Beer bar business plan. Instructions on how to open a beer bar. Approximate cost and profit calculations

Why do people want to open their own business? Work at a factory has always been and will be more stable and reliable, although it brings less income. If you don’t like the factory, you can choose any other profession. Despite this, the number of businessmen is growing every year, and startups are becoming more and more popular. Probably the fact is that no job can provide such wide opportunities for choosing a specialization and understanding the processes within it, as a business can provide.

One of the most interesting and popular areas is. Not only actors, oligarchs or pop stars can open a beer pub, cafe or family restaurant. You can do this too, if you have the courage, appetite for risk and sufficient finances.

Opening a pub: pros and cons

Before opening a pub from scratch, let's weigh all the pros and cons of such a business. It’s good if already at the analysis stage it becomes clear to you how suitable this idea is, whether you have enough time and money to implement it.

Let's start with the positives

Entertainment establishments have a high return on investment.
Bars, especially sports bars, are popular among the population.
Working on this project is interesting. Unlocks creativity.

Now about the cons

The competition in this business is off the charts.
It takes a lot of effort to prevent the pub from turning into an ordinary glasshouse for local alcoholics.
Business requires quite large financial investments.

These are not all the pros and cons that you will encounter in the process of work, but in the initial stages this is enough to make your decision.

Pub business plan

Let's get to the main question: how much does it cost to open a pub? To do this, you need to draw up a business plan for the pub.

Scheme: beer production technology

Business registration

Before looking for premises and studying finishing works, register your project as an LLC or as an individual entrepreneur ( self employed). Registration is carried out at the administration at the location of the pub. And don’t forget about permits from all authorities (fire department, sanitary and epidemiological service). Taxation of your enterprise will be carried out according to the UTII form and registration in tax authorities must be taken into account in the estimate.

Room

For a good pub you need a fairly large room, approximately 200–300 square meters. Location matters too. Oddly enough, we do not recommend that you choose the city center and areas close to it. There are already a lot of pubs, cafes, bars and so on, your brainchild may simply get lost among them. It is best to choose an area where there are quite a lot of people, but located a little further from the center. Proximity to the metro and large firms or enterprises, and even better, to a train station or airport, will play into your hands. The cost of rent is of great importance, because the higher the cost, the higher your prices will be, which will make the enterprise unprofitable.

Repair and equipment

For cultural and entertainment establishments, the idea and design are of great importance. It could be just a pub where friends relax after work over a glass of beer, or it could be something special that will turn the pub into a tourist mecca. This is how the Three Broomsticks cafe appeared, attracting Harry Potter fans, an underwater restaurant in the Maldives, well-known to everyone, and many other establishments with an original concept. The idea, special design, comfort and unusual recipes will make the pub a very popular place to relax. Every little detail will matter here, even the clothes of the staff and the shape of the handles on the doors in the restroom.

When developing an idea, consider the interests of the target audience. If you are targeting tourists, you can even build a pub in the shape of a Viking galleon, but for the local population it is more important that there is tasty, inexpensive beer.

Necessary equipment:

Now it’s worth saying a few words about the equipment for a beer establishment.

Tables
Chairs or armchairs
Lamps
Tablecloths (if they fit into the design)
Dishes
Equipment for bottling beer
Beer counter
Coffee machine
Refrigerators
Kitchen equipment
Trays
Cash machine
Music system
Mops, rags, buckets, hoods
Video cameras
Air conditioner

Staff

Hiring staff requires careful consideration. All workers, especially those working in the kitchen, must have health certificates. Take the trouble to read their recommendations with previous place work.

You will need:

Several waiters;
Bartender;
Cashier;
Administrator to the hall;
Kitchen workers;
Cleaning woman;
Security guards.

We recommend that you pay attention to choosing the latter Special attention. They must be professional enough to respond in a timely manner to unforeseen situations in the bar and exercise face control. The staff must be provided with special clothing and training must be done.

Cook and assistants. Most visitors underestimate beer establishments. And, by the way, in such cafes you can not only enjoy delicious live food, but also try hot dishes from the chef. Unlike restaurants, prices in pubs are affordable, so there are always quite a lot of visitors in such establishments.

Range

Diagram: types of beer drink

As they say, there is a difference between pub and pub. The obsessive opinion that only drinkers gather in beer establishments is nothing more than a stereotype. Modern beer restaurants are distinguished by a wide range of fresh beer, a variety of snacks, as well as a large number of other hot dishes.

