Project of work on the Tatar language. Creative project for teaching the Tatar language "In the circus" - "Circus. Materials for support and support of project activities
1) Project work: "Shalkan" this project is for children of the middle group; 2) Project work: "Tatar halyk uennary asha will not be unsettled by TV"; 3) Project work: "Familiar fairy tales in the Tatar language"; this project is for reading fairy tales in the Tatar language that are familiar to children 4) Project work: "Kaz mәse"; 5) Project work: "Tap in our hearts". 6) "Teremok" - project
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Project activities
Topic: "Teremok" in the Tatar language.
Compiled by: teacher for teaching the Tatar language, 1st quarter category; Bikmuratova G.G.
Project type: long-term.
Implementation period: three months.
Project type: role-playing.
Project participants: children of the preparatory group (6-7 years old).
Relevance
Under the conditions of the new linguistic situation in the Republic of Tatarstan, the formation of a person takes place under the influence of two national cultures, two systems,
ethnic norms of speech and non-speech behavior.
Taking into account the age characteristics of the children, I made this project. Children in the preparatory group for school should ask each other questions and answer the questions asked correctly, be able to make sentences.
Tasks:
1) understand speech in the Tatar language within the studied topics.
2) ask questions to each other, express a request, desire, need.
3) develop a coherent speech in the Tatar language.
Expected results.
1) activation of the vocabulary of children.
2) improvement of sound culture, intonation structure.
3) the development of dialogical and monologic forms of speech.
4) improving the communication skills of children in a team at the level of knowledge of certain words in the Tatar language.
Stage 1: preparatory
Target : identifying a problem in speech development.
Stage 2: main
Target : preparing a dramatization of a fairy tale through different activities.
1) articulatory gymnastics (for the correct pronunciation of Tatar sounds).
2) learning dialogues.
3) exercise is pantomime.
4) working with pictograms(bүre yөgerә, tөlke biy, ayu җyrly, kuyan sikerә, kerpe uyny һ. b.)
5) work in notebooks.
6) work with parents (purchase of masks, costumes, showing work in notebooks).
Handing Out Reminders - 167 Words.
Conducting a survey.
7) musical development of the game: "No beep"
(disc “Without indie khәzer zurlar, mәktәpkә iltә yullar“ projects UMK №36).
Stage 3: final
The result of the project is showing the fairy tale “Teremky” to parents, educators and children of the older group.
Expected results
Good learning outcomes appear only when the efforts of teachers and parents are coordinated. After the survey, it became clear that the more you campaign, show, explain and inform the parents of bilingualism, they are more interested and there is a desire to learn a foreign language with their children.
This project helped to solve this problem.
As for the children, they themselves, without noticing, communicated with each other, asked questions and answered them correctly. Children transfer the acquired skills in theatrical games into everyday life - these are songs, poems, dialogues, dances. I hope these skills will be useful to them at school and they will be good at assimilating a non-native second language.
Preview:
Project
Subject: "Tatar halyk uennary asha will not be able to lose television."
Project type: long-term (9 months).
Project type: role-playing.
Children age: 4-7 years old.
Project participants.
1. Children.
2.Educator for teaching the Tatar language.
3. educators.
4.parents.
5. Narrow specialists.
The goal of the project: the development of the speech of preschool children in conditions of play activities (Tatar folk games), the creation of conditions for the successful mastering of the Tatar language as a means of communication.
Objectives: 1. Develop coherent speech, consolidate the learned words in games.
2. To acquaint children with holidays, games, customs, traditions of the Tatar people.
3.In the course of the games, fix the Tatar sounds.
4. to cultivate love and respect for the culture of the Tatar people,
5. To acquaint the parents of pupils with the tasks of the regional DOU program and the forms of their implementation, to tell about the main components of the teaching materials, to enrich the knowledge of parents about the history and culture of tat. people.
Relevance.
The development of children's speech in a bilingual environment is one of the most pressing problems in modern theory and methodology.
Play is the leading type of child's activity, including speech activity. It is obvious to everyone that methodological developments concerning the development of speech (especially in conditions of play activity) are now extremely insufficient. children of preschool age are educated in their native language. Early teaching of a second language creates excellent opportunities to inspire respect for the linguistic cultural heritage in children, and also contributes to the development of communication and speech tact. Therefore, the role of the teacher is to satisfy children's curiosity and give children basic knowledge about traditions, way of life, culture of the peoples of the native land.
Expected results.
The manifestation of the creative abilities of children in various activities.
Activate vocabulary.
Develop Tatar coherent speech.
Improvement of sound culture, intonation structure.
To enrich the understanding of basic universal human values.
Integrated educational areas: communication, artistic creation, music, physical education, reading fiction.
Project progress:
Preparatory stage.
1. Statement of goals and objectives.
2. Involvement of narrow specialists in the implementation of the relevant sections of the project.
3. Selection of information and illustrations.
4. Drawing up an implementation plan: "We play Tatar folk games with children 4-7 years old."
5. Drawing up a card index: "Tatar folk games for preschool children."
Working with parents.
1. Selection and preparation of costumes for games.
2.Parental participation in Tatar holidays.
3. Exhibition for parents: "Tatar costumes."
4. Viewing the presentation: "Milli Kiemnar."
The main stage.
1. Learn Tatar words according to plan.
2. Role-playing games.
3. Reading fiction tale "Three daughters", "verse Tubeteika and kalfak" R. Valeev, translated by E. Muravyov.
4. Artistic creation (drawing) "decorate Tatar costumes".
5. Music repetition of the games "Tubetei", "Kul'yaulygym", "Malike".
6. Physical culture Tatar folk games "Timebay", "Take a place", "Clapperboards".
The final stage.
Outcome of the project. Carrying out the Sabantuy holiday with parents.
Final product.
The child will master the lexical minimum of Tatar words established by the regional program.
A correct and complete idea of the native country, city, traditions, cultural objects will be formed, a sense of national dignity will be formed.
The interest of parents in the study and revival of the national culture of their native land will increase.
Literature
(1) Babynina T.F., Traditions of National Cultures, Kazan, 2006.
2. Zakirova K.V. In the glade of childhood: a reader for educators and parents.Kazan, 2011.
3.Zakirova K.V., Mortazina L.R. Balachak –Uinap Kalep User Chak. 2012.
4.Zakirova K.V., Mortazina L.R. Hey uynybyz, uynybyz ... Kullanma methodology 2013
Preview:
Bikmuratova Gelusya Gusmanovna
Project title: "Familiar Tales in the Tatar Language".
Purpose: I made fairy tales to rhyme so that it would be interesting for children to listen.
Tasks: 1. To develop an active vocabulary, speech.
2. Get interested in listening and understanding tales in the Tatar language.
3. To cultivate a desire to learn a second language.
Children age: 5-7 years old.
Relevance.
We live in Tatarstan and we have two official languages, despite this, our people know little or no Tatar language at all. There are few accessible works for children Based on my work experience, I realized that children are interested in listening to fairy tales, poems to rhyme.
And when the already familiar Russian fairy tales, they more understand the essence. Children of preschool age will master Tatar at the level of age characteristics.
Expected results.
Children will hear familiar fairy tales not only in Russian, but also in Tatar.
Tatar speech develops and they have a desire to play roles, because fairy tales written to rhyme are quickly remembered.
Conclusion: in the future, compose fairy tales not only for reading, but also for dramatization.
"Shalkan" әkiyate
Babay utyrtkan shalkan, shalkan үskәn, zur bulgan.
Babay shalkany tartkan, tarta, tarta hәle betkәch
Әbine st chakyrgan.babay, әbi shalkanny
Tartkannar yes tartkannar
Tartyp hәllәre betkәch, kyzlaryn chakyrannar.
Babay, әbi, kyz shalkanny tartalar tiz.
Tik shalkan chikmy ikәn, alarnyң kөchlәre betkәn,
Kyz shunda etkә dәshkәn, et yөgerep kilgan.
Әy tartalar, әy tartalar tarta, tarta aralar
Һәm song chakyralar.
Tik shalkan kuzgalmy yes, zur bula, ala almyilar.
Tartyp chygara almagach, tychkanny chakyralar.
Tychkan kelep yabysha, tartyrga ul bulysha.
Sanarga da өlgermilәr, shalkan kilep tә chyga.
"Өch ayu"
Yashәgәn di urmanda zur berөydә
Ayular gailәse, әtise һәm әnis
Һәm kechkenә balasy
Әti ayu zur bulgan, ul өyne totyp torgan.
Әni ayu җyeshtyrgan, bala ayu kechkenә bulgan
Botka gyna ashagan
Bervakyt bergә alar, rizyk ezlәrgә baralar.
Isheklәren biklәmichә acyk ittep kaldyralar.
Urmanda adashyp yөrgәch, Masha kerә shul өygә
Kerә dә kүrәanda, kemder yashi biredә.
Өstәldә dә әyber bar, caravat ta Kyelgan.
Kemnәrder Mond torus.
Utyra zur uryndykka, kitә kecherәgenә
Uryndykka utyra gyna, ul shunda uk vatyla.
Kulyna kashyk ala, botka asharga totyn.
Tamagyn st tuydyr.
Aldagy yakka kerә, bashyn forging caravatka
Һәm shunda uk yoklap kitә.
Kaitalar ayular audan, oine korep shakkatalar.
Kem tide әyberlәrgә dip, Әti ayu sүzgә kilә.
Әni ayu da aptyry: "Who is bar monda, who is Ayd?"
Kechkenә ayu kүrep, kychkyra bar kөchenә:
“Minem kashyk buyalgan, who is ashagan tolinkadun?
Uryndyk ta vatylgan, who are the sons of sydyrgan? ”.
Karasalar karavatka, ber kyz bala yoklap yata.
Bolar tavyshynnan kyz kozluren acha.
Kurkuinnan Masha tizrә, Aydәn chygyp uk kacha,
Tiz-tiz genә, yөgerә yөgerә avylyna st kayta.
Әbis isishegaldynda kyzchygyn karshy ala.
Shul kөnnәn birle Masha әbisennәn head
Urmanga barmy ikәn ber dә.
"Sertotmas Orduk"
Kөnnәrdәn ber kөnne yort khuҗasy auga kitә,
Өydә kalgan hayvannar yort khuҗasyn zarygyp kөtә.
Өygә ozak kaytmagach, haivannar bik kaygyralar.
Nichek khuҗany tabyk deep һәrberse uylanalar.
Barsy ber fikergә kelep үrdәkne chakyralar.
Urmanga khuҗany ezlәrgә үrdәkne җibәrәlәr.
Huҗa өydә yuklygyn sөılәmәskә әytәlәr.
Bar-bar merchant st karshynda kerpe kuru,
Huҗa өydә yuklygyn tiz genә sөyleәp birә.
Kerpe min usal tүgel di, miңa yishan berkemgә dә
Sөilәmәm ech sereңne di.
Kemne genә ochratsa da suili үrdәk һәrkemgә
Kuyanga yes, ayuga yes, bүregә.
Shulay bara the merchant, karshysyna tolke ochry
Үrdәk annan yes sory.
Tөlke aңa kүrdem min di, ete dә bar belәmen di,
Minem arttan iyarsәң, huҗaңny tabarsyn di.
Tөlke үrdәkne iyartep өenә alyp kitә.
Үrdәkne өendә biklәp, үze auga chygyp kitә.
Huҗa bik akyly bula, yort yanyna kapkyn kuya.
Kilgun һәrber җәnleklәr shul kapkynga elәgә.
Kerpe, kuyan chitlekkә, ayu bүre chokyrga,
Tөlke elәgә kapkynga.
Huҗa kaytyp kergәch өygә, үrdәk tә kaytyp tөshә.
Үrdәkneң soz totmaganyn hayvannar sөylәp birә.
Shul kөnnәn bashlap үrdәk sөılәshmi ikәn ber dә.
"Kuyan kyzy"
Kuyannyk bulgan kyzy and yaratkan yoldyzy.
Irkәlәgәn ul any nazlagan һәm yaratkan.
Kyzyn Shatlandyrym Deep Kiez Itek Alyp Kaitkan.
Kuyan kyzy shatlangan, Itekne ber dә salmagan,
Lukin yalanayak yөrergә aңa kүbrәk oshagan.
Әnisennәn kacha -kacha iteklәren yashergәn.
Kar өstennәn yalanayak ber ike kөn chabyp yөrgun,
Өchenche knne aksap әnis yanyna kilgan
Әnis ayagyn karap sheshknen kүrgun.
Tәrәzәdәn any tien kүrep ala,
Aybolitka kiruk di ul baryrga.
Әnis any tabibka alyp kitә
Kilep kergәch kary alar, bigrәk kүp avyrular,
Lukin tabib balalarny chiratsyz karyimyn di,
Avyrtular kүp bulsa yes, barsyn dәvalyymyn di.
Kuyannyң ayaklaryn Aibolit tiz tөzәtkәn.
Baska iitekne salmaska, kiep yөrergә әytkәn.
Shul kөnnәn birle kuyan Iteklәren salmaghan.
Ayaklary da tuңmagan, berkaychan avyrmagan,
Gel sәlamәt bulgan.
Preview:
MUNICIPAL AUTONOMOUS PRESCHOOL
EDUCATIONAL INSTITUTION
"KINDERGARTEN № 213 COMBINED TYPE" Sovetsky district of Kazan
Project work
Topic: "G. Tukay in our hearts"
(130th birthday)
on teaching children the Tatar language
Bikmuratova G.G.
2016 Nov.
Target: familiarizing children with the creativity of G. Tukay.
Tasks:
To generalize the knowledge of children about the work of G. Tukay;
To foster interest, love for the works of G. Tukay;
To form in children kindness and responsiveness, honesty, truthfulness, respect for nature through the works of G. Tukay;
To develop in children curiosity, creativity, cognitive activity, communication skills;
Expand knowledge about Tatar writers.
Project type: short-term -1 month (April).
Project participants: children of the middle, senior, preparatory group, teacher for teaching the Tatar language, music director, educators.
Working with parents:
Consultations for parents "G. Tukai in our hearts", "We read together with children G. Tukai's fairy tales"; "Evening of watching animated films based on G. Tukay's fairy tales".
Organization of an exhibition of children's works "Based on the fairy tales of G. Tukai."
Decoration of stands "Tukai with us"
First stage:
- study of the works of G. Tukay;
Participation of children in the regional competition "Tugan telem - Tukai tele" with poems by G. Tukai;
- acquaintance with the life of G. Tukai, watching videos, albums;
Make a small library;
Flashmob "Tukai and children" (reading poems by G. Tukai in kindergarten)
Viewing cartoons based on G. Tukay's fairy tales;
Repetition of the games "Su anasy", "Shurale", Tatar folk games;
Learning and dramatization of individual read works by G. Tukay;
Organization of an exhibition of children's works based on the works of G. Tukay.
Equipment:
Costumes for Shurale, Su anasy, dogs, butterflies; audio recordings of songs to the words of G. Tukay “Tugan tel”, “Tugan avyl”, comb, riddle box, masks, Tatar national clothes (tubeteykas, costumes, scarf with ornaments), carnation flowers.
The main stage (celebration of Tukay's birthday)
The Tatar folk melody "Tuftil" sounds
Children enter the hall.
Leading: Hello guys! Isәnmesez, balalar! Today is a holiday in our kindergarten, we are celebrating the 130th anniversary of the birth of the great Tatar poet - Gabdulla Tukai!
Spring, April and Tukai are inseparable, because it was on April 26 that the great poet of the Tatar people, Gabdulla Tukai, was born!
From an early age he was left an orphan, without a father and mother. He spent his childhood in different families. Tukai was a very capable and diligent boy: he studied at the Tatar gymnasium and at the Russian elementary school. He studied Russian, Tatar, Arabic, Iranian and Turkic languages. Despite his short life path, he managed to write many poems, songs, fairy tales and riddles for children.
Now our children will tell us his poems:
1reb. :"Martin"
2reb .: "Mouse caught in milk"
3reb .: "Funny student"
Host: many of his poems became songs, let's listen to one song, the words that Tukai himself wrote.
2 children sing a song: "Mischievous kitten"
Host: but the song "Tugan Tel" became the anthem of the Tatar people. Standing together, we will all sing this song together.
Song: "Tugan tel". Words by G. Tukay, folk music.
Host: G. Tukai not only wrote works, he loved to play Tatar folk games even in childhood. Now we will return to the childhood of little Gabdulla, and lovingly he was called little Apush.
The boy Apush and his mother come in.
Mom: and ulym, sin bik akyly bala, kүp nәrsәlәr belәseң, kechkenә genә bulsaң da, barsyna өlgerәse.
Boy: әye, әnie ashlәremne beterdem, uinarga chygyp kerim.
Mom: ash betkәch uinarga ardent, bar uinap ker balam.
