Franchises without investment. Franchising without investment for implementation: myth or reality? Franchise business offers without down payment


– a business model in which the parent company (franchisor) sells to a partner (franchisee) the right to use the brand, technology, and connections. A one-time price is set - a lump sum fee, and monthly payments - royalties - are collected.
With reverse franchising, the formal influence of the entrepreneur on business processes is minimized. The franchisor exercises complete control over someone else's point of sale. This type of business building, according to practice, brings 30% more profit from sales. Ideal for the budding entrepreneur.

What direct and reverse franchising have in common: payment lump sum, granting the right to use the trademark. The franchisee independently equips the store and recruits staff. Then there are the differences: the buyer of a direct franchise purchases goods with personal investment, using the recommendations and supplier base of the parent company. Generates prices independently, following the instructions provided.

In reverse franchising, goods are delivered to the entrepreneur for sale without investment. It does not form an assortment, does not invest in delivery, does not concern pricing policy. Proceeds from sales go to the franchisor, and the franchisee receives an agency fee (approximately 25%).

Franchises for sale are not very common in Russia; they often relate to the service sector: the More Sushi restaurant chain, the MTS communications company, Internet providers. In the retail sector, the scheme is used for the sale of everyday goods. Does not work in sales of cars, furniture, clothing, shoes, real estate, equipment. Russia's largest retailer X5 Retail Group- the first grocery chain to use such a work scheme. Unites the stores “Pyaterochka”, “Perekrestok”, “

Is it possible to open a franchise business without investment? Our article will help you understand this issue. Using the resources, proven business scheme, experience and trademark of a corporation or company is the essence of a franchise. To acquire a popular franchise, financial investments are required, which are used for primary investments - contributions, purchases of goods, opening a retail outlet, advertising, etc.

What exactly is meant by franchising without investment? This means that the business is opened as a franchise without initial costs. The contract for the purchase of such a franchise and the conditions are negotiated individually. Naturally, there are no peacemakers in the business world, so getting a franchise without investment is not so easy.

Below are the main options for developing a franchise business without investment:

1. Franchisor's investment.
You can receive investments from the franchisor himself, which seems to be a very convenient option. To purchase an Internet franchise without investments or any other type, carefully study the franchisor’s requirements. In addition to the prescribed conditions relating to business and personal qualities, requirements for the region are set. The implementation of a business idea in a hopeless city will not interest anyone; the business must pay off - that’s what is important. Each company that offers free franchises without investment has its own requirements, which may differ even from a company that operates in the same market segment. At the initial stage, the company provides the new franchisee with everything he needs to successful development business. And the franchisee undertakes to fulfill the requirements of the concluded contract. After the company recoups the resources spent, the franchisee will have the opportunity to independently manage it.


2. The investor is a third party.
Young ambitious entrepreneurs who want to engage own business are happy to look for ways to open a franchise without investment. Having a business plan and an investor in this case is more important than ever. Not everyone is lucky on their first try to find an investor, so don’t despair if you come across a refusal. Reconsider your offer, figure out what might turn you off business partner and fix it. Details about the purchase of a franchise, investment and redemption of the investor’s share are individually specified in the contract.

3. No lump sum payment.
A lump sum fee is a one-time payment, which is a kind of pass into the franchise network of a company or corporation. In this case, we are not considering opening a business without investing capital, but starting without a down payment. By joining the network, you can receive goods without advance payment using several options: receiving the product for sale and receiving installments to pay for the received goods.


It is impossible to invest absolutely nothing in a business. But in the first stages of development, it is possible to open a franchise store without investment. Naturally, this has its own risk, since the lack of initial investment must be compensated. Each business situation should be considered separately. In order not to make a mistake in choosing mandatory you need to analyze the franchisor's benefits, check the company's business reputation, carefully study business agreements and contracts and assess your own opportunities and risks.

Without investing in business, you will receive the same answer - zero income and lack of development. For businessmen, buying a franchise is an excellent start-up, so the efforts and costs invested will be more than repaid. Patience, a competent approach, skillful implementation of a business plan and labor are still investments, the cost of which turns out to be higher than monetary ones. After all, if you do not bring exactly these assets into a developing project, then no amount of finance will save it.

In this material:

Is a franchise possible without investments for implementation? Yes, such a situation is quite real, but for this you need to have information about what exactly the concept of a franchise means, and which options do not require capital investment.