To begin with, decide on the menu and only after that, hire employees for the kitchen. If your establishment will serve only snacks for beer, then it is quite possible to do without a cook, just a bartender and waiters will be enough. If the menu includes full-fledged hot dishes, hire a professional chef.

Purchase of consumables

You will have to frequently purchase beer and food to supply main function restaurant. All this must be fresh and of high quality, otherwise nothing will save your reputation. Don’t fill your shelves with expensive wines; they are unlikely to find their connoisseur. Better yet, keep your kitchen tidy.

Video on the topic Video on the topic

Advertising

Advertising is the most important tool in your hands. Make people want to come to your bar. Invest in a good programmer, get a website, groups in in social networks, establish connections with groups that oversee recreation in your city (“Where to go to ...”).

You can always push your promotions and advertising into these groups as a partnership. But you will also have to pay for this or provide reciprocal services. Create business cards, brochures and try to distribute them.

Find out what young people are interested in and introduce new technology trends in your pub. To regular promotions, add free coffee for check-in, a mug of beer for 10 reposts. In general, use your imagination.

How to open a beer bar from scratch: what is needed and how much does it cost? Let's look at this issue from all sides.

Market analysis
Institution format
Room
Interior and equipment
Staff
Suppliers
Advertising
Business plan

Market analysis

You need to figure out in advance how exactly your establishment will attract customers, and choose an area of the city that is relatively free from competitors. Be sure to think about the format of the establishment - whether it will be an affordable sports bar or an elite beer restaurant. The amount of initial investment, space requirements, etc. depend on this.

The advantages and disadvantages of beer bars as a business are quite obvious. The advantages include the absence of the need for a license, as well as good prospects. Over the past 10 years, the volume of consumption of this foamy drink by the population has increased by one and a half times, and today the majority prefers to drink it in specialized establishments rather than at home.

However, legislation that tries to combat the level of alcohol consumption is constantly increasing the requirements for drinking establishments, so running this business may be much more difficult in the future. Also among the disadvantages is the high level of competition in the area.

According to experts, organizing your own beer bar is certainly not an easy task, but it is also very exciting. The average profitability hovers at 45%, and it pays off in about 1.5 years, which makes this business idea especially attractive for beginners.

Institution format

Should be considered existing formats establishments. Everyone has their pros and cons.

The beer restaurant has one of its special features: the widest possible range of foamy drinks, more modest ones - wine, vodka and other alcohol. In addition, guests are also offered delicious cuisine, stylish interiors and service at the highest level. Optional additions include hookah, video games, karaoke, children's rooms, etc., depending on the format of the establishment. The required investments are high. The audience is married couples, wealthy clients, students, depending on the format of the institution.
Pub – needs to be stylized in a classic Irish or British style. Wood and accessories should prevail in the interior. An almost indispensable attribute of such establishments is the presence on the menu of foamy drinks from England, the Czech Republic and, if possible, craft products. In addition, you must install one or more sports games, such as darts or billiards. The menu should offer meat snacks, traditional English and Irish dishes. The required investments are average. The audience is beer connoisseurs, office workers, students.
Sports bar – constant broadcast of various sports competitions on one or several screens. It is important to place them in such a way that they are visible from any place in the hall. Taking into account the target audience, it is best to keep the interior simple, since it will be subject to very serious loads and tests. The menu will have enough 3-5 types of beer, as well as the most simple snacks, for example, chips or crackers. The required investments are average. The audience is sports fans and students.
A summer tent is seasonal in nature, but it can also bring considerable income. The summer tents offer a limited number of beers, but they are open until late. Also, the tents do not have their own kitchen, so the menu contains only purchased snacks, and at most, heated semi-finished products. To achieve success, you will need to make the cafe as cozy and presentable as possible, while trying not to incur large expenses. The required investments are low. The audience is unlimited.

Example detailed business plan Calculations can be downloaded from this link.

Basic regulatory documents and registration

Among the main ones:

government decree on quality criteria and operating procedures for catering services;
GOST, which regulates the types of services of such establishments;
OKVED classifier;
accounting methodology regulating the process of accounting for goods and raw materials;
an album of forms, which includes a special form of primary documentation.

Even if all requirements are met, the establishment will not have the right to sell takeaway drinks - this will require opening a separate beer store.

To register, you must contact tax service to obtain the status of individual entrepreneur or joint stock company. The first option is preferable if you plan to do business alone. The form of taxation is the simplified tax system. Important: beer is not a strong alcoholic drink, so a bar does not need to obtain an additional license.

The establishment will have to undergo an inspection by the fire service and SES, and then receive the relevant documents. You also need to buy cash machine and conclude a contract for its maintenance. The total cost of registration is about 15-20 thousand rubles.

Room

The location of the bar must be chosen as carefully as possible, as it has a huge impact on traffic and, as a result, profit. It's good if there is a metro station or bus stop nearby.

When choosing a location for installing a mobile tent, it is recommended to prefer the central areas of the city. The second option is train stations. A good option may be to install a tent in densely populated residential areas. At the same time, you need to make sure that there are no competitors nearby, as this will negatively affect attendance.

In any case, you should not locate your establishment on the lower floors of residential buildings, as it will constantly annoy the residents of the upper floors with noise, which will result in a whole stream of complaints. You will either have to install high-quality noise insulation, or prefer separate buildings.

As for the area, the best option would be 120-150 square meters. True, only if you do not plan to cook food on site. If we are talking about complete beer restaurant, you will have to double this parameter. All main communications and heating must be provided in the room. High-quality ventilation is equally important.

An additional advantage will be the arrangement of a small summer area. The arrangement of the surrounding area is mandatory - it must be beautiful and always clean.

Interior and equipment

The concept and style of the establishment should be immediately apparent - very often, the successful or not so good decoration of the premises became the key to the success of the business. When choosing a design, you should take into account the format and potential clientele.

The decoration of the bar should not only be stylish, but also practical - all materials should withstand contact with detergents well. There should be one or another paraphernalia on the walls. Considering the variety of drinking establishments, you should attract customers with something unusual and memorable. A good option would be to hire an experienced designer who will develop step by step instructions, but his services are usually not cheap.

The business plan should include all costs for furniture (including tables and stools) and various equipment. It's not worth saving on it - no one likes to sit on the cheapest plastic chairs. Alternatively, you can order everything from reliable craftsmen who will carry out the work according to an individual project.

In addition to many tables and chairs, you will need to buy several hangers. All furniture in the interior must be selected to match the uniform design. The cost of furnishing a hall of 130 square meters will cost about 700 thousand rubles.

No pub would be complete without branded mugs, glasses and plates. Bartending will require appropriate equipment, including a microwave, kegs, display cases and refrigerators.

Many people often forget about little things like accessories, textiles and bathroom equipment. Meanwhile, the costs for them can reach 100 thousand rubles. The total cost will be more than 2 million rubles.

Staff

Beer bars are often open until midnight or even later, so a minimum of two shifts of staff will be required. The main employees required are bartenders, waiters, dishwashers and security guards.

A hall administrator will also be required, but at the initial stages of business the management of the enterprise itself will cope with the role. He will also be responsible for managing the financial side of the issue. In the future, this will require hiring a qualified accountant.

Suppliers

As practice shows, the wider the range of drinks and dishes on the menu, the wider range of visitors the establishment attracts. To organize the supply of food and beer, you will need to enter into agreements with direct suppliers.

A good option would be to enter into an agreement with a brewery, which will not only provide the drink itself, but also branded paraphernalia, which can then be used for decoration or in work. On average, for monthly supplies of beer and snacks you will need to set aside an amount of about 250 thousand rubles, which must be included in planning in advance.

It includes the distribution of flyers and leaflets, but network promotion of the establishment can bring much greater results. Pages on social networks with a description of the bar, its promotions and special offers can attract a lot of clients.

As an option, you should consider contacting one of advertising agencies and delegating tasks to professionals. The main disadvantage of this method is the fairly high cost of services.

Video: craft beer bar.

Business plan

An important step on the path to starting your own business is drawing up a business plan. It takes into account expenses and potential income (a sample is easy to find online). The first ones are easiest to summarize in a table like this:

If you find an error, please highlight a piece of text and click Ctrl+Enter.

Description of products and services
Production plan
Suppliers and staff
Marketing plan
Financial plan
Activity code
- - - Similar business ideas:

Sample business plan for a beer bar with 36 seats.

