Organization of business planning in the service manual
This textbook, intended for future managers and aspiring entrepreneurs, reflects the most important aspects business planning. Classic and latest approaches to the development of a business plan and the corresponding tools, standard content of a business plan, legal framework business, policy of supporting small and medium-sized businesses in Russia and the world. Special attention devoted to issues information support the business planning process and the use of online services at every stage - from searching for business ideas to monitoring their implementation. To consolidate mastery of the material, after each section there is a workshop with individual and group assignments. At the end of the tutorial there is a template containing step by step instructions for independent development of a business plan.
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- Resilient Enterprise, How to Improve Supply Chain Reliability and Maintain Competitive Advantage, Sheffi Y., 2016
- Cashless method:
- Bank card: you must fill out all fields of the form. Some banks ask you to confirm the payment - for this, an SMS code will be sent to your phone number.
- Online banking: banks cooperating with the payment service will offer their own form to fill out.
Please enter the data correctly in all fields. For example, for Mobile phone number and email are required. and email. For - Electronic wallet: if you have a Yandex wallet or Qiwi Wallet, you can pay for your order through them. To do this, select the appropriate payment method and fill out the fields provided, then the system will redirect you to a page to confirm the invoice.
The book examines the theoretical and applied aspects of planning that are necessary for students in the Management major to study the Business Planning discipline. The methodological and information support of the planning process, the structure and content of the business plan are covered, technologies and tools for business planning are given. Particular attention is paid to the development and presentation of business ideas, the formation and evaluation of business models. Issues of market analysis, marketing strategy, operational and financial planning, assessment and analysis economic efficiency business projects, as well as the use of modern information technologies in business planning.
Intended for teachers and students of economic universities. Recommended for business leaders and managers, specialists, entrepreneurs, project managers and anyone studying business planning and modern management.
The essence of planning and plan.
Planning plays important role to achieve success in any endeavor. It includes setting goals and objectives, identifying and selecting the most effective ways and means to achieve them. Planning involves determining what and how needs to be done to achieve goals. Therefore, if you understand what you need to do and how, then success will certainly accompany you.
Every person uses planning in one way or another in his life, setting goals for himself and determining ways and means to achieve them. The subject of planning can be different, for example: obtaining education, development professional career, building a house, organizing a vacation or traveling, etc. However, some people prefer not to bother planning their future, at least consciously, allowing events to happen on their own. But even those who do not consciously plan for their future cannot escape the influence that other people's planning has on them. They often become victims of it much more often than they benefit from it. And this is reflected in the wisdom of the well-known saying: “to plan or to be planned.”
CONTENT
Introduction
Section I Introduction to Business Planning
Topic 1. Planning as a business management tool
1.1. The essence of planning and plan
1.2. Problems Russian practice planning
Topic 2. Methodology and organization of planning
2.1. Planning as a field of knowledge
2.2. Types of planning and types of plans
2.3. Approaches to organizing planning
2.4. Planning principles
Topic 3. Strategic planning and business plan
3.1. Change and uncertainty in modern business
3.2. Essence strategic planning
3.3. The essence of the business plan, its goals and objectives
3.4. Characteristics of the Business Planning Process
3.5. The role and importance of business planning for small and medium-sized businesses
Topic 4. Methodological and information support for planning
4.1. Planning and forecasting methods
4.2. Information support for planning
4.3. Planned indicators, norms and standards
Section II Basics of business planning
Topic 5. Business idea as an innovative plan
5.1. Business idea concept
5.2. Sources and methods for developing business ideas
5.3. Contents of a business idea and ways of presenting it
5.4. Presentation of a business idea
Topic 6. Business model as a conceptual basis for a business plan. General requirements to development business plan
6.1. The essence and significance of the business model
6.2. Business model structure and criteria for its evaluation
6.3. Main stages of developing a business plan
6.4. General requirements for the structure and content of a business plan
Section III Business planning technology
Topic 7. General structure and summary of the business plan
7.1. Title page
7.2. Table of contents
7.3. Summary
7.4. Summary
Topic 8. Business description
8.1. General description of the company
8.2. Industry Analysis
8.3. Company goals
8.4. Products & Services
Topic 9. Market analysis
9.1. General description of the market and its target segments
9.2. Determining demand for products (services)
9.3. Competitor analysis
Topic 10. Marketing plan
10.1. Sales plan
10.2. Marketing strategy
Topic 11. Production plan
11.1. Location Description
11.2. Manufacturing process and its provision
11.3. Investment costs
11.4. Production costs
11.5. Operational competitive advantages
Topic 12. Organizational plan
12.1. Organizational structure management
12.2. Information about key managers and company owners
12.3. Personnel policy and personnel development
12.4. Calendar plan project implementation work
Topic 13. Financial plan
13.1. Basic Assumptions
13.2. Profit and loss plan
13.3. Cash flow plan
13.4. Forecast balance
13.5. Investment plan and project financing
Topic 14. Risk analysis and assessment
14.1. Types of risks
14.2. Risk analysis
14.3. Application
14.4. Specific situation “Creation of the enterprise “Moidodyr-service”” (Part A)
Section IV Business Planning Toolkit
Topic 15. Used indicators and calculation procedures
15.1. Indicators for financial analysis
15.2. Key economic indicators of the business environment
15.3. Economic indicators internal environment project
Topic 16. Methods used for analysis and evaluation of projects
16.1. Break-even analysis
16.2. Assessment and analysis of economic efficiency of projects
16.3. Sensitivity Analysis
Topic 17. Modern information Technology in business planning
17.1. Overview of the main software products
17.2. Characteristic analytical system Project Expert
17.3. Specific situation “Expansion of production”
Glossary
List of used literature
List of recommended literature.
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This textbook, intended for future managers and aspiring entrepreneurs, reflects the most important aspects of business planning. Classic and new approaches to developing a business plan and the corresponding tools, typical content of a business plan, the regulatory framework for business, policies for supporting small and medium-sized businesses in Russia and the world are considered. Particular attention is paid to the issues of information support for the business planning process and the use of online services at every stage - from the search for business ideas to monitoring their implementation. To consolidate mastery of the material, after each section there is a workshop with individual and group assignments. At the end of the textbook there is a template containing step-by-step instructions for developing a business plan yourself.
Step 1. Select books from the catalog and click the “Buy” button;
Step 2. Go to the “Cart” section;
Step 3. Specify the required quantity, fill in the data in the Recipient and Delivery blocks;
Step 4. Click the “Proceed to Payment” button.
At the moment, it is possible to purchase printed books, electronic access or books as a gift to the library on the ELS website only with 100% advance payment. After payment, you will be given access to the full text of the textbook within the Electronic Library or we will begin preparing an order for you at the printing house.
Attention! Please do not change your payment method for orders. If you have already chosen a payment method and failed to complete the payment, you must re-place your order and pay for it using another convenient method.
You can pay for your order using one of the following methods: