Plan operating restaurant 50 seats. Little secrets of opening a restaurant. The main idea of ​​the enterprise

There are situations when there is an idea of ​​organizing your enterprise, a desire and opportunities to implement it, and for practical implementation All you need is a suitable business organization scheme. In such cases, you can focus on the cafe business plan. An example with calculations will help you determine the initial data necessary to open your own business and predict the end result that it can potentially lead to. Ready examples can orientate in the trends of a rapidly changing market, offer non-standard and demanded activities. Also, a high-quality cafe business plan, an example with calculations of initial investment, profit and payback period will help attract an investor for a planned project.

Summary

The culture of coffee consumption has changed from decade to decade. Now it is not just a stimulating drink, but a companion for a pleasant pastime with friends and acquaintances, colleagues and loved ones. Why not make coffee an occasion to enjoy the contemplation of contemporary art creations?

Among other things, the creation of a coffee house is a business that is not only successful and profitable, but also has great potential for development. Various varieties, manner of presentation and ways of accompaniment, a lot of activities that can diversify the usual pastime.

The original interior, friendly and creative staff, exhibitions and creative evenings will create a special atmosphere and culture that will attract visitors for a pleasant stay and spiritual development.

In case of successful implementation, the project can develop according to various directions. It is possible to create highly specialized branches of the network - a literary cafe, a theater cafe, a coffee house for artists, a coffee house with live jazz music, etc.

By adapting a business plan, a sample with calculations to specific external and internal conditions, certain initial values, you can organize successful business, take its competitive position in time and use all the invested potential. However, the example contains those descriptions and calculations that would be common to most potential markets. To fully describe the specifics, certain conditions existence, the document needs to be supplemented with an analysis of competition, prices for raw materials and fixed assets that are relevant for the region in which it will be applied should be edited. ready business-plan Cafe.

Product description

The project aims to create a literary coffee house "Murakami", which is intended to become a "cultural island". The main goals that are laid down in the ready-made cafe business plan are to instill in young people a love of literature and interest in contemporary art, support young talents and contribute to the formation of a cultural society.

Coffee service range:

• High quality coffee and coffee-containing drinks.
• Holding photo exhibitions.
• Literary Evenings.
• Crossbooking.

Coffee house customers will be able to enjoy high-quality coffee and coffee-containing drinks to the accompaniment of relaxing lounge music, literary evenings, mini-performances, photo exhibitions or art expositions of contemporary avant-garde artists will be held three times a week, which will allow young talents to express themselves, and coffee house customers to get acquainted with current trends in art. These activities do not provide for any profit or cost.

The coffee house also invites its customers to take part in a social movement - cross-booking, which involves the exchange of read books. The coffee shop is equipped with original shelving, on which everyone can leave a book they have read and take in return someone else left it there. The laid-back calm atmosphere of the coffee shop provides conditions for comfortable reading.

Types of coffee and coffee-containing drinks, recipe and price:

Drink name	Recipe	price, rub.
Espresso "Reader"	A coffee drink made by passing pressurized water at high temperature through a filter of ground coffee.
Americano "Vanguard"	Espresso supplemented with hot water to prolong the enjoyment of the drink.
Moccachino "Haruki"	Coffee drink with milk and cocoa.
Espresso Macchiato "South of the Border"	Espresso with milk foam.
Vanilla latte "Afterdark"	Latte with vanilla extract and thick creamy foam.
Latte "Norwegian Forest"	Espresso, white chocolate, milk, milk foam.

Main competitive advantage coffee houses is its specialization, since this kind of thematic establishments are not sufficiently developed in provincial cities. This cafe business plan can be considered original (an example with calculations). Takeaway coffee can also be included in the range of coffee shop services.

The cost of production with an increase in volumes will reduce both fixed unit costs and variable costs due to bulk purchases of raw materials. The pricing concept of the coffee house is based on a costly method with a trade margin, taking into account the originality of the institution. The emphasis is on the creative atmosphere and originality of events.

SWOT analysis

Advantages	Flaws
special atmosphere The original culture of the institution Quality coffee and drinks Crossbooking Opportunity to express yourself Opportunity for cultural exchange	Not yet formed image Absence regular customers Lack of established relationships with suppliers
Opportunities
Range expansion Building relationships with new investors Selection of the most profitable suppliers Regular customers	Potential threat of competitors Rejection of such a culture in society

The target audience

The company is focused on an audience with low and medium incomes, in particular:

• for creative youth and university students (17-25 years old);
• for middle-aged clients interested in contemporary art (26-45 years old).

The potential client of our coffee shop is a creative person who is looking for himself, interested in trends in art, looking for inspiration, like-minded people or a cozy retreat.

Location of the coffee shop

The location of the coffee shop is supposed to be in mall near the city center, close to educational institutions, in a crowded area. The premises under the contract will be leased for a period of 5 years. The rental price is 180 thousand rubles. in year.

Sales promotion

Customer incentives will be carried out in the following ways:

game stimulation	The behavior of attracting events that can increase the attendance of the coffee shop and inform the population about its existence.
Service promotion	The opportunity to attend an original event should encourage customers to visit the coffee shop and subsequently spread the word to friends and family.
Souvenirs	Regular visitors are entitled to free coffee upon reaching a certain number of visits.

The cafe business plan (sample with calculations) offers basic options that can be varied in every possible way by calculating the costs and profits in the financial part.

Pricing policy

Prices for products will be calculated based on the volume of potential demand, costs and profits. The principles of pricing, the percentage of the premium is set by the enterprise itself. They differ among themselves in different enterprises, whether it is a business Unido plan cafe (example with calculations), cafe fast food or any other restaurant business.

The volume of sales and pricing at the enterprise will be calculated as follows:

Calculating the price of coffee drinks
Name	Specific gravity,%	Price/portion, rub.	Level bargain. Surplus, %	Issue volume/year (portion)
Espresso "Reader"
Americano "Vanguard"
Moccachino "Haruki"
Vanilla latte "Afterdark"
Latte "Norwegian Forest"
Average selling price:

Advertising

One of the primary issues when opening an enterprise is informing the public (in particular, its potential customers) about the opening and subsequently about news, events and promotions.

• inside - 1;
• outside - 1;
• around the city - 3.

The cost of placing a banner is 2 thousand rubles.

1*2=2 thousand (rubles per year)

Production plan

Capital investments for the purchase of equipment for the project

Type of equipment	Price, rub.	Quantity, pcs.	Cost, rub.	Cost without VAT, rub.
coffee machine
Refrigerator
Set of dishes
split system
bar counter
corner sofa
Music system
Projector
Cash register				5000,00
Computer

The annual amount of expenses for repair, operation of equipment - 2% of the cost of equipment.

List necessary equipment varies from various kinds restaurant businesses. Therefore, for example, in order to implement a business plan for a fast food cafe, it is necessary to calculate the costs of a completely different list of fixed assets.

Calculation of the total amount and structure of initial investments for an investment project
	Cost types	Conv. designation	Amount, thousand rubles		Cost without VAT, thousand rubles
	Total capital investment
	including due to:
	own funds
	Investments in equipment
	including due to:
	own funds
	Total real investment
	including due to:
	own funds

Project investment has the following structure:

Capital investments - 290.72 thousand rubles.

Investment in working capital- 114.40 thousand rubles.

The total amount of necessary investments for the project is 405.12 thousand rubles.

Capital investments will be made at the expense of credit resources, investments in current assets- at the expense of own funds.

Production capacity

Using the existing equipment, the enterprise can sell per day:

(in thousand rubles)
Indicator
1. Material costs
2. Rent
3. Salary of key personnel + UST
4. Wages of support staff + UST
5. Salary of management personnel + UST
6. Equipment repair costs
Total operating costs
Depreciation
Total distribution costs

Expenditure items are basically similar at restaurant enterprises, regardless of the features and range of services offered. Planning expenses for similar items can be applied and calculated business plan children's cafe.

Depreciation at the enterprise is calculated by reducing the residual value

Calculation of the cost of fixed assets by years, taking into account depreciation
Indicator
St-t of fixed assets at the beginning of the year, rub.
Depreciation
St-t of fixed assets at the end of the year, rub.

organizational plan

The management of the enterprise is entrusted to the director, who concurrently performs since the enterprise is just emerging, the turnover at first will be insignificant, there are no funds and the need to include an accountant in the staff.

As a director, the manager is financially responsible person, represents the interests of the enterprise in the authorities, draws up a bank account, draws up contracts and other documents, issues orders, orders the hiring and dismissal of employees, the application of incentives or penalties.

As an accountant, the director is responsible for the operations of receiving, accounting, issuing and storing Money. He also maintains accounting records, checks the accuracy of the information received, monitors compliance with the legal framework when spending resources. higher education, knowledge accounting in a restaurant business.

The number of production personnel will be determined based on functional expediency. Accrual system wages built on the basis official salaries, allowances and bonuses depend on the actual production and achievement of final results. Upon reaching the results, the wage system may change and include a percentage of the sale of drinks in its structure. The calculation of the number of staff is made on the assumption that the coffee shop will be located on the periphery or closer to the center, if the location of the enterprise involves a large flow of customers, then the number of employees needs to be expanded. For example, if you plan to implement a cafe business plan (an example with calculations) for an employment center on the highway.

	Position	Number of people	Salary / month, rub.	Payroll / month according to the tariff, rub.	Additional salary, bonuses per month		Payroll per month, rub.	Payroll for the year, thousand rubles	Unified social contribution
						amount, rub.
	Management staff
	Director-accountant
	Key personnel:
	event entertainer
	Support staff:
	Cleaning woman

Opening hours of the coffee shop: From 10:00 to 22:00. Daily.

Financial plan

Cafe (example with calculations) makes it possible to assess the ability of the project to ensure the flow of funds in sufficient volume to service credit resources, taking into account profit and payback period. The term for calculating the business plan is 5 years.

The company plans to purchase all fixed assets at the expense of credit resources. The bank offers a loan at 18% per annum. It is assumed that the entrepreneur plans to open a cafe calculated on the fact that there are no stocks and financial results from past activities.

Calculation of payment of interest on a loan:

Indicators
The amount of expenses for paying interest to the bank for a loan
Loan repayment amount
Number of payments per year
Bank interest rate per year
Bank interest rate per month
Inflation rate per month coeff.

The amount of overpayment for the use of credit resources is 65.27 thousand rubles.

Running a coffee shop is a costly business. share variable costs in the price of products without VAT - 80%. Taking into account the planned revenue, we can say that the business will have a large supply economic sustainability because it is quite low. If the customer or investor is not satisfied with the indicators presented in this business plan, he can, based on an example and normative documents to do such work independently, adapting it to practical reality, for example, to calculate the business plan for a roadside cafe. The calculation example is for guidance only.

Planned sales revenue:

Revenue from sales of products (rub.)
Indicator
Espresso "Reader"
Americano "Vanguard"
Moccachino "Haruki"
Espresso Macchiato "South of the Border"
Vanilla latte "Afterdark"
Latte "Norwegian Forest"

The business plan of the cafe with calculations of the projected profit for the investment project demonstrates the following resulting indicators:

Indicators
1. Sales proceeds
3. Gross operating costs
depreciation
Profit before tax
income tax
Profit net future value
Discount coefficient
Profit net (present value)
Cash flow (future value)

Calculation of discounted cash flow and payback period

		DP bud. Art	DP bud. St. Akkum.	Coeff. dis-i	DP present. Art	DP present. St. Akkum.

The calculation of the payback period suggests that, taking into account discounting, the project will pay off in 7 years and 7 months. The period that the cafe business plan offers (sample with calculations) exceeds the calculated one and is very long for restaurant enterprises, however, it must be taken into account that profit is not the main goal of creating an enterprise, the main goal is to educate culturally enlightened youth and develop contemporary art.

In this article, you will learn how to draw up a business plan for opening a restaurant from scratch, and you can also download a ready-made sample with calculations.

Institutional business Catering, experts call one of the most reliable ways to invest money.

For right organized business in this area is typical. Initial investments can quickly pay off due to stable demand. This segment grows by 4% every year. True, it will be possible to bring the institution to payback only after good preparation before the start. It will require a lot of patience, but it will lead to a stable high income.

In this article, we will consider an example of a business plan for opening a restaurant from scratch. Let our establishment focus on visitors with an average income and slightly above average income, have 50 seats and a menu consisting of dishes of European and Russian cuisine. At the opening stage, a summer playground is not provided. Let's do some math, let's look at important aspects associated with such an enterprise.

How and where to find customers - a marketing plan

Where to begin? It is necessary to determine the target audience and price level. Most likely, people aged 25 to 55 with an average income will go to our institution. Statistically, this is 14–15% of the people who live in the nearby area. About a quarter of those 15% will log in once a week. Presumably, the guests of the institution with Russian and European cuisine will enjoy the calm music and the design of the room in a restrained color scheme.

Important! When creating a business plan for a cafe or restaurant, you should remember: if at least two establishments with the same pricing policy and target audience are located at a distance of ~ 500 m, they can take up to 2/3 of new visitors. Therefore, take the choice of a place with all seriousness.

As of 2019, there are 2,000 restaurants and other types of establishments of this profile in Moscow. Their greatest accumulation is observed in the center, closer to the outskirts. price policy catering is becoming more democratic.

Suppose our institution is located in a residential area of ​​Moscow at a distance from the center, it works from 10 o'clock in the afternoon to 1 o'clock in the morning. Those who wish to open a restaurant according to a business plan in 2019 will certainly want to receive not only individual visitors, but also hold banquets and receptions.

The main promotion channel will be advertising aimed at people with higher education visiting establishments of a similar profile, mainly at lunch and in the evening. should go with the expectation of the following advertising channels:

• internet and social media posts;
• vertebral advertising - from a satisfied visitor to his acquaintances;
• distribution of coupons and leaflets in hypermarkets and beauty salons;
• e-mail distribution;
• advertising articles in print media;
• street signs near the establishment.

How to write a business plan for which you will definitely get a loan

In an effort to get a loan, companies often draw up a business plan formally and adjust it to the requirements of the bank. As a result, they do not take into account the features of the project and make mistakes. See six tips that will help you objectively assess the effectiveness of a future project and increase your chances of financing.

Production plan

The production plan must be drawn up in such a way that the institution meets fire safety standards and the requirements of the SES. Let's go through the main steps.

Stage 1. Room selection

There are two options for choosing a room - rebuilding the building from the foundation at your own expense or long-term lease. Rebuilding is associated not only with serious financial and time costs, but also with the need to obtain a lot of documents permitting construction. Therefore, let our restaurant business plan for 2019 be aimed at long-term rental of premises with a total area of ​​350–360 sq.m.

Having decided to place an institution on a rented area, its owner will have to deal with the repair and arrangement of engineering communications (ventilation, split-system). Also, he can not do without the development of interior and facade design.

Our business plan focuses on the following standards:

1. The minimum hall area for 50 guests is 250 sq.m. The rest of the area will be occupied by kitchen equipment, a room in which the administrator will work, and various utility rooms.
2. The minimum ceiling height is 3.5 m (otherwise it will not fit industrial equipment for kitchen).
3. The minimum area for installing one table and chairs is 5 sq. m. The production hall must be divided into workshops - hot and cold - and do not forget to highlight the distribution areas. Separate premises will be needed for the supply of products and the disposal of food waste.

Stage 2. Purchase of equipment for the kitchen, utensils, inventory

For a restaurant, you need to purchase the following equipment:

• hot processing equipment: ovens and ovens, convection ovens, gas stoves;
• equipment for storing food at low temperatures: refrigerators and freezers, chambers for shock freezing;
• equipment for grinding products: meat grinders, cutters, mixers, juicers;
• exhaust devices and tables for working with semi-finished products;
• dishwashers;
• electronic balance.

Also, do not forget about the costs of the cost of buying utensils and equipment. In addition, you will need sets of gastronomic containers and containers with measured divisions, cutting boards, pots, pans, ladles.

Stage 3. Recruitment

In the business plan of the institution for 50 guests, we will include the remuneration of such employees:

• 2 waitresses;
• 1 chef and 1 main chef;
• 2 bartenders (shift work);
• 1 accountant;
• 1 cleaner
• kitchen workers.

Every month, ~180,000 rubles will go to the salary of the listed personnel, the founder himself will be the manager / administrator. It is also necessary to include in the business plan the payment for the services of product suppliers and the company that will protect the institution:

• installation and maintenance of the "panic button" - 7,000 rubles;
• removal of food waste - 6,000 rubles;
• wholesalers will supply food and alcoholic beverages under an agreement.

Stage 4. Compilation of the menu

Our restaurant is focused on Russian cuisine: most often people with an average income prefer traditional and well-known dishes.

The menu will include:

• cold appetizers, salads, side dishes;
• liquid and hot dishes;
• complex dinners and lunches;
• dishes cooked on the grill / grill;
• children's meals;
• non-alcoholic and alcoholic drinks;
• confectionery and desserts.

Let the recipes resemble home cooking as much as possible - this will appeal to most guests. The recommended margin for dishes is 250% of the cost of raw materials.

Note! Food products must be selected strictly and carefully. The management of the institution should be responsible for this process: if there are expired raw materials in the kitchen, guests may be poisoned, and reputation will be damaged.

Stage 5. Business launch and development prospects

To implement a business plan and open a restaurant, you will need licenses and permits from supervisory authorities:

• sanitary and epidemiological service;
• fire inspection;
• documents on registration of LLC;
• license for the sale of alcoholic beverages.

Permits from SES and firefighters can be obtained only after drawing up a lease agreement for the hall.

The demand for the provision of catering services at any time is kept at a high level, since food is a natural need that people cannot give up regardless of economic factors. With the development of new customs and traditions, eating for a person has acquired special significance, since it has been elevated to the rank of culture.

The modern market is saturated with many establishments of different price ranges and with a diverse assortment. The lack of free time in big cities is forcing people to gradually move from the habit of having lunch and dinner at home to the habit of visiting cafes and restaurants, as it is fast and convenient. Such trends every year increase the flow of customers to the catering sector, and, therefore, make investments in this business more profitable.

Relevance and perspective of the project

Catering business, like all other service industries, was crippled by the crisis. In 2015 money turnover food service fell 18%, but analysts say the disappointing numbers are not due to economic turmoil.

Hit on business two factors:

• a ban on smoking and selling cigarettes from open windows;
• state system of control over the production and circulation of ethyl alcohol.

Despite the negative circumstances, Russian economists plan to increase the number of visitors to and restaurants in 2016 by 6%. This is due to the stabilization of the situation in the field of reforms, there is a gradual adaptation to innovations. And the improvement of the general economic situation: the strengthening of the ruble, the slowdown in price growth, governmental support production, wage increases, etc.

The exit from the market due to the crisis of large chains of the middle price range increases the chances of open restaurants for a good future, due to reduced competition. The mark-up of a ready-made dish in the industry is 100-200% depending on the composition of the menu, therefore, investments quickly pay off, so opening a restaurant during an economic boom is fully justified.

Summary

The project is designed for opening a small restaurant:

1. total area 200 square meters(95 kitchen, 105 hall);
2. 50 seats;
3. the menu consists of European dishes;
4. premises taken on a long-term lease;
5. staff 9 people per shift, 2 shifts;
6. opening hours from 11:00 to 23:00.

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Marketing

The study of the domestic market showed that fast food vendors, bistros and small cafes predominate among catering establishments, as for middle-class restaurants, there are not enough of them per capita according to the norms that are set in Europe.

Presence of competitors depends on the location. Luxury restaurants are usually concentrated in the city center. On the outskirts there are cheap restaurants for clients with medium and low solvency. In order to increase demand, you need to choose passable place close to the center or in the center of the city, but pricing should be oriented towards a low price that is affordable for the bulk of consumers.

Concept

Project concept implies the creation of a restaurant that meets the tastes of the average Russian city dweller, so the menu includes Russian and European cuisine. To create traditional national dishes of other nationalities, it is important to have a lot of knowledge, find the appropriate staff, arrange the supply of rare products, and this takes a lot of time and requires additional costs.

It is a layout of building a business with a small budget component, so the design and interior are created in a simple, sustained style. In the banquet hall, a place for the orchestra and a dance floor are planned, in case of holding ceremonial events in the restaurant. Musical accompaniment is quiet calm music so that customers can relax and enjoy a pleasant conversation.

The target audience

The restaurant is open for enough a wide range of consumers:

1. during the daytime hours on weekdays, visitors are employees of nearby organizations who come for lunch; a menu has been compiled for them from a variety of first courses, salads and second courses;
2. evening visitors and weekend visitors, the menu for this group is made up of more complex and sophisticated dishes;
3. clients who rent a restaurant with staff for various events, the menu is compiled and agreed individually with each customer.

List services:

• daily meals: breakfast, lunch, lunch;
• holding festive and romantic evenings;
• organization of banquets, corporate meetings and parties;
• celebrations: weddings, birthdays, anniversaries, etc.

Documents required to open

The form of ownership is best suited for the catering industry legal entity as . To register with the Federal Tax Service, you will need:

• participants;
• application for registration;
• receipt of payment of state duty;
• a letter of guarantee for the provision of premises for rent.

After registering with the tax office, you need to decide which tax system use. Most often, entrepreneurs choose to switch to which they must apply within a month from the date of registration. Then we acquire, we receive documents confirming the right to use it.