(boy calls his friends to play)
Children play Tatar folk games:
“Kүrsәt әle, үskәnem”, “Tүbәtәy”.
Host: he was a smart boy from an early age, he always brought his work to the end, and only after that he went out with friends. The verse, which is called “Ash betkәch uinarga ardent” (“Do your thing and walk boldly”) just says about this.
Scene: "Ash betkәch uinarga ardent".
Host: Gabdulla was an orphan at a young age, he was brought up in different families. In childhood, the most difficult times were for Tukai, but despite this he continued to write, in his free time he spent in nature, swam, played with the boys. Come on, we are with you. let's play the game and remember little Apusha.
Game: "Yasherәm yaulyk", senior group.
Presenter: and the children of the preparatory group will show an interesting musical game “Plague Orduk, Chuma Kaz” and the dance “Shoma Bas”.
Dance: "Shoma bass" disc shoma bass 33 tracks.
Host: Tukai loved nature, he especially liked the village of Kyrlay, although he lived there a little. He praised her very much, he visited different places, but better than Kyrlay, he could not find such a beautiful nature anywhere, and many works were born there. , for example, the poem "Shurule", "Tugan avyl" and much more. Let's listen to a poem about this village.
Verse "Tugan avyl" audition.
Host: you and I visited little Gabdulla in childhood, and now we will return to his tales. What kind of fairy tales do you guys know? What cartoons did you watch?
Children: Su anasy, Shurale, Koza and ram, Bala belәn kүbәlәk, etc.
Host: butterflies will start flying soon, what do you think about what work I just remembered?
Children: "Bala belәn kүbәlәk".
Dramatization of the poem "Bala belәn kүbәlәk"
Host: guys, and G. Tukay wrote not only poetry, but also riddles. Listen to G. Tukay's riddles and guess what time of the year?
Children read riddles about the seasons ("Autumn", "Winter", "Summer", "Spring").
There is a knock on the door, and Su anasy enters to the music.
Su anasy: Who are the aldy minem altyn tarakny? Biregez kire uzemә. What minem taragym?
Host: do you guys know where the Su anasa comb is?
Children: no.
Host: Su anasy, bezneң balalar keeshe әyberenә timilәr, alar uzlәre matur ittep altyn tarak yasadylar. Ydә bezneң ben uyna, annary siңa tarak bүlәk itәrbez.
Game: "Su anasy" middle group.
Su anasy, Su anasy Su anasyn kur әle,
Aldyңda kem basyp tora, yalgyshmyicha әyt әle.
Children give her a hand-made comb.
Su anasy: oh, rәhmәt! Yarar min kitim, taragymny head җirdәn ezlim.
Music from the ballet "Shurule" F Yarullina sounds. Shurule enters.
Shurule: oh, oh, barmagym avyrta, barmagym!
Bytyr kysty, Bytyr kysty!
Host: and, bytyr kyskanga, there was elamylar inda! Our children will blow now, and the pain will pass.
Children blow, Shurule begins to tickle them.
Host: Shurale, don't scare our children, but rather play with us!
Game: "Shurule"
Әy Shүrәle, Shүrәle! Shүrәlene kүr әle!
Sin әybәt, sin matur, keti, keti it әle!
Shurule: it's good with you, interesting, but little Shuralyats are waiting for me in the forest, it's time for me to go home. Thanks for your help, now my finger doesn't hurt either.
Host: the children really like the fairy tale about "Shurale" and they painted your portrait, we want to present it to you (they give a portrait).
Shurale: min chynnan da matur, ybәt. I didn’t think that I was so beautiful. Rәkhmәt, balalar, kilse elga tagyn killermen, saubulygyz!
Children: saubulygyz!
Presenter: So you and I managed to visit fairy tales, and now it's time for us to return. We now know what a famous, unforgettable Tukai was and will remain in the hearts of Tukai, he is remembered to this day and is not forgotten. Many writers have written and are writing good poems about him. He is known not only here, but all over the world!
The final stage
View albums "Museum of Tukay in Kyrlay"
Presentation “G. Tukay "
Make a laptop on the topic: "Tukay with us"
Photo report
Excursion with parents to the monument to G. Tukay in Kazan.G.G., 1 sq. category.
Target : Consolidate children's knowledge about the family - through different
activities; be able to make sentences from two or three words.
Tasks : 1. To create conditions for the formation of cognitive interest in children (cognition).
2. To consolidate the ability to name all family members in the Tatar language (social and communicative development).
3. Encourage children to participate in dramatization
familiar fairy tales.
2. Develop coherent speech and enrich an active vocabulary
children (speech development).
3. To educate children to be accurate when coloring (artistic and creative development).
Duration of the project: 2 months (long-term).
Children age: 4-5 years old (middle group).
Project type: role-playing.
Relevance.
It is important for the population of Tatarstan to know both main languages
of our Republic. It is imperative for Russian-speaking children to learn the initial skills of the Tatar language already at the kindergarten level in order to reach the conversational level at school age,
which will also help them better understand the indigenous population. For this reason, this draft was drawn up.
Expected results:
Creation of a piggy bank of cognitive information;
The manifestation of the creative abilities of children in different types of activities;
Fixing words in the Tatar language;
Project participants:
1.Children;
2.Parents;
3. Teacher for teaching the Tatar language;
4. Educators;
5.Music leader;
Project progress:
Preparatory stage.
1. Definition of the topic, setting goals and objectives.
2. Selection of illustrations.
3. Drawing up a plan - schemes.
Working with parents.
Selection of costumes, masks, attributes, sew a large turnip (etc.)
The main stage.
Learning words
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Slide captions:
Planned results in the study of the work of Klara Bulatova "Shushy yaktan, shushy tufraktan without" on Tatar literature (uku) Project work The work was carried out by: teacher of the Tatar language and literature MBOU "School №21" Almetyevsk Davletshina GR Scientific adviser: Masnavieva A.I. - Ph.D., associate professor
Concept of the project The standard establishes the compulsory subject areas and the main objectives of the implementation of the content of the subject areas of primary general education. One of which is literary reading: literary reading in the native language: understanding literature as a phenomenon of national and world culture, a means of preserving and transmitting moral values and traditions, awareness of the importance of reading for personal development, the ability to consciously perceive and evaluate the content and specifics of various texts, achievement the level of reading competence necessary for continuing education, the ability to independently choose the literature of interest.
The goal of the project Formation of metasubject results in the study of the work of Klara Bulatova "Shushy yaktan, shushy tufraktan without" on extracurricular reading (uku)
The objectives of the project are to form personal learning actions: to instill in the child a love for the word, language, and most importantly, for reading, awareness of oneself as a citizen, as a representative of the Tatar people, of a certain culture; fostering a sense of patriotism; essential and additional information to form cognitive educational actions: to be able to express their assumptions about the topic, the heroes of the work, the sequence of events; to form communicative educational actions: to be able to consciously and voluntarily build a speech utterance, to express their thoughts: to build a logical chain of reasoning
To form personal learning actions to instill in the child a love for the word, language, for reading, awareness of oneself as a citizen, as a representative of the Tatar people, a certain culture, education of love for the native land
Means of achievement - ishү ysullary Shigyr yne uku. With үzlek өstandә ash. Shigyr not echt әn, pyshyldap uku. Shigyr ne sәngatle ittep uku. Shigyr not gorurlanyp uku. Kyr tyulau.
Clara Bulatova who st?
Klara Garif kyzy Bulatova 1936 yelnyң 18 Martynda Tatarstan ASSRnyң Sarman regions of the Tatars Karamalysy avylynda hezmәtkәr gailsendә tugan. Anyң әtise dә, әnis dә ukytuchylar bula, shuңa kүrә Klaraga bala chaktan uk әti-nilәre belәn bergә ber tөbәktәn ikenche tөbәkkә kүchen yөrergә һәm tөrle avylәtur mәktәpyr. 1944 elda ul Sarman raionynyң Yugary Chyrshyly avylynda berenche klasska kerә, өchenche klasstan Loke avyly җideellyk mәktәbendә uky, ә urta belemne Sarman urta mәktәbendә 1954 elda alyp chyga. Shul uk elnyң kezennәn K. Bulatova hezmәt yulyn bashly - Tүbәn Lәshәү mәktәbendә bashlangych klasslarda balalar ukyta, annan soң tөzeleshtә ashli, Әlmәttәge kenkүresh kombinatyndazүshychyr klubyr 1962-1965 yellarda ul yaңadan mәktәptә - lmәt districts Kolshәrip avylynda tel-dәbiyat, tarikh ukyta. Shunda, 1964 elda, CPSU safflaryn alyn.
1965-1969 ellard K. Bulatov V.I. Uku belәn bergә iҗat eshen dә dәvam itterә: 1965 elda anyyң shigri bәilәme "Duslyk" isemle kүmәk Kyentykta basylyp chyga. Shagyirәneң isme tәnkyytә җyly sүz belәn telgә alyna bashly. 1967 yelda "Yazlar alda" and land mөstәkyil kitaby - lyricist shigyrlәr Kyentygy dөnya kүrә. 1965-1969 ellard K. Bulatov V.I. Uku belәn bergә iҗat eshen dә dәvam itterә: 1965 elda anyyң shigri bәilәme "Duslyk" isemle kүmәk Kyentykta basylyp chyga. Shagyirәneң isme tәnkyytә җyly sүz belәn telgә alyna bashly. 1967 yelda "Yazlar alda" and land mөstәkyil kitaby - lyricist shigyrlәr Kyentygy dөnya kүrә.
Klara Bulatova “Shushy yaktan, shushy tufraktan without” Shusha yaktan, shushy tufraktan without. Kitә kalsak үzgә ber yakka, Tallar җyrlap, chishmәlәre chyңlap, Yankelәr elap ozata.
Shushy yaktan, shushy tufraktan without. Chittә yөrsәk, shuңa kүrәder Chishmә chyңlap, өyankelәr elap, Tallar җyrlap tөshkә kerәder.
Shushy yakta bezneң ezler kalsyn, Miras bulip killer yashlәrgә. Shushy yaktan, shushy tufraktan without, Shul tufrakta yazsyn yashәrgә.
Clara Bulatova sүzlәrenә yazylgan җyrlar Bәlki syn үzeder Kyzara Indus milәshlәr KYR chyktym, yulga chyktym Kyңgyrau chәchәklәre Onytma (ikenche embodiment) Su Buendía kyak үlәn Tamchy җyry Tugan- yak sagyshlary Tөshtә kүrdem Shusha Yaktali, Shusha tufraktan without Shushyndy tynych tөnnәrdә Yazlar kaytty Yazlary erakta gomeremneң Yazmyshymda yazlar Bulyp kal Asylmaly k ү lane
Form regulatory educational actions to be able to build a sequence of analysis, build a plan with the highlighting of essential and additional information
Means of achievement - ireshү isullary Shigyrdә K. Bulatova tugan yagybyznyң maturlygyn kүrergәnichek өyrәtә? Sez tugan җirebezne kaisy yaklary belәn gorurlanasyz? Әlmәt kaisy yaklary belәn kunaklarny җәlep itә ala? Shigyr өstandә eshlәgәndә sezgә kaisy syinyftashlarygyznyң fikerlәve oshady? Sez alarnyң eshen nichek bәyalәr idegez?
Form cognitive learning activities to be able to express their assumptions about the topic, sequence of events
Means of achievement - ishү ysullary Shagyyr nәrsә belәn gorurlana? Gorurlyk hislәren nichek chagyldyra? “Shushy yakta bezneң ezler kalsyn, Miras bulip killer yashlәrgә. Shushy yaktan, shushy tufraktan without, Shul tufrakta yazsyn yashәrgә. ”Digәn yullarny sez nichek aңlyysyz? Shigyrdә nәrsәlәrgә igtibar birelә? Әlmәtne kүrergә kilgan kunaklar nindi karash, nindi his-toygylar belәn kitә ala?
To form communicative educational actions to be able to consciously and voluntarily build a speech utterance, express your thoughts: build a logical chain of reasoning
Means of achievement - ishү ysullary Sezgә “Shushy yaktan, shushy tufraktan without” ”shigyre oshadymy? Shigyr nursә turnda? Shigyrdәn chygyp, Әlmәtneң tabigate turnda sez nәrsә әytә alasyz? (ukuchylarnyң zhavaplary nigezendә dәftәrlәrdә esh alyp baryla) Shigyrdә sez kүrep belgәn urynnar barmy? Shigyr asha shagyrneң nәrsә әytәse kilә? Ni өchen sez shulai deep uilysyz? Fikeregezne rasklagyz.
Expected results of the project implementation Children will have an interest in the word, language, and most importantly, in reading. An awareness of oneself as a citizen, as a representative of the Tatar people, of a certain culture, a sense of patriotism is being formed. Learn to build a sequence of analysis, build a plan highlighting essential and additional information. They will learn to express their assumptions about the topic, the sequence of events. They will acquire the ability to consciously and arbitrarily build a speech utterance, express their thoughts: build a logical chain of reasoning
Kullanylgan әdәbiyat Basic about the new federal state educational standard for primary education. Http://pichscool.ucoz.ru / index / fgos_novogo_pokolenija / 0-33 Karabanova, O.A. Learning to learn! What are universal learning activities and why are they needed. [Electronic resource]: http: // www.prosv.ru / umk / perspektiva /info.aspx?ob_no=12250 Dautov R. Balachak әdiplәre. - Kazan: "Mәgarif" nәshr., 2002. Kauryi rope - Җil Atym: Sh igyrl әr, poemalar / Bulatova K.G. - Kazan: Tatar.kit.nәshr., 2006.-286b. Clara Bulatova. Yashel kalam. - Kazan: Rukhiyat, 2003 .-- 160b. Sәyakhәtnamәlәr: shigyr lәr / Klara Bulatova. - Kazan: Tatar.kit.nәshr., 2013.- 127b.
Relevance of the project. Russia is rich in folk traditions, customs, and folk holidays. Our desire through this project is to acquaint children with the folk customs and traditions of our country, to arouse the desire and interest in children for national holidays, to ensure that children remember the culture and know the past of our country. Project activity is the most important educational process, the desire to know the culture of your people (through the holidays). Holiday projects are group, creative. Project activities can be carried out by children of different ages, with different abilities. Participation in the project "National Holidays" contributes to the development of the intellectual capabilities of children, their creativity, curiosity, increases interest in the national holiday and enriches the horizons of children and adults. Folk (folklore) holidays are part of the spiritual heritage of the people (rituals, rituals, traditions, etc.). The restoration of folk, natural holidays of the past is necessary for the restoration of ecological culture: admiration for nature, its beauty, respect for it. Within the framework of this project, a wide range of problems of the moral, artistic and aesthetic direction are being solved. Studying their origins, children get to know the historical path of their people better and at the same time understand the world community more deeply, join the people's ideals of courage, beauty, humor, love for their native land. And the use of the project activity method in the study of national wealth gives children the opportunity to fully reveal themselves, to realize themselves creatively through cooperation, to express themselves as a person, to express attention to other people, to be useful to them, to earn the approval and recognition of others, and allows them to experience a sense of their own worth.
Objectives: - Arouse children's interest in the history and folk traditions of Tatarstan; - to reveal the importance of national traditions (holding holidays, games, lifestyle, etc.) for the formation of culture, moral qualities of the Russian people; - to form the skills of environmentally competent, moral behavior in nature; - develop skills for working in a group, perform different roles, interact with other people; - to foster love and respect for Tatar folk art; - to educate love and respect for all living things and develop an aesthetic perception of nature.
Project stages: 1Preparatory (immersion in the project, interest in the problem, selection of material). 2. Activity (learning nursery rhymes, sayings, poems, songs, reading fiction, learning games, doing manual labor, drawing up folders, moving folders, wall newspapers, presentations on topics). 3. Evaluation (presentation and defense of the project).
Anastasia natalina
Creative project for teaching the Tatar language "In the circus" - "Circus"
Creative project
"V circus»
Structure creative project
I. Explanatory note:
1) Passport the project:
Participants the project: children and educators of the preparatory group,
caregiver assistant, parents.
Implementation period: 1 week from 03/11/2013 to 03/15/2013
A type the project:
By the number of children - group
By the dominant method - role-playing
For educational areas: "Communication", "Cognition", "Artistic creation» , , "Physical education", "Socialization", "Work", "Safety", "Music", "Health".
Preschool methodology education: « Teaching the Tatar language to Russian-speaking children» .
2) Relevance the project.
“It brings up everything: things, phenomena, but above all - people. Of these, parents and teachers are in the first place ”.
A. S. Makarenko.
We live in a beautiful republic Tatarstan... We value the well-being of our native land, but against the background of these charms, we forget about the second state Tatar language... According to the famous writer GD Grachev, “bilingualism is a dialogue between the worldviews of the world's systems. Moreover, the result is stereoscopic vision, volumetric thinking. On the other hand, at this level appears fruitful self-criticism of thought and word. For "Bilingual" living between two models of the world, clearly feels the insufficiency of each of them, which does not see the self-confident "Monolingual", no matter how great language he did not think". Studying another language - Tatar children have a much more voluminous and multifaceted idea of the world, this is wealth. They begin to understand that the world is multifaceted, we are all friends, this is a great social experience for our children. " to express your thoughts in the Tatar language, emotions, feelings. Such an expression is possible in dance, drawing, singing, theatrical activities, writing stories, and playing. All of the above, in our opinion, can be covered by any one topic, in our case the topic “ Circus"... There is not a single child who would not be interested circus... Everyone loves him. Children dream of becoming circus artists, act as brave trainers of wild animals, turn into real wizards and amaze the audience with all sorts of tricks. And, of course, there is one dream for everyone - to become clowns, to make people laugh. After all, if you look from the point of view of adults, then a clown is a big child: mischievous, seemingly awkward, touching and always kind. Perhaps that is why all children are close to this image and they so want to become one. We decided to give them that opportunity.
3) Purpose: improve the quality of knowledge Tatar language in children through role - play activities.
Tasks:
Educational:
. ("Cognition")
Exercise children to count within 10 per Tatar language. ("Cognition")
"Animals", "Primary colors", "Execute the command"(bure, krpe, at, ayu, tch, tychkan, tlke, zgr, kyzyl, ak, sary, kara, yashel, sikere, yokly, utyra, zhyrly, uyny, biy, ygere, ech) ( "Communication")
Form an idea of the road safety rules during the excursion ( "Safety")
Expand understanding of adult work (juggler, trainer) ("Work")
Developing
Tatar language("Cognition")
Form the need for physical activity ( "Physical education")
To form a desire to organize role-playing games ( "Socialization")
"Socialization")
Develop creative initiative"Artistic creation» )
Continue to develop an interest in fiction at Tatar language("Reading fiction")
creative imagination... Develop Creative skills("Artistic creation» )
Develop children's desire to sing and finish Tatar melodies of songs and funny melodies ( "Music").
Educational
"Safety")
To cultivate the ability to negotiate, to establish contacts in a joint game ( "Socialization")
"Work")
Tatar language. ("Socialization")
Raise interest in various available types of motor activity ( "Health")
4) Expected pedagogical results.
II. Theoretical justification the project
Methodology teaching a second language is a branch of pedagogical science and has its own goals, objectives and content. However, not all methods used today learning can develop the necessary speech skills and abilities in preschoolers with maximum success, since they rely on the laws of mechanical memorization. And this, in turn, negatively affects the formation of motivation in children for this type of activity. Practice itself puts forward before science the need to update the content learning based on the characteristics of children's development: creative thinking, word-creation and play as a leading activity. In many ways, these patterns are due to the characteristics
children's perception. Features of mastering the second tongue in preschool age are associated with the immediacy of children's perception, openness towards people who speak another language, with spontaneous mastery of other forms of communication.
A preschool child does not realize why he needs to know the second
language... The goals of an adult are too abstract for him. Motivation of preschoolers works according to the principle "Here and now", that is, the child is not set by distant goals. Therefore, the whole process of comprehending the second language builds up as a process personal satisfaction, cognitive, play needs of the child in interesting communication with adults and children. It is important to build the communication process in the most rational way, taking into account the psychophysical capabilities of children, including
number - features of the development of memory.
1) Disclosure of the essence of the basic concepts that reflect the problem the project.
In the republic Tatarstan people of different nationalities live who should know the second state language - Tatar... Assimilation Tatar language finds an obstacle due to insufficient triune focus: educator-parent-child. Adults do not fully appreciate the value of learning Tatar language in the family, which in turn affects the process of slowing down cognition language.
2) Basic principles underlying the project.
The principle of a targeted approach in the formation of a civic position among the younger generation, which involves the use of various forms and methods of educational work.
The principle of activity, which provides for reasonable initiative in transforming the worldview of children.
The principle of comprehensive assistance in the formation of emotional and value relationships of a child to his native people, language, culture.
5) Material:
Related illustrations « Circus» (Mktpkch yashtgelr lifbasy)
Video about circus
2 pictures with clowns
Arena layout
Theater in the palm of your hand
Animal masks
Black hat for the magician
Numbers up to 10
Paper, glue, brushes, napkins - according to the number of children.
TSO - music center, camera, multimedia equipment.
The intended result:
Improving knowledge Tatar language in children through direct participation in role-playing activities.
Increasing cognitive interest among children and parents to Tatar language and its culture.
Creation of an atmosphere of joy in joint activities of children and adults.
Organization of activities parents:
Motivation: my children and I are working on project"V circus» .
The cheerful clown asked the children many questions. We ask you to help us find answers to them. For each family, write down a specific plan of action at home, down to the questions that need to be asked to children to reinforce Tatar language... Determine the timing of the assignment. Funny little animals from circus asked to draw at home on a theme "We are in circus» .
A roughly thematic plan for creative project
Day of the week Direct educational activity Collaborative work of a teacher with children Individual work of children Work with parents
Monday
03/11/2013 The World Around
"Acquaintance with circus» Watching a video "Children about circus»
03/12/2013 Excursion to circus Didactic game"Animals in circus»
03/13/2013 Application "In the arena circus» children independently cut out silhouettes of animals and glue them, pronouncing their names. The game "Follow the trainer command"
Drawing competition "We are in circus»
03/14/2013 Game "What the magician will show" (fixing the account up to 10) Didactic game "Draw a ball to the clown"
03/15/2013 Physical culture Psycho-gymnastics "Draw an animal" Rest evening « Circus»
Exhibition of drawings.
Drawing up a presentation "V circus»
Appendix
Excursion to circus
Software content
Systematize children's ideas about circus. ("Cognition")
Introduce children to the professions of workers circus. ("Cognition")
Repetition of traffic rules. Consolidating them in practice.
To educate the ability to behave correctly during the excursion ( "Safety")
Route discussion
Before going out, check children's clothes and shoes.
Didactic game "Animals in circus» (bure, crpe, at, ayu, tch, tychkan, tlke)
Up to 7 children participate in the game.
Target:
Systematize children's ideas about circus and animals in Tatar. ("Cognition")
Refine and activate the dictionary on the topic "Animals", (bure, crpe, at, ayu, tch, tychkan, tlke, sikere, yokly, utyra, fat, uyny, biy, ygere, ech) ( "Communication")
Develop the ability to classify domestic and wild animals into Tatar language("Cognition")
Contribute to the enrichment of the game with new plots using attributes ( "Socialization")
To foster the ability to work in a team, give critical self-esteem and evaluate the activities of others, the willingness to support each other, improve communication skills in Tatar language. ("Socialization"
Didactic material: drawing circus arena, cards with drawings of animals (bure, krpe, at, ayu, tch, tychkan, tlke, cards - schemes for commanding animals (shikere, yokly, utyra, fat, uyny, biy, ygere, ech)
Game progress:
The teacher invites children to choose animals, name it on Tatar language... Then the teacher takes a card - a diagram with a drawn team, and the children speak in Tatar language that the animal needs to perform it and perform the movement. The chip is received by the child who was able to name all the words correctly without errors.
Application "In the arena circus»
Software content:
Develop creative initiative, fantasy in productive activities ( "Artistic creation» )
Develop visual and auditory attention, verbal and logical thinking, memory, creative imagination... Develop Creative skills("Artistic creation» )
Cultivate accuracy in the manufacture of toys from waste material ( "Work")
Material:
Sheet A-3 with a picture of the arena
Pictures with animals
Waste material: buttons, kinder - cap, foil, fluff, wooden sticks.
Progress:
The teacher offers a picture with a drawn arena and pictures of animals and suggests creating a picture of the performance of animals in circus... Children cut out silhouettes of animals on their own and glue them, pronouncing their names on Tatar language.
Didactic game "Draw a ball to the clown"
(zgr, kyzyl, ak, sary, kara, yashel)
Software content:
Refine and activate the dictionary on the topic "Primary colors"(kyzyl, ak, sary, kara, yashel, sikere, yokly, utyra, zhyrly, uyny, biy, ygere, ech) ( "Communication")
Develop creative initiative, fantasy in productive activities ( "Artistic creation» )
Develop visual and auditory attention, verbal and logical thinking, memory, creative imagination... Develop Creative skills("Artistic creation» )
Cultivate accuracy in the manufacture of toys from waste material ( "Work")
Material:
Clown silhouette
A sheet of paper, colored pencils, or paints according to the number of children.
Game progress:
The teacher shows an image of a clown, invites children to draw balloons in their hand. Children pronounce the painted colors of the balls on Tatar language... The chip will be received by the child who was not mistaken in the naming of flowers.
The owner of a Kazan IT company on how gamification is conquering business: games are ordered even for the defense industry and police
“Mobile games are a mortgage without an apartment at the end. You will be cleverly scouted to buy crystals to rebuild the Smurfs village. And they will suffer if you don’t pay monthly, ”says Yan Shevchenko, owner of the Kazan studio GD Forge, about the intricacies of the gaming industry. He told BUSINESS Online about why exactly she got orders from Aeroflot and Pirelli, what games businessmen are playing today and how this industry is similar to the film business.
Yan Shevchenko: “We want to tell the world a maximum of amazing and most technologically advanced stories. We have a whole stack of them " Photo: Sergey Elagin
"MOBILE GAMES IS A MORTGAGE WITHOUT AN APARTMENT AT THE END"
- Yan Vladimirovich, what does your company specialize in?
- On game and near-game projects. We usually say that we are making innovative graphics applications. We planned to create classic games and entertainment apps. But suddenly we realized that there is a great demand for business products. We started with the development of simple marketing games, some short advertising events in the company, events. Gradually, this developed into the fact that they began to order powerful enough gami cation modules for ourselves, for employees, for clients in order to create additional levers of motivation.
- What motivation are we talking about?
- This is a subtle game of managing the needs and desires of the client.
- Are there many companies like yours in Kazan?
“In the local market, we are the only ones who make custom games. There are competitors in Moscow and in several other cities. IT companies usually have programmers, project managers, and so on. But there are no people who would be engaged in creative tasks. And we can do everything that concerns the feeling of beauty artistically and beautifully. We take up the usual applications, if only we are interested in it: according to the field of activity or the complexity of the task. For example, now we are working on an amazing project - we will unify the legal service.
Photo: Sergey Elagin
- Was it the customer's idea?
- Yes, but we came up with the implementation together. It promises to be really interesting and useful. When you have to work with legal documents, it is convenient to have everything you need in one place. But not like this: here I opened it - it is no longer relevant, here - too. Or different sources provide a different list of documents. As a result, in order not to get trapped, you collect a lot of unnecessary papers.
Our kind of motto is Fair Games. It is both fair and fair games at the same time. Paid like a movie ticket and play for fun. Our robobog with a rock'n'roll screensaver will entertain to the last. That is, the game is not made in order to shake the maximum money out of you.
- And it happens otherwise?
- Almost all mobile games are a different case. This is a mortgage without an apartment at the end. You will be cleverly scouted to buy crystals to rebuild the Smurfs village. And they will suffer if you don’t pay monthly. ( He laughs.) That is, it is always, to one degree or another, psychological blackmail. And we tell cool adult stories. In other words, we do what we would play ourselves.
— Who usually orders your game projects?
- First, individuals. More often than not, these are people who have “cut off” in other spheres for 40 years, earned a lot of money and suddenly remembered: “But I had a dream!” That is, they have a game itch. The second is companies.
"WE CAN MANIPULATE THE USER IN FINE AND ELEGANTLY"
- How did you approach this topic?
- Since childhood, I dreamed of creating games. It has been my hobby since I was 15.
- You probably grew up in a family of techies?
- No, I have an ordinary intelligent family: my mother is an economics teacher, my father is a doctor. I was born in Estonia when it was still part of the Soviet Union. Then we moved to Ukraine while it was part of the Soviet Union. Then - to the Far East. Thank God he remained part of Russia ( laughs). As a result, we ended up in Kazan, because my mother is from here. I went to study at the National Humanitarian and Technical Institute of the Volga Region - just to get a diploma: I always knew that self-education would come first for me. But when I was in my sophomore year, his license was revoked. I transferred to the Chuvash State University. I suddenly liked studying at such a large, serious university, where there were many teachers of the old school. In the specialty "Automated information processing and control systems" we learned about the methods that are applicable both to the aircraft and to the software product.
When employees of the Yoshkar-Ola office of a large Russian game development company, Elephant Games, came to our university, I showed them what I was doing for myself. They admired and offered me, then a fourth-year student, to head the Cheboksary branch.
- What exactly did you demonstrate to them?
- It was a first-person fantasy story game. I recruited fellow classmates. By the way, many of them are still with me. We managed to make several products that showed themselves very well in the international market: they took top places in ratings, sales charts, and so on. For example, my very first project - the online game "Lost in the City" - was probably translated into 12 languages around the world. It was very popular in Japan, in America ... As a result, I even somehow found it in a basket in the M.Video store, already in Russian.
Photo: Sergey Elagin
- Yes. My portfolio is in the credits.
- Percentage of sales? No. Although at that time I was part of the top management, I worked for a salary. And, to be honest, it didn't matter. During my student years, I myself was ready to pay for the opportunity for creative self-realization at the international level ... I immediately reached the peak of my career: I took all the key positions in one person. He worked at the head office in Yoshkar-Ola, opened a Kazan branch. And then I decided that everything, I want to do projects according to my own rules. We started almost three years ago as a four of us with a small service - developing game documentation for other companies. The first order for the game appeared only three months later.
- And for whom did you make them?
- Games have become fashionable not only in the classical sphere, but also in marketing and advertising, and in many other places in business. At the heart of any game are psychological manipulative techniques. They are used very well in the business area as well. This is where the term gamification originated, when game principles are applied to any process. For example, when you share your data on social networks, they tell you: “Add your phone and you will be the best person on earth. Now name your e-mail and you will be just awesome. " And so you will be lured and enticed until they receive all possible contact information to strengthen their advertising platform.
Gamification is, if not yet a standard, then on the verge of a standard. Our game designers are responsible for such subtle matters as passion, goal achievement, encouragement, additional motivation. And we can subtly and gracefully manipulate the user so that he does what the customer needs.
Photo: Sergey Elagin
"THE PURPOSE OF EACH COMPANY IS TO BE IN THE POCKET OF THE USER OF THE SMARTPHONE"
- Do you work more for the Tatarstan market?
- Half of the orders in our portfolio are federal: from Moscow, St. Petersburg and so on.
- Why do they prefer to work with you?
- In the Mother See, the price tag can be five to six times higher. This is a lot considering that IT product development is not cheap anyway. In short, in Moscow you also pay simply for being Moscow. It is also a quality issue. Our IT-park and Innopolis attract a large number of specialists. Working in the gaming industry is not just creating another website, here you create a whole virtual world.
- The rest of the orders are in Tatarstan?
- Local orders are only 30 percent. The rest 20 are foreign, including Ukraine and Belarus. Although this can actually be an order from afar: they know how to look for orders in the foreign market.
- How many orders have you completed?
- We already have about 40 projects on our account. For example, here is a report from the Rosatom Academy with infographics. It would seem like a thin magazine. But on certain pages of it, labels have been inserted. Thanks to them, it was possible to fit a lot of information into the report - it can be seen using a smartphone. This is augmented reality. And we have made countless children's coloring pages with augmented reality: cartoon characters come to life in a smartphone in the colors in which the child painted them.
“IT specialists are terrified of the business environment. They are generally introverts, they sit in the office, focusing on one task. " Photo: Sergey Elagin
In general, augmented reality works very well in marketing. For example, a company makes chocolates. You can use augmented reality to bring the labels to life. You don't need to change the production process for this. It is enough to issue an advertising campaign: “Install our application. Scan the labels of all kinds of our chocolates and collect all the monsters. " First, the kids will force their parents to buy them all these chocolates. Secondly, the company will now always be able to address its consumer through the application with the announcement of new products, promotions or games.
- Is this already modern marketing?
- Yes, and quite advanced. Now the goal of every company is to be in the pocket of a smartphone user. Because 70 percent of every site's visitors are mobile devices: people access them from their phones.
Or, for example, we did a project for Aeroflot called Aero Games: two hours before the plane takes off, you can earn miles. First, real users can really shrug off the tedious wait times. Or give it to a child: he plays and at the same time earns miles that can be spent on flights. We've got a good product that increases loyalty to the company. We are very proud of him. This is the gamification of users. In other words, managing them. And there is gamification of employees. If your company has three thousand sales managers and all of them are young people, it is not enough for them to work just for money: they want to compete with a friend or the whole crowd to challenge a branch from another city. It can be its own little gaming social network, during which participants receive awards. The points earned can be spent in the store. If you need to stimulate managers to sell a new product, you can assign a different type of reward: there were coins, but here are asterisks. And only with the stars it will be possible to buy a Lexus. It will be received by the one who is the first to save up for it. And now they have to learn how to sell a new product. But the motivation is not negative: we will not "fine if you do not fulfill the sales plan", but more intangible.
“For example, here is the report of the Rosatom Academy with infographics. On certain pages of it, labels have been inserted. Thanks to them, it was possible to contain a lot of information - you can see it using your smartphone "
Or, for example, why splash in the mud to see on the spot how a cottage community is being built, if you can put on a virtual reality helmet on a person and he will visit a hundred cottages in a day without leaving the office. Virtual reality is well integrated into the business process, and at all levels: from staff training to final marketing.
- Are your customers expecting creativity from you?
- Sometimes we are approached with a ready-made technical assignment. Sometimes people are asked to help develop a concept. We do up to simulators - in a virtual reality helmet, a person learns to work with equipment. How often does it happen? Take a beginner. He starts to work, spoils the raw materials, the machine.
And with a simulator, he will first go through a rough draft. This is a hot topic. We have received orders for the manufacture of similar simulators for several large industries, including those of defense significance. I cannot name them, we are often bound by a nondisclosure contract. This is the problem of the portfolio of all IT companies: far from the most “tasty” remains in it. We, the final performers in the chain, are presented with a choice: either money or a mention in the portfolio. Often they pay well for concealment of authorship.
- Why do they do it?
- They want to disguise that they are not the performers. Usually, having received a contract, they find a contractor. The difference in pay is their income. A huge number of agencies simply dispatch requests. In fact, it’s not that bad. When you come to some giant corporation, you can hear: "Fi, who are you?" And these agencies already have a reputation, and through them we get the opportunity to work on this or that interesting product.
For example, we are currently creating a crime scene investigation simulator. The student, using the correct tools, must correctly collect and preserve evidence. Both we and the customer hope that it will become a good teaching aid for students of higher educational institutions of the Ministry of Internal Affairs.
“Many people think that making an IT product is like building a house. Here is an estimate for you, here are the workers: why is there no house on time? " Photo: Sergey Elagin
"YOU SHOULD SEARCH WHAT TODAY WILL BECOME AN ADVANTAGE AND TOMORROW STANDARD"
- Is each new project a new experience?
- Exactly. For example, we now know what kind of rake you can step on if you undertake to create a collective virtual reality. And how, in general, in real time to synchronize a group of people in one space, each of whom has his own picture of the world, and each still wiggles his fingers, touches something, and everyone sees it. We even make our projects collective.
- Is this also a trend?
- Yes. It's not so interesting to play alone. I would like to take part in some adventure with other people. These are the same escape rooms, only in virtual reality. And here you are not limited to the interior: it can be a skyscraper, hell, other planets and worlds. Our favorite thing is to do these digital dreams.
If the entrusted project is to our liking - we would have done it ourselves with pleasure - we offer to lower the price tag in exchange for a share of the income in it. Many plan to sell the final product. They are willing to work with us according to this scheme. Because they know: by giving up profit, the studio will be even more motivated for the success of the project. Among them, for example, is the owner of one of the YouTube channels, which has 1.2 million subscribers. He decided to make a game for them: since he has an audience, why not monetize it?
We have amazing cases. Once we were negotiating a project, but the customer disappeared somewhere. And we liked the idea itself. For example, the Kul Sharif mosque is now inaccessible for people in wheelchairs. And there is no way to install ramps for disabled people there. You can create a virtual reality case. The group goes inside for an excursion. People with disabilities stay outside, but thanks to the virtual reality glasses and headphones, they have the complete feeling that they are walking along the route with the rest. Looking around, they can even see this or that place as if they were really there. Technically, this is done in the simplest way. You don't need to install anything inside. The guide through the application in the smartphone, seeing the previously shot panorama, controls this virtual excursion.
Photo: Sergey Elagin
By the way, at the Forum "Look into the Future" the President of the Republic of Tatarstan was shown our joint application with the "Factory of Entrepreneurship". I suggested: "What if we make an entrepreneur simulator that takes the very first steps?" We have developed an inexpensive and interesting concept.
- What is its essence?
- This is the entrepreneur's virtual sandbox. You seem to be subscribed to your own company at the start: a cafe, a furniture factory or a hairdresser. Basically, this is a step-by-step guide. First step: write a business plan. The second step already involves several scenarios. A person can intuitively try to lead a business to a set goal, for example, in terms of profitability, and this is tied to real entrepreneurial experience and existing tools. You need to register a legal entity, otherwise sooner or later you will be overtaken by a fine for illegal business activities and so on. It seems to be simple, and at the same time it has educational value.
- And what was the reaction of Rustam Nurgalievich?
- He liked this. At the very least, he promised us support.
- In short, are games more and more in demand in business?
- Application sites were once an advantage, now they are standards. We need to look for what will become an advantage today, and tomorrow will be a standard. Then your business will look more attractive than your competitors. By the way, after the recent Forum "Looking into the Future" we got a lot of orders in the corporate segment. We are even being sucked into one of the blockchain stories.
“Now, of course, there are small private schools in Moscow. But they have a colossal price tag. It is not only commensurate with higher education, it exceeds it " Photo: Sergey Elagin
"IT MAY BE A SKYSCRAPER, HELL, OTHER PLANETS AND WORLDS"
- Is game development an expensive pleasure?
- Abroad, the budget for the game starts from 50 thousand dollars. Expensive games, depending on the scale and devices for which they are intended, cost 200-400 million. The price of some global games is approaching a billion dollars. In Moscow, a small toy can cost from one million rubles to ten.
- And from what amount does the price tag start?
- The simplest mobile or browser marketing game, like the Flappy Bird that was once rumored, costs from 100 thousand rubles. The Vietnamese who invented it once woke up very rich, because it became popular all over the world. It is incredibly difficult, because it drives you to white heat and the desire to break your phone, and at the same time, it is incredibly simple. In a word, there was some kind of charm in her. If the game is multiplayer and integrated into social networks, and even with some advanced 3D graphics, it will cost more. In general, our price range is from 300 thousand to 7 million.
- Which order was the most difficult?
- Definitely an Aeroflot project. This is a job with a large complex structure, which has serious requirements for stability. For the most part, this development was carried out by the guys from our branch in Innopolis. We have a good human resource there.
I also remember the project for Pirelli. At first it was just a car with a screen, pedals and a steering wheel, for which we made the software part. In other words, racing. A queue was lined up to the stand. The visitors liked the ride so much that they even broke the steering wheel twice. And then the customer asked to remake it for virtual reality, so that it could also be delivered in sales outlets.
In general, this is an international trend. In Europe, the largest car dealerships give visitors the opportunity to virtually repaint a car, change its equipment. The demand for such things is growing, and for good reason. Using such innovations, companies enter the luxury segment. Often, an expensive development creates a mega-media channel, due to which everyone will tell and write about this company. This marketing is now considered the most effective - when everyone wants to write about you.
Photo: Sergey Elagin
- Are you targeting the international market?
- And IT has no boundaries. Once you've made a product, it instantly goes to the international market. It just needs to be localized. We use the services of native-speaking translators in the countries that the game enters. In fact, this is the only expense. The key is to be able to design products that have potential.
For example, now we have one of our products translated into 12 languages. Accordingly, it is sold in 12 countries, up to China. So at the recent Russian-Chinese congress I was on the subject. I spoke with a delegation from this country. I figured out how to work with them in terms of marketing. The market is huge.
- Was there any interest?
- Yes. We were given a lot of business cards, we sent out our proposals. Waiting for an answer.
"WE WANT TO TELL THE WORLD A MAXIMUM OF FABULOUS STORIES"
- Is your creativity limited to orders?
- For us, this is a way to implement our own projects. We want to tell the world as many amazing and technologically advanced stories as possible. We have a whole stack of them. The problem is that all of this is expensive; everything requires money.
- What exactly are the funds spent on?
- The product is created by a large team of specialists: artists, screenwriters, 3D-modelers, programmers ... We even attract local investors for new projects. Some of them had a childhood dream: making games. But fate led them to success in construction, restaurant business, and so on. It turns out that for some we even make dreams come true. We plan to undergo international registration next year. We do not want to mix this direction with outsourcing, we will try to independently learn how to sell our products. In short, become an independent game developer.
"Cartoon characters come to life in the smartphone in the colors in which the child painted them."Photo courtesy of GD Forge
- Have you already created something of your own?