For many, organizing a business on an already built enterprise model, using a well-promoted name, with minimal investment is the ultimate dream. A franchise without investment will help make such a dream come true. What do the concepts of franchise and franchising include? A franchise is a specific list of services that is provided for preferential terms to organize your own business. The concept of franchising implies an agreement concluded by 2 parties. The transferor of use rights is the franchisor, and the party that accepts them is the franchisee. Franchising is a license agreement for the right to use a ready-made business model.

List of successful franchises

The franchise catalog is varied, the following options are considered popular:

A trading franchise allows you to quickly grow your business. It is ideal for those who are just starting out entrepreneurial activity. The most popular areas in this category are:

  • sale of fashionable clothes and shoes;
  • sale of goods for children;
  • sale of construction and finishing materials;
  • selection and sale of auto parts;
  • cosmetics and household chemicals for the home.

Franchise in the sector Catering. This type is characterized by obtaining fairly high profits, but significant financial investments must be spent. The most popular are:

  • pizzerias and pancake shops;
  • any form of fast food establishments;
  • mobile coffee shops;
  • sushi.

A franchise without investments in the provision of services is a somewhat specific business, but with the proper level of organization it allows you to get a good profit. An example is the organization of beauty salons, advertising agencies, organizing a business providing cleaning services.

Technology franchising is a rapidly growing industry. Requires a certain level of knowledge. This could be, for example, organizing a studio for promoting and creating websites of various types.

Is a franchise possible without investment?

Initially, franchising involves some material costs from the franchisee. This is a one-time payment that gives the right to enter the market with a certain trademark or brand. In some cases, franchising requires monthly rental payments. Companies are appearing in our country that offer franchises without investment. These include various travel agencies, companies selling cosmetics and tobacco products. Main company is interested in having its products distributed in the market of a certain region. She enters into an agreement with a partner who organizes his business as a franchise without investing in the desired area.

This type of activity is based on partnerships. An agreement concluded between the brand owner and individual entrepreneur, provides benefits to both parties. The parent company receives a distributor of its products in the desired region, and the director of the partner company, carrying out his activities within the framework of franchising, does not deviate from the main goal - making a profit. The only limitation that franchising provides is a minimum choice of product suppliers. The franchisee is obliged to collect Required documents to do business, find premises for selling goods. Decorative design retail space, filling them with goods is the responsibility of the parent company.

The franchisor and franchisee become full partners no earlier than after 2 years of fruitful and profitable work.

Are there any negative aspects to a franchise without investment?

At first glance, this way of doing business looks very attractive to both partners. But there are also disadvantages to such cooperation:

  1. Excessive self-confidence at the first stage of organizing a business leads to the fact that in the end the desired result is not achieved, and time and effort have already been spent.
  2. Some tricks legal registration. Franchising offers are tempting, but don't let your guard down. Lawyers sometimes draw up contracts in such a way that they initially contain strict conditions. As a result, the novice entrepreneur will face losses and an unpleasant feeling of deception.

Business options in which you can find a franchise offer without first initial investment, are numerous. The most common option is the sale of branded goods. A manufacturing company, wanting to promote its products to a certain market, is interested in partners who will help implement its plans. They are even willing to incur some material costs in order to organize this business. As a result, both parties to the contract benefit: the franchisor receives an additional source of product sales, and the franchisee receives a full catalog of products and the opportunity to earn money.

Sales of goods within one enterprise is another area of ​​activity. It is carried out according to the scheme network marketing, where by attracting new representatives it is possible to expand the sales market.

What are the benefits of franchising?

Everyone should understand that no one gives money just like that. Therefore, it is important to know what the benefits of a franchise without initial fees are:

  1. The parent company receives income from the fact that the franchisor buys products only from it. The product catalog is specified in the signed contract.
  2. The franchisee quickly covers the sales market and becomes a monopolist.
  3. Business through a fund. The franchisee enters into an agreement with an investment company. The fund attracts a partner to the company and pays him the costs associated with opening his business. The franchisor, receiving a profit, pays a certain percentage to the investment fund. As a result, each of the participants in such a scheme has its own benefit: the franchisee gets to expand their business without risks, the investment fund gets a percentage of sales, the entrepreneur can open his own business without initial investments.

The catalog of business options without investment includes:

  1. Opening of training centers and sports clubs. In this case, education is necessary to be able to carry out teaching activities.
  2. A new company that is ready to give out licenses for free just to expand its circle of clients and get real feedback about its activities.

You can always find options for organizing your own business without an initial investment. Study the market, its offers and choose the most attractive options for yourself. Always need to look real reviews about the company and communicate with those who have already started their practice under this scheme. Draw up a business plan in advance and calculate profits. If everything suits you, then sign the contract and start working.

Franchise options

Below is a list of similar franchises. To find the best option, go to the catalog.

Investments: Investments 1,000,000 - 8,000,000 rubles.

Kostya Tszyu presents new project"Autogrill" under the brand "Food from the Champion". The brand also includes the premium restaurant “Lodka” in the Lotte Plaza shopping center, the chain of snack bars “Kartofan”, the highlight of which is unique natural potato chips, and the “Grillnaya Lounge” chain of a unique format designed for a family audience. The menu of Autogrill establishments is based on hot sandwiches that are literally cooked on the grill...

Investments: Investments from 460,000 rubles.

Polyglots is a federal network of Children's Language Centers, where children from 1 to 12 years old study foreign languages. The company's Methodological Center has developed a unique program, thanks to which children begin to speak and think in foreign language. We care about the comprehensive development of our little Polyglots, and offer additional classes in mathematics, creativity, literature, natural sciences,…

Investments: From RUB 320,000. up to 2,500,000 rub.

The federal chain of stores and bars "Foam Guild" dates back to the first own store, built in 2014 in Moscow. Was registered on October 1, 2017 trademark and the franchise was launched - we began to share our experience in running beer business and build turnkey stores for everyone throughout Russia. In not so long...

Investments: Investments 2,200,000 - 5,000,000 ₽

The first and only personal security service in Russia available on your smartphone. Personal Security ARMADA We met with the co-owner of the Armada.Vip company Alexander Aliev to find out why it is important to be able to call a bodyguard within an hour, in what situations he may be needed and how the market for such services is developing in Russia. Why did you decide to start a business related to...

Investments: Investments 6,500,000 - 10,000,000 ₽

The idea of ​​​​creating a wine bar with a high-quality assortment and reasonable prices was born to Evgenia Kachalova in 2013. After some time, which was spent understanding the holistic concept, searching for a suitable place and team, the first Wine Bazaar appeared in Moscow! In May 2014, the Bazaar on Komsomolsky Prospect opened its doors and guests immediately fell in love with it. Everyone liked...

We are the only Fishing Holding in Russia, whose portfolio includes the most advanced production facilities from absolutely ALL regions of fish and seafood production in the country! Our Group of Companies, in addition to mining and processing, has independently taken a leading position in the market in wholesale trade, after which she successfully created her own chain of fish stores “Kuril Coast”. Unique diversification of production assets,…

Investments: Investments 250,000 - 500,000 ₽

“Generation of Leaders” is the first business school for children, in which existing entrepreneurs convey their experience in an accessible form and share the secrets of their success. The school was founded in 2015 by two existing successful entrepreneurs Sayan Galsandorzhiev and Sergei Brykov. Both of them led the community of young entrepreneurs of the Republic of Buryatia for a long time. They are specialist experts in building a business from “0”.…

Investments: Investments 1,500,000 - 2,000,000 ₽

Federal network of schools speech communications"The Power of Words Kids" is educational project for children and adolescents aged 5-16 years, aimed at developing skills of eloquence, communication, getting rid of the fear of public speaking and the fear of being heard. For building successful career and personal relationships, you need to be able to negotiate, persuade and clearly formulate your thoughts. We have created a complete system...

Investments: Investments 500,000 - 900,000 ₽

Investment: Investment 300,000 ₽

The YAGE company was founded in 2017. The founder is Dmitry Aleksandrovich Kalinkovich, who has 10 years of experience in creating and developing franchising businesses, the founder of the first online driving school in Russia. Area of ​​activity – automation of preparation for the Unified State Exam/Overview. The main goal of the company is to increase the overall level of exam passing and score results through accessible online service. Development plans include...

Investments: Investments 29,500,000 - 47,500,000 ₽

“MU-MU” is a chain of democratic cafes in the free floy format with a distribution line, barbecue and bar areas, with dishes and drinks of home-made Russian cuisine familiar and loved since childhood. Currently, the network has 42 cafes, of which 6 cafes are open at airports as franchises. The first MU-MU cafe opened in 2000, it was a confident step towards…

Realization of the desire to start profitable business without financial investments is possible through the use of franchising according to a certain system that does not require the payment of a lump-sum contribution or provides for the supply of goods for sale.

