Hat analysis: how to make money on children's hats. Headwear trade Hats business with stones
Gulnara Bildanova, owner and founder of Chobi, went through many difficulties, but still built a business with an annual turnover of 120 million rubles.
IDEA.
The idea of a business for the production of children's hats in the premium segment came to Gulnara by accident. Back in 2005, Gulnara Bildanova was a housewife, was engaged in the upbringing and development of two beautiful daughters of eight and five years old and did not even dream of her own company.
However, at one point, Gulnara realized that the market for children's hats (and she was familiar with it firsthand) in our country is represented by two equally impractical directions. Hats from Italian designers look just fine, but they are only suitable for children living in a warm Italian climate, where they know about winter only from pictures in encyclopedias, and hats from Norwegian designers please with quality, but do not look very stylish and fashionable.
So Gulnara decided to create her own business that would help combine beauty and practicality in one model.
It is worth noting that most of the people around Gulnara did not believe in the success of this venture. “Who needs another hat on the market? And even in the premium segment? " - people said, but Gulnara took a risk and invested money in her business. At that time, she already had experience in the Parad network and an MBA in strategic management.
THE FIRST STEPS.
To start the business, Gulnara took the primary capital from her entrepreneur husband - the entire Chopi empire began with an amount of $ 90,000. First of all, Gulnara found two foreign designers, based on their advice, she invested in expensive Italian raw materials and ... got the first negative experience of communicating with colleagues.
The designers "forgot" to warn Ms. Bildanova that Italian yarn requires special processing - washing in a professional machine, otherwise the whole product will come out prickly and unpleasant, practically unusable.
This deception greatly upset Gulnara, she turned to her husband for advice, but when she heard the strict “I don’t like it - then close everything!”, She pulled herself together and began to look for ways out of this situation.
Firstly, Gulnara waved her hand to the unscrupulous designers, and secondly, she was able to find out from the yarn seller the coordinates of the only, at that time, owner of the washing machine that Gulnara needed so much. It was at his production, in the Yaroslavl region, that the first batch of hats was first washed and then tied.
Gulnara decided not to risk it and to follow the golden rule "If you want to do well, do it yourself." Therefore, the work of designers, seamstresses and other personnel of the factory was controlled by Gulnara herself. She had to not only control, but also constantly persuade, solve both big and minor difficulties. Bildanova recalls this period as very difficult and exhausting.
After the hats were tied, Gulnara began to go shopping and offer her goods. The overwhelming majority of people did not even want to listen to the products made in Russia, but Gulnara was not discouraged and hoped to break stereotypes.
Gulnara gave the first batch of goods to the Bosco store. Fortunately, they knew her well there and did not immediately refuse, and after getting to know the product, a trial batch of children's hats went to GUM and Petrovsky Passage.
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Bildanova's next step was to rent an exhibition stand at the CPM Collection Premiere Moscow fashion show. For the exhibition, she designed catalogs, developed a beautiful and bright stand. This exhibition helped the entrepreneur to unravel, declare herself to clients and get to know them.
Chobi hats are now sold in more than 200 stores. The cost of one hat from the winter collection is approximately 2000-4000 rubles, and the spring-summer collection - from 1500 rubles. Sellers are very happy with Chobi products and say that despite the high prices, most of the goods (about 95%) are sold before the seasonal sales.
In addition, the assortment of the company includes stoles, scarves, mittens, gloves, etc.
OWN STAFF
In 2007, Gulnara was able to bring her business to zero, and a year later, in the town of Golitsyno near Moscow, the entrepreneur rented a small production facility of 400 sq.m.
Gulnara says that this step was due to constant misunderstanding and lies on the part of the workers of the Yaroslavl factory. Instead of wasting energy and educating someone else's staff, Gulnara independently recruits 70 people who become HER team and HER people.
CREDITS
Gulnara Bildanova is confident that a successful business cannot exist at the expense of loans, but must grow and develop exclusively at the expense of its own funds. Immediately after the opening of the company, Gulnara found a co-investor for the project - Alexei Tretyak - an old friend from Parad shoe salons. Alexey became the owner of the company by 50%, but he absolutely does not interfere in operational management, trusting Gulnara in everything.
The opening of her own production led to the fact that Gulnara began to practically live in production: she replaced foremen, worked with products and even vacuum cleaned if it was necessary for work.
