When is it more profitable to buy a car - before or after the new year? There will be no New Year's discounts: dealers decided to make extra money When New Year's sales of equipment begin


The desire to save your hard-earned money is a normal and understandable phenomenon both for residents of Russia and for spendthrift Americans or tight-fisted Europeans. But at the same time, every person wants to eat well, dress well and relax. Combining business with pleasure, that is, not denying yourself every little thing, but at the same time preventing cunning sellers from profiting from satisfying their own needs is quite simple if you know general principles savings.

It is very important to buy good things not at an inflated price, but at their real price. You can put this rule into practice if you know when winter sales start and how long they last. “Why winter ones and not any other seasonal ones?” - an inexperienced shopaholic will ask. The fact is that it is during the cold season that such big and important holidays as New Year and Christmas, and every person considers it necessary to prepare for these important celebrations. Buying gifts for family and friends, replenishing your wardrobe with elegant things, or simply purchasing expensive winter clothes is always a costly undertaking, so it’s better to know for sure when winter sales start. In Moscow, St. Petersburg, capitals and major cities European countries, the USA, Japan and the United Arab Emirates have their own schemes for attracting buyers, established different rules and promotion dates, so it’s wiser to prepare for sales in advance.

Ideal time to shop

Statisticians report that in a fairly short period of time before the New Year and Christmas holidays, people spend three times more money than at any other time of the year. There is no need to explain why customers themselves should do this, but not everyone understands why stores agree to organize mega-sales, because when winter sales begin, some boutiques, chain stores and shopping centers give customers half of the original cost of the goods.

The fact is that the buyer will make purchases in any case, and it is vital for sellers to attract him to their outlet and not let him go empty-handed. They use various tricks: they offer gifts, discounts, bonuses and privileges (compensation for future costs, gift certificates in partner stores, entertainment venues, the opportunity to purchase several units of goods at a reduced price, etc.).

Winter promotions, sales and other methods of attracting customers truly know no bounds. However, the buyer must carefully monitor what sales consultants are trying to impose on him, because very often the “gift” turns out to be a fiction or simply not worth the money spent on the purchase.

Season is open

The first day of winter discounts falls at the end of autumn, but you need to take into account that this sale day is the most important event of the year for a real shopaholic. Its name is “Black Friday”. The tradition of organizing a mega-sale on the last Friday of November originated in the USA. On this day, shoppers besiege stores, occupying kilometer-long queues since the night, and literally sweep away everything they can get their hands on from the windows. In one weekend, sellers receive revenue equal to a quarter of their annual turnover. Such success of the event prompted the authorities of other countries to create their own “day of grand sales.” Thus, in London on December 2, car traffic in the West End area is blocked, 600 stores extend their opening hours by 2-3 hours so that customers can spend the money they have accumulated over the year to their hearts' content. The main Paris sale takes place on the night of January 18-19.

When the winter Black Friday sales begin, it is not at all necessary to personally visit noisy and crowded shopping centers. The trend of recent years is online shopping. The opportunity to make purchases without leaving the comfort of your home chair, not only within your own country, but also abroad, attracts buyers all over the world with great benefits. In addition to discounts, online stores encourage customers free shipping, the absence of duties on some groups of goods and the possibility of returning or exchanging unsuitable or illiquid goods.

Growing beyond our years

Winter discounts most often begin to operate from the first ten days of December. The fact is that in Europe and the USA, the more important event is Christmas, which in the West is celebrated on December 24, and it is for this holiday that it is customary to prepare with maximum responsibility. Two weeks before an important event, retail outlets post advertisements that they can offer their customers discounts of 10-15%. The closer the holidays get, the more significant the benefits from the purchase become. So, on the eve of the prices are reduced by 25-30%.

After the New Year, or rather January 7-10, total sales begin, and they last until Valentine's Day. The peak of the discount may be minus 80-90% on the price tag. It is worth considering that when sales reach this level, it is almost impossible to find shoes or clothes of the right size, cosmetics or perfume of the most popular brands and types in the store. When the sale of winter clothes, shoes, jewelry and accessories begins (from mid-January), the goods quickly disappear from store shelves. But miracles happen, and why not take the risk by waiting for the final offer from the store?