- So far we have released a test project. This is a virtual reality attraction: shooting gallery. There is nothing super-revolutionary in him - for us. In general, virtual reality is cool by default. We wanted to know: how much can a game that is designed exclusively for virtual reality bring? To be honest, not very much: the market is small. Therefore, all our upcoming projects will use virtual reality only as an additional opportunity. Unless you have an expensive helmet, it will work like a classic game.
The first two projects are to be completed in February next year. One of them is a harsh horror movie about an entrance. We all find ourselves in this eerie place from time to time. Together with a friend or girlfriend, catching goosebumps is the very thing. It is possible via the Internet or at home, placing laptops nearby, with or without a virtual reality helmet. The second project is a fantastic alien story. In general, the most important thing in games is to give the opportunity to experience some unique experience.
- Moreover, the possibilities are endless?
- Information technologies offer more and more powerful solutions: this is artificial intelligence, and neural networks, and blockchain, which is now being talked about on every corner. In short, it all depends on ambition and money for marketing. And the opportunities are really colossal.
- Hardly everyone knows about it.
- Such complex words as virtual or augmented reality, gamification, businessmen are generally scared. Therefore, we try to tell them in an accessible way how to keep up with the times. For example, why not try to enter a neighboring region through the application? Get into the pocket of your customers and customers in order to be able to keep in direct contact with them. Nowadays, customers of any business have mobile devices. And this is a great way to expand your business.
Photo: Sergey Elagin
"EVEN IF WE NEED AN TRAINER, HUNDREDS OF PEOPLE ARE RESPONDING"
- Behind you is a wall covered with a marker. Is it a work board or a piece of the interior?
- This is marker tape. Our dream is to paste over the entire office for her, so that where the idea does not come to mind, it can be sketched. It is very convenient: I draw it, take a picture - and you have the results of the brainstorming session. Our game designers are game directors and project managers at the same time. That is, people who have a creative vision of how everything should look like. They create a concept. I just check them periodically.
- How can you lead such creators?
- I have a rule. I definitely participate in the start of each project to make sure that nothing is lost from the concept proposed by the client and that my employees correctly place all the accents during production. But I try to structure the process so that everything depends not on one person. He can burn out, and then everything will be over.
- Is it difficult for you to select personnel?
- Not. Our salaries are lower than in other segments, but the demand is still high. Even if we say that we need an intern with no experience for a small scholarship, hundreds of people respond. People really enjoy making games. It turns out that they are paid for the pleasure. In addition, here you constantly have to solve various problems, and a person grows professionally very much. Even knowledge at the level of trigonometry justifies itself in our country - the very one about which we at school thought that it would not be useful to us in life. Our staff has grown from three to 50 people in 2.5 years. And there is no turnover as such.
Photo courtesy of GD Forge
“MANY THINK WHAT TO CREATEIT PRODUCT - HOW TO BUILD A HOUSE "
- I heard your emotional speech at the Entrepreneurship Factory. Are the customers getting it hard?
- Many people think that making an IT product is like building a house: "Here's an estimate, here are the workers: why isn't the house on time?" While in reality this is not a construction site, but a complex research task. We are forced to name specific deadlines because they are expected of us, and not because we are 100 percent sure that we will meet this time. You have to earn money, pay wages.
If the development of a one-page site will take a maximum of a week or two and the delay is possible no more than a day, then when creating complex games it is another matter. But if you create a project for six months and break the deadline for two or three months, that's already decent. At the same time, we try very hard.
- And there may be penalties?
- Naturally. Classic business contracts do not take into account the fact that their partners are not cement suppliers, but scientists who solve a complex problem bordering on invention. If a programmer stares at the ceiling all day, this does not mean that he was messing around. Perhaps he thereby saved a month of incorrect searches. IT specialists are terrified of the business environment. They are generally introverts, sitting in the office, focusing on one task. None of them in life wants to quarrel with someone. Programmers are believed to have mild autism because their job is to write a line from left to right and repeat it a million times.
- In short, a lot of misunderstanding?
- I'm not even talking about the fact that sometimes people are sure - they know exactly how to do it better than you. One reads smart articles - and they just scatter terms. And then they are surprised that everything turned out wrong. It is better to come to us with the most simple task, we ourselves will translate it into technical language. Or they say: "I want blockchain." In such cases, I wonder to myself: "How did you come up with the need to use a technology that no one in the world still understands, to what to apply?"
Knowledgeable people are rare. They see only the picture, and what is hidden behind it, do not suspect until you tell it. Unless you work with this company for the first time. Well, advertising agencies always have tons of IT projects, so it's easier to work with them.
Photo: Sergey Elagin
"THE GAMING INDUSTRY HAS ALREADY OVEROKED THE CINEMATOGRAPHER AND MUSIC, TAKEN TOGETHER"
- Is the gaming industry rapidly gaining popularity?
- In our country, it is not really developed.
- Is there a different situation abroad?
“There's even a government agency that trains game developers. It is a separate industry that, already five years ago, surpassed cinema and music combined around the world. Its turnover is estimated at $ 109 billion, which is only half the turnover of the arms trade. In our country, games are mainly taught in the process, therefore, internship and mentoring are very developed. Now, of course, there are small private schools in Moscow. But they have a colossal price tag. It is not only commensurate with higher education, but exceeds it.
Many people want to try themselves in this industry. Our company becomes an opportunity for them. I have a personal site for a game designer. Once one of the companies suggested that I get a job with them as a game designer and lead projects. I - and I still have 10 years of experience in the gaming industry - dissuaded them: “Why do you need to go through this hell? Let's better do everything for you. " So personal branding works well too.
In general, the gaming industry is more like the movie business. Studios, having created a game, also find a publisher who sells this game, taking a share for the promotion. The game, unlike the site, is not necessary for everyone. Therefore, in comparison with website developers, our competition is lower. But, accordingly, the demand is lower.
Photo: Sergey Elagin
“IN INNOPOLIS TAXES UNDERSTAND WHAT ISIT!»
- Why did you open a branch in Innopolis? Because of the benefits?
- There are, of course, benefits there: tax holidays are in effect until the end of the year and, possibly, will be extended. But, in general, we got there by accident. It all started with the fact that students from this IT-city began to ask us: "We want to do an internship with you." And soon after that we were offered: "Do you want to become the first game studio of Innopolis?" Why not? We have submitted an application.
We received the status of a resident, one might say, with the blessing of the president of the republic. We have an educational project in the Tatar language. This is a game for young children to learn new words with colorful pictures. The business plan was also defended personally in front of Rustam Minnikhanov. We want to join forces with a new local TV channel for children and the journalism department of the Kazan Federal University. We expect to finish working on the first game in a couple of months. Then we will make a whole educational platform. By the way, the office in Innopolis - and we have only five people on the staff there - we are considering for growth.
- Do you do business without partners?
- I believe that we have a family business. Nelly and I - and she is the executive director - have been together for 11 years. I am the owner of this company, and she is the owner of a branch in Innopolis. I can't help but note: in Innopolis, the tax authorities have an idea of what IT is and how everything happens in this area!
Photo: Sergey Elagin
- Are there any peculiarities?
- Usually a tax inspector, in principle, does not understand what money is out of thin air: "How can you be paid so much if you have no spending on resources?"
- Do you have any hobbies?
- The main hobby for us is, of course, business. Nelly and I used to go to the pool. And we will definitely continue somehow. ( He laughs.)
- And the traditional question "BUSINESS Online": your three secrets of a successful business?
- The first is to do what you burn with. That is, business should also give you pleasure. The second is to do what you yourself understand. And third - at least in the beginning, do it yourself. If you did not create a business blindly - did it by hand, and not only read about it in books - you have an understanding of what processes are going on in your company. These three terms worked for us. I understand every aspect of creating a graphical application: initially I drew myself, wrote music, and programmed.
Company business card
LLC "G Di Inno"
Year of creation - 2014.
Areas of work - development of games, projects of virtual and augmented reality, gamification of business processes.
The number of employees is 43.
Founders - Yan Shevchenko (100% of the authorized capital).
Turnover - 29 million rubles (2016).
Executive business card
Shevchenko Yan Vladimirovich
Education
Graduated from Chuvash State University. Lenin with a degree in Automated Information Processing and Control Systems (ACS) (2009).
Labor activity
2008–2010 - LLC "E-studio" (Elephant Games), head of the branch in Cheboksary.
2010–1012 - E-studio LLC, project manager at the head office in Yoshkar-Ola.
2012–2013 - E-studio LLC, head of the branch in Kazan.
From 2014 to the present - the head of the GD Forge studio.
Marital status: Not maried.