Business plan for paid services in kindergarten. Private kindergarten business plan - how to open a private kindergarten. Choosing a room for a kindergarten

2. Description of the business, product or service

Kindergarten "Point of Growth" is focused on children from 2 to 4 years old.

Concept kindergarten"Point of Growth" - the creation of a safe and favorable environment for the harmonious development of the child.

The design of the kindergarten "Points of Growth" is made in light colors with large drawings that are understandable for children.

For educational games, only certified manuals and games that are safe for a child are used. For the development of children, a program compiled by teachers and psychologists "Points of Growth" is used and has proven its effectiveness over 9 years of work.

Particular attention is paid to the nutrition of children. In the kindergarten "Tochka Rosta" for cooking, only high-quality products and artesian water are used for cooking.

3. Description of the sales market

The state policy aimed at increasing the birth rate is yielding positive results, and over the past 15 years the population of Russia has been growing rapidly. At the same time, we observe a shortage of places in public gardens, and in 2014, nursery groups for children under 3 years old were completely canceled. All these factors contribute to an increase in demand for commercial services on viewing and caring for children and developing the market for private kindergartens.

Private kindergartens have been on the market for a long time, but most of them operate semi-legally. However, in February 2014, the government of the Russian Federation approved a document (SanPin), which for the first time formulated the rules for organizing a kindergarten in a residential building. Since then, the kindergarten market has begun to develop rapidly, however, in our estimate, it will not be able to reach saturation for a long time, since demand significantly exceeds supply. According to official data, to date, it has not been possible to completely get rid of the deficit of places in municipal kindergartens. According to Rosstat, approximately 10% of young children (1.9 million people) are not provided with places in kindergarten. At the same time, there are slightly more than 2.5 thousand private preschool institutions, and their share is only 5% of the total number of kindergartens.

In addition, such negative facts of the stay of children in public kindergartens as a large number of children in groups and not too much high quality classes. Many parents are ready to budget for the costs of a private kindergarten, so that their child is in a comfortable and developing environment.

Now there are single kindergartens on the market, but they are gradually being replaced network companies due to thoughtful marketing, competent planning and the availability of a personnel training and control system.

The difficult economic situation at the present time, oddly enough, is a favorable time for opening a private kindergarten:

during the crisis, mothers are forced to go to work earlier and send their child to kindergarten.
kindergartens are aimed at the domestic market, the cost of their services does not depend on the dollar exchange rate;
there is a decrease rental rates and there is an opportunity to agree with the landlords on the minimum payment for the premises.

4. Sales and Marketing

Algorithm for making a client's decision to use the services of the kindergarten "Point of Growth"

Marketing plan

5. Production plan

The process of opening a kindergarten "Growth Point" is as follows:

Requirements for the premises of the "Growth Point" kindergarten are regulated by the Decree of the Chief State sanitary doctor Russian Federation of December 19, 2013 N 68 "On approval of SanPiN 2.4.1.3147-13" Sanitary epidemiological requirements to preschool groups located in residential premises of the housing stock "(registered with the Ministry of Justice of the Russian Federation on February 3, 2014, Registration No. 31209).

The standard kindergarten "Point of Growth" includes the following premises:

Opening hours of the kindergarten "Point of Growth": from Monday to Friday, from 8:00 to 19:00

Number of groups: 3 (two younger groups and one middle)

Number of children in one group: 9 people.

Total: the capacity of the kindergarten is 27 children (3 groups of 9 children each).

It is planned to reach full utilization two months after the opening.

The daily routine in the kindergarten "Growth Point":

Schedule	Junior group	Middle group
Arrival of children, free time

Games, free time
Classes with teachers
Lunch
Walk
Free time
Preparing for lunch, lunch
Daytime sleep
Free time

Organized activities
Walk
Free time

Free time, going home

Classes in the kindergarten "Point of Growth" contributes to the development of the child's integral personality, his activity, independence, the development of his sensory intelligence, emotional responsiveness to the world around him, and his mastery of creative activity. Classes include:

Speech development (individual and group lessons)
Dancing
Creation
Music
The world
Intellectual and logic games.

6. Organizational structure

For the kindergarten "Growth Point" it is better to choose the organizational and legal form - an individual entrepreneur.

Currently, the Sole Proprietor providing childcare services is exempt from income tax for 2 years.

The organizational structure of the management of the kindergarten "Growth Point" includes three levels.

Job responsibilities staff

Nurse:

Control of sanitary standards in the premises of the kindergarten,
Measurement of body weight and other anthropometric indicators of children,
Ensuring control over the observance of the sanitary regime and the regime of the day,
Carrying out measures for hardening and prevention,
Organization of recreational activities - morning exercises, walking exercises and other physical education,
Accounting for absences due to illness, taking measures to isolate sick children,
Morning examination of children who came to kindergarten after an illness or children who have been in contact with infectious patients.
Carrying out the current disinfection,
Daily monitoring of the morning reception of children by the group educator,
Keeping medical records and records,
Drawing up a menu-layout for every day according to a 10-day menu,
Quality control of food products and rules for their storage and sale,
Quality control of cooked food and food standards,
Sample ready meals and organization of sample storage in accordance with the requirements of the Central State Sanitary and Epidemiological Service,
Control of the maintenance of timesheets for food by groups.