Permits:

• approved by the sanitary and epidemiological service production plan, confirmation of the availability of equipment and premises that meet sanitary standards;
• coordination with the Ministry of Emergency Situations of fire safety;
• on the retail sale alcohol;
• hygienic agreement with federal service on supervision in the field of consumer protection;
• medical records certifying medical examination for each employee;
• contracts for the removal and disposal of garbage, for dry cleaning of overalls, for disinfection and cleaning of ventilation systems.

room

The concept of the project implies the hiring of premises or the use of the service. In both the first and second cases, the contract is subject to mandatory registration with the Rosreestr authorities.

It is difficult to find a room for a restaurant with existing finishes and technological characteristics, so you will have to deal with decoration and equipment. The easiest option is to find a contractor that will quickly and efficiently perform the necessary work.

Engineering equipment premises include:

• ventilation and air conditioning system;
• quality water supply system;
• reliable sewerage system;
• uninterruptible power supply system.

Architectural equipment, when changing the parameters of the premises, will have to be coordinated with the BTI, for obtaining additional permits it is necessary to provide for another expense item.

On the design and furniture it is not worth saving, as frequent maintenance takes a lot of time, as a result of which the restaurant may lose regular customers.

Equipment

All equipment necessary for equipping a catering establishment divided into groups:

• equipment for heat treatment (grill, stoves, fryers and ovens, steamers, fryers, etc.);
• equipment for the storage of food and semi-finished products (refrigerators and freezers);
• auxiliary equipment (mixers, blenders, juicers, microwaves, meat grinders, etc.);
• equipment for maintaining order and hygiene (dishwashers, racks, cutting tables, hoods, etc.);
• crockery and kitchen utensils.

Staff

In the food industry, half the success depends on the selection of qualified personnel.

The modern labor market is saturated with junior staff and managers, but it is not so easy to choose candidates for your institution.

In this situation there is two course of action:

• recruit workers with no experience and train them;
• buy ready-made frames from competitors.

When hiring employees, make sure they have experience and qualifications, as at the initial stage of work, customers will characterize your restaurant based on the taste of dishes.

The restaurant consists of:

Promotion

Since the restaurant is located near the center in a crowded place, it will advertise itself.

Profitable marketing ploy there will be control over the quality of food and service.

Good result on customer attendance will give:

1. outdoor advertising on the facade;
2. advertising on radio and television;
3. website development.

Financial part

Volume initial investment will amount to 6.6 million rubles and will consist of the following items:

The project depends on the amount of the average check and the number of visitors. Calculation of approximate indicators:

• the amount of the check in the daytime is 270 rubles and 80 customers per day will bring the restaurant 21,600 rubles in revenue daily and 648,000 rubles per month;
• the evening visitor's check will be 1,000 rubles, the revenue from 40 customers is 40,000.00 rubles per day and 1,200,000 rubles per month.
• receipt holiday or celebrations will amount to 1500 rubles, 8 events per month for 10 people 120,000.00 rubles.

Total monthly revenue restaurant equals 1968000 rubles. Subtract current costs and get a profit of 218,000 per month and 2,616,000 per year. The project will pay off in 2.5 years.

Project presentation

The purpose of any investment is to make a profit. This project can be taken as the basis for development, both as the main direction, and in addition to existing areas of activity. The project covers in detail all the issues that may arise at the initial stage of work in the catering industry.

Business plan prepared using average market prices big city. For application to a particular case, a recalculation is required individual conditions. If you are not sure that you can handle the development and implementation of the project on your own, seek help from specialists.

Example finished business plan Oriental restaurant, see the following video:

In this article I will tell you how to write restaurant business plan. However, most of the positions of the restaurant business plan are common to all catering establishments. Thus, having carefully studied this article you will be able to draw up a business plan for a cafe, a business plan for a dining room, a business plan for a cafeteria, a business plan for a bar, a business plan for a children's cafe, etc. on one's own!

How to write a business plan for a restaurant, cafe, bar

The opening of any restaurant, cafe, bar (yes, any catering establishment, by the way) begins with understanding the idea and careful planning. The restaurant owner must decide which target audience the restaurant will be oriented, where it is better to locate the institution, what will be the attendance and the size of the average bill. Thus, even at the idea stage, the entrepreneur draws up a preliminary restaurant business plan.

