Shish kebab with delivery as a business. How to open a kebab shop. Proper organization of production


A kebab shop is a compact, specialized cafe where the priority range of dishes is grilled meat and vegetables. Opening of a kebab shop dedicated to summer season, may well bring considerable income, provided that all the rules for creating and subsequently running this business are followed.

Business plan for a kebab shop

The key to the success of any enterprise depends entirely on the development of a preliminary business plan, and relentless adherence to it in the future. Selling kebabs is one of the types of business in the Catering, which can bring significant dividends due to the great popularity of this dish. At its core, a kebab shop is a small cafe, equipped with specialized equipment, offering customers a highly specialized menu, in which meat products predominate.

Opening a kebab shop involves following a certain set of points that are mandatory. Step-by-step instructions for implementing the above idea may look like this:

  • collection and preparation of necessary documentation;
  • registration of a public catering outlet;
  • preliminary cost calculation;
  • choosing a suitable location;
  • equipment purchase;
  • personnel selection.

Required documents

The first step in starting a business selling barbecue is to register the future business with the tax authorities. First you need to decide on the type of future enterprise. The priority is given to individual entrepreneurs and LLCs. The first option is the most acceptable due to the relatively low cost of the procedure. But it will help to decide exactly what is better: an individual entrepreneur or an LLC.

Basic documentation required to open a kebab shop:

  • Agreement received from Rospotrebnadzor authorities. This document gives full right to place a catering point in a pre-selected location.
  • Sanitary and epidemiological conclusion. Documents of this kind are valid for five years from the date of receipt. In accordance with the examination, compliance with the sanitary standards of the premises directly in which the production and subsequent sale of kebabs, equipment, products used as raw materials for preparing dishes that make up the main range of cafes, methods of storing semi-finished products and transportation will be determined.
  • Medical books. This document is issued for each employee included in the official staff of the kebab shop. The books are prerequisite due to the fact that the activities of personnel involve direct contact with food products, their storage and delivery.

Obtaining each of the above documents entails certain financial costs, the amount of which may vary slightly depending on the method of obtaining the service. For example, obtaining medical records is possible after cafe employees pass the necessary tests. This procedure can be carried out both in a medical institution and outside a cafe. The latter carries a slightly higher price.

Criteria for choosing a location

An important aspect of the profitability of a kebab shop is the choice of location. The most acceptable option directly depends on the type of cafe. The main ones are the following:

  1. Open type– the term refers to a room designed for work exclusively in the summer. Most often as open cafe are called summer terraces equipped with a minimum set of auxiliary equipment.
  2. Closed type– this type provides for the presence of a heated room that meets the needs of the cafe and is designed to operate throughout the year, including in winter.

As already mentioned, one of the determining factors in the profitability of a business based on the sale of barbecue is the location of the point. When choosing a location, you need to consider the following aspects:

  • passage area. The optimal location options include places such as highways, work and industrial zones, and recreation areas. In short, it is best to place a cafe where there is always a possibility of potential visitors.
  • If the kebab business considers as a priority not the sale of kebabs directly in the cafe, but the delivery of dishes to your home, the location does not matter much.
  • In summer, it is ideal to place cafes in parks, near various bodies of water, and on beaches. The aroma of meat roasting on flaming coals will be the best advertisement in such cases.

Necessary equipment

The equipment that must be purchased at the initial stage of opening a kebab shop includes the following:

  • skewers, made of high-quality metal and a grill on which the process of cooking meat will take place.
  • If a closed type premises is used as a kebab bar, it is necessary to equip it powerful hood.
  • dishes, which will be used both for preparing products and for serving ready-made dishes. The second option can be excluded if you plan to use disposable tableware.
  • refrigerators and freezers . Ideally, it is necessary to equip a cafe with two units. One of them will be provided for storing semi-finished products and raw meat, and the other for finished products.
  • cutting tables, and lockers, or shelves, necessary for storing cutlery and some products.
  • tables and chairs, intended for visitors.
  • rack, used both for distributing ready-made dishes and for visually separating the kitchen and the hall for visitors.
  • additional accessories necessary to create coziness and comfort in the room.

Recruitment

Depending on the size of the future kebab shop, it is necessary to staff the staff with the required number of labor units. So, for the operation of a small cafe, only three people will be enough:

  • Directly cook or barbecue, who will be engaged in the preparation of the priority dish - shish kebab. If you plan to prepare additional products, for example, salads, desserts, main courses, you should staff the kitchen with two chefs.
  • Cleaner, whose responsibilities may include both cleaning the premises and washing dishes.
  • Waiter or bartender. As a rule, in small cafes only one person holds this position due to limited quantity seating for visitors.

As additional positions, it is quite possible to name an administrator. However, the activities of a small kebab can be successfully carried out without his participation.

Proper organization of production

Important! Without a pre-thought-out and competent organization of production, a business will not bring the desired results.

For the successful operation of a kebab shop, the following points must be observed:

  • Choice reliable supplier of fresh meat, having necessary documentation, confirming the quality of the products sold. Often, owners of small cafes purchase marinated meat that is ready for frying. This is not recommended. In order to be sure of the quality and freshness of the products, you should cut and marinate them yourself.
  • Menu development. Despite the fact that the main dish of any kebab shop is kebabs, it is necessary to supplement the menu with bread products, fresh salads, herbs, and drinks. It is also acceptable to prepare second courses. It is unlikely that a cafe that sells exclusively barbecue will be profitable.
  • Pleasant atmosphere, cozy interior, soft music– all these details will help attract more visitors. We should not forget about the cleanliness of the premises; dirty tables with food residues and the floor not washed since the opening day will scare off any, even the most unpretentious client.

Expected income and preliminary cost calculation

When carrying out a preliminary calculation of expected costs, it is necessary to distinguish two main types: monthly and one-time. Monthly investments mean the following:

  • payment of wages to staff;
  • purchase of meat products;
  • purchase of additional products.

As for one-time costs, it includes renovation of the premises, purchase of equipment, furniture, as well as certain amounts for registering an enterprise.

In numerical terms, costs may look like this (it should be noted that prices are approximate and may vary significantly depending on the region):

  • The total amount of one-time expenses, subject to the availability of ready premises, is about 300,000 - 500 - 000 thousand rubles.
  • During each month, taking into account payment wages for three people and the purchase of products, the costs will be about 200,000 thousand rubles.

As for income, according to rough estimates, it is at least 500 thousand rubles each month. Of course, this is possible if the cafe is located in a crowded place, and at least 150 - 200 servings of shish kebab, or 50 kg of meat, are sold per day.

In order to visually familiarize yourself with the main stages and rules of opening and subsequently running a business based on the preparation and sale of barbecue, you can watch a video containing information about the features and subtleties of opening a cafe:

Options for kebab business

The success of a kebab shop and the level of popularity of the establishment among visitors directly depends on the location. The most common options for selling shish kebab, as well as other grilled products, are the following:

  • Indoor barbecue. A cafe of this kind usually operates all year round and brings the highest profit. The main disadvantage in this case is the considerable costs associated with preparing the premises, as well as purchasing the necessary equipment.
  • Barbecue shop on the highway. Also very profitable investment funds. At some distance from settlements Such a kebab shop, if it sells really tasty and high-quality products, will be very popular.
  • Barbecue takeaway. A kebab shop of this type requires minimal investment, since there is no need to prepare a hall for visitors and purchase the necessary furniture. However, the income may not be too high.
  • Shish kebab home delivery. Currently, the popularity of food delivery services directly to your home is gaining momentum. In this case, shish kebab occupies a far from priority place, which implies the opportunity to take a worthy place in this area.

So, preparing and running a business based on the sale of barbecue is a very profitable enterprise that will bring considerable income, provided that all rules and regulations are observed. As a rule, a cafe operating for a year allows you to fully recoup the preliminary costs within one to two years.

Many people associate barbecue with relaxation in a friendly company, fun and comfort. Thanks to this association and the huge number of meat lovers, opening a kebab shop can be an excellent way to make money.

Shish kebab is a grilled meat dish. Even though this delicacy is not considered a dietary food, there are a lot of smokey meat lovers. The kebab shop's clients are people of different ages and social status. This democratic establishment can be visited by both students and businessmen. Thanks to this alternative concept, kebab shop is very profitable view a business that is guaranteed to bring you income and, with the right approach, will recoup all investments in one season. Therefore, I will undoubtedly recommend that people who are looking for take a closer look at the idea of ​​opening their own kebab shop.

Features and format of business

The kebab shop is a “one-dish” themed establishment. This cafe exclusively prepares and serves grilled dishes. It's mostly meat different types and cooking methods, from traditional barbecue to rare steak. In addition, the barbecue menu often includes sausages and smoky sausages, as well as seasonal vegetables, cooked on the grill.

Before opening such an establishment, you need to decide on the format. Traditionally, kebab houses are divided into two types: open-type establishments and closed ones.

Summer barbecue on the highway

This place is usually a small portable tent with an outdoor kitchen and outdoor tables for visitors. Here everyone can fully enjoy the atmosphere and experience all the delights of outdoor recreation. As a rule, barbecue and other dishes are prepared right on the street, and every visitor can watch the cooking process.

Most of these establishments are located along the highway, outside the city. Most often, visitors to roadside kebab shops are passing motorists, truckers, as well as people who decide to relax in nature. As a rule, these cafes provide customers with not only the opportunity to purchase barbecue to take away, but also relax in comfortable gazebos or summer tents.

The only disadvantage of a summer kebab shop is the seasonality of this type of income.

Stationary indoor kebab shop

The second option for opening this themed catering establishment involves renting a premises with a specially equipped kitchen for preparing food, as well as a resting place for visitors to the kebab cafe. This option is more profitable, because it is possible to sell grilled meat dishes all year round. But as a rule, the demand for such food in winter drops significantly, and not every novice entrepreneur can afford opening a stationary establishment. Therefore, for beginners on a limited budget, I recommend opening a summer kebab shop on the street.

Business registration

Before you begin to implement the idea of ​​​​opening a catering establishment, you should understand organizational issues. First of all, you need to submit the relevant documents for registration of activities. You have the opportunity to choose the form of activity: individual entrepreneur or LLC. Naturally, the procedure for registering an individual business is much simpler, faster and less expensive in material terms. But it is only suitable for establishments that do not plan to sell alcoholic beverages. It is worth noting that beer does not require a license, and these are the most popular drinks in the warm season. Therefore, you can safely limit yourself to selling exclusively non-alcoholic and low-alcohol drinks in your establishment.

If you are initially planning an extensive menu for your catering establishment, which involves selling alcohol, then you should register a legal entity (LLC).