Bildanova personally engaged in the selection of personnel, and now she personally makes sure that the employees of her company grow and develop aesthetically in accordance with the latest trends in the fashion world.
She takes designers abroad, shows them shows, instills a taste for a beautiful and expensive life. “It’s impossible to produce a luxury product without knowing what“ luxury ”is.
PLANS FOR THE FUTURE
This year Gulnara decided to expand the production premises and began to rent 1000 sq.m. This entailed not only expensive repairs and the purchase of expensive equipment, but also the need to expand the range of products by loading production facilities. Gulnara looks to the future with optimism and believes that she will be able to produce hats for a long time that will delight both young and adult fashionistas.
Based on materials from forbes.ru
What is the key to successful sales? The main secrets of a profitable business are a great idea and a quality product. Hats are a must-have wardrobe item that helps you not only keep warm, but also look stylish. The domestic manufacturer knows better what styles are in trend today, what the buyer needs. The collection takes into account all the wishes of customers, presents the novelties of the season, original and classic models, and the attractive price will be a pleasant bonus for novice entrepreneurs.
Hat - always relevant
The well-known headdress has a long history. For example, in ancient Egypt, wearing a hat was considered the privilege of noble people. And in Ancient Greece, such a wardrobe item was used by practical people who appreciated comfort and convenience. Initially, the hat was considered an exclusively male wardrobe item, and women began to wear them much later, appreciating all its advantages. In order for the business to bring financial profit, it is profitable to buy wholesale hats from the manufacturer. And it's not only the affordable cost of wholesale goods, but also the impeccable quality. Therefore, a conscientious and decent manufacturer vigilantly monitors the quality of the goods produced and the relevance of the styles.
Why is it profitable to start a business selling hats?
The benefits of such collaboration are focused on the "three pillars":
- Saving. Buying goods from a domestic manufacturer, you not only rapidly move the economy forward, but get your own benefit. The absence of intermediaries, simple registration without unnecessary complications, the best price - all this helps to save money that can be invested in the development of your own business.
- Quality. The relevance of the models, the quality of the materials used are confirmed by certificates. Beautiful, fashionable, original hats are a product that is always in demand.
- Bonus programs. The manufacturer values and respects not only its customers, but also partners. For wholesale buyers, interesting promotional offers, sales, bonus programs are offered, which makes cooperation more profitable.
Buyers approach the choice of clothing carefully. Even in the cold season, you want not only to feel comfortable, but also to look stylish. Statistics show that it is the hats that people change with enviable regularity. When choosing a manufacturer, it is important to remember that reputation is something that money cannot buy.
"DavydovFox" is a company for sewing and wholesale of fur hats in Russia and the CIS countries. You can order on our website http://www.davidovfox.ru/! The range includes products of impeccable quality at affordable prices.
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A large number of interesting businesses in Russia arose after their founders could not find the thing or service they needed on the market. And then, rolling up their sleeves, they created these things or services themselves - not only for themselves, but also for others. One such company is Jumbi. Alexandra Semyonovykh from Izhevsk at some point could not buy a headscarf for her daughter - and decided to sew it herself. Now Jumbi, joined by many members of Alexandra's family, sews several thousand hats every month. Co-owners of Jumbi Alexandra Semenov and Maxim Korzhenko told the portal how to compete with Finnish and Polish manufacturers in terms of price and quality.
Alexandra Semyonovykh, 30 years; Maxim Korzhenko, 31 year; Konstantin Semyonovykh, 39 years old - entrepreneurs from Izhevsk, co-owners of a company for sewing children's hats Jumbi... Alexandra graduated from UdSU with a degree in environmentalism, and at various times worked as a manicurist and a sales representative. Maxim graduated from ISTU with a degree in enterprise economics; worked as an economist, then developed two of his own businesses - a travel agency and a recruiting agency. Konstantin graduated from the College of Economics and Management, has extensive experience in sales and finance. Jumbi has over 70 wholesale buyers in Russia and Kazakhstan. The monthly turnover is 1.3 million rubles.