The restaurant business as a whole is characterized by quite high competition. And yet, despite the saturation of the market, there is always and always will be a demand for catering services. Especially in establishments with more affordable prices, which include inexpensive fast food restaurants and cafes.

If we divide the market of inexpensive cafes into segments, then in each of them the picture of saturation changes somewhat. According to statistics, the most promising are Internet cafes, cafeterias, literary, children's and vegetarian (a tribute to fashion for healthy lifestyle life) cafe. There are not very many such niche cafes yet, and opening them gives you a chance to get your audience quickly enough. However, a lot depends on the particular city or even the district in which it is planned to organize such an institution. In general, what needs to be done before, choosing a place or a concept for a cafe is a moot point. In the presence of great idea can be hard to find suitable premises and vice versa.

Perhaps it makes sense for a novice entrepreneur to turn to the services consulting companies. There you will be able to offer several options for buying or renting a room or (if necessary) a land plot. If you want to purchase a ready-made business, then such an opportunity can be provided. Specialists of a consulting firm will carry out according to your order marketing research market, analyze the prospects of the chosen business idea or find a more profitable one, in accordance with your financial capabilities.

You can also order a business plan for your future cafe there. If it is necessary to attract additional funding, the development of a cafe business plan is carried out in two copies, which are somewhat different from each other. One copy of the business plan is for the customer, and the second is for investors and credit institutions. The future cafe owner receives a document containing information on the main stages of organizing a business, described in detail, as well as on long-term and short-term planning for the future development of the enterprise. Investors, in the first place, are interested in the efficiency of investments, guarantees of repayment of the loan on time with interest due and profitability of investments.

In principle, drawing up a business plan for a cafe for your own use is within the power of the future business owner himself. You can find and download a ready-made business plan for a restaurant, regular cafe, children's cafe, Internet cafe or any other similar catering business on the Internet, including on our website. Only then it will need to be adjusted to suit your specific conditions. You can do it yourself or by resorting to the services of specialists.

How to write a business plan for a restaurant or cafe. Template and recommendations.

The main thing is to take into account the main key points and subtleties that are mandatory for a business plan. A good business plan should include detailed description both the project itself and its financial component.

For example, let's take small cafe business plan. These are the things you should include in your business plan.

Project description
Opening of a small democratic cafe for 40 seats.

Target
Providing quality catering services to middle-income patrons.

Demand
The main flow of visitors during the lunch break and after work, in the evening. Servicing both individual visitors and the provision of services for organizing small banquets and festive events.

Marketing and sales
Beautifully designed signboard and showcases, original design. Advertising on the Internet, on radio, television and in the press. Informing employees of nearby enterprises about the work of the institution, conducting promotions. Conclusion of long-term contracts with heads of organizations for corporate services to employees.

Documenting
Obtaining the necessary permits and licenses for work in the inspection authorities.

Production part
Location. The area of ​​location of several enterprises, characterized by good traffic. The area of ​​the premises is about 200 sq.m.

The number of employees is 12 people (cooks - 2, waiters - 4, bartenders - 2, administrators - 2, accountant - 1, auxiliary workers - 2, cleaner - 1).

Equipment: tables and chairs for the hall and utility rooms, bar counters, showcases, refrigeration units, stoves, ovens and other cooking equipment, Dishwasher, crockery, music center, TV.

The menu should include: salads, appetizers, first courses, hot meat dishes, side dishes, soft and alcoholic drinks, desserts.

Suppliers. Implementing organizations food products. They must offer a quality product at an affordable price and deliver it to customers on their own.

Financial part
Preliminary costs depend on the type of property ownership, the cost of repairs and the quality of the equipment. It is also necessary to take into account: the payroll, the purchase of products, advertising. Registration of all permits will also cost a certain amount, which should not be forgotten. The profitability of a business is directly characterized by attendance and check size. The payback period of investments is 1.5-2 years. For accurate financial calculations, it is better to contact specialists.

Business development prospects
The opening of a summer cafe, the installation of a canopy near the establishment in the warm season and the placement of tables under it. To do this, you need to draw up a package of documents for the opening of a summer cafe.

Be sure to analyze the level of competition: how many similar cafes are nearby, what are their strengths and weaknesses, what needs to be done to get their customers to come to your cafe, and how to keep your own visitors.

Summing up, I want to say what to actually compose cafe business plan, like any other business in the service industry, is not too difficult, especially using ready-made templates and work. Well, do not forget that you can always turn to specialists!