Necessary documents for the legal operation of a kebab shop

  • Coordination of the location of the kebab shop with Rospotrebnadzor. You do not have the right to locate a catering establishment or retail outlet in any place convenient for you. This needs to be agreed with local authorities authorities who will issue the appropriate permit to open the establishment.
  • Conclusion of the sanitary-epidemiological service on the compliance of food products, food preparation technology, norms and quality standards.
  • Permits from the fire department. This is another authority, the conclusion of which determines the possibility of opening and activity point of sale. The premises of a kebab shop, coffee shop, pizzeria or any other catering establishment must comply with fire safety standards. Namely, a fire alarm must be installed on the territory of the establishment, and there must be both a main and an emergency exit in case of need to evacuate people.
  • Availability of health certificates for establishment employees. Catering workers are required to have proof of health status. To do this, they must provide a health record, which indicates that they have undergone a routine medical examination.

Equipment for barbecue

Depending on the chosen format of the establishment, you will need to purchase the appropriate equipment for preparing barbecue and other dishes presented on the menu of your cafe.

Video on the topic Video on the topic

Necessary equipment for a summer barbecue on the street

  • Barbecue and skewers for cooking meat and vegetables over a fire;
  • Microwave oven for heating food;
  • Refrigerator and freezer;
  • Cutting table;
  • Wash basin, Dishwasher, the presence of water supply and sewerage, in the case when you do not use disposable dishes to serve ready-made dishes. But as a rule, roadside kebab shops use disposable dishes and cutlery, so there is no need for unnecessary waste;
  • Kitchen utensils (knives, plates, glasses, cutting boards, dishes, etc.);
  • Furniture for visitors to relax. As an option, most often, roadside cafes use plastic chairs and tables with sun umbrellas. Sometimes kebab houses equip gazebos for guests of the establishment. You can choose any option that is more accessible to you financially.

Menu and food delivery

The main feature of any kebab shop is high-quality grilled meat. Consider customer preferences and try to diversify the menu as much as possible. For example, some religions prohibit eating pork, so in order not to lose customers, you can offer them kebab made from tender chicken fillet.

The establishment's menu should include types of kebabs made from different types of meat. For example, you can offer visitors traditional pork or lamb shish kebab, tender grilled beef, baked chicken drumsticks, and even an exclusive seafood composition of salmon, shrimp or snails. Vegetables must also be served with meat. You can cook them very tasty on the grill and serve them as a side dish for barbecue.

Dessert. In any establishment, even a kebab shop, you can offer visitors the opportunity to try something sweet. Traditional desserts in the warm season include ice cream with various toppings and syrups, fruit salad and chocolate-covered fruit slices.

Don't forget about drinks too. It is advisable to sell both alcoholic and non-alcoholic drinks so that each visitor can choose the one that suits their taste. The menu should include juices, fruit drinks, coffee, tea, as well as alcoholic and low-alcohol drinks, for example.

I recommend that you don't get too carried away and create an extensive menu. The fact is that meat and vegetables spoil very quickly in the warm season. And the use of frozen products significantly affects the taste and appearance food. Therefore, it is better to have main dishes on the menu, but always from fresh products that will be delivered several times a week.

Delivery of products

Opening a kebab shop involves selling home-cooked dishes, for which you need to purchase the appropriate ingredients.

Conclude profitable agreements with vegetable and butcher shops is quite real. The only recommendation is, don’t be fooled by the low cost of meat, always ask for certificates confirming its quality. Otherwise, you risk the lives of your visitors, because it is very easy to get poisoned by meat.

Want to save money? Find farmers and buy goods directly without intermediaries. With the same success, you can open a domestic farm, pigs, sheep, and then the problem with the supply of products will be solved.

Search for personnel to work in a kebab shop

It is worth understanding that the attendance of the establishment, and accordingly its profitability, depends on the qualifications of the staff and the quality of service. Therefore, treat the selection of staff with all responsibility.

To work in a kebab shop you will need:

  1. Cook. If the establishment is small, then at the initial stage, one person is enough;
  2. Assistant cook – 1–2 people to work in shifts;
  3. Waiters. Depending on the area and attendance of the establishment, recruit qualified waiters. A minimum of 4 people will be needed to work in shifts. There are no special requirements for the position, the main thing is that the person is attentive, friendly towards the visitor, punctual, honest and responsible. It is desirable to have work experience, but it is also possible to accept a person without experience with a probationary period.
  4. Cleaning woman. It doesn’t matter what kind of catering establishment you open, be it an elite coffee shop or a roadside kebab shop, cleanliness in the premises is the key to success. Agree that few people will visit an establishment that smells dirty and tasteless. Hire someone to clean and keep it clean.

Business plan for a kebab shop

To avoid mistakes and expediently distribute the available start-up capital, I recommend that you create and stick to a clear business plan.

A kebab shop business plan should consist of the following steps:

  1. Choosing the format of the establishment (stationary cafe or mobile tent);
  2. Registering a business, obtaining permits and licenses;
  3. Rent a place for a kebab shop;
  4. Purchase of equipment;
  5. Recruitment;
  6. Calculating the costs of implementing an idea, assessing the profit and payback period of the project;

Kebab business: pros and cons

It is worth noting that starting a business in the food industry is always a profitable business, even despite serious competition. As for the barbecue industry specifically, here, like in any other field of activity, there are advantages and disadvantages. The main disadvantage is the seasonality of the business, in the case of opening a summer kebab shop. As for the advantages, there are many more of them: the theme of the establishment, small investment, great demand and the possibility of further development in the chosen direction.