Franchising allows you to organize a business according to a proven, time-tested, profitable scheme. The franchisor company transfers development technology, tested methods, accumulated knowledge, and work recommendations to the junior franchisee partner. As a result, the franchisee reduces risks, minimizes time loss, reduces the cost of expenses, and quickly receives target audience. And the franchisor popularizes the brand, expands the network, and increases profitability without financial investments.

Types of franchising without investment in Russia


The region of Russia in which the franchise will be promoted is selected and approved. Next, the candidacy of the entrepreneur - a possible franchisee - is assessed. Having high income and own real estate are not a decisive factor in the issue of granting a franchise without investment. You should understand the brand philosophy, be able to negotiate, welcome entrepreneurial experience, management career. An agreement is concluded under which the franchisee becomes the director of the entrusted division. The businessman is given trademarks, brand book, management techniques, launch marketing company. The role of the franchisee is to become the engine of development of the company in the region of Russia entrusted to him. After the return of investment from the parent company, the businessman receives the right to manage the division.
Responsibilities of the entrepreneur:

  • search for a sales site, production premises, meeting the requirements of the franchisor;
  • repairs, finishing of premises in corporate style companies;
  • collection of title deeds, permitting documents, certificates, passing inspections;
  • hiring personnel in accordance with instructions received from the franchisor;
  • achieving positive financial results, performance retention;
  • making a profit, reaching the break-even point.

Best jewelry store franchises: review and analysis retail business in Russia

Pros and cons of franchising without investment

The clear advantages of buying a franchise without investment are overshadowed by unpleasant negative aspects. In Russia, there are cases of fraud when a franchise seller deliberately puts a partner into debt and seizes his property. Safety net: enter into a franchise agreement in the presence of your own lawyer.

There is a lot of competition in the Russian market in the field of franchises without investment. Low financial risks, profitable terms cooperation, easy entry into business attract many entrepreneurs.

There are no franchises that do not require financial investment at all. You will have to invest in finishing the premises, purchasing office supplies, household goods, and perhaps buying cash registers and retail store equipment, pay tax and administrative fees.

The absence of a lump sum fee and exemption from royalty payments removes the responsibility from the main company in terms of the franchisee reaching a high level of profitability. By and large, the franchisor is not financially interested in increasing the income level of the junior partner.

Russian companies offering franchises without investment

Most projects in the business world often remain unrealized due to lack of funds to start a company. Even the most relevant and unique idea requires financial support, otherwise you can only make money by selling it. A good solution in this situation is a type of activity such as a franchise without investments for implementation. It will be useful for beginning businessmen to know where to find it and how to choose it.

The essence of franchising is the transfer for use of a ready-made business model for a certain fee, which includes:

  • brand;
  • ways of organizing and conducting business;
  • advertising;
  • education;
  • established channels for the supply of raw materials.

Considering the fact that franchise sellers are already experienced companies, we can say that a newcomer, along with all this, also receives a target audience that is already familiar with the product being offered. The players in such a transaction for the transfer of a business model are considered to be:

  • franchisor - seller;
  • franchisee - buyer.

The down payment when selling a franchise is called a lump sum. Its amount and payment procedure are determined personally by the franchisor. Many companies accommodate customers halfway and offer installment plans. Its amount can range from several hundred dollars to several hundred thousand.

In addition, every month the user of the business model will have to pay the franchisor a royalty, which is a payment for comprehensive support and assistance in conducting business.

What is a franchise without investment?

Sometimes it happens that a successful company is interested in the presence of its branch in a certain region. In this case, she selects a regional partner who is granted a franchise for the sale of goods without investment. In other words, such a representative performs the function of a distributor.

Cooperation is carried out on the basis of an agreement, according to which the regional partner is the director of the company representing the interests of the head office in this region. At the same time, he also becomes a partner working under a franchise scheme, that is, without deviating from the established model of this way of doing business:

  • complies with the general concept of the enterprise;
  • cooperates with suppliers specified in the contract;
  • produces only the product or service that the franchisor wants to see on the market.

A franchise without an initial investment is, as a rule, an opportunity to avoid paying the seller an initial fee. But this becomes possible only if certain conditions are met:

  1. The franchisee still covers some initial expenses for starting a company himself. This includes rental and renovation of premises, employee training.
  2. Independent registration of business with authorized bodies.
  3. Search for sales channels.

The main office is usually responsible for filling the sales floors and supplying goods.

Ways to obtain a franchise without starting capital

A franchise from scratch without investment can be presented in several options. One of them, as already mentioned, is the entry of a successful company into new markets in new regions. In this case, she herself is interested in finding such partners.