Business started with a kerchief
Alexandra: The history of our brand began in 2010. I recently had a daughter, Vlad, and I wanted to buy her a headscarf. But what was sold in stores was either of poor quality or unjustifiably expensive. And I decided to sew the kerchief myself. The kerchief turned out to be just right, it was not for nothing that my grandmother taught me to sew as a child. Some friends and acquaintances asked to sew a headdress for their children, then their friends and acquaintances asked about the same ... In general, after a while the number of orders was already measured in dozens.
When my daughter was two years old, my son was born - and I began to sew hats for boys. And not only summer and demi-season, but also winter. There were more orders - and I realized that I could sew and earn more. Plus, I got my first big buyer! And it was like this. My husband Kostya worked in trade and was well versed in sales and trends in this area. He said that he would agree with the management of the Izhevsk store "Sons and Daughters" that they would take my hats for sale. I didn't believe it. And he agreed!
"Sons and Daughters" took ten summer hats, however, grumbled that the price is high and hardly anyone will buy them. And a few hours later they called and said that they had sold everything and that they were ready to take more! Kostya went for a walk with the children that evening, and I sat down at the typewriter and sewed hats for our first wholesale client.
There were more orders, I could not cope alone - and soon hired a seamstress as an assistant. She, of course, relieved me a little, but it was still hard: two small children, my beloved husband, business - everything had to be given time, which was sorely lacking.
Once during a family event, I said that I was torn between family and business, that I was very tired. And then my brother Maxim, who had his own business, said that he was ready to go into business and become my partner. He took over marketing and promotion as well as wholesales. I was left with modeling and production.
At that moment, our hats were sewn by several hired seamstresses on ordinary household machines. We tried outsourcing with an atelier, but the experience turned out to be unsuccessful - we were not satisfied with the constant disruptions of deadlines and unstable quality. It became clear that we needed to create our own sewing workshop.
Wholesale and Retail
Maksim: I joined Jumbi as a partner in 2014. The fall of the ruble and the departure of the dollar and euro rates to the skies at the end of 2014 played into the hands of many domestic producers. Including us. Retail began looking for an alternative to expensive European products. Perm entrepreneurs found out about us - and made an order for 80 thousand rubles, which then was a rather big sum for us. Then there were buyers from Yekaterinburg - these Perm residents recommended us to them. Well, other cities began to place orders.
The business grew, and from time to time we even allowed ourselves to experiment. For example, in 2015 we released a collection of children's clothing, which, in addition to our branded hats, included jackets, sweaters and other wardrobe items. Moreover, in terms of style and color scheme, all these things were combined with each other. But sales didn't go. At that moment, we made a firm decision to do only what we do best. And best of all we got hats. Since then, this is the main direction for our business.
At about the same moment, we still matured to create our own production workshop. The outsourcing atelier continued to "delight" with surprises. The last straw was that by the important deadline we received only six hundred instead of the ordered 1,000 items. This did not fit into any gates, especially since we were going to open our first serious retail outlet in Izhevsk.
In total, Jumbi has sewn more than 65 thousand hats for children.
For retail sales, at some point, we came up with an "island" format - a display rack open on all sides. The original design of the "islet" had to be reworked many times to meet the height and size standards. Then of all the shopping centers in Izhevsk, with whom we talked, only one responded. Ostrovok has proven its effectiveness - and now our retail outlets operate in this format.
The main feature of the first "island" was the play wall, where the child can play. Not all children like it when they put a hat over their heads, many begin to be capricious. The “island” distracted children from negative emotions with an interesting activity: the child was playing - the mother was trying on a hat on him.
Invented by moms, made in Russia
Maksim: We produce high quality children's hats and accessories for children under 14 years old: if these are woolen products, then 80% of natural fabrics (merino wool) and 20% of acrylic are used; if these are cotton hats, then 95% are cotton and 5% elastane. An admixture of synthetics is necessary to make the product practical, in order to emphasize the advantages of natural fabrics. We buy both Russian and foreign fabrics - Turkey, Korea, UAE, Indonesia, China.
We work in the middle price segment. Sometimes our customers from Moscow and St. Petersburg ask - “Why is it so cheap !? It can't be merino wool! " For us, this is a compliment - people understand that we can sell premium quality at an affordable price.
Jumbi seamstresses make an average of 3500-4000 pieces per month; monthly turnover of the company - 1.3 million rubles
There are many competitors - Russian, Finnish manufacturers, Poland, Germany; at least 30 brands compete with us. When we opened, we focused on Finnish manufacturers (Reima, Kivat), as well as the premium brand Chobi. Now we look more broadly - from the mass market (Zara) to the luxury segment (Moncler, Woolrich, D&G, etc.).
Even in such a competitive market, you can be successful:
- if you make a cool design;
- if you don't forget about practicality(for example, all our hats undergo quality control - they are crumpled, stretched, washed, then we look - if the test is passed, then we leave it, if not, we modify it);
- if you use any chips(for example, in the fall-winter 2017-18 collection, we made helmets with removable masks that will cover from the wind, and this is also a great play element for a child);
- if you provide a reasonable price.
In this area it is difficult to invent a bicycle, a hat - it is a hat in Africa, especially for children. Of course, every manufacturer seeks to hook with something interesting - someone with a design, someone with a low price. There are some elements that are always relevant, for example, natural fur on winter products. We take into account new trends and wishes of customers, but we have already developed our own style and our own vision of what a children's helmet or hat should be; for example, we love minimalism and try to find a middle ground.
Family business
Alexandra: We have a real family business. Almost always, family events or just get-togethers develop into a production meeting. The main plus, perhaps, is complete trust in partners. But there is also a minus - this is the impossibility of all together to get out on vacation, someone must always keep their finger on the pulse and control how things are going in the company.
We have a fairly clear division of who is responsible for what, and the final decision-making remains with those whose competence the question concerns. I lead all product development and production. My husband Konstantin is in charge of finance, retail and franchise development. Brother Maxim is engaged in marketing and wholesale. Strategic decisions are made collectively.
By the way, two more members of our family work at Jumbi - my mother and my younger brother Nikita. Mom is in charge of the warehouse, Nikita is a programmer. Our children also help in the project - as photo models.
Project economics
Alexandra: Jumbi now produces over 350 items for children. The locomotive in our assortment is hats - helmets in autumn and winter, light hats and kerchiefs in spring and summer. But we are gradually expanding the line: 80% are hats, and 20% are mittens, snoods, bibs, thermal underwear, sets for newborns, etc.
Prices for our demi-season and summer hats are from 390 rubles, winter hats-helmets cost from 890 rubles. Sales are higher during the winter months. Average monthly turnover - 1.3 million rubles. The ratio of our sales in retail and wholesale is approximately equal. Since our products are seasonal in nature, sales spikes occur before the change of season.
Our main expenses are staff salaries, purchase of materials, repair or replacement of sewing machines, advertising, rent of premises for production and "islands" in shopping centers.
Maksim: In addition to retail sales on our "islets" in Izhevsk and "islets" of franchisees in Nizhny Novgorod, Yekaterinburg and Chelyabinsk, other sales go through the Internet. Accordingly, 90% of the advertising budget consists of the costs of Internet traffic - we promote wholesale orders through the site (contextual advertising), we post on specialized sites, various forums, on Avito, in social networks. We pay special attention to working with the database and communicating with regular customers.
We do not use advertising in print media, placement on billboards and other offline channels - it is difficult to get statistics and calculate efficiency there; As the practice of other businesses shows, advertising on offline sites is not effective.
Alexandra: Now the Jumbi company has more than 70 wholesale buyers in 35 cities of Russia and Kazakhstan, as well as three franchisees - in Nizhny Novgorod, Yekaterinburg and Chelyabinsk. One of the franchisees already has two retail outlets.
After successfully launching our own retail outlets, we decided to scale our business in the format franchises since it is the fastest growth option with the least investment. And since we are developing on working capital, without attracting loans, this remains a priority for us.
Thanks to the franchise, we have improved many business processes, improved conditions for partners. By the end of the high business season 2017-2018, we plan to open ten more "islands".
Unlike many competitors, we have a permanent stock, all wholesale orders are collected from the warehouse, and not by pre-order. Orders from wholesalers and franchisees are placed on our website and are tied to 1C.
Only the one who does nothing is not mistaken
Maksim: As in any developing business, we made, and still make mistakes. But business development is impossible without them. Correcting mistakes moves the company forward.
Defocusing (we began to sew the entire range of clothes, without a narrow specialization), outsourced production of products (we changed our minds in time, now we sew ourselves), the purchase of low-quality components, erroneous KPIs for personnel, incorrect pricing for franchisees - this is an incomplete list of mistakes with which we had to work at the initial stage, but which allowed us to revise and change many processes.