  • Search for premises
  • Personnel search
  • Supply of raw materials for barbecue
  • OKVED kebab house

How to open a kebab shop step by step plan

There are several options for opening a kebab shop, depending on the size of the initial investment:

1. Opening a business like a summer cafe, using a temporary structure (tent or pavilion). You can organize this business, for example, on a highway with a large flow of cars (truck drivers) or place a cafe next to a city park. Additionally, the cafe may sell soft drinks and beer. To open such a business, about 250 thousand rubles are enough. At the same time, the costs incurred to start a business can be recouped in one season.

2. Organizing a business in rented or own premises. This option has the advantage of increasing the opening season of the establishment and the range of products sold. However, in some cases, the amount of investment may be significantly higher than in the first option.

IN this manual The first option of opening a kebab shop is considered in more detail, since it seems more accessible to many beginning entrepreneurs.

How much money do you need to start a kebab business?

To open a business, depending on the planned scale of activity, an investment of 250 thousand rubles will be required. List of costs for opening a kebab shop for the summer season:

  1. Purchasing a pavilion or tent. The cost of a 3*5 meter PVC pavilion is about 150 thousand rubles. The pavilion can withstand wind loads of up to 110 m/s.
  2. Plastic tables, chairs, barbecue and other equipment - from 60 thousand rubles;
  3. Bio toilet - 15 thousand rubles;
  4. IP registration, permitting documentation and other costs - 20 thousand rubles.

In total, you will need to invest from 245 thousand rubles. Initial capital for starting a business can be obtained in the following ways:

  1. Bank loan, on average at 20% per annum;
  2. Participation in state support budding entrepreneurs. For example, in the Ulyanovsk region, you can get a subsidy of up to 300 thousand rubles to start your own business. You can find out more about the terms of support by contacting entrepreneurship support centers that have been established in many municipalities;
  3. Finding a financial partner.

Kebab house taxation system

Second important stage is business registration. As an organizational and legal form, it can be formalized as individual entrepreneurship(IP) and legal entity (LLC). The best option is to register an individual entrepreneur, since the costs of preparing documents and paying government fees. duties are minimal. The taxation system can be chosen between the simplified tax system or UTII.

Before hiring staff at a kebab shop, do not forget to register with the Pension Fund (PFR) and the Social Insurance Fund as an employer. A must-read article about payment of insurance premiums.

Search for premises

An important step is to find a suitable place to install a temporary room - a tent. There are a few important points to note here:

1. The land is privately owned. Everything is simple here. A lease agreement is concluded with the owner of the land plot for several months, and we work quietly;

2. The land is state owned. To obtain a temporary permit to erect a tent, please contact your local management committee municipal property or in other words KUMI. Now it has become “fashionable” to hold competitions for renting land for business, but in our case there will be no competition, since the lease is temporary. But it will not be possible to install a cafe at your request in any place, since the municipal government has its own plans for placing temporary facilities on specially designated land. In this regard, setting up a kebab shop is similar to placing street trading facilities.

What documents are needed for a kebab shop?

The premises of the future kebab shop must comply with the accepted norms of the SES and it does not matter whether it is a temporary structure (tent) or a building capital construction. To operate a kebab shop legally It is necessary to connect the water supply, install a refrigerator and have a toilet. Otherwise, there may be problems with regulatory authorities, in particular with Rospotrebnadzor. For a summer cafe, this issue is resolved with the help of imported water and the installation of a bio-toilet.

Do you need a permit to open a kebab shop?

In addition, in order to trade kebab in accordance with all SES standards, you must contact the local branch of Rospotrebnadzor for a trade permit. For example, for the Moscow region it is required:

  • Sanitary and epidemiological conclusion. Issued by the local branch of Rospotrebnadzor and establishes the compliance of the kebab shop premises with the current sanitary standards required for objects of this type;
  • Permission to place. Issued by Rospotrebnadzor after on-site inspection your facility and establishes the possibility of operating a kebab shop in this territory in accordance with current legislation.

Personnel search

As they write in many guides to opening cafes and other catering establishments, the main thing in such a business is delicious cuisine, or rather the cook. In our case, this issue takes on special significance. After all, in a normal kebab shop, more than half of the revenue, and even more, should come from the kebab, and the rest from beer, snacks, french fries, and salads. If your kebab recipe turns out to be to the taste of cafe visitors, then the attendance will not be long in coming. The main personnel primarily include: administrator (often the individual entrepreneur himself), cook, waiter, cashier, security guard. If the cafe is not large, then one person can perform the functions of cashier and waiter. The cook who will prepare the barbecue must understand what he is doing; in other words, he must have experience. A lot depends on this. Cafe workers, namely the cook and cashier-waiter, must have medical records, otherwise they will appear after the first serious fine.

Supply of raw materials for barbecue

Next, let's move on to the issue of raw material supply. Meat for barbecue should be selected, without excess fat and bones (tenderloin). Therefore, the issue of choosing suppliers should not be in last place. It would be a good idea to take care of the assortment of the kebab shop. Of course, the most popular is pork kebab, but the assortment should also include kebab from lamb, chicken, fish, etc. People love having choice and the opportunity to try different foods.

Kebab cooking technology

Before you cook the kebab, you need to marinate it. It is recommended to make marinade for barbecue yourself, rather than purchasing it from a separate manufacturer, otherwise you will lose a significant part of your revenue.

The size and design of the kebab portion is also important, especially if there are competitors nearby. You should not skimp on such additional little things as delicious ketchup, greens, grilled vegetables and onions. By the way, onions can be served marinated in vinegar, which can be cooked for 15 minutes at most. This gives the dish a special taste and stimulates the appetite. The kebab itself should be served juicy, tasty and complete with a normal-sized portion. And even if your prices are a little higher than those of your closest competitors, people will still come to you, because your food tastes better and your service is better.

Additional service for barbecue

Cold beer in a cafe comes in second place in importance after meat dishes. A small assortment of draft beers, in addition to bottled ones, will definitely not be superfluous. You can sell nuts, chips, dried fish and more expensive snacks such as spicy chicken wings as beer snacks.

How much can you earn in a kebab business?

An important point is the price of kebab. The price level in the establishment depends on the location of the cafe, the presence of competitors, etc. On average across regions, the price for 100 grams of kebab ranges from 90 to 120 rubles. You should stick to this range and not inflate prices.

How much can you earn in this business? It’s difficult to say, but under favorable circumstances and compliance with the basic rules of doing business, the costs incurred to open a business will pay off in the first season of work.

Conditions for a successful start of a kebab business

Highly accessible kebab shop location with low rent;

Good and tasty cuisine, a wide range of related products;

Profitable suppliers, good quality products;

Polite and responsive staff;

Reasonable price level.

What equipment to choose for a kebab shop

First of all, you need to purchase equipment for preparing barbecue: grill and skewers. You will also need a refrigerator, preferably even 2-3. For the hall you need:

  • tables and chairs;
  • distribution stand.

Depending on the interior, you may need various little things that will make your establishment cozy.

OKVED kebab house

The main OKVED code must be specified as 55.30 - “Activities of restaurants and cafes.”

What is the article about?

Let's look at how to open a kebab shop from scratch, how much it costs today and whether it is profitable to do such a business. And before implementing such a tasty idea, you should prepare for various difficulties and know how to solve them. And for a novice businessman, it would be useful to familiarize yourself with what exactly is required for the organization successful establishment.

5 applications left!

A kebab shop refers to a catering establishment where the basis of the menu is meat products cooked on the grill or grill. In our country, these dishes are very popular, so with the right approach, your establishment will always attract visitors.

  • Important nuances
  • Official registration
  • Selecting a location
  • What do you need to purchase?
  • Raw materials and suppliers
  • Menu creation
  • Preparation
  • Staff
  • Financial calculations
  • Owner reviews

Important nuances

The kebab shop as a business has its own characteristics:

  • This is an establishment where vegetarians and adherents are unlikely to come. healthy image lives, children's groups and even students will become rare visitors due to the high cost.
  • This cafe is focused on preparing one type of dish or several of its varieties.
  • With an open type of establishment, the business will be seasonal and highly dependent on the weather, therefore profitability is calculated not by month, but depending on the duration of the summer period.
  • A new businessman may have difficulties with the initial stage – the bureaucratic process of paperwork.

If you don’t have confidence in your abilities, you can use a franchise. At the same time, an experienced entrepreneur who has a whole network of kebab shops will help in opening and establishing your establishment. And only after understanding all the intricacies, you will be able to create your own business over time.

Official registration

To start your own business, you will need to deal with registration issues. Exactly what requirements the authorities in your region impose on the production of barbecue and the opening of the corresponding establishment can be clarified with the tax service or administration. Typically the following documents are expected to be collected:

  1. Registration of individual entrepreneur or LLC. In the first case, you will pay only 800 rubles, and the waiting time will be no longer than a week. The second option will be much more expensive (4,000 rubles) and the paperwork will take about a month, but will make it possible in the future to open a whole network of your own catering establishments.
  2. The taxation scheme chosen is simplified, according to which you will only need to pay 15% of total income. Please note that OKVED indicates 55.30, which involves the activities of restaurants and cafes.
  3. Wherever the production and sale of shish kebab is carried out, the premises must comply with the requirements of the SES (SanPiN 2.3.6.959-00, SP 2.3.6.1079-01 and SNiP 2.04.01-85). After checking the food storage area, kitchen, Vehicle, an appropriate permit will be issued for a period of 1-5 years.
  4. Also inform Rospotrebnadzor about the start of your entrepreneurial activity. They must control the quality of the products offered and clarify the place where you are allowed to feed people.
  5. Rospozharnadzor should also monitor the condition of the premises. They check the availability of an emergency exit, the drawn up evacuation plan and the quality of the installed fire protection system.
  6. Each employee must have medical records. They are prepared individually by the staff themselves at regular intervals (once every six months).
  7. When concluding an agreement with suppliers, do not forget to ensure that the purchased raw materials are certified and that sanitary and veterinary control is carried out.
  8. If your establishment intends to sell alcohol, then you will additionally need to arrange for obtaining the appropriate license.

Be prepared for this process to take some time. Therefore, it would be a good idea to start it in advance, especially if you want to open a kebab shop only for a certain season.

Here you can download a free kebab shop business plan as a sample.