But there are a number of other cases when you can become an entrepreneur without having any start-up funds:

  • opening a company as a result of working as an employee of the franchisor. This path provides an opportunity to enter the world of business not only for those who do not have money, but also for those who do not have at least minimal experience. Many large companies offer their employees special programs that allow them to grow to independent entrepreneurs. An employee who has completed such training and has already gained experience has the opportunity to develop a completely independent unit of the company as a franchisee;
  • receiving funds from private equity funds. Some such organizations themselves offer successful directors of, say, stores, to open a franchise without investment with the participation of a fund. The benefit of such a scheme is obvious - the fund reduces risk because it knows the franchisors well and at the same time carefully selects franchisees. All financial expenses for this type of cooperation fall on the foundation;
  • development of a distribution network. This model is especially typical for retail when a widely promoted brand attracts small entrepreneurs to cooperate in the retail sector. At the same time, the model of developing a network of online stores is becoming quite popular, when the franchisee receives the product only upon its sale. In this case, there is no need to rent a hall or shopping room. It is enough to simply equip an office to operate a call center. Typically used when the franchisor intends to as soon as possible increase the number of sales of your products.
  • network marketing. Please note: this model as a franchising business without investment will become such if the franchisee is registered as an individual entrepreneur. Otherwise, it will be considered regular freelancing;
  • franchise in installments without a down payment is also most often found in the field retail sales. In this case, it is assumed that the lump sum payment will be divided into several payment periods. A variation of this way of doing business is the provision of goods for sale. Its peculiarity is that it can turn out to be both very profitable and completely ineffective.

Other options that will not require significant expenses from the franchisee include:

  • opening of sports sections, children's clubs, training centers. Most often, the franchisor will insist on having specialized education and work experience;
  • launching a specific type of business. This option occurs when the franchisor introduces a service or product to the market that only a specialist in this field can work with. Under such circumstances, the franchisee’s special knowledge and experience becomes a priority over his financial capabilities;
  • A franchising business without investment is also possible when the seller of the business model is still unknown on the market, and therefore he is ready to give out the first franchises for free in order to quickly develop the network.

How to get a business model

Offers from large companies, of course, it’s very difficult to find just like that. To become the owner of a free franchise, you need to carefully study your region and analyze unoccupied niches. After this, you can look for companies that would be interested in this and try to convince them of the need to conclude such a deal.

The personal qualities of the franchisee will also play an important role in the process of how to get a franchise without investment:

  • knowledge and understanding of the brand with which to work;
  • ability to conduct the negotiation process and find arguments;
  • management experience.

The startup algorithm will look like this:

  1. Conclusion of an agreement and appointment of the franchisee to the position of director of the company.
  2. Business registration.
  3. Search and repair of premises.
  4. Hiring and training staff.
  5. Reaching the break-even point and returning the invested funds to the franchisor.

To make a franchise without a lump sum fee, royalties and risks possible, several rules must be followed:

  • understand why this offer is free. It is necessary to clearly understand what the financial benefit of the franchisor will be;
  • check business reputation seller;
  • carefully study the contract to be signed. It is advisable to have it proofread by an experienced lawyer;
  • assess your own risks.

A franchise business, offered without a down payment, can be implemented in a variety of areas of entrepreneurship. You should pay attention to the following:

  • sale of food products;
  • services sector;
  • tourism;
  • catering;
  • retail trade of clothing and footwear;
  • transportation;
  • auto business;
  • online stores.

Negative aspects of a free franchise

You should never forget that, in addition to the attractive side of the issue, there must also be disadvantages that even experienced entrepreneurs, not to mention beginners, need to take into account:

  • fraud. Franchisors do not always behave in good faith, as a result of which the franchise buyer becomes a debtor, from whom all property is taken away through litigation;
  • the opportunity to develop a business at your own discretion under such conditions is completely reduced to nothing. Usually the franchisor himself dictates all the conditions and very carefully monitors their implementation. With this method of cooperation, he most often needs an ordinary performer;
  • There are practically no franchises that actually would require absolutely no investment at the start. In one form or another, a novice entrepreneur will still have to provide some funds. Practice shows that franchisors do not really want to deal with those who have no money at all.

This suggests a conclusion - the more loyal the terms of the seller of the business model, the greater the chances that there may be a catch somewhere. For this reason, enter into such transactions without legal support Not recommended.

How to choose a profitable franchise: Video