Educator:

Care and supervision of children in the kindergarten room and on the promenade according to the requirements and instructions,
Together with the nurse, she conducts a number of activities to improve the health of children and their psychophysical development, monitors the health of children, paying special attention to children who have come after an illness, carries out hygienic care for young children,
Organization and planning educational work, preparation for classes,
Ensuring the fulfillment of the daily routine,
Conducts discussions with parents on the topic of raising children, engages parents in cooperation and actively involves them in taking part in celebrations and special kindergarten events,
Organization of holidays and daily leisure activities for children.

Educator Assistant:

Daily cleaning of the kindergarten premises,
Ventilation of the room according to the schedule,
Helping the teacher in conducting classes, feeding the children and helping in the preparation and implementation of all the regime moments of the kindergarten,
Help in preparing children for walks and daytime sleep,
Participation in carrying out hardening procedures,
Cleaning of children's beds, replacement of bed linen and towels according to the schedule,
Prepares food and sets the table
Cleans and washes dishes,
Prepares water for drinking and mouthwash,
Keeps clean and monitors the safety of soft equipment, dishes, plumbing and other equipment and property of the kindergarten,
Timely prepares the kindergarten premises for the change of season (for winter - insulates windows, for summer - washes windows),
Once a month, she conducts a general cleaning of all premises of the group.

Accountant:

Keeps accounting in accordance with the legislation of the Russian Federation, prepares and submits reports on time, calculates and pays taxes.

The staffing table of the kindergarten "Growth Point"

7. Financial plan

Costs of opening a kindergarten "Growth Point"

P / p No.	Name

Kindergarten services
Staff recruitment
Financial plan
Registration of a license
- - - Related business ideas:

Business plan for opening a private kindergarten in a rented space on an area of 200 sq. m. The population of the city is 750 thousand inhabitants.

How much money does it take to open a private kindergarten

It is planned to allocate funds in the amount of at least 2.6 million rubles for the opening of a kindergarten in a rented building. Among the main costs are the repair and redevelopment of the premises in accordance with the norms of SES and fire safety, the purchase of furniture, equipment and toys:

Repair of the premises, redevelopment and creation of conditions for the stay of children - 1,400,000 rubles.
Purchase of furniture, tableware - 450,000 rubles.
Buying toys, stationery, teaching aids etc. - 200,000 rubles.
Advertising (signboard, outdoor advertising, website creation) - 150,000 rubles.
Business registration, obtaining a license and other org. expenses - 300,000 rubles.

Total - 2,600,000 rubles.

Kindergarten services

In our kindergarten, children will be provided with a whole range of services. Each child will receive increased attention. For this, at least two teachers will be assigned to each group. The total number of children in each group will not exceed 10 people. The groups will be divided by age: younger group(1.5 - 3 years old), senior group (3 - 5 years old), school preparation group (6 - 7 years old). Numerous classes will be held with the kids:

fine art
physical exercise
constructive activity
freeform games
music lessons
speech development
classes with a psychologist
communication (reading literature, cognition of a holistic picture of the world)

For kids senior group In addition, there will be classes in preparation for school, entertaining mathematics, classes for the development of memory and logical thinking. Among other things, children will be provided with four meals a day, sleep and a walk in a specially fenced area of 105 sq. m. On the site will be placed play modules, swings, sandboxes. The cost of a monthly subscription for one child is 40,000 rubles. In total, 4 groups of 10 children each will be accepted.

Step-by-step plan for opening a private kindergarten

For the organization of a kindergarten, a premise with an area of 205 sq. meters. The premises will comply with all safety requirements for premises for kindergartens and groups for temporary stay of children. There must be natural and artificial lighting, a working system of ventilation, water supply and heating. Each child will have at least 2.5 meters of play space and 1.8 sleeping space. All the requirements specified in SANPIN 2.4.1.2660-10 "Sanitary and epidemiological requirements for the device, maintenance and organization of the operating mode in preschool organizations". More than 500 thousand rubles will be spent on creating such conditions. Monthly rental payments for the use of the premises will amount to 150 thousand rubles.

Staff recruitment

High requirements will be imposed on the hired personnel of the organization - teachers and educators (8 people). People with experience in preschool educational institutions and only with a document confirming the teacher's qualifications will be hired. The average salary will be 25 thousand rubles, with quarterly bonuses and surcharges. Also, kitchen workers (3 people), nurses (2 people), an administrator and security guards (3 people) will be hired. It is planned to outsource the services of an accountant and a cleaner (incoming).

Which taxation system to choose

Preschool will be registered as an organizational and legal form educational institution(in the Ministry of Justice). Taxation system - USN, 15% of the company's profit. Next, an application will be submitted to the Ministry of Education of the region for a license for the right to practice educational activities... Registration of a preschool educational institution and obtaining a license will take about 3-4 months.

Financial plan

The fixed monthly costs of the kindergarten are:

Rent - 150,000 rubles.
Wage+ insurance deductions (17 people) - 440,000 rubles.
Food for children (4300 rubles per child) - 172,000 rubles.
Utility bills - 50,000 rubles.
Consumables - 40,000 rubles.
Advertising - 70,000 rubles.

Total - 922,000 rubles.

How much can you earn by opening a private kindergarten

Monthly subscription for a child - 40,000 rubles.
Kindergarten capacity - 40 children
Occupancy percentage - 80%
Revenue per month - 1,280,000 rubles.

Hence the profit before tax: 1,280,000 - 922,000 = 358,000 rubles. Net profit net of taxes (simplified taxation system, 15% of profit) will amount to 304,300 rubles. The profitability of the business, according to the calculations of the business plan, is 33%. With such indicators, a private kindergarten pays off in 12-15 months of work (taking into account the time for opening and promoting a business).

This is a complete, ready-made project that you will not find in the public domain. Business plan content: 1. Confidentiality 2. Summary 3. Stages of the project 4. Description of the object 5. Marketing plan 6. Technical and economic data of equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Preparation of the necessary documents

List mandatory documents for the provision of private kindergarten services includes:

License for this activity.
Papers on registration of a preschool educational institution in the Ministry of Justice of the Russian Federation.
Conclusions of the fire service and Rospotrebnadzor on the suitability of the premises.
Contracts for garbage removal, maintenance of ventilation systems, pest control, disinfection and washing of personnel uniforms.
Documents confirming the ownership of the premises of the institution or its lease agreement.

According to the all-Russian classifier, this activity belongs to the category with OKVED 80.10.1.

Registration of a license

For the operation of a private kindergarten, an appropriate State license, which is issued after payment of the state duty and preparation of the following documents:

statements;
copies of constituent documents;
lease agreement for premises and conclusions on its compliance with the established norms;
staffing table;
certificates of availability educational literature and material support of a preschool institution.

Together with staffing table it is necessary to prepare copies of documents on the education of kindergarten employees.

Approximate data:

The monthly income is 156,000 rubles.
Net profit - 30,600 rubles.
Initial costs - 315,800 rubles.
Payback - from 8 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will compose detailed business plan a small private kindergarten with calculations.

Description of the service

A private kindergarten provides services for parents to look after their young children (3 to 7 years old). The organization is small and is designed to serve 10-12 children at the same time. The list of services provided includes finding children in the kindergarten, meals, walks, classes. Overtime stay of the child in kindergarten is not provided. The organization itself will be located on the first floor of a residential building; the apartment will be converted into non-commercial real estate in advance. In this business plan, we will consider the option of renting real estate. But if you have your own apartment on the 1st floor, then your expenses will be significantly reduced, and your profit will increase.

Market analysis

Today, the problem of placing a child in a kindergarten is very acute. Of similar government agencies lacks. Parents wait for their turn for a very long time, sometimes it takes several years. In such a situation, many try to find alternative solution Problems. Private kindergartens are gaining popularity.

As a rule, parents of children who already know how to speak and walk feel an urgent need to look after their children. The age category is from 3 to 7 years old. Older age is not relevant at all, since children are already going to school. Very young children require careful care and supervision. Mothers usually sit with them, for this they are given maternity leave and parental leave. Highest demand observed in the middle age category. It is these children that the entrepreneur will recruit for the kindergarten.

This type of business is especially relevant for women with a teacher education. They will be able to immediately be the owner of the business, and the educator, and the cook, and the cleaner, if necessary. Therefore, such an enterprise has a certain feminine "accent".

The limited number of municipal kindergartens makes a big difference between the large (constant!) Demand for kindergarten services and the supply in this market sector. There will always be clients in this type of business. Moreover, they are likely to become regular customers... This will reduce advertising costs.

In general, it is better to open such a private kindergarten in an area of the city where wealthy families live. They tend to use the services of such organizations with greater confidence in them. In this way, portrait of a potential buyer will look like this: these are families with a child of 3-7 years old, their income is set at an average level and above average (it is worth focusing on the last category).

The main competitors will be other private kindergartens located nearby, and municipal institutions of this type. The main weapon of the fight will be the professionalism of the staff, the provision of quality services, as well as unusual offers (for example, the conduct of martial arts or dance classes by a professional trainer). It makes no sense to make the cost lower than the market average - in this case, the costs simply will not pay off and the organization will not generate any income.

SWOT analysis

Before opening a private kindergarten, you need to become familiar with the existing threats and opportunities. The former can get in the way successful development enterprises, and the latter, on the contrary, accelerate it and condition the receipt of additional income.

The factors influencing the enterprise are usually divided into external and internal. The first self employed cannot change. However, he can minimize the influence of negative factors and use the opportunities for his own benefit. TO external factor include:

Opportunities:

The level of competition is not great, since it is quite difficult to open a kindergarten today, this type of business requires considerable initial costs.
Providing a wide range of services.
Possibility of attracting investments in this sector of the economy.
Low advertising costs.
Changes in legislation.
Low fines for individual entrepreneurs (about 1-3 thousand rubles).