Alexandra: In the near future, we plan to buy equipment for complex knitting of fabrics and products, increase production to 10 thousand pieces per month (now about 4 thousand), expand the staff at least twice. On the horizon of three years - to build a retail network, increasing to 50 outlets. Enter the top ten headwear manufacturers in Russia.
We want the items labeled "Made in Russia" to be perceived by consumers as high quality goods. We want to see b O Most of the children wear high-quality Russian hats, not Chinese, Polish or Finnish. We are inspired and motivated for further development by grateful reviews of our customers and partners.
It's cool to create something new; not necessarily new at all, but different from others and better in quality, service, design. And we succeed.
In preparation withtatylog information used "Your business"
How to open a retail outlet for the sale of hats and what are the features of this business? Read on ...
When registering an entrepreneurial activity, the OKVED code 52.42.7 - "Retail trade in hats" is indicated. An ordinary individual entrepreneur is suitable as an organizational and legal form. The taxation system - UTII, is the best option, since the tax is not big (2-3 thousand rubles per month) and it is not necessary to apply the cash desk.
Now about the assortment. According to existing entrepreneurs, expensive hats sell better than cheap ones. The best-selling brands include the Polish Willi, Tonak, the Italian Totti, Tavitta, and Monteleon hats. Of the inexpensive models, Forti, Laplanda, and men's Canoe hats are sold well. The ratio of expensive and cheap models should be around 70/30. That is 70% of expensive models and 30% of cheap ones.
There are a lot of headwear manufacturers, but Polish and Italian manufacturers enjoy special prestige. In any case, on some headdresses "you will not go far". The assortment of the outlet for the sale of hats is in most cases supplemented by such goods as: scarves, shawls, gloves, mittens, stoles.
One of the benefits of retailing hats is that it requires minimal investment to set up a business. The required capital for a start in most cases does not exceed 150-200 thousand rubles.
Also, the advantages include the absence of the need for large areas for the store. A small department can easily fit on 6-8m2, somewhere near the escalator in the shopping center. In this case, we have a high traffic point and, accordingly, large sales. At the same time, we have a low rent, as we rent only 8m2. In most cases, this amount will be no more than 10 thousand rubles. per month.
Of course, the hats trade also has its drawbacks. The main one is the low margin that the entrepreneur receives. Judge for yourself. In most cases, the retail price for a hat + scarf set will be no more than 1,000 rubles. Purchase - about 400-450 rubles. That is, from one sale you will have an average of 500-600 rubles. From this amount should be deducted rental costs, salaries for sellers, taxes and other expenses. In total, there will be about 300 rubles of profit from one sold item. In order to have at least some tangible income, your outlet must sell at least 10 sets of hats daily.
Do not discount the competition. Competitors of your outlet will be entrepreneurs who sell hats along the way, along with other clothing, such as winter jackets or youth clothing. And there are many such points. Of course, in most cases your assortment will be larger, but still a significant part of customers purchase hats as an additional item.
The main point to which you should pay attention in the first place is seasonality. The high season in the hats trade is rather short, only from September to December. It is during this period that you receive the main income. Then there is a gradual decline. The most difficult period is spring-summer. Many entrepreneurs who specialize solely in the sale of hats are phasing out their activities during this period.
Others try to "swim out" by selling summer hats, caps, panama hats, selling other goods, such as bags, sunglasses. Expensive hats, by the way, are in good demand. Especially if your outlet is located in a popular shopping center, where there is a customer with money. Also, starting from February, some sellers arrange sales, which allows you to somehow get rid of the remnants of last year's collection.
There are several development options for this business:
1. To develop a network of such "mini" departments, to open new points in the shopping center and in the clothing markets;
2. Expand, in the truest sense of the word. Rent larger retail space, increase assortment and add clothing. It is possible that hats will become just an additional product, but otherwise, it will not be easy to significantly increase your income.
* Calculations are based on average data for Russia
How to choose your niche in knitting? How much can you earn, where to buy materials, what difficulties may arise? In this article, we tried to answer 9 main questions about the knitting business.Today, handmade products are positioned on the market as a unique and high-quality product, which attracts buyers. In 2017, an increase in demand for handmade goods was recorded. According to experts, among the best-selling handmade items, knitted items take the second place. Every year, the fashion for knitted products is strengthening on all fronts: in clothes, accessories and even home decor. Therefore, the question arises - is it possible to make money on knitting and how profitable such a business can be?