US Sales

Americans are famous for their high purchasing power and passion for spending money. Even when not own funds, residents of this overseas country see nothing wrong with purchasing goods on credit.

Retail chains feed this passion for shopaholism, and to further stimulate their customers, they have created a schedule of discounts and promotions, so Americans know not only the date when winter sales begin, but also which days are the most profitable for shopping.

  • Christmas;
  • New Year;
  • King's Day;
  • Valentine's Day;
  • Presidents Day.

Winter trading in Europe

About such a phenomenon as shopping tours across countries Western Europe, almost every resident of our country has heard a lot. A global wardrobe update and purchasing New Year's gifts abroad has become a common thing for Russian residents. This is not surprising, because when winter sales begin in Moscow, Milan, Paris, London and Madrid are already selling out last year's assortment. Their total sales occur at approximately the same time and have the same “expiration date”:

  • France has set sales times at the official level and does not change the dates - from January 6 to February 16.
  • Italy - January 7 - February 28. Shopping in different cities this country can please you in different ways, for example, shopping in Milan and Bologna will be more expensive than in Rome.
  • The winter months are the longest (all of December and January). This is a paradise for lovers of casual clothing and everyday goods. Prices for such goods are always reasonable here, and the choice is very diverse.
  • Eastern European countries have become no less popular destinations for shopping tourists. Poland begins a total sale after finishing the New Year celebration, Lithuania - after Catholic Christmas, “red days” last in the stores of these countries until the end of February.

We can afford everything

Unlike European or American traditions, sales in Russia have their own mental flavor and flavor. From mid-December, when winter sales begin in St. Petersburg, Moscow and other large cities of the country, and until the end of the calendar winter, buyers are unlikely to find price tags with marks of minus fifty percent or more. The most profitable time for shopping will be February, because in our country it is customary to stretch it out throughout January, and stores do not want to lose their profits.

Unfortunately, it is more profitable for domestic buyers to go abroad and buy branded items and purchase them there. But as for the mass market, casual clothing and shoes, these goods are sold much more readily than those from world-famous brands.

There’s no point in putting off until the end of winter; it’s best to go shopping immediately after the New Year, otherwise popular items will pass you by.

Shopping without borders

Online trading has been gaining more and more momentum in recent years. Even inexperienced online users have the luxury of shopping abroad. Special intermediary organizations help with this. Moreover, large online stores create their resources also for Russian-speaking customers.

Virtual stores follow global trends and conduct sales at the same level as traditional boutiques. It should also be noted that prices there are much lower, because organizing online trading is a less expensive undertaking than creating a real store.

Every shopaholic waits with genuine enthusiasm for the time when winter sales begin. This is not surprising, because the desire to acquire the desired thing, and even save a significant amount of personal funds, is an extremely tempting prospect. Unfortunately, for many sellers, discounts have become a way to profit from gullible customers. Stores often make fake sales, luring customers with banal deception. That is why it is so important to find out what date winter sales really start and when you can buy required product at the lowest possible price.

Passion for saving

For some buyers, the sales season has already become a kind of fetish. What matters to them is not what they buy, but that they do it in large quantities and economically. The very fact of receiving real benefits encourages many to fork out for unnecessary thing. There is nothing surprising in this, because each of us is blindsided by the price drop, the main thing is not to make a mistake and, in a fit of passion, not to fall for the tricks of cunning marketers.

So when do the winter sales start? In most European countries, the discount season occurs under the auspices of state control. This way, both stores and customers know when the price of a product will be reduced. Such a measure helps prevent dumping and artificial weakening of the economy.

In our country, alas, there is no such practice yet, and therefore sales, their start and end times are the lot of store owners. Those, in turn, are guided by global trends or act at their own discretion.

Two stages of winter sales

Now let's figure out when winter sales start. Their first stage starts in mid-December. This period is the time of Christmas and New Year's preparations. Buyers are willing to part with their money, buy gifts, outfits, and prepare for winter and the holiday table. These first sales are more nominal in nature. Sellers can make a slight discount on their goods, but the difference with the regular price tag is unlikely to exceed 10-15%.

In addition, it is not customary in all countries to celebrate Catholic Christmas, for which they are so zealously preparing in the West. In the post-Soviet space, New Year's celebrations are more popular, so you cannot expect significant discounts until December 31st. This statement is relevant in any city in our country, and primarily in Moscow. When do winter sales start in the capital and regions?

Usually from mid-January, closer to February. Retail chains are trying to sell everything that was not sold during the holidays, to free up space on the shelves for the new season. The most profitable purchases will be in the middle or end of winter.

False sale

Tempting discounts are not always a really good deal. Enterprising traders very often deceive customers by organizing false sales. There are several mechanisms for misleading consumers. This happens especially often on New Year's Eve.

A few weeks before the announced discount days, entrepreneurs deliberately increase prices in order to “pamper” customers with promotions afterwards. Thus, at best, consumers buy products at a standard price, and at worst, it will cost even more than usual.

Another way to lure consumers is to offer discounts on a limited list of products. Often these are slow-moving items from the outlet’s assortment, obsolete or even defective goods. Such techniques help to attract a buyer once, but it is unlikely that the client will become a permanent one in the event of such fraud.

We buy cheap!

Experienced shopaholics know how to quickly determine where and when sales start. They are helped in this mainly by periodic monitoring of prices in their favorite stores. When the sale of winter clothes, shoes and other products from this category begins, you should not delay the purchase for long. The fact is that the most popular sizes are sorted out first. Clothes and shoes for people with average parameters will disappear from stores almost immediately; you should not expect that the most common product among buyers will linger in warehouses for a long time.

Waiting until the price drops even further is only possible for those who are suitable for non-traditional shoe sizes (very small or very large). Sellers usually do sales in several stages. And if the first discount is 10-15%, then a mass sale is already happening at half price, and a total sale promises the buyer a reduction in the amount on the price tag by 65-70% of the original cost of the product.

Sale at the country's main department store

TSUM is a real Mecca for true shopaholics. This department store has been around for over a hundred years. And there are almost as many sales going on here. This trading platform the largest in modern Europe, the world's best brands produced by the most famous companies are represented here. Shoes, clothing and accessories from Alexander McQueen, Burberry, Fendi, Givenchy, Prada and dozens of other designer houses attract and attract lovers of the beautiful life.

Following world traditions, fashion boutiques They also organize large-scale sales of old collections. When do winter sales start at TSUM? Usually, from mid-December, the numbers on the price tags gradually decrease, but the discounts reach their peak after the holidays are over. During this period, you can save up to 70% on the purchase of branded coats, dresses and blouses.

Note to fashionistas and fashionistas

Another store that all shopaholics want to visit (and especially during the sales season) is Zara. These are points of sale of fashionable men's, women's and children's clothing, shoes, underwear and accessories of our own production at quite affordable prices. Distinctive feature brand is stable high quality products.

It is not surprising that buyers always look forward to sales, during which all the goods are swept off the shelves. However, not everyone knows when the winter sale starts at Zarya. The fact is that this retail chain does not very often organize days of discounts and emptying shelves of stale goods. Usually this is two to three weeks in mid-January. This event is not announced, and customers and fans of the brand will learn about discounts during a direct visit to the store.

Private club

Many stores and chains encourage their loyal customers, and therefore warn their customers in advance about when winter sales of clothing and other goods begin in their retail outlets. Members of loyalty programs and club card holders will be the first to know this information, so they will be able to buy products with good discounts.

To keep abreast of events happening in your favorite store, you should contact sellers or managers, they also issue discount cards regular customers. To do this, it is usually enough to make a purchase at a certain amount, after which the client automatically becomes a member of the loyalty program. This will bring him a number of benefits and advantages:

  • participants in such programs are the first to be informed when winter sales of shoes and clothing begin;
  • the card makes it possible to receive goods at a lower price, even if the store is closed at the moment no discounts;
  • customers can accumulate bonuses for their purchases and use them for subsequent payments.