Selecting a location

First, decide what format your business will have:

  • Open – it is enough to rent a small area in a crowded place. But such an establishment operates only during the warm season (summer or from April to October) and is highly dependent on the weather conditions and climate of the region. At the same time, financial costs are minimal and quickly pay off.
  • Closed – can work all year round. It involves separate areas for cooking, relaxation for visitors, the presence of bathrooms, warehouses, etc. This type of kebab business is more difficult to organize and will require large expenses at the start, but will provide the opportunity to make a profit on an ongoing basis.

It is very important to think about the location of your establishment. The following options will be beneficial:

  1. Places with a large number of people passing nearby - various recreation areas, on the highway, near industrial buildings where many workers work, near train stations and bus stations.
  2. If your priority is delivery of barbecue to order, takeaway, then you can cook it at home or in some residential area.
  3. For a seasonal business, it is important to place a tent with a barbecue near crowded recreation areas - on the beach, in a park, near reservoirs, etc.
  4. The modern version of a kebab shop suggests the ability to organize such an establishment “on wheels”, then you find yourself more free in terms of choosing where to prepare and sell dishes.

If you have a barbecue in an open area, it is important to ensure that the smoke from the cooked meat does not disturb others, since not everyone likes it. Therefore, locate your establishment at some distance from other entrepreneurs and neighbors.

When creating a closed type of room, you need to try to make it meet all the requirements and standards:

  • The total area is 90 m2, of which 40 are allocated for the hall for visitors (about 10 tables), 30 for the kitchen, 10 for the bathroom and another 10 for utility rooms and storage.
  • Don’t forget to decorate the establishment according to any chosen theme, create a pleasant atmosphere, arrange comfortable furniture and provide lighting.
  • One of the most important SES requirements It turns out there is a bathroom. Even when opening a tent in the fresh air, it is advisable to purchase or rent a dry closet.
  • Another prerequisite is the presence of running water with hot and cold water.
  • Conduct sewerage and install a ventilation system.
  • The floor must be non-slip with a durable and wear-resistant coating.
  • In the kitchen, pay attention to the wall decoration. To a height of 1.7 m they must be covered with tiles.
  • If you want to open your own kebab shop in a residential building, then the entrance and emergency exit are located separately from the general entrance. But it is better to organize the reception of food in such a way that it takes place on the side of the building where fewer residents’ windows face.

What do you need to purchase?

Obviously, your establishment will only work if you have certain equipment and inventory. Fortunately, you don’t need much to open a kebab shop:

  1. Brazier, grill or electric kebab maker and skewers in sufficient quantities according to the expected visitors.
  2. Refrigerator for storing fresh meat, marinade, etc.
  3. A counter for placing and issuing orders, separating the hall for visitors and the kitchen.
  4. Furniture (tables, chairs, benches).
  5. Depending on the menu, you may also need an oven, oven or microwave.
  6. Good hood in the kitchen.
  7. Tables for cooking.
  8. Kitchen utensils and other supplies.
  9. Wardrobe rack or hangers for outerwear.
  10. Racks for dishes.

If you prepare all your food to-go and deliver it to the customer's home, then most of the furniture and equipment will not be needed. To reduce the initial investment, you can purchase some used equipment.

Raw materials and suppliers

You need to take a very responsible approach to choosing the person or company where you purchase fresh meat or other products. It is advisable to do this already ready-made recommendations from experienced friends. But if you have no one to consult with, then pay attention to the certificates provided, indicating the high quality of the products.

You can cooperate with farmers who raise their own animals or poultry and are interested in regular customers. With established contacts with retail chains or importers don’t have to worry about the quality of raw materials, but it will be more expensive than working directly with manufacturers.

It is advisable to purchase fresh meat and cut it yourself. Sometimes entrepreneurs believe that it is more profitable to buy ready-made pickled product in buckets, since there are no additional costs. But it is advisable to do everything yourself to be sure of the freshness and taste of the finished kebab.

Menu creation

This type of business assumes that the establishment will have only one dish in its assortment. But even in this case, you can make some digressions and attract visitors with related products and a variety of ready-made dishes. You can include variations of the meat itself in the menu:

  • lamb kebab;
  • pork;
  • beef;
  • Chicken;
  • vegetable;
  • fish, etc.

Additives include toasted bread, flatbread, pita bread, simple side dishes, desserts and fruits for children, cheese, sliced ​​vegetables, salads, fresh herbs, sauces, etc. Using your imagination, you can come up with an assortment that will attract more visitors and set you apart from your competitors. .

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It is very difficult to do without drinks in this matter. These can be non-alcoholic (juices, mineral water, fresh juices, compotes, tea, coffee) and alcoholic options. In the second case, you need to take care of a special license, but this will quickly pay off, since barbecue and any other cooked meat is most often consumed with beer or stronger drinks.

Preparation

The process of preparing shish kebab must be approached especially responsibly. This should be done by a person who is well versed in this matter. Depending on the taste of the finished product, the attendance of your establishment will depend, and therefore the final profit.

When setting prices, it is important to remember that during the cooking process the weight of the product decreases.

Staff

By opening a small tent to sell shish kebab on one grill or preparing it at home only for takeaway, you don’t have to worry about the availability of staff. But if this is a separate establishment or the number of clients exceeds your capabilities, then it is better to hire employees.