The purpose of this business plan is to prove the feasibility of opening a beer bar in our city. It is worth noting that we do not have enough establishments of this type. There are many restaurants and cafes, but there are only a few real beer bars created in a special style and spirit. We want to create an establishment where you can not just “get drunk”, but where you can have a pleasant time in the company of friends and acquaintances over a glass of delicious beer.

How much money do you need to open a beer bar?

According to preliminary calculations, to open a business you will need to invest about 1,980,000 rubles:

Repair and design of the premises - 400,000 rubles.
Kitchen equipment - RUB 300,000.
Furniture and interior elements - RUB 350,000.
Videos and sound equipment- 200,000 rub.
Purchase of food and drinks - 80,000 rubles.
Alcohol license - 100,000 rubles.
Advertising budget - 100,000 rubles.
Registration of LLC and other org. expenses - 150,000 rub.
Reserve fund - 300,000 rubles.

Description of products and services

The concept of our establishment will combine something between a beer bar and a restaurant. On the one hand, the establishment will be small, with 36 seats. On the other hand, unlike classic bars, the menu of the establishment will be quite wide. The main product of our bar is beer. It will be presented in dozens of varieties, both in bottles and on tap (barrel). The assortment will include light and dark beer, unfiltered, dark filtered and strong varieties (more than 7.5 alc.). The drink will be served to guests in 0.5 and 1 liter mugs. The price range will be from 180 to 600 rubles. per liter of foamy drink. The markup is planned to be set at 150%. In addition to beer, the restaurant’s menu will offer:

Soft drinks
Snacks
Burgers
Salads
Grill
Noodles
Side dishes
Dessert
Sauces
Sausages

A plasma screen will allow you to watch video broadcasts of high-profile sporting events, which will attract an additional audience of customers. According to preliminary calculations, average bill establishments will be about 500 rubles. After promoting the bar (3-6 months), the approximate attendance on weekends will be 65 people, on weekdays 25 people. Thus, you can count on monthly revenue of 535,000 rubles.

Production plan

To accommodate the beer bar, it is planned to rent a room of 95 square meters. m. The premises are located in the central part of the city with convenient access roads. There is a city park nearby, so the place is considered quite walkable. The rent will be 50,000 rubles. per month. The high rental price is due to the good condition of the property. No repairs are actually required; all necessary communications are available (water, gas, electricity, ventilation and sewerage).

What equipment to choose for a bar

The lion's share of financial investments will be associated with the purchase of furniture and kitchen equipment. Will be purchased: bar counter, tables and chairs, multimedia equipment, sound equipment, decorative elements, kitchen equipment(mixers, blenders, coffee machine, dishes, etc.), CCTV camera. The interior design of the bar will be made in light brown tones, in a single direction, so that every detail is combined. It is planned to order the interior design from a specialized organization.

Suppliers and staff

Special attention will be paid to finding suppliers of beer and products. Fortunately, in our city and in the surrounding regions there are more than a dozen mini-breweries, ready to supply us with fresh beer almost daily. The beer bar staff will include the following workers:

Cook (2 people), wage- 18,000 rub.
Assistant cook (2 people), salary - 15,000 rubles.
Bartender (2 people), salary - 18,000 rubles.
Cleaner/handyman (2 people), salary - 12,000 rubles.

The total number of bar staff according to the plan will be 8 people. The wage fund will be equal to 126,000 rubles. per month.

Which tax system to choose for a beer bar

The organizational form of our institution will be a society with limited liability. Registration legal entity necessary to obtain a license to sell strong alcoholic beverages in our bar ( individual entrepreneurs no license provided). Total costs to obtain a license from the Ministry of Economy will amount to about 100 thousand rubles. It is planned to use UTII as a taxation system - single tax on imputed income.

Marketing plan

The main audience of our clients are accomplished people aged 25 to 40 years. These are people with average and upper-average incomes. It is planned to develop an audience of regular visitors in the following ways:

Carrying out promotions in the first days after the opening of the bar. For example, make prices 50% lower, give a second glass of beer for free, etc.
Distribute leaflets and post announcements about the opening of an establishment within a 500m radius.
Place a bright sign above the entrance to the establishment, attracting the attention of passers-by.
Order outdoor advertising at an advertising agency.
Print magnets with the image of our bar and place them on the bar tables. Each visitor will take the magnet with him and, most likely, hang it on the refrigerator.

