Advertising wobbler. Making wobblers An advertising element on a flexible leg includes
The calculation was made for a wobbler:
Size: D70 mm
Paper: 300 g matte coated
Lamination: 1+0 glossy, 27 microdistrict.
Color: 4+0
Seal:
Wobblers circle 70 mm
The calculation was made for a wobbler:
Size: D100 mm
Paper: 300 g matte coated
Lamination: 1+0 glossy, 27 microdistrict.
Color: 4+0
Seal: digital, offset from 10,000 pcs.
- cutting according to an individual stamp;
- order an individual wobbler design.
The cost of non-standard products is calculated individually!
Wobblers circle 100 mm
* The indicated cost is approximate (check with managers for the exact price).
Printing house HELEN offers you printing of wobblers of any shape. You can use our ready-made stamps or design a custom stamp.
The calculation was made for a wobbler:
Size: D110 mm
Paper: 300 g matte coated
Lamination: 1+0 glossy, 27 microdistrict.
Color: 4+0
Seal: digital, offset from 10,000 pcs.
- cutting according to an individual stamp;
- order an individual wobbler design.
The cost of non-standard products is calculated individually!
Wobblers circle 110 mm
* The indicated cost is approximate (check with managers for the exact price).
The calculation is made for wobblers:
Size: D120 mm, D130 mm, D136 mm, D140 mm, D120 mm
Paper: 300 g matte coated
Lamination: 1+0 glossy, 27 microdistrict.
Color: 4+0
Seal: digital, offset from 10,000 pcs.
- cutting according to an individual stamp;
- order an individual wobbler design.
The cost of non-standard products is calculated individually!
Wobblers: circles 120, 130, 136, 140, 156 mm
* The indicated cost is approximate (check with managers for the exact price).
Making wobblers
Wobblers are original printing products, the main task of which is to attract the buyer’s attention to the product. Wobblers are a type of POS materials widely used in modern life. The production of wobblers has become a popular service along with an increase in the number of advertising tools designed to highlight a particular product or service among others. A wobbler is a small product made of dense material, attached to the product on a flexible transparent leg using double-sided tape. At the slightest movement of air, the wobbler sways and the advertising information placed on it invariably falls into the buyer’s field of vision and is involuntarily remembered in the person’s subconscious. Wobbler printing is usually ordered in combination with other types of printing products.
Cost of printing wobblers
The Elena printing house has been printing full-color wobblers on plastic legs for many years. Our promotional products are famous for their excellent quality and affordable prices.
You should not skimp on the quality of production of wobblers on a metal leg, since depending on their appearance a potential buyer can make a decision in favor of this product. Ordering wobblers from the Helen printing house means a favorable cost of service and excellent workmanship!
Printing wobblers
A huge advantage of these products over other printing products is the ability to produce wobblers of non-standard shapes. The freedom to choose the shape of a wobbler is limited only by your imagination, and our production can offer you printing of wobblers of any type. Die-cutting allows us to print wobblers of complex shapes. Wobblers are printed using the offset method, followed by lamination or varnishing. Colorful and bright wobblers made in our printing house will certainly help attract attention to your product and increase its recognition among store visitors.
The process of making wobblers begins with design development. If you already have yours corporate identity or logo, then our design team will create a design for you based on it. The designers of the Elena printing house are professionals in their field who know how to create original, high-quality designs. The entire production cycle of wobblers will be led by a manager, from whom you can always find out what stage the work is at. We strive to obtain a permanent customer from each of our clients, so we spare no effort and time to fulfill your orders with high quality.
You can send a request for the production of flyers in our printing house directly on the website through the on-line order form. Our manager will contact you shortly and discuss all the details of printing wobblers. Order advertising wobblers from us and you will receive high-quality printing products at the best prices.
- These are small advertising elements made of cardboard, plastic or thick paper. Their shape can be very diverse, but the most popular are round and rectangular options. Most often, such a wobbler is made with a flexible leg, with which it is convenient to attach it to a rack, shelf, walls or other surfaces. Such a small advertising element is a rather powerful way to promote products.
Why are advertising wobblers needed?
Despite its small size, it immediately catches the eye if its placement is well thought out. Psychologists say that it gives maximum effect when it is located near the advertised product. Then the signal read by the brain from the picture immediately results in a desire to purchase this product. The less you have to look for it, the less likely the buyer will change his mind.
Manufacturing of Advertising Wobblers
An advertising wobbler consists of two parts: a “body” on which advertising information is placed, and a “leg”. The wobbler leg usually has a standard shape. If desired, such advertisements can be laminated, then they will last longer. The legs are attached to the surfaces using double-sided tape.
This type of advertising is divided into two types:
- standard wobblers – round or rectangular pictures depicting products;
- shaped wobblers - such advertisements have the same shape as the advertised product, for example bottles or shoes.
Despite its high efficiency, this is a very inexpensive way to advertise products. The larger the batch of wobblers ordered, the cheaper the cost of each of them. wobblers assume that at the slightest air movement in the room they will sway, thereby attracting attention to themselves. That is why they are not just glued to the shelves, but hang on strong bendable legs.
Where can you order an advertising wobbler in Kyiv?
Printing advertising wobblers is one of the services that Ultradruk provides to clients. We are ready to accept orders for the production of wobblers in any quantity, and we will make the length of the leg as desired by the customer. We can develop the image layout ourselves, or create it based on a ready-made sample.
If recently sales of your product have decreased significantly, or you have set out to promote a new product that is still unknown to the general public, order an advertising wobbler. Such inexpensive advertising will have almost no impact on your budget, and will give high results in a short period of time.
What is an advertising wobbler
If you are reading this article, then you need advertising. No wonder they call her new form art. Moreover, are you interested in special kind This engine of trade is an advertising wobbler. And this is natural, because a wobbler is a fairly economical, but at the same time quite effective means of attracting attention to a product or service. What is an advertising wobbler? This is a carrier of information about a product, which is a flexible transparent leg to which is attached a circle, rectangle or other figure with an image and/or name of the product or service. Simply put, this is a small advertising form, perceived by the consumer as a small picture on a flexible leg. There is also a simplified version - a cardboard element without a leg is attached directly to the product with double-sided tape. This is an inexpensive but cost-effective form of advertising. Its effect is enhanced due to the light puffs of air created by the movements of customers. They cause the wobbler to sway, which attracts the attention of people - your potential buyers.
The slightly unusual-sounding Russian name “wobbler” (from the English ‘wabble’) means “swinging, oscillating.” It emphasizes both the structure of this instrument (flexible leg) and the method of action of this advertisement - light and unobtrusive, like the swaying of a tree branch. You can call a wobbler an advertisement of emotional impact. Since the consumer is now literally spoiled by advertising products, some new methods of PR are constantly required. And this is where you may decide to use wobblers in promoting your product or service. They do not scream or catch the eye like huge billboards or banners. A person’s attention is gently switched to an object of an original format with an image, swaying in close proximity to it. The advantage of an advertising wobbler is also the lack of preparation special place for its placement, since this is not a large-sized product. Most often, wobblers can be seen attached to the wall of a store, pharmacy, or a specific shelf of a display case on which the advertised product is located. In addition, experience in using this tool and numerous studies have confirmed its fairly high effectiveness. For example, a discount on a product issued using a wobbler will be more obvious to the buyer.
What to depict on an advertising wobbler? Of course, it's up to you. At your request, the designers of the SlovoDelo printing house can place anything you like on such advertising - an image of your product, a company logo, a short slogan. A wobbler made by professionals is similar to the arrow in the game “Cossacks-Robbers” - the buyer will certainly use it to find your product.
If you are planning to spend advertising campaign or a currently popular promotion, you cannot do without a wobbler. Of course, this tool is best used in conjunction with other promotion methods, and not instead of them. Such integrated approach will allow you to achieve the desired results. The professionals of the SlovoDelo printing house offer attractive solutions both in traditional advertising printing and in the field of non-standard advertising solutions.
What advertising wobblers look like
What sizes are advertising wobblers?
As you know, a wobbler is a small advertising form. Usually they are made within the A5, A6 formats. The size is determined by the features of their placement. But in general there are no strict restrictions on this criterion. Advertising wobblers are made in any form. Wobblers in the form of advertised products look very impressive (for example, depicting a box of juice, a mug of tea, a bottle of wine).
