their own sticker packs. "

Case 1

Stickers for the Jacobs Monarch special project in Odnoklassniki

Case 2

This spring, TV-3 used a special sticker pack in OK to promote the new season of Twin Peaks. The channel launched a flash mob in Odnoklassniki, reaching more than 200,000 people, and in addition to this, it offered users stickers with famous phrases from the series.

Stickers for the special project TV-3 in Odnoklassniki

By the way, about ICQ ...

4. Facebook

In short: we could not find open information on how you can make money on stickers in, although there are many questions from users on this topic.

Here are screenshots from Facebook business where users are asking questions but getting no answers.

Translation:- Can I upload / sell my own stickers? - I have been looking for an answer to this question for a long time, but, unfortunately, no one could answer it. Do not waste your time, because everything has been paid for ...

Translation: - I created a sticker pack and want to sell it to Facebook Messenger so people can buy it and send it in their messages. Is it possible? If so, how? If not, why not? - There was no answer.

External press service of Facebook at the time of publication of the material, she did not comment on the possibilities of interaction between the social network and the messenger regarding the stickers.

How much do custom stickers cost?

It is clear that you can strain a familiar designer, a colleague who owns Photoshop a little better than you, or, in general, make yourself not so much beautiful as funny memes. But you can also order a loved one for yourself. How much is it?

I asked Google about it, there are not so many offers, but they are. Here's what seemed to me the most acceptable after a little research:

The freelance shop Kwork offers make personal 12 stickers in raster graphics for 6,000 rubles.
YouDo offers a wide variety of requests and offers.... Approximate price fork: from 500 rubles for 12 memes to 5000 rubles for several stickers. Take a close look at the freelance portfolios.
VK-group "Stickers for Telegram" ... Quite a large group, almost 10 thousand participants, in which new sticker packs are posted daily and offer exclusive stickers from 15 rubles apiece. These are memes that are made from photographs.

If you are a brand, then everything is more important to you

The cost of stickers ordered by brands is much higher. Rusbase told about this Graphic Designer Roman Gauz.

“You definitely need to make money on stickers. My Telegram sticker pack is called "Stickers from Romochka"... There is a lot of swearing and snobbery in him, but this is what attracts people. At the moment, the statistics indicate that 259 840 users have used it! On average, 1,000 stickers are used every day.

What matters to me is what emotions the stickers should evoke, and that that in response to my sticker, the interlocutor can also attach my picture without leaving one pack.

I once painted a sticker pack for a client the amount of the entire sticker pack with my creatives was within 50 thousand rubles. But more such orders have not been received. "

Output. Who and how much earns on stickers

Option 1. Illustrator creates stickers - platform buys

The creator of the sticker pack can offer his work to the platform. The cost is negotiated with each separately. But a good price for 1 sticker is $ 80, this is how Telegram pays.

Option 2. Illustrator creates stickers - brand buys

Many brands want cool, funny stickers themselves. As a rule, they turn to illustrators for this. As in any creative work, the price range is serious here. From proposals in social networks - 15 rubles per meme - to the work of serious graphic designers, which can be estimated at 50 thousand rubles or more.

Option 3. The brand creates stickers - the platform posts them and gets paid for it

Platforms make money on branded stickers thanks to special projects. For example, we are talking about placing commercial sticker packs on the VKontakte and Odnoklassniki sites. The cost of such special projects costs brands several million rubles.

Option 4. The platform buys stickers from an illustrator and places them in its sticker store - the platform earns when a user buys a sticker.

For example, on VKontakte the cost of one paid sticker pack for a user is 63 rubles.

Bonus! A selection of the funniest and most useful stickers from brands

1. First, here Rusbase stickers

Here about the fact that Rusbase is sex. And, in general, about who we have who. True, in the version from 2016.

2. Stickers "Doctor at work"

One of the funniest collections, where the only character is the real chief accountant of the company, who is obviously doing great with a sense of humor.

3. Stickers Rocket bank

Lots of insiders, curses and characters. We don't know who Suren is, but the stickers about him are funny.

4. Stickers "Yandex money"

A conceptual sticker pack in which all stickers are indicated with prices. For example, the mandate costs 1 million rubles.