Financial plan

Rent of premises - 50,000 rubles.
Salary - 126,000 rubles.
Contributions to the Pension Fund and Social Insurance Fund - 37,800 rubles.
Utility costs - 20,000 rubles.
Accounting (outsourcing) - 7,000 rubles.
Tax (UTII) - 11,000 rubles.
Other expenses - 15,000 rubles.

Total - 266,800 rubles.

How much can you earn selling beer?

The establishment's revenue will be 535,000 rubles. per month, and the cost is 436,800 rubles. Net monthly profit will thus be equal to 98,200 rubles. The profitability of a beer bar is 22%. The return on investment in a business can occur within 20 months of the establishment’s operation.

This is a full-fledged, ready-made project that you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Main stages of business organization

After a detailed study of the market situation and determining the real prospects for the development of the beer business, you can begin to address the following issues:

Preparation of a preliminary business plan.
LLC registration and paperwork for the legal operation of a beer bar (including a license and permission from local authorities).
Formation of staff, search for premises.
Purchasing furniture and equipment.
Concluding agreements with suppliers, security companies, etc.

In addition to the listed stages of organizing this area commercial activities, the list of drinks and food products that will be sold in the beer bar is of great importance. Not only the popularity of the establishment among potential clients, but also the profit margin of the bar owners.

What documents need to be completed to operate a beer bar?

In addition to standard LLC papers confirming the fact of registration and payment of taxes, for legal activities beer bar needs:

Buy a cash register, register it with tax office and sign a service agreement.
IN local authorities authorities to obtain permission to retail trade.
Sign a lease agreement with the owner of the premises.
To conclude labor contracts with the bar staff.
Obtain permits from the SES and the fire inspectorate (they are proof of compliance with sanitary and hygienic standards and fire safety rules).
Check the availability of health certificates for employees of the establishment.
Sign contracts with a security company and a company that removes garbage and household waste.

But the most difficult and time-consuming issue that needs to be resolved even before opening a beer bar is obtaining a license for the retail sale of alcohol. According to all financial calculations, running this business, selling only low-alcohol products, is an absolutely irrational activity. The license should pay for itself in the first month of the bar’s operation, despite its rather high cost (from 65 thousand rubles/year).

Activity code

Beer bar, according to All-Russian classifier, refers to the area of activity with OKVED 55.30 (operation of cafes and restaurants).

What is needed most modern man? In basic friendly communication. A beer bar is not just a place where people drink alcoholic beverages. Here they have the opportunity to communicate, exchange impressions, and forget about everyday problems. For a beer bar to flourish, it is enough to think through its concept taking into account this human need. Create an appropriate interior, carefully select personnel, and provide entertainment programs.

How to open a beer bar from scratch

Choosing a suitable place

This is the first thing you need to think about before opening any entertainment establishment. The more responsible you approach this issue, the more successful your business will be. Where is it appropriate to open a beer bar?

city outskirts and residential areas. Entertainment establishments are not often opened in these places, since it is believed that it is not profitable. The lack of competitors is only beneficial. The beer bar will become a place where people will come to meet friends and chat in a relaxed atmosphere;
near enterprises and business centers. After working day people want to relax and unwind. If you open a pub not far from their work, then they will do it here. All that remains is to establish your establishment well;
close to train stations. Visitors are often faced with the need to “pass away” time somewhere. An entertainment venue where you can chat and drink a glass of delicious beer. would be better suited for this purpose.

Choosing a room

House. Only people with “nerves of steel” would dare to open a beer bar in this place. In the eyes of most people, such an establishment is a “brothel,” so complaints will immediately pour in to the city administration. They won’t close you down, but you will have to pay bribes regularly. If you have just started to promote your business, then you should not choose this option. You will give most of your income to “important people”.
Basement. This place has a special atmosphere. You can set up a pretty decent establishment here. But for those who want to create an elite beer bar, it is better not to choose a basement. There are often problems with ventilation and sewerage, television and cellular communication. Young girls refuse to come here at all.
Separate room. This is the best option. You will not depend on anyone. All responsibility will rest with you. At first, you will have to rent it. But if things go uphill, then over time the premises can be purchased.