Threats:

A high level of bureaucratization in this area.
Decrease in the level of income of the population due to the crisis.
The presence of financial barriers to market entry.
The need for paperwork for the transition from the category of private kindergartens to non-governmental educational institutions.
Strict requirements from the SES and the Fire Inspectorate.

The owner can try to eliminate internal factors if they are negative. And those that have a positive effect on business can not only be used for good, but also strengthen their influence. Internal factors include:

Strengths:

Possibilities for further expansion.
Choosing a territory where the level of competition is minimal.
Convenient location for service users (in this case, the kindergarten will be located in an area where wealthy families live).
A large number of specialists in this field (many will agree to go to work in your organization, since the salaries in municipal kindergartens are very small).
An increase in the cost of the services provided is possible.
An entrepreneur has experience in this area.
Availability of all kinds of advanced training courses.

Weaknesses:

High level of fixed costs.
Lack of any client base, the need to search for clients.
High responsibility, serious consequences are possible (in the event of injury to a child, for example).
The inability to meet the increased demand (the availability of a small number of children's places will not allow).
The need for major repairs.
High level of costs for necessary equipment and furniture.
Decline in the quality of services due to lack of staff motivation.

It is important to understand that certain factors may be absent in a particular enterprise. It is already important to conduct a study of the local market and working conditions.

Opportunity assessment

The private kindergarten will operate 5 days a week. Working day from 7:30 to 18:00. So that there are no problems, we arrange a teacher for one and a half rates.

A drawing and music teacher will come to the kindergarten separately. Only 2 times a week. They can be arranged as part-time employees or carried out as outsourcing. In our case, we chose the second option in order to exclude the cost of paying insurance premiums.

One educator will work with the children. His duties include looking after children, exercising, taking a daily walk (1-2 times a day), conducting developmental activities (counting, alphabet, etc.).

You can hire one of the housewives living in the same entrance as a cook and cleaning lady. She will come 3 times a day.

The kindergarten will be located in a 3-room apartment.

Please note that rooms for sleeping, playing and eating must be equipped. In our case, the kitchen will be the place for the ready

ki, 1 room - dining room, 2 room - playroom, 3 room for sleeping. V playroom there will also be a practice area.

It is worth choosing an apartment with a separate entrance on the ground floor.

At the time of admission to the kindergarten, parents must pay an entrance fee. 7 thousand rubles per child. This amount may vary depending on the region. On average, from 5000 rubles. up to 15,000 rubles We will count this money separately and use it to cover the initial costs. The total amount will be 84,000 rubles.

Organizational and legal aspects

I would like to immediately draw your attention to the fact that there is no home kindergarten as a legal form of business. Remember that if the name contains the words "school" or "kindergarten", then it will no longer be possible to register as an individual entrepreneur, the owner will have to register as entity... In this case, you will also have to obtain an appropriate license to organize activities in the Department of Education.

... We pay a state fee of 800 rubles. If nessesary, . The OKVED code can be: 85.32 "Provision social services without accommodation ", 80.10.1" Services of preschool and primary general education", 0.10.3" Additional education children ".
You can apply UTII or. In the second case, two options are possible - STS "Income" 6% or STS "Income minus expenses" 6-15% (the rate is determined depending on the region).
We draw your attention to the fact that it is not necessary to obtain a license for an individual entrepreneur with the appropriate name of the organization.
You must also register with the Pension Fund and the Mandatory Health Insurance Fund.
Childcare activities are not subject to licensing. It is only important to choose the right name.
According to article 48 “ Education Law”, Individual pedagogical activity is not subject to licensing.
It is important to prepare a contract for the provision of services. It is better to contact a lawyer for help in drawing up.
Do not forget about the observance of sanitary norms and fire safety rules!

Marketing plan

Price policy:

The cost will be the same for all clients. It will settle at a level slightly above the market average. This is due to the fact that the main clients will be wealthy people, for whom the cost often becomes an indicator of the class of the service provided.

Marketing strategy:

Since the kindergarten will focus on families living in nearby houses, it will be possible to save quite a lot on advertising. In this case, promotion methods include:

Signboard. It should be big, bright, interesting and memorable. It is also important to choose a catchy name.
Posting ads. It is better to do them on high-quality paper, having previously compiled the selling text.
Consulting potential clients, conducting parent's day". On such an evening, you can acquaint parents with the available programs and conditions.
Installation of pointers. This will add seriousness to the organization.

But it is better to exclude bypasses of apartments. Wealthy clients can be intimidated by this. Ineffective in this case will be advertisements in newspapers and on television. The number of clients is small, and the costs of such advertising are very high. In addition, the above methods will help you find potential customers faster.

Calculation of projected income

The average monthly revenue will be 156,000 rubles.

I would also like to say that 13,000 rubles is not the limit. In some kindergartens, this figure reaches 17,000 rubles and even higher (if you do not take into account Moscow, because there prices are 2-3 times higher). We also do not take into account additional fees for trips with children to theaters, children's pools, museums and other places of leisure.

Production plan

Most likely, the business owner, and not the landlord, will have to repair and equip the premises. This will be a small renovation, the main thing is that the premises comply with all sanitary standards and fire safety measures.