5. Stickers based on the program "My street"

We have no information whether the Moscow Government is the official customer of this sticker pack. But from this he does not become less topical.

6. Stickers Jami PR

White on black - stickers for every working day.

7. Stickers Pichesky

Continuing the office theme, here's another set that comes in handy at work.

8. Stickers Yandex.Music

When you want to sing and drink for love.

9. Stickers "AGT-Yug" for the Silver Archer South Award

A funny sticker pack that is perfect for commenting on what is happening at the conference to a friend.

10. Stickers Situational Center of the Moscow Department of Health

And in the Department of Health, everything is just like in a regular office. The same weekdays with presentations, unclosed assignments and a very lazy day off.

11. Stickers HYDROP

A startup needs stickers too. A funny pack about how difficult it is to live with cosmetics for the care of clothes and shoes.

12. Stickers "Vedomosti"

And finally, fresh. More recently, Vedomosti skikers have appeared - we like them.

If your stickers were not included in the selection, leave a link to your pack in the comments - we will study together!

* Calculations are based on average data for Russia

Initial attachments (online store):

Initial investments (an island in the shopping center):

60,000 - 70,000 ₽

Net profit:

40,000 - 50,000 ₽

Payback period:

Sticker shops are stores of vinyl stickers, stickers and other accessories popular with young people and teenagers. These products are sold with a high mark-up, and you can open a business even without experience.

Stickershop is a youth, fashion business that even a beginner can handle. With a budget of 60-70 thousand rubles, you can open a retail outlet to the delight of connoisseurs of stickers, posters, vinyl stickers and other cute accessories. And in Internet commerce, you can start with 5 thousand rubles in your pocket. The concept of a sticker shop assumes the creation of an original business that will bring not only profit, but also pleasure from the process.

Professional set for creating business ideas

Trending product 2019 ..

Today stickers (or stickers) are a popular product among young people. Stickers can be found on phones, laptops, cars, in interiors, on clothes and, of course, in notebooks. The product is inexpensive, but beautiful - that's why it's so difficult to resist.

Before the start

Before taking specific steps to start a business, you should study the demand for the product. What do I need to do? Find an account of an existing sticker shop on the Internet, analyze the number of subscribers, comments - this way you can understand how much people are generally interested in this topic. Study the offer in your city - are there those who are ahead of you? For a metropolis, the presence of several competitors is permissible, but for a small city it is already too much. Stickers are too specific a product to be offered on every corner.

Keep in mind that you will be working with young people, so think in advance which trading format to choose. We will consider two options: a point of sale in the form of an island in a shopping center and an online sticker store. Both formats can shoot. The main thing is to know which targets to hit.

Target number 1. Format

Let's imagine that you analyzed the demand on the local market and made sure that many people dream of buying cool stickers. So it's time to think about what the sticker shop will look like: as an island in a shopping center or as an online store. Let's compare which is better. The advantages of the island are the spontaneity of the purchase. This is when a person just walks by, walks up to your counter to look at it for the sake of curiosity, and makes a purchase. Most customers will come to an online store on purpose. But an island in a shopping center will eat up a significant amount of your budget - even supported equipment will cost you an average of 30 thousand rubles, and rent of 5 sq. M. in the shopping center - about 10 thousand rubles, and this is even the best case. So the first benefit of an online store is cost savings.

To trade stickers online, you don't need to make a complex website, because you can simply create an account on Instagram, invest several thousand in its promotion - and recruit a target audience that will not only become your customers, but also a regular reader - and this increases the possibility of multiple purchases ... Another advantage of an online store is the reach of shoppers from different cities. You can send orders by mail and explore new territories. This expands the circle of potential buyers, which promises an increase in profits. Stickers are a product that easily fits into a regular mail envelope, so the shipping costs will be negligible.

There is also a third option: to combine the two business formats and work in parallel on an island in a shopping center and online.

Target number 2. Location

If you do decide to open a retail outlet, you should choose places with high traffic: shopping centers, parks, embankments, parks, cinemas, etc. Open up where there is a lot of your target audience.

To open a sticker shop, a large area is not required - 5 square meters will be enough. m, which will house the "island". This format allows you to attract more visitors. The cost of renting a retail space will be about 10,000 rubles / month. In order to save money, you can buy a used kiosk worth about 30,000 rubles.

Target number 3. Assortment and suppliers

Immediately you need to decide where you will take the goods? Some sticker stores form their assortment from what they produce themselves. The technology for making stickers is simple, but there is one caveat. On the Internet, you can often find inspiring stories about how a person downloaded funny pictures and made stickers with the help of a plotter, which he then sold at a huge mark-up. And here for some reason everyone forgets that you can download the “wrong picture” and incur the wrath of an illustrator (or photographer), who will be absolutely right when he claims copyright infringement.

The moral is this: if you want to make your own stickers, read Art. 1259 of the Civil Code of the Russian Federation. It clearly states that the use of images for commercial purposes without the consent of the author is a violation of copyright. How can these legal delays be avoided? There are several options: first, you can find an illustrator who will draw custom stickers for you. Today you can easily find many talented artists. And the pay for their work will be moderate. Or maybe you are an artist yourself? Or does your friend draw beautifully? There is no need to develop this thought: in this case, you yourself know what to do.

Secondly, you can use various photo stocks, where illustrators and photographers from all over the world "merge" a huge amount of their work. You buy an image and make as many stickers with it as you like. Moreover, today there are a huge number of free stocks: you just have to search well.

Those who decide to make stickers on their own will have to get a plotter - this is a professional printer with which images are printed and cut out. The cost of such equipment is 20-40 thousand rubles - it will be enough for you for mini-production. You will also need a minimum set of tools (scissors, a stationery knife, a ruler, a roller, etc.), as well as a self-adhesive film as a consumable. If you do not want to spend money, you can use the services of a printing house.

Ready-made ideas for your business

But you can take a simpler route: just find sticker suppliers, collect an attractive assortment and then sell it. Where to find suppliers? On good old Aliexpress, which has a wide selection of stickers for every taste. Many suppliers sell them in bulk - and the purchase price turns out to be scanty. But everyone knows about Aliexpress. But not everyone knows about the foreign portal Etsy.com in Russia. But there, too, you can find interesting stickers - only they will cost more. Another way is to try to find artists who already sell their stickers and invite them to collaborate.

When choosing an assortment, try to take into account not different tastes and cover the maximum number of interesting topics so that each customer can find stickers to their liking. Sell laptop and phone stickers, clothing and paper stickers, interior and vinyl stickers. Sort stickers by subject, the most popular: animals, plants, heroes from movies and cartoons. Order themed stickers for certain holidays.

Ready-made ideas for your business

What else can you sell in a sticker shop besides stickers? Posters, clothing patches (patches), key rings, collectible figures, badges, socks, thermoses and other accessories.

The main target audience of the sticker shop is young people, in particular students and schoolchildren who want to decorate their laptop or phone with an interesting vinyl sticker.

To advertise your business, you will need to focus on advertising on the Internet: in this case, promoting your Instagram account. This can be sweepstakes, promotions, advertising from bloggers, paid advertising through the Instagram service, and so on.

5 effective ways to increase online sales of your products:

Build your prospect's trust in you. At the first stage, this is the main tool for online sales management. Customer loyalty, which is based on the first impression of your account, directly affects the number of successful orders. Start with the right packaging for your product offering. Create an attractive page, colorful photos to make people want to buy your product.

Targeted advertising (targeting)... You can use official advertising, with the involvement of targetologists - specialists in this field. They will be able to determine your target audience among the entire array of social network users and ensure the display of advertising banners to your potential customers. Please note that targeting services cost a lot. You can learn the basics of targeting yourself and adjust the settings in your account.

Contests, sweepstakes, promotions... These are one of the main audience activators. Come up with good prizes, various sweepstakes and promotions, mix them up, try different ways. With their help, you can attract a large number of active audiences.

Influencers (bloggers, famous people) are all those people whose opinion we trust and respect... If you enlist the support of such people (on a commercial basis or for ideological reasons), then you can promote your product and service to the audience of the influencer.