The concept of the establishment

A beer bar can be different. Before opening it, you should decide for which visitors it will be opened. Depending on this, the following beer bar options are distinguished:

Standard beer bar. The premises may be located on the territory of a shopping center or supermarket. Customers are offered a wide range of beer products, quality service and comfortable conditions for relaxation.
Mobile tent. You can see it in the summer, not far from busy places. Tents can vary in size. The big advantage of such establishments is that they are located on the street and thereby attract a large number of customers. You can drink cold beer at the bar table, or take it with you.
Beer bar with brewery. This option is suitable for those who already know something about this business. The brewery will allow you to produce beer and sell it not only in the territory of its bar, but also sell it to other establishments. Own brand beer will be yours business card, which will attract many clients to you.

Choosing a name and design

Before opening a pub and choosing a location for it, it is appropriate to come up with a name for it. It will become the basis for creating the design. There is a lot of competition in this business, so the name must be unique, interesting and memorable. The best option is to use the history of the country. A beer bar in the style of a Ukrainian hut or a Soviet store will certainly attract a large number of visitors.

Choose furniture in accordance with the design concept. But it is desirable that it be as simple and not cumbersome as possible. Expensive soft sofas and antique furniture in a beer bar will look ridiculous.

Dishes. If you don't want to get the reputation of being a cheap establishment, don't use disposable tableware. Also avoid crystal glasses and porcelain plates. The pub will have appropriate strong dishes and massive glasses.

Making a menu

The assortment of your pub should include not only different types of beer, but also traditional beer snacks: chips, crackers, snacks, dried fish and seafood, smoked meats, etc. Come up with several signature, original snacks that will be sold only in your establishment.

Study your competitors' menus in advance - this will allow you to create your own. If the premises are located near the station, organize hot lunches. Travel-weary people will certainly like this idea.

Beer bar business plan

Any enterprise needs strict calculations. So that the beer bar becomes profitable business, before opening it, create a business plan with detailed financial calculations. Another important point is documentation. But first things first.

What do you need to open a beer bar?

Register your business activity. This must be done at the tax office. Suitable organizational form for a beer bar - LLC, tax regime - UTII.
Licensing the sale of alcoholic beverages.
Obtain permission to open a pub from the fire inspectorate and the SES.

Required purchases:

Refrigerators for beer and food.
Gas bottles.
Spill columns.
Kegs and spill counters.
Furniture.
Dishes.
Cash machine.
Hygiene products and detergents.
Plate.

On average, opening a bar requires 700,000 rubles. After opening, you also need to purchase initial products and run advertising. This will cost approximately another 400,000 rubles.

We are hiring staff

Who will help you maintain the beer bar?

bartenders;
cleaners;
accountant;
marketer;
administrator;
cook;
dishwasher

All employees must have health certificates. You need to take care of this in advance so that your establishment is not closed after the first inspection.

Opening a brewery bar

If you've been a little stuck in beer business, you can take it to the next level and open a brewery bar. Your goal is to offer customers a wide selection of delicious and varied home-made drinks. Fresh and new varieties should be brewed in your establishment. You can organize this process in such a way that clients can observe this process. This will build customer confidence, and they will be happy to visit your bar.

What you need to open a brewery bar

The registration procedure is approximately the same as for opening a regular pub. You will need a license for the production and sale of beer, business registration, permission from the fire inspection and SES.

After collecting the necessary package of documents, think about who you would like to see as your clients. It is important to think about gender, age, income level, and type of activity. This will allow you to create a suitable establishment concept. After that, select a place where these people could potentially be.

The best choice is the main street of your city. But if you are counting on clients with an average income level, then you can choose a residential area.

What you need to buy:

shelves and display cases for exhibition products;
dishes and cutlery;
cabinets for storing dishes;
beer bottling and dosing system;
specialized refrigerators for storing products;
beer brewing system;
beer barrels;
special dishwashers;
accessories for preparing snacks for beer, etc.

Advertising

One of the most effective types of advertising is word of mouth. It needs to be launched before the doors of your establishment open for the first time. They should talk about your establishment, discuss it, wait for its opening. Be sure to create a website and pages on popular social networks. Hire a person who promotes your business on the Internet. In this case, you will quickly make yourself known. Make sure your customers get answers to their questions quickly. Hire an administrator or manager who will be responsible for this.

Profit calculation

Monthly expenses for a beer bar are about 300-400 thousand rubles. Daily profit with good turnover will be approximately 20,000 rubles. Given these numbers, you can easily calculate how much you will receive at the end of the month. Subtract the monthly costs from the amount received. Now divide the amount you spent on starting your business by your monthly profit. You will get the number of months in which you can recoup your costs.