For a closed establishment operating all year round, you will need:

  1. Cook, barbecue maker, barbecue maker (can be called differently) - the point is that the meat will be cooked by a person who knows how to do it; if there is high attendance or an expanded menu, there may be two of them.
  2. There are one or two waiters, depending on the size of the establishment, but you can do without them if you use the self-service system.
  3. Bartender - when selling alcoholic beverages.
  4. Cleaner - the kebab shop should always be clean, tidy, free of trash, and dishes should be washed in a timely manner.

You can perform the functions of administrator and accountant yourself.

Financial calculations

To determine how much it costs to open a kebab shop from scratch, you will need to draw up a business plan with calculations.

Don't forget to take into account fixed costs for the maintenance of the establishment.

Next we calculate profitability. Experienced entrepreneurs claim that on two grills you can cook 50 kg of meat per day, which is equivalent to 170 servings. With an average cost of 150 rubles, the total revenue for the month will be 765,000. Total, net profit– 372,000. As a result, in just two months you will recoup your initial investment.

Video: how to open a kebab shop - a small business idea.

*Calculations use average data for Russia

1.Project summary

Objective of the project– opening of a kebab shop in Rostov-on-Don, operating in the format of a mini-cafe and “takeaway”. The kebab house is a small establishment with an area of ​​30 square meters. meters offering shish kebab as the main dish. Target Audience establishments are residents of the Aleksandrovka microdistrict and the city of Rostov-on-Don, as well as guests of the city. The main services of the kebab shop are: preparation of kebab for takeaway, mini-cafe and summer cafe services, delivery services. Menu establishments include:

1. Pork kebab;

2. Lamb shish kebab;

3. Beef shish kebab;

4. Chicken kebab;

5. Salads;

6. Snacks;

7. Drinks;

The cost of opening a kebab shop will be 1,101,700 rubles. The main investments will require the construction of a kebab shop building and the purchase of equipment - 811,700 rubles. The project is planned to be launched through own funds. The payback period for the project from the start of sales will be 14 months.


*during peak months

The construction and finishing of the premises, as well as the design of the necessary establishments, is planned to be completed within 5 months. The kebab shop is scheduled to open in June 2016.

2.Description of the industry and company

The goal of the project is to open a kebab shop in the city of Rostov-on-Don. At its core, a kebab shop will represent a “one-dish establishment” - shashlik. It was decided to choose two directions as a work format - a self-service mini-cafe format with 12 seats and a take-away format. Between April and early October, it is planned to double the number of seats by adding outdoor tables. Thanks to this, it is expected to make full use of the establishment’s capabilities in the warm season, when barbecue is popular most in demand among Rostovites and city guests.

The kebab shop is located on one of the city’s busiest streets - 40th Anniversary of Victory Avenue (Aleksandrovka microdistrict), on the first line of houses. The distance from the city center (Teatralnaya Square) is 5 km, the distance from the M-4 Don federal highway is 3 km.

An individual entrepreneur with a simplified taxation system (6% of income received) was chosen as the form of ownership. The management structure of the establishment is extremely simple. The project is managed by an individual entrepreneur; the functions of receiving clients and fulfilling orders are performed by two full-time employees working in shifts. In the warm season, due to increased sales and the opening of a summer cafe, it is possible to attract hired personnel. Hired employees are also hired to provide delivery services.

3.Description of goods and services

The main dish of the kebab shop is shashlik from various types meat: pork, beef, lamb, poultry. A detailed price list for kebab shop products can be seen in Table. 1 of this business plan. The main advantage of the kebab shop will be the quality of meat, which is purchased from a local peasant farm, and the actual cooking is done by the individual entrepreneur himself, who has many years of experience in preparing kebab and grilled dishes, as well as two full-time employees. The quality of shish kebab will also be facilitated by timely delivery of meat and compliance with storage conditions worked out in personal experience methods of marinating and frying. You can order shashlik and other dishes to go with it without visiting the kebab shop: the establishment provides delivery services. At the time of writing this business plan, the project is at the initial stage: the site has been transferred from individual housing construction status to commercial real estate, design and estimate documentation was developed, a preliminary agreement was concluded for the supply of meat with one of the peasant farms.

Table 1. Prices for products sold


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To provide the services described above, registration as an individual entrepreneur (IP) with OKVED code 55.30 “Activities of restaurants and cafes” is required. The operation of a kebab shop will require a sanitary and epidemiological report, registration of medical records, permission to locate a catering establishment, confirming that a kebab shop can be equipped in a given location. The following is a complete list of documents that will need to be submitted to Rospotrebnadzor:

1. Evidence of property rights to the premises;

2. Design conclusion for a catering facility (or the project itself, if a conclusion has not been drawn up);

3. Calculation of the amount of food waste depending on the capacity of the enterprise;

4. Permission to accommodate;

5. A copy of the BTI plan with an explanation for the food establishment;

6. Copy master plan territories;

7. Scheme of communications (ventilation, water supply, sewerage);

8. Layout of technological equipment;

9. Copy current agreement with Vodokanal;

10. Certificates for existing ventilation units and air conditioning systems;

11. Certificate of inspection, cleaning and disinfection of ventilation, sewerage systems, testing of heating and refrigeration equipment in the catering department;

12. Contract for maintenance of ventilation and air conditioning systems, incl. disinfection;

13. A copy of the bacteriological and chemical analysis of drinking water;

14. Copy of certificate of state registration kebab shop

15. A copy of the tax registration certificate;

16. Bank details(in full), certified by the director’s signature and seal;

17. Copies of appointment orders responsible persons for PC (production control);

assortment list of products;

18. Copies of contracts for waste disposal: solid waste, food, mercury-containing and fluorescent lamps;

19. Copies of contracts for the supply of food and food raw materials;

20. A copy of the agreement for carrying out deratization, disinfestation and disinfection work(+license);

21. A copy of the agreement for periodic medical examinations (+ license);

sanitary passport for the facility (issued in the disinfection service);

22. Decorated consumer corner;

23. Journal of accounting and consumption of disinfectants with an approved calculation;

prepared medical records of employees.