Where is the best place to place advertising wobblers?
There are no restrictions on where to place the wobblers. They are found almost everywhere where trade is carried out. The most common places:
- departments of shopping centers;
- covered markets;
- catering establishments (cafes, restaurants, canteens);
- government agencies(with prior approval);
- airports, railway and bus stations (ticket offices);
- service enterprises (hairdressers, tailoring, computer repair, and others);
- street trading points.
Why do you need an advertising wobbler?
Perhaps you already use some types of advertising and doubt whether a wobbler can play a positive role in attracting consumers to your products. Does it make sense to also use an advertising wobbler? To make your decision easier, consider the following points. Although it may seem that small forms of printing (calendars, flags, notepads, bookmarks, hangers, wobblers and other types of POS materials) are not as effective as outdoor advertising, you should not definitely refuse to use them. Yes, coverage target audience they have less, but they “on the spot” direct the public’s attention specifically to your product or service. Of course, we are not talking about advertising wobblers replacing other methods of promotion. It is unlikely that exclusively small forms of advertising will take a company to the top of the popularity ratings. However, as an auxiliary tool, wobblers will definitely recoup the investment in them.
Note that wobblers often work “here and now” - they are mounted in a store, department shopping center, when you need to present to the buyer exactly today's advantages, the benefits of purchasing a product. Their targeted action has already been mentioned: a person walks along a display case or shelf with endless products, his gaze is already sated, “blurred”, suddenly a small bright, often swaying object catches his eye. This will interest a specific buyer (and how many of them will pass by the wobbler in a day!) and will switch his attention to your product.
In conversational English word‘wabble’ means “lure, bait.” Indeed, wobblers lure your customers. Just as a fish will react to a worm squirming on a hook, so the consumer will not remain indifferent to the product indicated by the advertising wobbler. In this case, the small size of the wobbler is an advantage: it works accurately, attracting attention with its bright, original design and non-standard shape.
What functions do advertising wobblers perform?
It would seem, what is there to talk about? And so it is clear: the functional load of wobblers is advertising. And this is true, because the main function is advertising. By presenting your product, products, brand, advertising wobblers attract the attention of the consumer to it, making it recognizable among similar ones. In addition, the wobbler has an informational function. It conveys to the buyer information about current promotions, discounts provided for this product, emphasizes the advantages of your products and makes it easier for people to find various goods. In addition, professionally made advertising wobblers will undoubtedly decorate the interior of a retail space.
The designers of the SlovoDelo printing house know how to make your advertising wobbler good tool sales We pay attention to color contrast, size, and style of the product. At the same time, the unity of the composition is maintained.
Types of advertising wobblers
Despite their simplicity, wobblers come in different types:
- flat;
- volumetric;
- without a leg;
- on a plastic or aluminum leg (the most common and effective option). The leg, at the customer’s request, can be equipped with a clothespin for attaching to the counter;
- on a spring;
- double (another small advertising wobbler is attached to the main one);
- double-sided (both sides contain advertising).
Transparent plastic legs have become widespread. And this is understandable - they sway easily, attracting people's attention. For static wobblers, the legs are made of thin aluminum. Compared to plastic, this is a more rigid material, so this wobbler can withstand much greater weight and size of the product.
Our extensive practice shows that advertising wobblers made of laminated cardboard with a density of 240 g/m 2 are the most popular. This is understandable, because affordable price and high quality.
Advantages of an advertising wobbler
It never hurts to make sure of the benefits of the decision you are making. So, the advantages of an advertising wobbler:
- Affordable price(Agree, this is important).
- Effective result. They influence the consumer here and now, and not after a certain time.
- Versatility. The product can be used to advertise a wide variety of products: cosmetics, clothing, sweets, alcohol, dairy products and so on. The use of advertising wobblers is in a universal way attracting buyers' attention to products.
- Unobtrusive advertising(the consumer pays attention to the information himself, he does not have the impression that someone is making a choice for him).
- Variety of product designs(you can give preference to classic forms or try original, complex variations). This also applies to the choice of colors.
