Open a children's show room. How to register a business - taxation of showrooms. Important nuances in opening a clothing showroom

In the age of high technology and smart gadgets, everyone has become lazy and thoughtful to varying degrees. Nowadays no one can be surprised with expensive devices and beautiful things. However, not everyone knows where they can be safely purchased at the price they correspond to. If you have experience in purchasing such in online stores, and you want not only to make money on this, but also to develop in the field of communication and sales practically without leaving your home - this article will be useful to read and will answer the questions: How to open a show room your business and make good money on it?

What is a showroom?

This is a small clothing store, a corner with mirrors and a fitting room at home. Its popularity is only gaining momentum, while in America, where the name came from, showrooms have been used for a very long time. Such a store is mainly to the taste of those who are afraid to order clothes via the Internet, doubting they will receive it of the wrong size. In addition, the Russian post office does not often please with its operational work in terms of deliveries. An additional plus of a home store is that the seller does not need to pay rent for the premises, as is the case in ordinary boutiques or markets.

Of course, there will be a markup on things, but it includes a whole list of possible advantages:

Lack of queues;
Seller's hospitality and home environment;
Tea and coffee with sweets as a likely bonus;
Possibility to order interesting and unique things that are not available in ordinary shops in the city.

How to open a showroom from scratch? Where to begin?

The first thing to start with opening a show room is drawing up a business plan, with a description of all the key points.

Next, you need to decide for yourself what exactly you will sell. Will it be just clothes, or more shoes and accessories. Next, you need to find reliable suppliers, to whom such concepts as "guarantee", "quality" and "affordable price" will be inextricably linked with the shortest possible delivery time. The standard of waiting for goods, if ordered from Korea or China, is from two weeks to a month. Do not rush to open a showroom with only 10-15 items, dig up as many of them as possible by ordering from different sources. It's another matter if you want to sell expensive and exclusive fur products - in this case, at the initial stage, you can get by with 8-10 pieces.

When ordering, try to choose the kind of clothes that you can make the maximum mark-up on. These should be things not for mass consumption, they should look expensive and stylish so that the buyer would not mind giving back the money. If you do not have a suitable room at home equipped with a fitting room, mirrors and good light, you can work on the Internet for some time, taking orders and delivering to the buyer's home. There you can also give a person to try on a thing, be sure to give advice on the care of fabrics and accessories, and, most likely, sell. When the profit from the showroom business, sales will be regular, you can equip a room for a showroom at home, or rent a commercial space. For the latter, you need to issue an individual entrepreneur, choosing the taxation of UTII.

What to consider before opening a showroom:

They won't know about you right away, because you need advertising. Advertising can be active (calls, direct contact with a potential buyer) and passive (word of mouth, ads);
If you already have a popular store in your city, you will have to work hard to lure customers or just be competitive. To do this, you need a chip, something that is not in similar showrooms, for example, you can rent things, make up, make up, photograph customers in new outfits. At a minimum, your proposed coffee or tea with sweets should be more expensive than buyers usually buy for their home. This will show how you value each customer;
If you want to sell a complete set of clothes - dresses, underwear, shoes and hats, try to keep it all compatible and replaceable;
Buyers buy things at their own risk, selling at home, provide them with a guarantee for the goods in the form of a purchase receipt. But try not to let the client want to return the item. Check blanks are sold at any stationery store;
The more start-up capital you have at the beginning of your career, the more money you will get back from your business later. Think about how solvent people are in your city, in your area. Go to the website of the state statistics. Based on the answer, feel free to choose the price category and availability of your product - from inexpensive Chinese to luxury brand;
Be as sociable and welcoming as possible, know how to combine and select things, understand the colors and listen to the wishes of customers;
Think over the schedule and working hours of the showroom. How it will be possible to get into it - from the street, by appointment or by invitation;
Not only demand creates supply. As with the most popular and popular Apple phones, supply creates demand. Until the devices began to be created and actively promoted, no one knew how consumers need them. Therefore, feel free to experiment with images, do not be afraid to order something that has not previously appeared on the shelves of your city. Perhaps it will be you who will later become the owner of a popular studio, visiting which, each buyer will discover something new, will be satisfied and will recommend you to friends. Good luck!

How much can you earn on a showroom. An experience

HERE YOU CAN CHOOSE GREAT AND INEXPENSIVE PRODUCTS FOR YOUR SHOWROOM

OR HERE

The question is relevant for everyone, because everyone wants estimate possible profit even before its opening

The answer to this question depends on many factors:

your activity
the number of specialists employed in the project
start-up capital
competent advertising and promotion
potential for expansion

Provided an active approach and good sales, the profit from the showroom can be significant, this will allow, if there is a desire to transfer part of the business to real life, for example, by opening a "regular store" in parallel.

From personal experience taken from communication with friends in Rostov-on-Don, who sell women's dresses and cosmetics in this way, the profit from the show room is 300-500,000 rubles a month. The showroom reached such a financial result in 4 years. This business is located in an ordinary two-room apartment and the total cost of goods and promotion amounted to approximately 1,500,000 rubles (the amount of expenses in parts during 2013 2018.

According to friends, if there were more significant investments initially and with more active promotion, the results over these years could be doubled or tripled.

Therefore, if you are planning a large volume right away, you may need obtaining a business loan.

Read more: How to start a hairdresser from scratch

3. How to design a show room
The idea of creating a showroom - video

ShowroomIs one of the most popular trends of our time. And this is not only a profitable business, it is also prestige, an opportunity to demonstrate the most high-tech novelties, elite goods, and to move in the upper strata of society. If you are active, sociable, want to climb to the very top of the social pyramid, you should try yourself in this area.