As in any type of business, the success of this area depends on the correct assessment of market demand, quality of work and competent promotion. Another important component of the knitting business is the uniqueness of the offer. Knitted handmade has been popular for several years already, during which time the niche has managed to fill with a variety of goods. The leaders among knitted products are: sweaters, hats, scarves and snoods, socks and mittens, bags, blankets and bedspreads. Knitting provides an endless number of creative options. You can crochet, knit, or just by hand; you can use different materials, and, of course, specialize in knitting different products. Before planning a business, it is better to narrow your niche and try not to knit "everything". For example, concentrate on decorative items, or children's items, or fashion accessories, or women's clothing. Your positioning and target audience formation depends on this choice.
Question No. 1. How to choose a niche in the knitting business?
What to knit? How to assess the level of demand for a particular product? Choosing your knitting niche, you can go along one of the ways: knit products that are in demand on the market; or enter the market with a unique proposition. The first option seems more reliable because it takes consumer demand into account. But in this case, you will face tough competition and the threat of remaining unnoticed amid the abundance of offers. A unique offer, on the other hand, will allow you to stand out and occupy a free niche. But the difficulty lies in the fact that it is not always possible to accurately assess the demand for such products.Here are 50 ideas for your knitting business. All types of products are sold on the international marketplace Etsy and find their buyer. The list consists of both classic products (clothes, blankets) and creative items that are not yet abundant on the market. For convenience, all ideas are grouped into 6 categories.
1. Clothes: sweaters, dresses, swimwear, vests, cardigans, pancho, crop tops. 
2. Accessories: hats, headbands, mittens, scarves and snoods, shawls, socks, slippers, bags and backpacks, wallets, bow ties. 
3. Things for the house: blankets and blankets, carpets, "clothes" for mugs and teapots, chair covers (seat or legs), potholders, napkins for serving, ottomans, pillow cases, curly pillows, curtains, "mermaid tail" blanket, storage baskets, organizers , covers for door handles, pots, hammocks. 
4. Decor: paintings, panels, garlands, lamps, dream catchers, mandalas, "stuffed" animals, knitted figurines.
5. Baby products: booties, diaper panties, doll toys, rattles, crib mobiles, fingertips. 
6. Miscellaneous: clothes for dogs and cats, beds for pets, bandages for sleeping, covers for glasses.
This selection clearly demonstrates how diverse the knitting business can be.
When choosing a niche, you should evaluate the demand for products. If you decide to focus on making only teapot covers or bookmarks, you are likely to run into implementation difficulties. Agree, these products are specific enough to expect high sales. The most rational thing would be to expand a niche where products with high demand and some unique offer that can distinguish you in the market and attract an audience will be presented. For example, labeling a niche as "knitted home decor" can sell storage baskets, flowerpots, and chair covers. Or you can narrow your niche to “knitted textiles” and sell blankets, pillowcases, and curly pillows. The knitted accessories category can include cases for glasses, bookmarks, wallets, etc.
To determine your niche, you can study the offers on the market. Browse the internet for handicraft stores selling knitwear. There are several of the most popular sites where handmade goods are sold. These are Etsy, Crafts Fair and Instagram. Look at successful profiles, analyze their work (assortment, offer, marketing, pricing, etc.). There you can also get inspiration and ideas on how to manage your account in social. networks.
Question number 2. How much can you earn from knitting?
One of the main questions in the knitting business - can you make money from it? It is difficult to name a specific amount, since it is formed under the influence of many factors: the occupied niche, pricing policy, advertising efficiency, production volume, etc.
Let's look at some inspiring examples.
US craftswoman Heidi Mei of Thevelvetacorn sells mostly knitted hats. Her store gained popularity thanks to children's snacks with ears of different animals. For the first 4 years of operation, the store's earnings amounted to more than $ 300 thousand.
But a needlewoman from Turkey, known by the nickname dudush, sells comfortable knitted bags and laptop cases. The number of sales per year is about 160 orders, which provides an annual revenue of about $ 5,000.
Needlewoman from Atlanta Yoko Gibran has sold more than 3 thousand scarves with her own hand over several years. She now earns about $ 140,000 a year.