We'll have to buy furniture, namely beds (we chose two-tier to increase the space), armchairs, tables, chairs, a kitchen set, cupboards and more. Don't buy very expensive furniture. Better to choose average price but reliable stuff.

From the equipment you will need a refrigerator, stove, oven, TV, music center. A microwave oven is also available. A laptop is optional.

Leisure is also worth taking care of. Let the kindergarten have soft toys, board games, drawing supplies, writing books, notebooks. You also need a sports criminal with mats, ladders, a horizontal bar, etc.

In the beginning, you will have to spend a lot of money on finding clients. But after that you won't have to do it.

The payments to the tutor and the cook will be fixed. The teacher receives 30,000 rubles, the cook - 25,000 rubles. This includes taxes and insurance premiums.

It is possible to organize an additional stay of the child in the garden. For example, for a fee. After all, not all parents work until 6 o'clock. The main part of the income can be given to the caregiver in order to stimulate him and provide additional income.

Organizational plan

Initial costs will amount to RUB 315,800.

Financial plan

Profit before tax will be: 156,000 - 120,000 = 36,000 rubles.
Tax: (consider 15% of the difference between income and expenses) = 5,400 rubles.
Net profit: 36,000 - 5,400 = 30,600 rubles.
Profitability: 30,600 / 156,000 = 19.61%.
Payback: (315,800 - 84,000) / 30,600 = 7.6. Consequently, the project will pay off in 8 months.

If the individual entrepreneur himself works as a tutor or the apartment is not rented, but owned, then the income will be slightly higher (almost 2 times). Therefore, at the initial stage, it is advisable to consider this method. Also, do not forget that in 2-3 years there will be a new set of children and contributions will also replenish the business budget.

Risks

When opening a private kindergarten, one must not forget about possible risks... In this area, the main difficulties that an entrepreneur may face are as follows:

High bureaucracy in this industry

It is impossible to fight this factor. All requirements are due to regulations and laws.

The consequences of this risk can be small (penalties for non-compliance with certain requirements) and catastrophic (up to the closure of the enterprise).

You can avoid the risk. You just need to study the existing laws in detail and comply with the existing requirements.

Frequent checks of the organization

To a greater extent, they will relate to fire safety and the sanitary condition of the existing premises. This risk can be considered part of the first.

The potential implications for IP are not that great. installed low and usually do not exceed several thousand.

However, it is important that the premises meet all the requirements. It will also increase the level of customer confidence.

Low level of professionalism of employees

This risk is typical for almost any enterprise. Potential losses: reduced profits, customer abandonment. As a result, the company may become unprofitable. The saddest outcome is the ruin of the entrepreneur, the closure of the organization.

There are two ways to avoid this risk:

carefully select staff, exhibit high requirements(but remember that this also leads to high wages);
recruit workers with low or medium skill levels and provide training.

At the same time, it is important to constantly engage in the development of your employees, sending them to training courses, for example. The teacher (educator) should be aware of the latest effective techniques used when working in kindergartens.

The need for constant use of free funds

Indeed, it is necessary to spend money on wages, food, and various activities. All these costs are quite large. If the entrepreneur does not have these funds, he will not be able to continue working in this area.

There are several ways to protect yourself:

create a reserve fund;
expand the business by increasing income due to the effect of scale of production;
have own funds that can be invested in the business.

In extreme cases, you will have to go to the bank for loans, which will negatively affect your income. Part of the funds will need to be spent on loan repayment and interest payments. Therefore, this method is the least attractive of all mentioned.

Important: Remember that you can draw up a business plan yourself just for your business. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seemed incomplete to you. If you have experience in this or that activity, or if you saw a defect and can supplement the article, please let us know in the comments! This is the only way we can work together to make business plans more complete, detailed and relevant. Thank you for your attention!

How to open a private kindergarten, where to start, how much money will it take? Is it legal? How to organize hot meals, naps and walks for little clients? What documents should be drawn up, is it necessary to obtain a license, transfer the premises to a non-residential fund? These and other questions are answered in this article. Here you will find comprehensive information on how to organize a private kindergarten in your apartment or rented cottage, get a lot practical advice, you will see the real figures of your expenses.

Call the opening of a private kindergarten simple business hardly correct. This is a rather troublesome business that requires vigilant control and a lot of dedication. On the other hand, it is a rewarding activity that brings satisfaction to its creator and numerous clients. Yes, and the neighbors are quite tolerant of the kids - suddenly the situation develops in such a way that they themselves will find such a kindergarten useful.

At correct organization a private kindergarten as a business will develop and make a profit, and there will always be clients. This:

Children who are often sick

The so-called "non-Sadik" babies who need an individual approach

Crumbs that, due to age, are not yet taken to municipal institutions

Children of your friends and acquaintances.

In a crisis, home gardens will be especially in demand, as they can offer loyal prices to mothers who are forced to go to work ahead of schedule.

Legal issues

How to open a private kindergarten? An experienced merchant will begin to tackle these issues with a business plan. But home kindergartens are often opened not by "business sharks", but by school teachers, educators and mothers on maternity leave. Most of all, they are concerned about the aspect of the legality of such an event.