And our site will help you. We will tell youwhat is show roomwhat kind of start-up capital is needed, how and where to choose a room, what kind of finishing is needed, what goods and products are best presented, and most importantly, how to attract customers.

We will also introduce you to a promising showroom option for. You cannot touch the product through the network, but thanks to your showroom, a person will have such an opportunity. And if everything is done correctly, a high income will be guaranteed.

Learn the rules and subtleties of organizing a successful showroom, and very soon the most influential people of the city will shake hands with you.

1. Where does the name of the show room come from and what is it

Literally, this is the English translation of our term "Showroom"... Accordingly, initially, such halls were intended for demonstration of clothing models, or were a place for business meetings of designers and manufacturers with wholesale buyers and customers, or buyers from large trading companies or stores. In these showrooms, there was no direct retail sales, but it was here that the big deals were made. They were used not only to showcase clothes, but also to present cars, accessories, furniture, and so on.

In modern conditions, the idea of what a showroom is has changed a little. Most often, they order goods from catalogs of well-known companies, which are then delivered to the customer. Sometimes a collection of a well-known brand is delivered to the showroom for fitting and selling goods to select customers. Therefore, it is almost impossible for an ordinary "person from the street" to get into the showroom, this institution has turned into a kind of "closed club" for the elite.

The owner's profit in this case directly depends on his methods of reaching the target group in which this particular type of goods is in demand - highly fashionable, exclusive and expensive.

2. What is needed to open a show room

To open a showroom / showroom, you need a minimum of material investments:

Premises;
Start-up capital;
Social connections.

An example of a showroom in an apartment

You can even start a business in your own apartment. The need for capital can also vary widely depending on the structure of the job. You can independently travel abroad and purchase goods, and then offer them to customers, or you can conclude an agreement with several "shuttle traders" who will leave their goods for sale. You can also go the traditional way for the West - conclude an agreement with a specific manufacturer and rely on buyers from large shopping centers or groups.

As for social connections, that is, meeting with "party-goers" or "elite", for whom the purchase of exclusive things is not only a hobby, but also a duty, this is one of the main conditions for this type of entrepreneurship.

Recently, another definition of a showroom has appeared. With the development of e-commerce, show rooms began to open at online stores. This is the place where the client can inspect the selected product (clothing, appliances, electronics, etc.) before purchasing.

3. How to design a show room

The decoration of premises for a certain type of business can be very diverse and depends on the strategy of the work. In general, it is necessary to focus on the estimated amount of work, the status of the company and its customers, the amount of the proposed product and its variety.

In the simplest case, this is just a room in your own or rented apartment. But this design method is only suitable if you expect to work with a very narrow circle of acquaintances who easily come to you for a cup of tea. Or, for example, with those clients who only inspect and pick up pre-made orders.

If it is assumed that people will come to the showroom on a recommendation and choose a product, then it is necessary to allocate space for storing and displaying the product, equip a place for fitting or inspection (in the case of equipment, connecting and checking functionality). In this case, you need to choose the style of decoration, draperies, mirrors, furnish the room with stylish accessories.

4. How to register a business - taxation of showrooms

The registration methods are also very diverse. The main advantage that a showroom provides to the aspiring entrepreneur is that it is a place where (officially) no trade .

Due to the fact that he not considered a store (which means that the entrance for ordinary buyers and outsiders is limited inside), often it is simply an unregistered boutique or small shop... And the work in it is carried out without registration and payment of taxes. ()

Now you know what a showroom is, we gave the most detailed answer to the question "What is a showroom", and also gave examples of how you can make money on it.

5. How to effectively develop your business

Undoubtedly, a showroom, like any other type of business, requires a lot of effort and knowledge for effective development. According to statistics, most aspiring entrepreneurs who take on their own business fail, and only a fraction of businessmen achieve success the first time. Perhaps you should be prepared for serious challenges and obstacles at the first stage, or maybe you will be able to develop your business without any problems the first time. Be that as it may, success from the start is possible only if you are well prepared for the case. Read a few books from successful entrepreneurs - publications with secrets of success will definitely help you.

Download this free PDF book

10 secrets rich people are silent about

For your business to thrive, you need to learn how to effectively attract customers and launch your own website. Nowadays, the Internet allows you to effectively bring customers not only to online sites, but also to offline businesses. Watch the video of specialist Andrey Merkulov on how to do it effectively.

Among the numerous business ideas that, with a sufficient investment of time and effort, can bring a good income, it is worth highlighting the opening of a clothing show room.

In our country, they do not always correctly understand the definition of a showroom, what it is and how it is possible to create a profitable commercial enterprise with its help.

However, there is already a tendency towards an increase in interest in this type of activity, especially among entrepreneurs who are interested in fashion and who want to stay on the wave of modern trends.

What is showroom

This name can mean several variations, at least for the Russian man in the street. But in Europe and America, show room has a very specific concept.

This is the place to showcase new collections by a manufacturer or distributor to wholesalers. Retail sales of goods do not take place directly in this premises.

Buyers are often encouraged to watch a fashion show and then take a closer look at the models in the showroom. This is how the world's largest brands work, and getting into their showroom is not so easy.

People come there either by special invitation or by agreement, often there is a preliminary appointment. If you are a small trader, then there is little chance of getting into the show room.

In Russia, the place of the showroom and what it is, has both the meaning accepted in the West and somewhat different.

When it comes to pre-ordering bulk orders, there is usually a large fashion manufacturer that displays in the showroom both models from the latest collections and sale ones from old ones.

The queue for the "tidbit" is not so long, even a novice businessman may well visit here and pick up the necessary goods for sale through their stores.