Specialists from the SlovoDelo printing house will help you use wobblers to create an extraordinary advertisement with pleasing colors and shapes. So, along the edge of the advertising image you can put a figured cutting. When preparing the design, it is possible to use bright colors in combination with stencil varnish. This achieves an interesting effect - individual elements stand out from the rest of the image.
For printing wobblers, digital methods are used (relevant for small runs) and offset (for wholesale quantities). In some cases, additional advertising structures. An interesting design find is a wobbler, to the leg of which another miniature wobbler is attached. This design attaches to the product and creates genuine interest among visitors.
What affects the price of an advertising wobbler?
- circulation. It is logical to assume that fewer products will cost you less and vice versa. However, it must be taken into account that more wobblers you order, the lower the price per unit;
- color printing. It is reasonable to assume that you will not order a product designed to attract people's attention in black and white;
- complexity of the design. The more interesting the wobbler device, the more costs it entails;
- additional design "delights".
Methods for printing advertising wobblers
Offset printing method has become the most widely used in the production of this type of printed products. Offset printing makes it possible to obtain high quality products. This is achieved by using coated high-density paper and cardboard. Operations such as cutting and laminating (more about them below) contribute to increased efficiency.
Digital printing also used in the manufacture of advertising wobblers. It is suitable if you need to print a small quantity of products. Advantages digital printing - high speed, convenience (the original information is stored on a digital medium), the ability to quickly change and correct information.
Post-printing processing of advertising wobblers
Lamination
This is the name of the process of pressing a special polymer film onto printed sheet products, that is, paper or cardboard. During lamination, the film is glued to the entire surface of the sheet in such a way that its subsequent removal without damaging the paper or ink layer is impossible. The popularity of this operation is explained by a number of advantages:
- not too high price;
- from an aesthetic point of view, laminated products are more attractive, neat look. Coating the product with a matte film allows you to give the image a special depth and remove the “glare” effect;
- On the practical side, lamination performs a protective function - film-coated paper or cardboard will not be subject to destructive effects, for example, moisture or mechanical damage.
At the SlovoDelo printing house, this operation is performed by hot lamination with both glossy and matte films. The thickness of the films is different: 75 microns, 125 and 250 microns.
Lamination also has disadvantages:
- possible change in color shades. When passing through a polypropylene film, the optical refraction of light changes;
- protection from moisture is relative, since water penetration is possible “along the seams”.
cutting
Cutting is the process of cutting paper or cardboard to give the product the desired size.
- Angle cutting
An operation used in the production of paper flags, pennants, and booklets. One/several corners are cut off from a rectangle with a bevel, resulting in a convex polygon. Angle cutting is good because, with proper design of the finished product, it produces a rather impressive product. The tool for this operation is a hydraulic cutter.
- Felling
This is a printing operation in which a special stamp cuts through the figured contour of printed images. Cutting is necessary in the production of figured postcards, advertising wobblers, folders, and children's puzzles. A die-cutting stamp is pre-made, secured to a special press, and with a force of tens of tons, a sheet of cardboard is pressed, cutting out the desired shape from it. In the same way, creasing, perforation, and microperforation lines are obtained.
In the catalog of our printing house you will find many ready-made stamps for your products.
Order advertising wobblers in Moscow
- We find out your wishes, agree on the number of required copies and design;
- we agree on payment;
- At your request, our specialists either develop the design of wobblers or modify your layout. This is followed by approval of the finished solution;
- the direct production process of advertising wobblers: printing, cutting, attaching “legs”;
- order delivery.
The SlovoDelo printing house offers you a full range of services for the production of advertising wobblers. Here we, together with you, will go through all stages of production - from creating a design to producing products on our printing equipment that meets all the requirements of international standards.
Cooperation with us will be pleasant and fruitful for you, because we are guided by the principles of professionalism and accessibility.
We offer you a simple and effective way pay attention to your products at points of sale - advertising wobblers. This word came from English language(wobbler) and literally means “swinging, oscillating.”
The wobbler consists of a paper advertising field of any shape with text or a picture and an elastic leg with Velcro, with which it is attached near the advertised product. The flexible leg allows the wobblers to swing in the air and draw attention to the promotion or products. Bright design, unusual shape, attractiveness, efficiency, low price of advertising wobblers make them a successful tool product promotion!