The customers of the kebab shop are almost all categories of the population who love this dish and are partial to meat. It is worth noting that in recent years, meat consumption in Russia has begun to grow. The recession of the early 1990s, which lasted until the early 2000s, when per capita meat consumption fell by a third, has passed. According to Federal service According to state statistics, at the end of 2014, meat consumption in Russia amounted to 74 kg per capita. At the same time, meat consumption figures in the Southern Federal District are traditionally higher than the Russian average and today amount to about 78 kg.


The main requirements of shish kebab buyers are the taste of the meat. The kebab should be soft, juicy and preferably come to the table “hot from the heat.” An almost obligatory attribute of barbecue is sauce, fried vegetables, appetizers, and salads. In the south of Russia, shish kebab is most often served with lavash.

In general, in Rostov you can count about a hundred establishments where you can find shish kebab as one of the dishes. At the same time, the kebab shop format is less common - there are about 20-30 kebab shops operating in the city. Basically, such establishments offer take-out services, including hot main courses of Caucasian cuisine and salads. Less common are establishments operating in the format of a mini-cafe or restaurant. Despite the abundance of kebab shops, there are not many truly popular establishments. Only 5-6 establishments in the city can boast of “people's love” and a large share regular customers. As an additional service, most establishments include free shipping kebab. Among the direct competitors located close to the kebab shop, we can distinguish two establishments that prepare kebab for takeaway and have positive reviews buyers. One of the most common criticisms of kebab shops, in addition to complaints about the quality of the kebab, is low speed service and cooking, low level of service, “wedding” of customers.

Kebabs are sold directly in the establishment (to-go) and through delivery. During the warm season (from April to early October), the kebab shop operates in the format of a summer cafe. The cafe's customers are served shish kebab and salads on disposable dishes. Ready-to-go kebab is packaged in special disposable containers. The client can order salads, drinks and snacks available on the menu. The kebab shop is open daily from 10.00 to 23.00.

Ready ideas for your business

To attract customers, an outdoor sign with three-dimensional letters that glow in the dark is used. Distribution of business cards, leaflets with menus, contacts and kebab delivery phone numbers is also used. Prices for shish kebab are set based on average prices in the city, as well as taking into account the cost of production.

5.Production plan

It was decided to locate the kebab shop in the Proletarsky district of Rostov-on-Don, on 40th Anniversary of Victory Street in the Aleksandrovka microdistrict, in close proximity to the owner’s house. The population of the Proletarsky district, according to 2015 data, is 119 thousand people. At least half of this population lives in the Aleksandrovka microdistrict, and there are many multi-storey residential buildings in the area. Since the kebab shop is located near the roadway, this location could not be more convenient in terms of visibility of the establishment for passing people. The avenue is a key artery of the city, connecting the M-4 Don federal highway with the center of Rostov-on-Don. In this regard, potential clients can be not only residents of a given microdistrict and city, but also guests of the city.

The cost of building a barbecue area of ​​30 square meters. turnkey meters will require 540,000 thousand rubles at the rate of 18,000 rubles. per sq. meter of area. Equipment of the premises will require another 311,700 rubles. A total of 851,700 thousand rubles will be invested in real estate.

Table 2. Equipment costs


The main duties of taking orders and cooking are performed by two kebab shop employees working in shifts (see Table 3). Hired personnel are mainly used to organize delivery, as well as in warmer months for auxiliary work when the flow of customers increases.

Table 3. Staffing table and wage fund


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In 1 working day, a mini-cafe kebab maker can fry up to 50 kg of raw meat, that is, the output will be about 37.5 kg. Accordingly, the maximum volume of finished products per month will be 1140 kg. Taking into account sales of other products, the kebab shop’s monthly revenue can reach 1.2 million rubles. The main costs of the main period are the purchase of meat and other products. Meat for barbecue is purchased from one of the peasant farms. The cost of a kilogram of pork is 190 rubles, beef – 210 rubles, lamb – 230 rubles. Chicken wings are purchased at a price of 90 rubles. per kg, chicken fillet for barbecue - for 175 rubles. As Supplies production favors charcoal And disposable tableware. Among other expenses, one can name the services of hired personnel (mainly delivery) - 7,000 rubles, costs for public utilities and electricity - 5 thousand rubles, printing business cards and leaflets - 5 thousand rubles, as well as depreciation of fixed assets - 2.6 thousand rubles. taking into account the useful life - 10 years.

6.Organizational plan

Project implementation period, taking into account construction, equipment and design necessary documents will be 5 months. Responsibilities for the general management of the kebab shop remain with the owner. Full-time and hired employees are directly subordinate to him. The process of receiving and serving customers is carried out by two kebab shop employees working in shifts. There are no strict requirements for the qualifications and education of personnel. Training in working and cooking technology is undertaken by an individual entrepreneur.