What is a showroom of clothes in the Russian sense:

Showroom of a manufacturer or a major supplier, where bulk orders are placed;
Representation of a young designer, where the sewing of the models you like most often takes place right on the spot, within the walls of the show room;
A kind of boutique selling exclusive products from little-known designers or brands.

Based on the foregoing, it becomes clear that the answer to the question "How to open a clothing showroom" lies in the plane of the presented classification. Speaking of statistics: the overwhelming majority of existing Russian showrooms belong to the second and third categories.

Before you start creating a clothing showroom business plan, it is important to understand whether this business is suitable and in what format it will develop. Most of it is taken by women who are familiar with the world of fashionable clothes.

First of all, these are fashion designers who are able to independently create models, sew them off and put them up for sale. To open a showroom you won't need a lot of investment.

Having a unique offer in the form of designer clothes, a person with a delicate design taste will be able to properly decorate the interior and present products to friends and acquaintances using the word of mouth method.

If the proposed idea is liked and starts to be in demand, new customers will not be slow to wait. To understand how to open a showroom, you need to calculate in detail the estimated demand, costs, revenue, profitability and return on business.

If everything is clear with a designer opening his own atelier, then a boutique should be dealt with. As a professional in the fashion industry with skills in cutting, sewing and design, success is easy to achieve. But these conditions are optional.

Enough ardent desire and help from a specialist, which is usually a designer, how things will go "uphill".

It is necessary to ask the question of how to open a clothing showroom from scratch from the very beginning, practically from the appearance of an idea, and then you can protect yourself from many mistakes of novice entrepreneurs.

Stages of opening a show room:

Decide on the format: a designer product of your own tailoring or a boutique offering collections of several designers;
Specify which product will be sold and to whom, analyze consumer preferences, competition, opportunities for advertising and promotion;
Write a business plan for a showroom of clothes;
To formalize the business officially: register an individual entrepreneur (which is preferable) or a legal entity;
Come up with a name for a clothing show room;
Find the necessary premises, carry out repairs in it;
Purchase commercial equipment and pieces of furniture;
To decorate the interior in such a way that the taste is felt in the atmosphere, and the clients feel comfortable;
Find suppliers and conclude contracts with them (if necessary);
Hire staff;
Launch advertising campaigns.

It seems that a lot of clothes are needed to open a show room, in fact, it is quite possible to solve the issues in a couple of months, and in a year to reach a plus in profit.

This is evidenced by the experience of businessmen who wondered how to open a clothing show room, and who receive not only good income, but also the maximum pleasure from their work.

Namely, this combination will allow the company to develop, making it more attractive to customers.

Let's get down to specifics.

Clothes show business plan

If you start a business without a clear understanding of what steps you will take and what results you will get, 90% of the time the idea will fail.

First, you need to estimate the costs of opening a showroom, they include:

Legal registration of a business - about 5,000 rubles;
Purchase of a cash register (when planning to sell at retail) - about 20,000 rubles;
Repair of the premises (the simplest) - 80,000 rubles;
Purchase of furniture (tables, chairs, armchairs, sofas) and other interior items, as well as commercial equipment (racks, showcases, shelves, brackets, hangers, mannequins, mirrors, fitting rooms) - at least 70,000 rubles;
Rent - from 50,000 rubles;
Salary, if there is only one assistant, and you do all the main work yourself - at least 20,000 rubles per month;
Purchase of the first batch of goods (at the opening of a showroom - boutique) - from 150,000 rubles;
Purchase of sewing accessories (if you plan to open a show room like an atelier) - 50,000 rubles (including fabrics).

You can understand whether this is a high cost or not by comparing it with the expected revenue. Note that the calculation of costs is given at a minimum.

The numbers will vary depending on the city (large, medium, small), the type of premises (in the city center or on the outskirts, in an elite shopping center or in an ordinary apartment), furniture and equipment variations (you can purchase expensive ones to match the format, or buy used, but in excellent condition), the number of employees, the cost of purchased products and other nuances.

To calculate the revenue, you need to know at what average price things will be sold. If you decide to sell clothes of an unknown designer, then you will sell them inexpensively.

If these are clothes of a well-known designer in fashion circles, then the selling price of such products will already be significant.

If you have made the right markup for each product, then at the initial stage it is enough for you to sell at least two products per day for your business to be profitable.

What you need to open a clothing show room

Let's move on to considering each stage separately.

Business legalization

Offering hand-sewn clothes, for the first time, you don't need to register a business at all. This business can be started at home, as many aspiring fashion designers have done. But only temporarily.

When the base of regular customers is formed, you can rent a room in the city center. If you decide to sell designer clothes, then the option of starting a home business may not be suitable for you.

As soon as the demand grows, you will surely face difficulties in purchasing equipment and other items for the functioning of the show room from suppliers.

Either they will not ship products at all, or they will sell at a retail price, which means that your cost price will increase, which will affect the final price.

If you do not know how to open your show room from scratch legally, you can always seek legal advice or familiarize yourself with the procedure on the Internet. The design features are no different about other types of business.

This step is of fundamental importance for the entire future business.

It is not necessary to furnish the room with expensive furniture and accessories; any designer who understands the peculiarities of the interior can decorate it beautifully and tastefully.

Not feeling the necessary knowledge and skills, it is recommended to seek advice from such a specialist.

It is by the appearance of the showroom that clients will create the first impression of you as a seller, and whether they want or not want to come back here.

In addition to spacious shelves and showcases, soft armchairs, coffee tables, and at least two dressing rooms are required. An important point is light, there should be a lot of it.

Also draw a plan and decide how all the furnishings will stand and how harmonious it looks. It is better to paint the walls in light neutral colors, as an option - pastel.