They can be reassured, this business is legal and encouraged by the state. The main law you need to know: The law on education in the Russian Federation. The 91st article of this document says that only educational institutions are subject to licensing. It will also be useful to study the Housing Code, it says that the living space can be used for an individual entrepreneurial activity if the entrepreneur lives there on legal grounds and its activities do not interfere with neighbors (chapter 2, article 17).

In 2013, the Resolution of the Chief Sanitary Doctor of the Russian Federation was issued, which describes all the requirements for preschool institutions. Practice shows that the inspecting authorities (SES, Pozhnadzor, Rospotrebnadzor) are also quite loyal to the "children's" business - unless, of course, an emergency occurs in the garden and numerous complaints from parents come.

Thus, our kindergarten is not an educational institution, but a developmental school for children. The concept of our development school, for which the calculations for the return on business have been made, is a mini kindergarten, with the duration of the stay of the children for about 4 hours; the cost of providing services does not include child's meals. Opening hours from 9-30 to 13-30. If desired, parents with children give them fruits and cereals for nutrition, but all this must be packed and of good quality.

How to open a private kindergarten without a license: frequently asked questions

Is it true that you don't need a license to open a private kindergarten? - Truth. License only required educational programs... Childcare, nurturing and development is not education.
Do I need to transfer an apartment from a residential to a non-residential fund? - Not necessary. The law is allowed to open a private garden in a residential apartment (house).
How to open a private kindergarten on the second (fifth, ninth) floor? - The same as on the first. Of course, the first floor is more convenient, but other floors are not prohibited either.
Is teacher education required? - Not required, but will be a big plus for the reputation of your establishment.

What you need to open a private kindergarten: the most important documents

Besides goodwill and Have a good mood to open a private kindergarten you will need:

SP (individual entrepreneur) certificate. All benefits from the state, which were mentioned above, apply only to individual entrepreneurs.
Lease agreement if the garden opens in someone else's apartment (house). The contract must contain a clause that the landlord agrees to open a private kindergarten in the rented premises.
Contracts with staff (nannies, cleaning lady, cooks).

But you don't need a license to open a kindergarten! This follows from the documents listed above. Please note: failure to obtain a license minimizes communication with SES and Pozhnadzor. Their many requirements are worth considering, but official permission from these organizations is not required.

The beginning of all beginnings - pencil, calculator, common sense

Before starting a private home daycare, the business plan and its analysis will clearly show your estimated profit. Make a detailed plan based on real numbers... How much does a set of children's furniture cost, what will be the cost of food? Perhaps you will have to re-equip the toilet, make repairs? Do not forget about taxes - a beginner individual entrepreneur can work under a simplified system and has a number of benefits.

As for the initial amount, it will depend on whether the institution is opened in its own or rented premises. In the first case, the costs will be minimal, in the second - more significant. It is difficult to give exact numbers. There is always an opportunity to reduce the expenditure side: buy furniture on sale, take on the functions of an accountant, cook, nanny, postpone the purchase of non-essential items at a later time. Estimated from different sources, the cost of a full-fledged kindergarten in a separate room with several groups and qualified personnel will range from 300 thousand to several million rubles (in the capital).

How to Create a Private Kindergarten from Scratch - The Easiest Idea

If there is absolutely nowhere to take money, but you have your own living space, you can create a private mini-garden on it. Tidy up the apartment, separate some of the toys from your child and take 1-2 children for supervision. If things go well, you can expand further.

What you need to open a kindergarten in your apartment

First of all, children must be provided with:

Sleeping places (after all, a private kindergarten is children from 0 to 3-4 years old, they must sleep in the daytime)

Special furniture (table and several chairs)

Toys, books, educational aids

Conditions for outdoor games, walks in the fresh air

Hot lunches.

Do not forget about individual towels and detergents, as the children's institution is cleaned several times a day using special disinfectants.

Private garden opening plan: counting income

Calculation of income is a very pleasant process, but it is advisable to approach it soberly. You need to really assess the solvency of the population of your area (city). In Moscow, the payment for 1 child can go up to 20 thousand rubles and exceed this amount, but in a small town (village) with small salaries, 5 thousand rubles may seem excessive.

It might make sense to open a private kindergarten for half a day without sleep or food. Or take children 2-3 days a week instead of five. This will reduce your costs and your parenting costs. In any case, you need to carefully study the demand for your service. Find out if there is enough space in the municipal garden, if there are competitors nearby. Keep in mind that in a big city there is more demand for a garden than in a small village. Plan your income with risks in mind.

For our calculations, we assume that our group works from 9-30 to 13-30, the cost of the service is 10,000 rubles. The average number of children in a group per month will be 8 people. We hire one employee to work with children, the second will be the initiator of the project. We will register an individual entrepreneur for business, taxation - a simplified reporting system.

Our garden will be located in a rented apartment on the ground floor.

Let's summarize our calculations in tables. Let's start with a list of required investments.

We will determine the size of the wage fund by year, we will calculate the tax deductions for employees.

Let's calculate the total revenue for several years in advance.