Target number 5. Staff

A minimum number of employees will be required to service this business. You can cope with an online store yourself, taking orders through Instagram and sending them through postal services. For a point of sale, you need two salespeople working in shifts. There are no special requirements for these employees, so it will not be difficult to find a suitable candidate.

At the initial stage, an entrepreneur can handle all the issues alone. Mastering the skills of working with a plotter (if you will print stickers yourself) is not difficult. The most important thing is creating layouts. To do this, you need to have at least minimal skills in graphic editors like CorelDraw.

Target number 6. Profitability

The task of any entrepreneur is to constantly increase sales and profitability of their business. You can calculate the income yourself, taking the volume of sales for the initial amount. There is a 100-200% margin on pre-made vinyl decals. These figures are very attractive. You can easily earn 40-50 thousand rubles per month.

How quickly can a business pay off? The owners of successful companies, who managed to quickly develop and offer customers a wide range of stickers, claim that the payback period is no more than three months.

Target number 7. Business registration

To trade within the framework of the law, you need to register an individual entrepreneur. To do this, you need to submit an application to the Federal Tax Service, a copy of your passport and a receipt with payment of state duty. The documents should indicate the selected taxation system (it is better to choose the USN) and the activity code according to the OKVED-2 classifier. Suitable:

47.6 Retail sale of cultural and entertainment goods in specialized stores

47.91 Retail trade by mail or information and communication network Internet.

There are no special requirements for your business from the regulatory authorities. A standard set of permits from the fire department, SES.

Target number 8. Risks

For your business to be successful, you need to try to minimize the risks associated with it. Stickershop is a relatively new phenomenon on the market. Stickers are not in the essential category, so there can be sales problems and demand falls short of expectations. To prevent this from happening, you will have to invest money and efforts not only in advertising your business, but also in popularizing the idea itself. It is especially difficult to achieve success in small towns, where new currents arrive late. Therefore, at the initial stage, do not expect high profits. It is better to include the most pessimistic profit forecast in the business plan of the sticker shop. This will save you frustration and wasted expenses.

Ready-made ideas for your business

Even if you have ordered exclusive illustrations from the artist, you should not think that you will be the only seller of such stickers. Your idea may simply be copied and stolen. It is very difficult to resist infringement of rights, so you cannot assign all your competitive advantages to exclusivity. There should be other advantages: affordable price, good service, and a large selection.

At the end

If you think the sticker business can't take off, then these inspiring stories will prove the opposite. So, an enterprising lady from the USA named Alexandra Pappas has come up with a new way to use stickers. She suggested applying them to the soles of women's high-heeled shoes.

Indeed, shoe designers always ignore the sole by painting it in neutral and boring colors. Therefore, Alexandra has developed a series of stickers that can be glued to the sole and, if necessary, can be easily replaced with others. To sell her invention, Alexandra launched a website on free hosting. Today these stickers are sold in dozens of countries around the world and bring Alexandra a steady income. Thanks to the fact that she was the first to implement such an idea, she quickly got promoted, increased sales and conquered vast markets for her unusual product.

In our country, such things are not yet sold, so there is a chance to occupy a free niche. It is very easy to come up with such stickers for the sole. Alexandra herself painted flags, recognizable ornaments, funny pictures on stickers and sold them at a price of $ 14 per pair. Probably, the author was inspired by the idea of a company that sold wedding accessories and released a collection of stickers for the sole of wedding shoes. These stickers were the words "I Agree", "Just Married" and other wedding phrases. This, too, can be a good business idea that can grab attention and win over new customers.

Another motivating story happened to Anna Hindmarch, who founded her brand. It all started with leather stickers. The trendy stickers with emoticons, various slogans and painted lightning bolts hit the stores for the spring / summer 2015 season and became a real hit. They brought in $ 18 million to their creator in just two seasons.

Anna Hindmarch says she was inspired by her school memories when it was customary to paste over her notebooks, diary and portfolio with bright stickers to show her personality. And yet Anna began to take stickers seriously much later, when the technology appeared that made it possible to transfer complex and colorful sketches to the skin. So a simple sticker became a fashion accessory.

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