What is included in the concept of a showroom, what is it in the Russian sense, we have explained, therefore its location in an area with high traffic at the beginning of the life of the enterprise is not necessary, but desirable.

Renting in the center is always expensive, but the concentration of potential buyers in the city center is greater. If you decide to open your business in a residential area, then it is better to open next to some large grocery store, supermarket.

And when you see a positive trend in the sales of your goods, then move to the center, since the issue of development in this case will become relevant.

Of course, deciding to sell elite clothing from world brands, the price of which is available to a limited circle of people, you will have to invest in the appropriate interior and room. In addition, it is important:

Name for showroom clothes

Aspiring entrepreneurs often face the problem of what to call a fashion showroom. It should be sonorous and memorable.

More often they give the name either by the category of clothing, or by the name of the designer or the dominant brand, but if you can come up with something unique, it will be an additional "plus".

Showroom product

Recently, it has become important to buy designer clothes, and of a different plan, from the Chinese. This is because the purchase price is much lower than other offers.

But here it is important not to miscalculate with the quality. Therefore, it is better to communicate with representatives from China at a personal meeting, touching the offered product with your own hands and making a trial order.

How to open a clothing showroom from China? Just like any other, only with special scrupulous approach to the selection of commodity items and models.

Many factories in China sew a lot of cheap low-quality clothes as well as really interesting ones.

Having spent time choosing a supplier and a specific product, there is an opportunity to make good money selling designer items through a boutique.

In addition to Chinese sellers, you can pay attention to American stores, especially outlets. There, clothes from past collections are on sale at a good discount.

Staff

Last but not least, what is needed to open a clothing show room.

All consultants should have an excellent understanding of the product being sold, understand the intricacies of cutting and sewing, and be able to recommend a suitable style.

In addition, the employee is obliged to understand the principle of choosing clothes and accessories in a set, so that the buyer leaves dressed "from head to toe" - from shoes to gloves and headgear.

This can only be done by people who are well versed in clothing design, fashion trends, preferably with the qualities of an image maker. The requirements, of course, are high, but without this the boutique will turn into an ordinary, unremarkable store.

Conclusion. So, we have analyzed the definition of a show room, what it is and what features it has, and also described in detail the steps for opening a show room and gave an example of calculations. We hope this knowledge will help you in your project, and you will be able to bring your existing idea to life. Good luck!

Source: http: //xn----8sbcgjdnfczvh7cc6c6l.xn--p1ai/biznes-plany-rukovodstva/torgovlya/otkrytie-shou-ruma/

How to open a show room

If you have experience in purchasing such in online stores, and you want not only to make money on this, but also to develop in the field of communication and sales practically without leaving your home - this article will be useful to read and will answer the questions: How to open a show room your business and make good money on it?

What is a showroom?

Such a store is mainly to the taste of those who are afraid to order clothes via the Internet, doubting they will receive it of the wrong size. In addition, the Russian post office does not often please with its operational work in terms of deliveries.

An additional plus of a home store is that the seller does not need to pay rent for the premises, as is the case in ordinary boutiques or markets.

Of course, there will be a markup on things, but it includes a whole list of possible advantages:

Lack of queues;
Seller's hospitality and home environment;
Tea and coffee with sweets as a likely bonus;
Possibility to order interesting and unique things that are not available in ordinary shops in the city.

How to open a showroom from scratch? Where to begin?

The first thing to start with opening a show room is drawing up a business plan with a description of all the key points.

The standard of waiting for goods, if ordered from Korea or China, is from two weeks to a month. Do not rush to open a showroom with only 10-15 items, dig up as many of them as possible by ordering from different sources.

It's another matter if you want to sell expensive and exclusive fur products - in this case, at the initial stage, you can get by with 8-10 pieces.

If you do not have a suitable room at home equipped with a fitting room, mirrors and good light, you can work on the Internet for some time, taking orders and delivering to the buyer's home.

There you can also give a person to try on a thing, be sure to give advice on the care of fabrics and accessories, and, most likely, sell.

When the profit from the showroom business, sales will be regular, you can equip a room for a showroom at home, or rent a commercial space. For the latter, it is necessary to issue an individual entrepreneur, choosing the taxation of UTII.

What to consider before opening a showroom:

They won't know about you right away, because you need advertising.
If you already have a popular store in your city, you will have to work hard to lure customers or just be competitive. To do this, you need a chip, something that is not in similar showrooms, for example, you can rent things, make up, make up, photograph customers in new outfits. At a minimum, your proposed coffee or tea with sweets should be more expensive than buyers usually buy for their home. This will show how you value each customer;
If you want to sell a complete set of clothes - dresses, underwear, shoes and hats, try to keep it all compatible and replaceable;
Buyers buy things at their own risk, selling at home, provide them with a guarantee for the goods in the form of a purchase receipt. But try not to let the client want to return the item. Check blanks are sold at any stationery store;
The more start-up capital you have at the beginning of your career, the more money you will get back from your business later. Think about how solvent people are in your city, in your area. Go to the website of the state statistics. Based on the answer, feel free to choose the price category and availability of your product - from inexpensive Chinese to luxury brand;
Be as sociable and welcoming as possible, know how to combine and select things, understand the colors and listen to the wishes of customers;
Think over the schedule and working hours of the showroom. How it will be possible to get into it - from the street, by appointment or by invitation;
Not only demand creates supply. As with the most popular and popular Apple phones, supply creates demand. Until the devices began to be created and actively promoted, no one knew how consumers need them. Therefore, feel free to experiment with images, do not be afraid to order something that has not previously appeared on the shelves of your city. Perhaps it will be you who will later become the owner of a popular studio, visiting which, each buyer will discover something new, will be satisfied and will recommend you to friends. Good luck!