Let us reduce the constants and variable costs into one table.



Fixed costs
Wage
Payroll taxes
Rent
Depreciation
Variable costs

Communal expenses
Insurance individual entrepreneurs
Other variable costs
Total costs

Based on the available figures, we will determine the gross and net profit of the enterprise.

Thanks to the figures obtained, we can determine the profitability and payback of the planned business for opening a private kindergarten.

It should be noted that many of these kindergartens operate in three shifts. With this scheme of work, it is better to hire one or two more educators. At the same time, the profit of the initiator of the project increases and there is more opportunity for the acquisition of educational games, toys and further business development.

How to open a private kindergarten without credit

It would be unwise to recommend using a loan to a beginner. Kindergarten as a business is a profitable business, but it is difficult to call it super-profitable. Firstly, in the first year of operation, the profit will be unstable, and secondly, individual entrepreneur liable to creditors with his property. Of course, a person with experience can take a risk and take out a loan, but first he will calculate all the pros and cons.

Hence the interesting question of how to open a private kindergarten with the support of the state. The important thing here is that the creation of home gardens is encouraged at the legislative level - this solves the problems of many families. Is it possible to get real money from the state and return some of the costs? Can. There are 3 ways.

First. Rent commercial premises- the main part of the costs. Therefore, you need to reduce it. Local authorities can help here by providing municipal premises at a minimum (non-commercial) price.

Second. Get a subsidy from an employment center. If you are registered as unemployed, you can qualify for a one-time financial aid. The entire amount of the due unemployment benefit is paid in a lump sum, subject to registration as an individual entrepreneur and providing a business plan.

Third. In some regions, the local budget partially compensates for the parents' expenses for private gardens. If places in municipal institutions not enough, and my mother is forced to go to work, the local budget can compensate her for part of the costs.

CONCLUSION. Remember: the goal of any business is to minimize risks / costs and increase profits to the maximum level. Your talent and perseverance will undoubtedly be rewarded if you don't fear failure, keep moving forward, and follow our advice. Good luck in your useful business!

The kindergarten business plan assumes the provision of services such as the maintenance, upbringing and education of the child. The idea does not require significant start-up investments and can be implemented in almost any city in Russia.

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Services

Services provided by a private institution:

daytime stay of the child in the garden;
nutrition;
classes;
walk in the fresh air.

Additionally may be offered:

developing activities;
school preparation program;
accompanying the child to the section (if it is nearby);
overtime or overnight stay in the garden.

It should be noted that the number of services depends on the size of the establishment and the orientation towards a certain target audience... Price monthly installment will be the higher, the more diverse these proposals are.

Relevance

The relevance of organizing a private kindergarten (including at home) is due to:

an annual increase in fertility;
the passion of young parents for a career that requires the investment of time resources (against the backdrop of the closure of some federal institutions);
moving to a new place of residence (it is necessary to become a state garden after the birth of a baby);
the exactingness of parents in terms of nutrition and other conditions of the child's stay;
financial opportunity to provide the child Better conditions nutrition and staff relations;
the fashion for the use of modern educational methods in private institutions (Montessori classes);
the desire to place the child in a kindergarten with a small number of groups.

Market description and analysis

The kindergarten market in Russia can be characterized as follows:

Nursery groups for overexposing children up to 36 months have ceased to exist since 2014. This applies to all government agencies.
More than 2 million children are queuing up for state kindergartens.
Over the past 20 years, the number of state-owned kindergartens has been cut in half. At the same time, state policy in the form of assistance to families with children contributes to a rapid increase in the birth rate.
The demand for children's stay under the supervision of educators in kindergartens significantly exceeds the supply. 10% of children do not get a place until they start school.
In 2014, the sanitary standards SANPIN were approved for the organization of the functioning of preschool institutions. This provoked the entry of private entrepreneurs into the market.
There are approximately 12,000 registered private gardens in Russia and 46,000 federal ones.
Starting in 2012, kindergartens, organized by large families, began to appear. More than 530 of them are registered in Moscow.
The officially allowed number of children in a group of a public kindergarten is 25-30 people, a private one - up to 15.

The cost of a child's monthly stay in the garden large cities and regional centers next:

state institutions - 1000 rubles;
home stay - 6,000-15,000 rubles;
private institutions - 15,000-25,000 rubles.

The maximum cost of a monthly stay is 120,000 rubles in a private garden in Moscow.

Competitive advantages

Planning own business involves the selection and implementation of competitive advantages.

These can be the following ways to attract and retain your target audience:

availability of weekend groups;
flexible working hours (as agreed with the parents) - from 7 am to 9 pm;
quality materials for preparing children and activities during the day;
a variety of themed toys (for games in the store, hospital);
sports activities with an invited coach (rhythm, dancing);
installed video surveillance system for children;
the presence of protection;
10% discount when paying for the annual subscription.

As an advantage, the following activities with children can be organized during the day:

Painting;
creation of applications and modeling;
soap making and culinary master classes;
creation of toys;
English (and / or Spanish);
lessons for getting general information about the world and nature;
exciting picnic walks;
theatre studio;
creation and presentation of your own crafts based on read fairy tales (materials are provided);
fairy tale therapy with an invited child psychologist 1-2 times a week;
morning work-out.