Almost all stores have a multi-level loyalty program. The discount for the client increases depending on the amount he has already purchased goods at a given outlet, or on how long he has been a regular customer.

Glossary of discounts

There are also many stores that have regular sales, but not all of them have the same principle of working with customers:

  • a discount is a point of sale of products with a simplified service system and basic design of the sales area;
  • discount center is big store, where manufacturers deliver unsold balances past collections;
  • stock stores operate on the same principle, but here you can also often find defective products and products that have lost their presentation;
  • Outlets are networks that initially sell inexpensive products.

On the eve of the upcoming holidays, we wish our readers good discounts and happy shopping!

New Year's discounts are a must in all stores. Many buyers wait for this period in order to buy selected goods a little cheaper. You won’t be able to save much on the domestic market, since the maximum discounts in retail stores reach only 15-20%, despite colorful signs with 90% discounts.

But December will forever remain a favorite period for shopping: the festive mood, the process of choosing gifts for friends and family, and any discounts.

We have selected for you a list of stores where New Year's sales and promotions are held annually. And for even greater savings, we recommend purchasing from these stores with cashback. Even greater benefit.

We'll talk about it briefly below:

New Year's promotions in stores

Reduced prices give you a chance to make a profitable purchase that you were already planning, but have not yet made. New Year's promotions 2017-2018 are expected in large retail outlets with a wide range. We are purchasing more products during the Christmas holidays than at other times - at a minimum, these are treats for the table and symbolic souvenirs for friends. Sales help you make profitable purchases.

In online stores

To find useful products at the lowest cost, you don’t even have to leave your home. New Year's sales in online stores will delight you with both the assortment and price level. Consider the following options:

  • The discount on all products on the Kupivip website, combined with the sale of individual items, will make choosing clothes extremely pleasant. The loyalty program began on November 1 and will last until 2018.
  • From November 9 to December 31, there are discounts on tablets on the Citylink website - this is a suitable surprise for children or relatives.
  • If you need shoes, the Next Shoes website will host a New Year's promotion 2017-2018. From November 25 to January 8, winter models will be on sale at a reduced price of up to 30%.

Chinese online stores

China – amazing country, where New Year is celebrated in February. But online stores are designed for buyers from all over the world, and therefore discounts are focused on December-January.

Electronics and Technology

Buy household appliances and electronics with New Year discounts and cashback

Clothes and shoes

Save on New Year's shopping and get cashback on every purchase

Should we wait for New Year's discounts?

On the eve of the most important holiday of the year, various New Year's promotions are simply dazzling before your eyes. We see massive outdoor advertising with discounts, we hear about advantageous offers on the radio in the car, we see advertisements on TV, we see discounts in store windows. All this suggests that you can buy goods for yourself or your family at a reduced price, which means you can get significant benefits for the family budget. And this is true; if you use the New Year sales period correctly, you can save a lot.

The Domestic New Year has always been and is accompanied by gifts. You need to buy toys for your children, flowers or fur coats for your loved ones, give your husband electronics, etc. In any case, you will choose and buy a gift, so the discount will not be superfluous, the main thing is to know where and how to buy goods with maximum discounts.

Which products can get the biggest discount?

You need to understand that before the New Year holiday, discounts can be found on absolutely all products on the market. Clothing retailers offer great deals on seasonal deals, electronics stores offer amazing discounts, even... grocery stores can be found profitable promotions. The year 2017 will not be an exception; very soon we will see a huge amount of advertising information about New Year sales and crazy discounts.

As practice shows, the largest and fairest discounts are set on consumer electronics. New Year is the best time to buy a new refrigerator, TV, smartphone or any other household appliances. This is understandable, because next year manufacturers will fill the market with new products, most of the old models will remain in warehouses, they will no longer be able to be sold at favorable price. Electronics is developing very quickly, so next year the manufacturer will present new devices that are more interesting and beneficial to the buyer. The store will try to make maximum discounts on electronics.