How much can you earn on a showroom. An experience

HERE YOU CAN CHOOSE GREAT AND INEXPENSIVE PRODUCTS FOR YOUR SHOWROOM

OR HERE

The question is relevant for everyone, because everyone wants to evaluate the possible profit even before its opening.

The answer to this question depends on many factors:

your activity
the number of specialists employed in the project
start-up capital
competent advertising and promotion
potential for expansion

According to friends, if there were more significant investments initially and with more active promotion, the results over these years could be doubled or tripled.

Therefore, if you are planning a large amount at once, you may need to get a loan for a business.

Read more: How to open a hairdresser from scratch

Source: http://interbablo.ru/kak-otkryt-shou-rum.html

Showroom is a profitable business: study important recommendations that will help you make good profits!

As a rule, for all girls, buying clothes is tantamount to taking a "miracle pill" for a bad mood or trouble.

And also, this is a great way to just have fun, throw off the stress from the whirlwinds of workdays.

Do not forget: every woman is a unique creature, in which, in addition to femininity and style, there is one more desire - this is the pursuit of economy.

Therefore, girls are looking for shops where you can buy good, high-quality inexpensive things. It is these motives that push the fair sex to visit the showroom. Showroom is a great option to find what you need!

A showroom for women's clothing is a store selling original or designer items, but their difference from designer elite branded models is only in price.

Why are these stores so popular? How to open a showroom? What are the subtleties inherent in the opening of such an institution? All these questions are often of concern to those who want to open their own successful business, but do not know how to implement it. All these issues will be analyzed below.

Showroom is an opportunity to make good money for those who have a taste of fashion

Indoors, it can also be called a studio or a store, designer items are put up for sale, the work of which is not known or little known to the public.

At the same time, the quality of tailoring of things, as well as the material used for them, allow you to declare yourself, arouse the interest of the buyer.

A good influx of clients to showrooms, as a result - the subsequent recognition of clothes by the general public - allows young designers to become famous.

Later, when fame comes, these designers will be able to open boutiques with their own name, putting a high price on things. An alternative to designer items can be simply exclusive items from China or the United States.

Today, stars, as well as famous personalities, decide to open their own studio.

The question "how to open a show room" is easily solved by ordinary people. First you need to decide which product category will be sold.

What a showroom might look like? There are many options. This is:

A studio room, which presents samples of goods from one or different manufacturers for wholesale purchase.
A studio space, where a little-known designer offers ready-made or custom-made, exclusive clothing.
A room-room where an assortment of goods from different manufacturers for retail trade is collected.

The third option is most popular in Russia, we will consider it in detail.

How to open your own fashion showroom from scratch - step by step

The first step is to register an activity. It is divided into several stages:

documents are collected - this is a TIN, an identity card with its copies, an application is written for registration and taxation, a state duty is paid;
the OKVED code is selected;
an application for opening an activity is being prepared for the tax authorities.

The second step is the technical part. Consists of the following steps:

A convenient location is being sought for the studio to be opened.
All equipment is being purchased.
Suppliers are being selected.
Studio workers are selected (if necessary).
Advertising is being carried out.

Selection of premises and equipment for the studio

It will not be possible to see a large influx of customers when starting a business right away, since you first need to open a store, and then form an audience of buyers.

An exception may be a rented boutique inside a supermarket. In our case, friends and acquaintances on social networks will find out that you are going to open a salon.

Note. A showroom is a profitable business, but when opening such a store, you need to think about the premises.

The best option for such a business can be a studio apartment, a small room or a small house. Today, after reading the ads for rental housing, you can find different options.

The worst option may be a room in your own apartment dedicated to business.

Renovation and design should give the room a certain style. It is better to use light, calm tones, hang lamps (lanterns), and also necessarily pictures.

On a professional level, you need to think about the combination of walls with floor.

Since the clients of the salon will be demanding people with exquisite taste, it is necessary to understand that the effective design of the salon will push the client to visit it again, as well as recommend it to his friends. Everyone should remember this for those who are going to open a showroom for women's clothing.

The presence of comfortable and, most importantly, beautiful furniture is one of the main points of the showroom arrangement. Before the opening, you need to set up style-matched coffee tables with armchairs, showcases - hangers, comfortable fitting rooms with mirrors.

A pleasant atmosphere of the studio will be given by a calm melody and a gentle scent. An important factor is the ideal cleanliness of the room.

What, how, where to sell?

With regard to the assortment, several issues must be resolved:

Where to buy things.
Variety of assortment.
How to hang and arrange goods.

Where to buy products

Since the showroom is a business that is associated with the purchase of things, you must first start looking for suppliers.

Today there are several options for purchasing goods at wholesale and retail prices.

The first option is online shopping. Usually, such shops sell most often Chinese things, on which 100% of the rise can be done.

If there is no exact idea of the quality of the goods in different stores, then you will have to make several purchases from different suppliers in order to understand which store is better to give preference to.

Note. Chinese things can be of different quality. Today, many stores in Russia sell quality goods from China, which are distinguished by an acceptable cost. However, it is important to remember that wealthy clients are unlikely to visit such a clothing showroom.

The second option is American sites. Many US discounted sites offer popular brands. Of course, the models will be last year's, but the brand, quality, and also the price will attract a respectable buyer.

The third option is outlets. This concept means outlets where last year's goods are sold, discounted by 70%. The purchase of such a product must be carried out independently, deliberately, selecting the desired products.

The fourth option is young fashion designers. You can search for young gifted specialists on social networks, look for them on forums, exhibitions.

Given the fact that they are not well known, the price of their products will be reasonable. By the way, few people know that the Coca-Cola corporation has started producing designer items.