Advertising campaign

To ensure awareness, you can apply such advertising methods as:

colorful decoration of the premises with the creation of a large bright sign (5,000 rubles);
leaflets that can be distributed several months before the official opening with the help of a promoter or through children's stores (1000 rubles);
a banner in the area of a supermarket or a large children's store (10,000 rubles);
own website (15,000 rubles);
advertising through moms bloggers (3000 rubles).

Step-by-step opening instructions

The realization of a commercial idea begins with a kindergarten business plan with economic calculations. The finished project can be downloaded for free on the Internet and adapted according to the economic zoning, or compiled on your own.

After the final approval of the business plan, the following steps are taken:

Registration of the company.
Obtaining permits from government agencies.
Search for premises for renovation or rent. Construction of a new building is also allowed.
Renovation work.
Marketing activities.
Equipping the garden with equipment and other inventory. Including ordering toys and teaching aids.
Recruitment.

Detailed instructions for opening a private kindergarten are taken from the How to Open a Private Kindergarten channel.

Documentation

The first step is to apply for registration as an individual entrepreneur or LLC. This can be done online or in person at the Registration Center. You must have a passport with you. If several founders are planned, you need to draw up an appropriate protocol and provide the Charter of the future enterprise. Registration takes 3-10 working days and costs about 800 rubles (state duty).

The Pension Fund;
Social Insurance Fund;
Fire department.

It should be noted that it is not necessary to obtain a license when choosing an activity such as childcare.

Premises and design

According to the SANPIN decree No. 68 on the requirements for the premises of preschool institutions, the layout of the kindergarten includes:

dining room with an area of 20 m2;
bedroom - 18 m2;
game room - 18 m2;
dressing room - 15 m2;
kitchen - 9 m2;
utility room for washing and storing inventory - 3 m2;
bathroom - 3 m2.

Thus, it is possible to rent the premises of an old public kindergarten or a 3-room apartment with an improved layout. The rent will cost 15,000 - 35,000 rubles, depending on the location.

As an interior design, you can use:

bright furniture;
funny pictures;
interesting posters;
colorful carpets.

The main thing is to make a room in a kindergarten:

spacious;
attractive to parents;
interesting for children.

The repair will cost about 50,000 rubles.

It is important to pay attention to the availability of an outdoor playground. There are such sites on the territory of the state garden; it is enough to paint them and bring the sand into the sandboxes. If you are renting an apartment, you must initially choose a place near modern playgrounds.

Equipment and inventory

Equipment and inventory can be purchased new or used. Special beds and tables for children can be ordered via the Internet.

To complete a private kindergarten you need:

Thus, you will need to invest from 281,500 rubles.

Staff

To work in a private kindergarten, you will need to carefully select staff, consisting of:

Position	The number of employees	Requirements for a candidate	Duties	Salary in rubles
Accountant	1	work experience from 3 years; age up to 50 years.	maintaining accounting records; preparation and submission of reports.	30 000
Nurse	2	work experience from 5 years; medical education.	assessment of the condition of the child brought to the kindergarten; rendering the first medical care if necessary.	15 000
Educator	2	Teacher Education; love for children; equilibrium; continuous work experience from 4 years.	conducting developmental activities; supervision of children; observance and organization of the daily routine.	20 000
Caregiver assistant (nanny)	2	Teacher Education; love for children; stress resistance; work experience with children for at least 3 years.	helping the teacher in organizing the daily routine; supervision of children.	10 000
Cook	2	special education; work experience of at least 3 years.	drawing up a menu; control over the purchase of products; cooking meals; compliance with SES standards in the kitchen.	20 000
Cleaning woman	1	punctuality; obligation; cleanliness.	cleaning of premises twice a day.	10 000

Thus, the salary fund will amount to 170,000 rubles a month.

Financial plan

For financial calculations, the following initial data are used:

private kindergarten registered as LLC;
number of seats - 15;
work schedule - from 7 to 20.00 from Monday to Friday;
work on weekends: Saturday from 8 to 18, Sun - by appointment;
the premises are leased for a long time.

How much does it cost to open?

To determine the amount start-up capital, the following costs are considered:

Regular costs

Monthly costs will be:

Income

The cost of payment per month is 20,000 rubles per child. In case of illness, the cost is not compensated. If parents warn about the absence of a son or daughter for more than 2 weeks in advance, the amount for food is removed from the subscription fee.

Thus, when the kindergarten is loaded with 15 people, the monthly income will be 300,000 rubles. Net profit - 51,000 rubles. It should be noted that fast full occupancy can be achieved with an early start of the advertising campaign.

Calendar plan

It will take 6–9 months from the moment an idea appears to its full implementation.

Stage	1 month	2 months	3 months	4 months	5 months	6 months	7 months
Market analysis	+
Business plan preparation		+
Registration of a package of documents			+
Obtaining additional permissions			+
Premises for rent				+
Renovation work					+
Purchase and inventory						+
Staff recruitment						+
Advertising activity			+	+	+	+
Opening							+