Wobblers can come in a variety of shapes and sizes. Our store offers the most popular sizes. If you need another one, then send a request and our managers will contact you.
Product parameters:
- single-sided color printing
- standard sizes
- single-sided cardboard 250 g/m2
- plastic holder
Additionally possible:
- different size and individual shape of the wobbler
- printing in large quantities
- reinforced leg, up to metal
There are not very many templates yet, but you can prepare the layout yourself in our online graphic editor.
- Circulations from 50 pcs.
- Any shape, color and finish
- We will improve the layout for free
- Selection of optimal fastening
- We will deliver on time or return 20% of the cost
- Free delivery for orders over RUB 9,900.
The prices in the table are proposed for printing wobblers with the following parameters: full-color wobbler printing, material for wobbler printing - single-sided cardboard 260 g/m or paper 300 g/m, lamination of the wobbler is matte or glossy. The wobbler print shape is a rectangle within the specified dimensions.
| Circulation | Size up to 150x200 mm (A5) | Size up to 100x150 mm (A6) | ||
|---|---|---|---|---|
| Price for 1 copy. | Cost of circulation | Price for 1 copy. | Cost of circulation | |
| 50 | 37,6 | 1 880 | 32 | 1 700 |
| 100 | 27,6 | 2 760 | 23 | 2 500 |
| 200 | 20 | 4 000 | 16 | 3 600 |
| 500 | 13,5 | 6 750 | 12,7 | 4 800 |
| 1000 | 9,9 | 9 900 | 8,8 | 8 800 |
| Other circulation | Find out the cost! | |||
The indicated printing prices are indicative and do not constitute a public offer. Please contact our managers to clarify the current cost of printing your order.
We produce printing round wobblers different diameters, cost and possible options Check with managers for wobbler printing. It is also possible to print wobblers of any arbitrary configuration, wobblers with cutting, printing with a flexible transparent or aluminum leg.
Examples of completed work:
Advertising wobblers are used as a “bait” for buyers. After printing, wobblers are placed directly in places of sale and display of goods (on store shelves). Wobblers take up very little space, but are a very effective advertising tool. Due to the bright design of the print and the non-standard form of the print, wobblers draw the attention of visitors to a specific product, promotion, or discount.
Material for printing wobblers, types of wobblers
Printing of the wobbler advertising field is traditionally done on single-sided coated printing cardboard with a density from 210 g/m to 300 g/m. It is important to select the correct material for printing the “field” of the wobbler, so that the weight of the wobbler is correlated with the bending rigidity of the wobbler leg.
For a moving wobbler, the leg is a strip of transparent hard plastic with a width of 10 mm. The length of the wobbler leg here depends on the size and weight of the wobbler itself after printing. Dots of double-sided foam tape with high adhesion are glued to the leg. On one side the wobbler itself is attached to it, the other side is used to place advertising on site.
Alternatively, after printing, the wobbler leg can be equipped with a “clothespin” at the point of attachment to the shelf or counter.
The advantage of the transparent leg of the wobbler is that it oscillates with any breath of air, thereby the moving wobbler constantly attracts the attention of visitors.
To print static wobblers, thin aluminum legs are used. Due to their rigidity, aluminum legs for wobblers can withstand any size and weight of the product. You can also use aluminum legs for wobblers if it is not possible to attach the wobbler to the front side of the surface.
Also, our clients often order printing of advertising wobblers that are complex in design, for example, printing when two wobblers are fastened together and are a single whole. Such wobblers look more impressive after printing and attract double attention from visitors.
Dimensions of advertising wobblers for printing
Usually they print wobblers of small sizes - within A5, A6 printing formats. This is due to the peculiarities of the placement of wobblers. But in general, there are no restrictions on this parameter for printing wobblers.
Wobblers are printed in any shape. Wobblers look very impressive when printed in the form of advertised products (for example, printing a wobbler in the shape of a mug of tea or printing in the shape of yogurt).
During their work, GeoPress printing house specialists acquired serious experience in printing wobblers. By contacting us for printing, you will receive a comprehensive printing solution: from a bright wobbler design and detailed layout design to high-quality printing of wobblers in a short time.