A beer bar is not just a place where people drink alcoholic beverages. Here they have the opportunity to communicate, exchange impressions, and forget about everyday problems.

A beer bar is a highly profitable (~30-35%) and quick-payback type of business (~7-12 months). Opening such an establishment does not require large financial investments and does not require hiring highly specialized specialists or chefs. It does this business simple to create, but highly competitive especially in major cities. In this article we will look at how to open a beer bar from scratch and give an example of a business plan with calculations.

Advantages and disadvantages of opening a beer bar

Advantages	Flaws
The margin (markup) on products is 100%. High profitability business ~30-35%	Large initial costs to open an establishment, high rent in the city center
Fast payback period ~7-12 months	High competition, especially in large cities: Moscow, St. Petersburg, Kazan, Yekaterinburg
A large number of potential visitors to the establishment	The establishment is not overcrowded during the daytime and on weekdays

Beer is one of the most popular drinks in the world. The most beer-drinking nations are the Czechs (140 liters per year), the Germans and the Irish. In Russia, beer consumption is 2.5 times less than in other European countries. The main visitors to the beer bar are “blue collar” (middle class): managers, office workers aged 25-50 years.

Types of beer bars: comparison

Let's consider the types and features of a beer bar: a pub, a sports bar, a summer tent and a highly specialized bar.

Type of beer bar	Peculiarities
Beer restaurant	Emphasis on national cuisine: German, Irish, English + exclusive beers (see " "). Availability of a banquet hall. Entertainment: live music. The target audience premium segment of the population with high solvency: married couples, office employees.
A pub	Focus on conveying national flavor in design and types of beer. Entertainment in the form of sports broadcasts, live music. Target audience: managers, office workers, students
Sports bar	Broadcast orientation sporting events. Target audience: fans, students, fans
Summer tent	Sale alcoholic products in the summer in parks and recreation areas and high traffic areas. Investment costs for opening are low. General target audience
Highly specialized beer bar	Decoration in thematic national style: German, English, etc. Requires large financial outlays to open. Targeting tourists and wealthy visitors

Stages of opening a beer bar

Let's consider the main stages of opening a beer bar:

Business registration: choosing a form of ownership, choosing a taxation system, registering an organization, finding a location;
Creating a bar business model: marketing analysis, development pricing policy, drawing up the concept of the establishment, developing a work plan;
Design: creation technological project, assessment of inventory and equipment, development of utilities, establishment design, creation of signs and internal advertising;
Equipping the premises: furniture, bar counters, creating unique uniforms for staff and administrators, installing video surveillance cameras;
The final stage: creation of a personnel training system, creation of a menu, installation of equipment and engineering systems, notification of Rospotrebnadzor about the opening, permission from the fire inspectorate, acquisition of a license to sell alcohol.

Beer bar location

The location of the establishment directly determines its profitability and payback period. Location is a key factor in the success of a brewpub. The optimal location would be the city center with the most convenient accessibility to the bar and high traffic. The first location option is in close proximity to shopping centers, business centers, offices. The proximity of the location to the offices will allow you to occupy daytime and organize business lunches for employees. (As a rule, the bar is open from 12:00 to 00:00)

The second option for locating the bar is in areas with large production centers: factories, factories and other industries. The purpose of visiting such bars is to relax after work.

The third option is location near major transport hubs: train stations, airports and ports. The purpose of the visit is to reduce the waiting time for transit passengers in a pleasant atmosphere.

The bar itself can be located either on the ground floor (first line of houses) or in the basement or ground floor. The main thing is the visibility of the establishment and its accessibility.

Minimum room area 180 m2. (120 m2 reserved for seating), 40 seats.

Your beer bar can be decorated in the ethno style of a Ukrainian hut or a Russian village hut, in the spirit of Soviet times, in the style of a Russian folk hut. Moreover, it needs to be decorated in such a way that the staff also wear clothes that match the design of the bar. When designing, the name of the bar should be consistent with its internal design.

For example, if the bar is called “Red Arrow”, then branded clothing for waiters and bartenders can be in the form of conductors and conductors or the head of the train. The furniture imitates the furniture on the train, glasses, tablecloths and napkins with Red Arrow emblems. Everything around the bar should create the effect of immersion in the atmosphere of the legendary train.

How to open a beer bar: business registration

Registration of a beer bar (restaurant) with the tax office is carried out by: individual entrepreneur or LLC. In the table below we consider the main advantages, as well as necessary list documents for their registration. When registering under OKVED, select the main activity: 55.4 - “Activity of bars”; additional: 55.3 - “Activities of restaurants”; 55.5 - “Activities of canteens and supply of food Catering"; 92.3 - “Other entertainment and entertainment activities”.

Form of business organization

Benefits of use

Documents for registration

IP ( individual entrepreneur)

Used to create a small restaurant-type establishment fast food (<50 мест). Количество персонала 3-5 человек

receipt of payment of state duty (800 rubles);
a certified statement from a notary in form No. P21001;
application for transition to UTII or simplified tax system (otherwise it will be OSNO by default);
a copy of all pages of the passport.

OOO ( limited liability company)

Used for opening a large beer restaurant (>50 seats), attracting additional financing, scaling, capital construction

application in form No. Р11001;
LLC charter;
decision to open an LLC or protocol if there are several founders (partners);
receipt of payment of state duty (RUB 4,000);
copies of the founders’ passports certified by a notary;
application for transition to UTII or simplified tax system.

In law authorized capital LLC cannot be less than 10,000 rubles!

The optimal choice of taxation system for a restaurant will be UTII(single tax on imputed income), to switch to this system there should be a municipal law on the possibility application of UTII(up to 100 personnel and the cost of fixed assets up to 100 million rubles). The interest rate is - 15%. If the simplified tax system is chosen during organization, then interest rate 6% of income would be the optimal solution.

How to open a bar from scratch?

This video tells the success story of Dmitry Levitsky: how he opened his bar, what difficulties he encountered and how he is developing his business.

Assortment of the establishment

The main goods that will be consumed are beer and warm and cold snacks. It is important that in addition to draft and bottled beer, accompanying dishes are served: nuts, chips, crackers, smoked wings, squid, snacks, fish different types: dried, smoked, herring, cheese balls, pork ears. In addition to traditional beer of varying strengths, you can offer visitors non-alcoholic beer.

Organize a business lunch and hot meals to attract visitors during the daytime lunchtime. You can also deliver business lunch to offices.

Total costs of a beer bar

Let's consider the main financial costs of opening a beer bar:

Legal registration ~10 thousand.
License for the right to sell beer (issued for 5 years) – 40 thousand.
Rent of premises – about 300 thousand monthly
Repair, interior design of the premises ~500 thousand.
Purchase of equipment (coolers) 10 pcs. – 200 thousand
Gas cylinders 10 pcs. – 32 thousand
Beer flow meters 10 pcs. – 85 thousand
Beer kegs – 36 thousand.
Dishes for at least 50 clients – 10 thousand.
Columns for bottling 10 pcs. – 30 thousand
Lamps and furniture - 300 thousand.
Textiles (curtains, tablecloths, napkins) – 40 thousand.
Home cinemas 2 pcs. – 50 thousand
Kitchen utensils and cleaning products – 20 thousand.
Cash desk – 10 thousand.
Refrigerator 2 pcs. – 28 thousand
Electric stove – 8 thousand.

In total, the purchase of equipment will cost ~800 thousand rubles. For the purchase of products ~300 thousand rubles. For advertising (signboards, banners, stands, advertisements in the media and via the Internet) ~100 thousand rubles. So, a one-time investment in opening your own beer bar will be ~2 million rubles. Current expenses By beer bar during each month will amount to approximately 400 thousand rubles. The main monthly expense is renting a room! The main current expense items are presented in the figure below:

The daily revenue of the beer bar is ~20,000 rubles. The main revenue comes at the end of the week: Thursday, Friday in the evening hours from 19:00 to 24:00. Monthly gross income ~600 thousand rubles. Net profit monthly is ~200 thousand rubles. Payback of initial investment costs~7 months.

Assessment of the attractiveness of a business by the magazine website

Business profitability	(3.7 out of 5)	Business attractiveness 3.0
Project payback	(3.5 out of 5)
Ease of starting a business	(2.0 out of 5)
A beer bar is a highly profitable business with a quick payback period (~7-12 months), but an extremely risky business. A key success factor is the location of the establishment in close proximity to offices, business and shopping centers. The main monthly expense item is rental payments. The main share of revenue comes from the evening hours (19.00-24.00) at the end of the week (Thursday, Friday). One of the quickest options for creating a business is to open it as a franchise, which will save time on organization technological processes, search for suppliers and design of the place.