An additional incentive is the fact that check the cost of electronics in other retail networks or online stores is very simple, which means it is much more difficult to deceive the buyer here. Therefore, we can say with confidence that buying electronics during the New Year sales is very profitable.

Where are honest and profitable discounts?

Any New Year's sale must be fair; the buyer must receive the product at a lower price. Unfortunately, not every domestic entrepreneur adheres to such concepts. Very often prices are artificially inflated before New Year holidays, after which they receive big discounts and are sold, in fact, at the same price that was set previously. This suggests that sales in 2017 must be approached with maximum responsibility.

It is best to choose an online store for New Year's shopping. By visiting a popular online store before the New Year, you will find useful information about a future sale. You will be able to find out when discounts will appear, what products they will apply to, and how many such products will be available. At the same time, you can immediately analyze the real cost of certain goods, make sure of the benefits and buy the best option.

Advantages of New Year's shopping online:

  1. Honest sales.
  2. Large selection of goods.
  3. Higher discounts.
  4. Ability to quickly check the price.
  5. No queues or discomfort.

When is the best time to buy gifts?

You shouldn’t spend money on the first discounts that start appearing after November 15th. It makes sense to wait, the closer to the New Year, the greater the discount. But wait until last day not worth it, because goods, as a rule, arrive in limited quantities. The online store always indicates the exact start and end date of the sale. It also indicates how many products will be sold.

New Year's sales can really bring benefits; everyone can buy goods at a lower price. You just need to take a responsible approach to choosing a store and goods, check the sellers’ offer and make sure of the particular discount offered. And don't buy everything.

Thanks to our article, you will not miss sales on Aliexpress. We are constantly updating it to tell you about the best discounts and promotions that are happening right now.
The article describes the main sales and promotions taking place on Aliexpress in 2020.

During sales, almost all products have big discounts. But do they really exist? How to find out the real amount of the discount and understand whether it really exists?

Previously it was difficult questions, but now you can install it from LetyShops. Then, you will not only receive a refund of part of the money spent on the purchase, but also see the dynamics of changes in the price of the desired product and check the reliability of the seller before purchasing.
Using this extension is really convenient and useful.

What coupons are there and where to apply them?

In preparation for big sales, there is usually an opportunity to collect quite a lot of different coupons. But, it often happens that people do not know how to apply these coupons. What products can you really get a discount on? I present to your attention a table that will help you answer these questions.

It is clear from the table that the best option is red Aliexpress coupons. They are suitable for any purchase. However, special coupons and store coupons are also useful if you managed to get them for exactly the item you need. Also, be sure to pay attention to the amount that the item must cost in order for the coupon to be applied to it.

So, we present a list of the best seasonal sales, starting from January to December 2020.

Winter

Best time for shopping. And at this time, several wonderful winter sales.

This is worth celebrating

The first sale of 2020 began immediately after the new year!
The emphasis is on men's and women's clothing, home goods, accessories…
The sale is small; unfortunately, they don’t give out coupons or coins this time.

Winter discounts

From 11:00 January 6 to 10:59 January 11 (Moscow time) the first big sale of the year on Aliexpress is taking place - Winter discounts.
Everything here is already adult-like - many categories and discount coupons.
Promo codes for the “Winter Discounts” sale:
winter200— 200r from 2000r;
winter400— 400r from 4000r;
winter600— 600r from 5000r;
winter1200— 1200r from 9800r.

Cyber ​​Monday on Aliexpress

At the end of January, Cyber ​​Monday began at Aliexpress!
From 11:00 (Moscow time) on January 20 to 11:00 (Moscow time) on February 1, there is a sale, where all categories of goods are presented, but, first of all, electronics, computers, mobile phones, tools, and also, fashion clothes and accessories.

Summer

During the summer there are several small and large sales.