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There are Russian names among the successful examples of the knitting business. Daria Nikulina came up with knitted development toys. The source of her profit is the sale of master classes on knitting such toys. According to the founder of the knitting "info business", this business brings a stable income, which is enough to support the family.
Another Russian needlewoman is Svetlana Turova. Throughout Russia, her work was glorified by rainbow knitted cats. In the first year, the net profit was only 50 thousand rubles. But during the period of its existence, the project managed to grow significantly. Today, the needlewoman is building a workshop, expanding her business and assortment. In the project's online store, you can buy a variety of knitted products: interior toy pillows, socks, sweaters, hats and snoods, charm belts, etc.
In general, most knitters agree that the average monthly income from knitting is 30-40 thousand rubles.
All successful masters say that in order to earn money with your hobby, you need to treat it like a business. You need to create a brand that needs to be promoted using social media. It is necessary to establish the process of delivery of goods. You need to come up with your own style, a unique offer to stand out in the market. And, like any startup, you need to be willing to work hard and be inspired.
Question # 3. Where can you learn knitting or improve your skills?
When planning a knitting business, you already need to have at least basic knitting skills. However, even an experienced needlewoman may be faced with the need for training. For example, if you want to learn how to work on knitting machines or a certain knitting technique. Today you can easily find training courses for knitters, including online courses. The cost depends on the program, the number of academic hours and the form of classes (group / individual). On average, the cost of a basic knitting course will cost 6 thousand rubles, and individual training in machine knitting (30 academic hours) will cost about 15-20 thousand rubles. You can also take training using video courses - the approximate cost of a full set of video lectures is 3 thousand rubles.
Question number 4. How to start a knitting business?
To start a knitting business from scratch, you need to go through the following steps:
Study market supply and demand, analyze competitors
Determine the niche in which you will work
Purchase the necessary equipment and materials
Complete training, if required
Prepare several items - initial assortment
Create accounts of your workshop on the Internet: Etsy, “Fair of Masters”, Instagram, VKontakte - you can use several platforms at once to promote your products
Develop a marketing strategy and launch active promotion of accounts.
This is a quick guide to starting a knitting business. Each of the points will be discussed in detail below.
Question No. 5. How much money do you need to start a knitting business?
This is one of the most popular questions. And the answer to it may be different - someone plans to knit at home, and someone wants to open a full-fledged business with the hiring of several knitters. This example will look at a home business with minimal investment.
The main item of expenses is the purchase of equipment and consumables. The list of equipment depends on the knitting technique. You can get by with sets of knitting needles, hooks, etc. But if you are planning a large production volume, you need to purchase a knitting machine. The average cost of a knitting machine varies between 20-40 thousand rubles (there are models more expensive than 100 thousand rubles, which are used in production). Professional sets of knitting needles will cost 6-8 thousand rubles. Yarn and accessories for the first products will cost about 4 thousand rubles. The state duty for registration of an individual entrepreneur is 800 rubles. The development of your own logo and the creation of branded tags for products will cost, on average, 6 thousand rubles. The cost of advertising promotion in the social. networks will be about 7 thousand rubles (do not save on advertising, the success of your business depends on its effectiveness).
Thus, the total cost of opening a knitting business will range from 26 thousand rubles to 70 thousand rubles.
Question No. 6. Where to buy materials?
You can buy knitting yarn at craft stores or online to save money. In online stores, prices for goods are usually 10-15% lower. To save extra, you can buy yarn during discounts. Typically, the demand for yarn decreases during the summer.
The lowest prices for yarn from the manufacturer. Factories sell their products at a minimal mark-up. But at the same time, you can only buy a large batch, and the purchase may require documents from the organization to complete the contract. It is also worth considering transportation costs - when delivering large consignments of goods, the cost of transportation can be significant.
Another option to save on materials is the joint purchase of yarn. In this case, several people gather, one order is made at the minimum cost, and the transportation costs are divided among all. At the same time, it is more profitable to purchase yarn in packages.
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But do not rush to save on yarn due to its quality. For example, on Chinese sites, you can buy budget options for yarn, but the quality itself suffers from this. It is worth purchasing yarn for knitting only from trusted suppliers. To determine the suppliers, read the reviews, ask a question on the knitters forum, what kind of yarn they will recommend. Buy a skein of yarn from different manufacturers. To test the yarn, tie 10 * 10 cm samples from different grades. Choose the one that suits you best.
Question No. 7. How to calculate the cost and set the price for knitted products?
To calculate the cost of a knitted product and establish an objective price for it, you can use several methods that simplify the calculations. The average cost of a knitted product is 400-500 rubles, and its selling price is 2000-2500 rubles.
When calculating the cost, firstly, a table with the coefficients of "complication" of knitting will come in handy. Secondly, you can use the knitwear calculator that many specialized resources offer. Thirdly, the cost of a knitted product can be set based on the following parameters:
Yarn cost;
Average market price of identical products;
Aggregate costs: (yarn + shipping) * cal. difficulties;
Time spent on work.
When determining the cost, the color of the yarn is also taken into account - it is more difficult to work with dark yarn, because the eyes get tired faster.
Another option proposed by needlewomen is expressed in the formula:
(Price of 1 skein of yarn) * (Consumption of yarn per size in skeins) + (Meter of yarn per 100g) * (Consumption of yarn for size in skeins) * (Price of knitting 1 meter of yarn) + (Cost of accessories) * 2 + (Travel + other costs) = (Cost of knitwear) + Shipping / Shipping
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But there is no single, generally accepted formula for calculating the cost of a knitted product. Each master has the right to independently determine how to calculate and what cost to install on their products. The main thing is to correlate the prices set with the average market value and the purchasing power of consumers (average wages in the region).
Question No. 8. How to look for buyers of knitted products? How to conduct online sales?
These two questions are united, because in the modern world the Internet is the most effective platform for trade in handmade products. Therefore, you should look for buyers there. To do this, you need to create an account for your handmade store in different social networks.
Before looking for buyers, you need to decide on your target audience. For example, if you knit fashionable cardigans and sweaters, the target audience will be young girls. If you knit baby clothes, then you should focus on young mothers.
To find your buyer, you should be active in social networks, hold sweepstakes, run ads to promote your account. According to statistics, on Instagram, handmade products are among the top three best-selling products. Therefore, the promotion of a knitted goods store will be considered on the example of this site.
To promote your Instagram account you need:
Combine different promotion methods: mosfollowing, advertising from bloggers, targeted advertising, the use of thematic hashtags and keywords in the profile description. You can learn more about the recommendations for promoting your account in various Internet sources. There are many articles on this topic today. Also an important tip: write down the cost of your products!
Take care not only of the visual, but also of the informative content of your profile. Beautiful photos of knitted items are good, and if they are accompanied by interesting texts, it is doubly good! You can post reviews about your work, show the workflow, talk about interesting cases related to your work. For inspiration, take a look at @the_equisetum on Instagram - they sell unusual stuffed animals, where every post is accompanied by bright, memorable text.
Provide your subscribers with feedback: answer questions, conduct surveys in your account. The art of selling is, first of all, the ability to communicate with potential customers.
Use different platforms for promotion. This will increase your audience reach: someone will find you on Instagram, and someone, through a search engine, will accidentally find your store at the Crafts Fair.
By following the key promotion tips, you will be able to quickly recruit a specific audience and find your first customers. Remember that word of mouth is one of the most powerful advertising media, so quality work is the best advertisement for your business.
Question No. 9. What difficulties can arise when working in the knitting business?
Opening a knitting business is not difficult. It is much more difficult to make it profitable. In achieving this goal, the following difficulties can be placed:
Lack of orders. It is possible to reduce this risk with the help of effective advertising and competent pricing policy;
Refusal of the client to pay for the work. To reduce this risk, when working on order, you must always take an advance payment, at least in the amount of the cost of materials. When sending a finished product to another city, issue the parcel with cash on delivery or in full prepayment.
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High competition in the field. To compete with a multitude of artisans, you need to enter the market with a unique offer, set more affordable prices, or launch a powerful promotion. And, of course, to produce quality products.
Summarizing all of the above, the following advantages and disadvantages of the knitting business can be identified.
Advantages and disadvantages of the knitting business
You can turn your hobby into a profitable business. This will be possible with the right approach to organizing your business. The popularity of knitted products increases the likelihood of your success. Abroad, this segment is very developed, which speaks of the prospects for business in Russia. The main desire, patience, hard work and honesty in relation to their customers.
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