If you want to know more about them - read the article: "Coca-Cola Clothing Line Launched"

The fifth option is sewing factories. Garment factories carry out sewing from catalogs, but they can also work on requests, which can be sent remotely.

Their products are of good quality, but the main thing is affordable wholesale prices.

The only drawback is that the manufacturer sets his own minimum money wholesale, which allows him to purchase goods.

Variety of assortment

The most ideal option that anyone who has decided to open a showroom for women's clothing can take advantage of is a variety of things with a matching accessory.

So, when buying a blouse, the client should be able to choose a skirt or trousers to match her style. And at the same time, a scarf, beads, handbag, shoes.

Among such a variety, the client finds several things, which means he will no longer look for things in other stores.

The owner makes a big profit from the amount of goods sold.

Note. The assortment of the store must constantly change, as fashion makes its own adjustments. Unfashionable things will not be in demand.

How to lay out the goods correctly

Even the simplest, inconspicuous wardrobe items can attract the client's attention. To do this, you need to make sure that it is clean, ironed. Most should hang prominently on hangers.

The buyer must have good access to the product in order to touch it, look at it well.

It is necessary to ensure that the goods are always beautifully laid out. New arrivals are best displayed on mannequins at the entrance.

Recruiting personnel for a showroom is an important nuance that cannot be neglected.

Answering the question “how to open a clothing showroom” - a counter question arises “who will work there”?

The owner of the showroom can work alone. But he will only succeed if he is well versed in fashion trends. He must also have certain design knowledge, know the rules for combining colors, fabrics, shapes.

It's great if he knows how to combine even the incongruous.

Self-confidence and the ability to serve clients beautifully (choosing such clothes that hide all the flaws in the figure, and can emphasize the advantages) - will allow such a person to boldly open a show room and work there alone.

Attention! How to start your own business at the opening of a showroom, if the main problem for the store owner is lack of taste in clothes? There is also a way out - you just need to find a companion who knows this business from "a" to "z". This role is usually easily handled by a designer.

Advertising is an effective engine of commerce

Opening your studio should start with its presentation. This event must be significant.

This means that interested, wealthy people are invited to the opening of the show room, they are served at the highest level in order to gain respect.

Later, they will tell their acquaintances or friends about you.

Building up your client base can be carried out on social networks, among various forums, inviting people to buy their things.

In groups on your page, you need to post information about the product, about its new arrivals, about discounts.

What does a business plan for opening a showroom look like?

An approximate calculation of the costs that everyone who wants to open their own clothing show room will face consists of several points:

to legalize trade, 5 thousand rubles will be required, of which the state duty will be 800 rubles;
starting purchase is approximately 100 thousand;
renting a room for one month is about 40 thousand rubles (by the way, this is an important point that is often forgotten);
repair work (if needed) will amount to 100 thousand, this amount may be less, its size will depend on the state of the rented area;
the purchase of furniture is about 50 thousand rubles.

In the case when the purchase of goods will take place independently, the costs need to include the cost of the road, as well as the cost of living in a hotel - this is 50 thousand rubles.

Thus, to start up your studio, you need some initial capital. This is about 400 thousand rubles.

If you plan to sell branded items, this amount will increase by 30%. If you have never drawn up a business plan on your own, the article can teach you this: “How to draw up a business plan yourself: a sample of writing this document! 20 steps and the plan is ready! "

Business profitability

Considering that a wealthy client spends 15 - 45 thousand in one month to expand his wardrobe, and plus five new clients on the recommendation, the show room's income will have a fairly decent amount.

Summing up: what are the subtleties and features of the show room?

The main problem with the showroom is the misunderstanding of this business.

Some believe that a showroom is an exhibition of things for the purpose of wholesale purchases, others associate it with the work of fashion designers, and still others believe that a showroom is a store in a shopping center or somewhere in a house on a crowded street. By the way, if you want to open a regular clothing store, read the useful material of this article: "Small business idea: how to open a clothing store"

The second and fairly common problem in this business is the quality and manufacturer of the goods. So, it is not uncommon for Chinese copies to be issued as a branded original.

Wealthy people who understand quality quickly detect deception, and low-income buyers do not spend a large sum on expanding their wardrobe.

Therefore, in this situation, the owner of the show room risks losing his business.

Hence the conclusion: things intended for wealthy buyers should correspond to their needs.

If the business is going well, the number of showroom clients is gradually increasing, then you should not be limited by what you have achieved. Studio owners have every chance to create a large store.

Considering this type of business, it becomes clear: a showroom is an activity that is guaranteed to bring profit.

But the income that the fashion show room will bring will be good only if the business is handled by a person who has a fashion sense and has an "entrepreneurial streak."

Risk is not always a noble cause, so before investing money you need to “measure it seven times and then cut it off”.

The desire to open your own business certainly arises in every person at least once in his life. But how to choose a good type of earnings, in which niche to organize a business? This question is asked by many newbies.

In the previous article we discussed, in today's post, let's talk about how to open a clothing show room and make it popular. The desire to plunge into the world of fashion and start creating clothing collections, as a rule, arises among people who have already done something similar before. There is an opinion that creating a show room is no more difficult than making and repairing clothes. But this is a deep misconception. To make it clearer for you, you need to clearly answer the question, what is a show room, and what are its features.

What is a showroom?

The concept of "Show-room" came to us from abroad. In Europe and the United States, a showroom is called a room at the location where the fashion show takes place. It is in such an institution that you can look at the models that were present at the show, touch the fabric and agree on ordering goods directly with the designer.

In Russia and the CIS countries, showroom means designer clothing and accessories stores, where you can see and choose your favorite items. The advantage of these places is that here you can buy exclusive things from the designer in a single copy.