Summer

This year's Aliexpress summer sale will presumably take place in June in two stages.
At this time, there will be excellent discounts on all product categories and the opportunity to apply previously collected coupons for additional benefits!
We will publish additional details, exact dates and a link to the sale.

Brand Week

At the end of August, Aliexpress hosts the main summer sale— Brand Week!
This year, the largest online hypermarket is announcing discounts of up to 50%!
The sale will traditionally take place in 2 stages. Details, exact dates and a link to the sale will appear closer to the point.

Autumn

As you may have guessed, we are expected in the fall autumn sales from AliExpress.

Sale 11.11

The 11.11 sale is the biggest event of the year! Everything is on sale at this time. Discounts reach unimaginable percentages, designer items go for pennies. Don’t forget about prizes, coupons, gifts and flash games that allow you to get additional discounts.
During the 11.11 sale, good and inexpensive items can run out very quickly. Therefore, it makes sense to buy in the first hours of the sale.
And if you switch to Aliexpress from, you will also receive a refund of part of the amount spent after full payment of the order.
First, preparatory stage Sales will begin at the end of October.

Black Friday

Favorite and popular Black Friday. The first Friday after Thanksgiving became a real holiday. Black Friday lasts five days. These days, all the boutiques and stores in the world are having sales.
In ours you will find out all the details and dates of important events.

Until the end of the year

Results of the year is the last large-scale sale of 2020 from Aliexpress, which traditionally takes place in December.
On it you can get a special coupon for $2 at the very beginning of the page and, also, you can notice a floating coupon icon. If you click on this icon, you can get a set of five special Aliexpress coupons with a denomination of two US dollars.

Permanent discounts

Sometimes you can't wait until there's a big sale.
The Aliexpress website gives you the opportunity to buy some products at any time and at a good discount. These are special trading offers, the promotion of which continues almost always.

Last minute items

All goods can be purchased for rubles.

Remember that purchasing goods on Aliexpress during the 2020 sales season is the key to successful savings.
Value your time and enjoy quality items at low prices.

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Russians, as well as residents of other countries, preparing for the winter holidays, are interested in when New Year's discounts begin in stores. And they are looking forward to the sales season. After all, you want to buy gifts for as many relatives, friends and acquaintances as possible, but prices at normal times of the year “bite”. But what about the holidays? Winter in many civilized countries has long been associated with total sales. Fortunately, foreign experience Domestic businessmen also adopted it.

Black Friday
So, when do New Year's discounts start? In principle, the starting point of a protracted promotional marathon can be considered the famous “Black Friday”, which only the deaf have not heard of today. Yes, of course, it is not directly related to either the New Year or Christmas, but in fact it is the first pre-holiday sales date.

The tradition of organizing such a Friday came to us from Western countries. On this day, most stores selling household appliances, clothing, etc. sell goods at reduced prices. As a result, buyers have the opportunity to fulfill their cherished dreams in the form of brand new laptops, gadgets, refrigerators, washing machines or branded evening dresses. Sellers have huge revenues, which sometimes amount to 25 percent of the entire annual turnover. Black Friday date in different countries varies. In Russia and the CIS countries it falls at the very end of November.

What date do New Year's discounts start?

Pre-holiday December and “cheap” January
December is the month of highest purchasing activity. And when New Year's discounts begin in stores, their doors practically do not close. And few people go home empty-handed. Of course – it’s such a “ball”!

True, it should be noted that in Moscow there is no such strong December “price drop” as is experienced by traders in Western countries. In Europe and America, discounts often reach up to 70%. In our country, this figure reaches an average of 30 in December. Apparently, domestic sellers, realizing that people will be buying up gifts anyway, want to make as much money as possible from this and are in no hurry to reduce the cost of goods too much.

But in January - especially towards the end, when all the winter holidays are already behind us, the shops in Moscow and other Russian cities are super pleasing low prices. During this period, you can buy goods for 30-40% of its regular cost. So, if we are not talking about purchasing gifts, but just need some thing, then it is better to wait for the equator of winter and calmly “stock up” with everything you need, spending a minimum amount of money. And, by the way, no crazy queues!