The popularity of show rooms gives rise to their rapid emergence. But, despite this, this niche is still relatively free, so if you have the ability to tailor clothes, then you can safely take this business idea into service.

Showroom opening

How to open a clothing showroom? We will try to answer this question.

First, you need to decide on a direction. There are several options, let's take a closer look at each of them.

Sewing and sale of clothes. If you are looking, then this way of earning may interest you. This option implies that you have the ability to sew clothes. If you are a talented young fashion designer, then God himself told you to organize a show room. At the initial stage, you can offer clothes from your collection to your friends and acquaintances, and in the future, to everyone. It is not worth registering a business at first, it is better to do this when regular orders and customers appear.

Premises for rent

To open your showroom you need a room. It is necessary to calculate the attendance of the institution and the approximate area. It is also very important to determine its location. Particular attention should be paid to the interior. Buyers should be comfortable and comfortable, the obligatory presence of large mirrors, comfortable sofas and comfortable fitting rooms.

How to open a showroom at home?

As a rule, all novice fashion designers opened their first show rooms right at home, thus, significantly saving on renting premises, they rapidly developed in the chosen direction. I recommend that you do the same, and after the base of regular customers is formed, it will be possible to rent a place in the city center.

We form an assortment

The difference between show rooms and shops is that in the first establishments, exclusive clothes are presented, sewn by a designer, and not purchased at a factory. Thus, buyers of showrooms can be sure of the uniqueness of the item. And for fashionistas and ladies of the world, this is very important.

When opening your show room, be sure to decide on the format of the institution, and also come up with your own chip.

Brand show room. In this case, you buy things of famous brands abroad and sell them in your store. Naturally, it is cheaper to purchase models from previous collections, which are sold in special overseas stores (outlets).

Show rooms always offer exclusive items of good quality and, most often, well-known brands. Accordingly, the price of such clothes and accessories is quite high. Therefore, wealthy people will be your clients.

Advertising

How to attract customers?

Showroom in Russia is most often in demand exclusively among its contingent: acquaintances, relatives, close friends and celebrities. But there are also shops that almost everyone can visit. It is up to you to choose in which direction to work. If, for example, you are a designer, then an advertisement for you will be the organization of a fashion show, where famous people are invited, who in the future will become your regular customers.

In order to create a showroom, or atelier, a lot of effort and diligence is required. But the most important thing is to make this institution popular, to attract people there, to acquire regular customers. For this, a person who wants to open a business in the service sector must have entrepreneurial qualities and talent.

I wish you creative success and the achievement of all your goals.

It is beneficial to have your own business. Fashion lovers can easily open a clothing show room that will be profitable. It remains to draw up a competent business plan in detail.

Showroom has several definitions:

a room in which works of unique specimens from novice designers are presented;
a place where things of different styles are shown to wholesale customers;
an atelier of an unfamiliar designer with high-quality models of unique wardrobe items (tailoring of an individual order is provided).

Western countries define it differently Show Room - a space for communication between designers and sales managers. No deals.
The opening of a clothing show room brings a high stable income. The demand for a specific product category is constantly growing. According to the indicators of the previous year, consumers prefer to make purchases by trying on the goods.

Online stores represent worthy competition. The number of sales is growing. However, most people prefer to make an acquisition by trying on a thing first. The showroom provides such a pleasure.

Many start their own entrepreneurship, not everyone manages to gain a foothold. The average cost of buyers is 15,000-30,000 thousand on outfits and an accessory group. The stream of buyers is inexhaustible.

In order for profitability to maintain stability, it is necessary to correctly draw up a business project.

Organization stages (step by step instructions / business plan)

How to open a clothing showroom from scratch? A number of actions need to be taken:

The showroom business plan looks like this:

Step 1 sets out the essence of the future project, 6-7 proposals should be drawn up. It indicates the amount of investment, the size of loans, the repayment period, the involvement of investors, guarantees, risks, the planned payback period of the showroom.

Clause 2 describes the company, the services it provides, the products it produces. Purpose, scope, competitiveness, terms of sale.

Step 3 describes the competitive environment, place of sale, customer characteristics, information about the final customer, visitor attraction scheme.

Part 4 defines the facts about the company: location, equipment purchase, number of personnel, production volume. Spending on wages, raw materials, production.

Clause 5 indicates: the structure of the company, information about partners, executive employees, employee development schemes.

Step 6 includes information about the budget, preliminary calculations of profit, taxes, payments, payback and risks.

Client search, advertising

proportionate cut (60);
quality (15);
convenience (7);
combination with a wardrobe (7);
exclusivity (5);
brand popularity (1).

Create a group on a social network before the start of the showroom, invite future buyers there. Come up with promotions and various bonuses on the opening day to make customers want to visit the store.

Kinesthetics will purchase a product if they can see it well, and most importantly, touch it. This category of people spends a long time looking for the right thing. You shouldn't talk to them about the little things, they prefer to think about a possible deal in silence.

Shoppers prefer active sellers, they are supposed to advertise the product widely. Compliment when they try on a thing. The likelihood that they will make a purchase is high, it all depends on the professionalism of the seller.

The organizer needs to focus on the average client. Fashionable updates are preferred by girls from 18 to 45. You must be well versed in the novelties of the season in order to purchase a new product.

Men prefer suitable things more than trendy ones, it is advisable for staff to work with men, expressing sympathy and delight.

You need to be honest with the buyer, then they will definitely want to come to you again, and will also recommend to friends.

Necessary equipment, choice of material

You need to have special equipment, materials for the organization to work:

Products can be found cheaper: the Chinese market by ordering models via the Internet. Then the spending will amount to 500,000 thousand. Prices are very low there.

The amounts are inaccurate, based on an area of 80 square meters. It is permissible to re-equip a room at home, then you will not have to pay for rent. The rental price of 70-90 square meters reaches 90,000 thousand.

More often, those who open a showroom convert one room from their living space. It's profitable.

If you are going to act as an outfit maker, you will be equipping the atelier at home. If there is an assistant, it is required to take into account his salary: 25,000-30,000 thousand.

Decide on the style of the showroom interior. All items must be in harmony with each other. Modern trends look beautiful. But the "Retro" style finds its connoisseurs, the fashion trends of this year indicate that the 80s are returning. It is allowed to combine these two facts, creating a unique design.

When carrying out cosmetic repairs, choose light-colored walls. There should be excellent lighting. It is required to install a lot of bulbs, lamps.
To feel the comfort of your visitors, buy a soft sofa. Help people get rest and positive emotions.

Place the mirrors in this way: the visitor has access to a 100 percent view of his figure.

Costs and profits (profitability)

Let's summarize the first results of expenses. Organizational project (in rubles):

The initial cost is equal to: 890800 rubles.

The financial project will be based on personal employment in all aspects of activities at home:

These totals can be reduced with reasonable savings. It all depends on the size of your organization.

Every month you will spend 350,000. Of these funds: products - 300,000, advertising - 20,000, other needs - 30,000.

Profit before tax: 600,000 - 350,000 = 250,000.

Calculation of tax (according to the simplified tax system 15 percent of the difference between income and expenses): 37,500 thousand.

Net profit: 250,000 - 35,700 = 212,500 thousand.

Profitability: 212500/890800 * 100% = 23.85%.

Payback period: 890800/212500 = 4.2. This means that the store can pay off in 4-5 months.

Assume possible risks, do not waste money, invest in business.

Calculate the showroom business plan based on your summary indicators. It is allowed to start commerce by investing 500,000 rubles.

Possible income level

The potential level of profit is influenced by several significant points. The pros of real entrepreneurship:

growing demand for an item of trade;
the possibility of diluting the assortment with another category of products (for teenagers, small children);
availability of purchase of goods at competitive prices.

The development of an organization depends on your attitude, the situation in the global market, and competitiveness.

You should understand the fashion world, be able to choose a thing suitable for a visitor, find accessories.

Create promotions for regular customers, hold contests on certain days. This attracts new clients.

Be polite and considerate. Learn the basics of psychology. This will contribute to the ability to communicate with people, increase the turnover.

You have the motivation for success. This is an increase in profits, further expansion. You should think about a partner when the supply of the item of trade will be established, and the base of regular customers will grow.

It would be a mistake to immediately involve a partner, this leads to the collapse of young entrepreneurs.

Registration and registration of business (required documents)

To open an IP, you will need about 5,000 rubles. This cost includes:

payment of the state fee - 800 rubles;
opening a current account for cashless payments - from 0 to 3000 thousand;
creation of a seal - from 500 to 1500 rubles.

You can transfer control over the opening of IP to specialized firms, their services cost up to 5000 thousand.

Documents required to legalize an individual entrepreneur:

photocopy of the passport and all its pages;
copy of TIN;
application for registration in the form of Р21001;
receipt for payment of 800 rubles of state duty;
when switching to the simplified tax system, an application in form No. 26.2-1 in duplicate.

You will need to know your OKVED code. Suggested code for your retail:

women's, men's and children's clothing - 52.42.1;
underwear - 52.42.2;
fur works - 52.42.3;
leather clothes - 52.42.4;
sportswear - 52.42.5;
hosiery - 52.42.6;
headwear 52.42.7;
accessory group of clothing (belts, scarves, ties, gloves) - 52.42.8;
footwear and leather goods - 52.43;
footwear - 52.43.1;
leather goods and travel accessories - 52.43.2;

Enter codes that reflect your type of activity. They are partially presented, additional codes may be required.

Make a choice: STS or UTII.

The simplified taxation system is a taxation option, with a choice of an interest rate with a coefficient of 6% or 15%. When choosing, attention is paid to costs. If their amount is less than the revenue, then 6% is suitable, if the expense takes up half or more of the revenue, it is more profitable to prefer 15%.

You will also need:

Permission to engage in entrepreneurial activity.
Conclusion of Rospotrebnadzor, State Fire Inspection.
Fixing cash register in a tax office.
Rosstat codes.
Sanitary passport.
List of products with certification.

Costs and payback period.

The lowest cost calculation (in rubles):

purchase of goods 100,000-150000;
repair work - 100,000;
furniture - 500,000.

It turns out the size of the investment is about 300,000 thousand. The supply of branded items is more expensive.

Payback can occur in 5-8 months. Give more advertising, encourage loyal customers.

You can throw off the contribution to the product at the expense of the outlet. These are shopping centers where discounts of up to 70% are made on crazy products, this is very beneficial for beginners.

Disadvantages and advantages of this business.

The main quality is the constant demand for what the store offers. The advantage is the ability to minimize costs. Realistically conduct tax-free trade. Development happens quickly if everything is arranged at a high level. The quality of the models must be impeccable.

It's hard to work because of the ever-increasing competition. Learn to offer something unique to your customers.

If you do not receive a permit to engage in entrepreneurial activity, you are left without protection from the law.

The risk is that there is a dependence on the economic situation, which is now in decline. If the model of the thing is out of fashion, it will not be possible to sell it at a high price.

Useful video

It is necessary to constantly replenish the assortment of the show room with new models. Present neat models. Keep your models clean and ironed.

Keep the trading floor exemplary: each item has its own place. A tonic mood can create an overall look. Post information about the store, present new products and discounts.

How to open a profitable clothing showroom: a fashion business from scratch

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