Graphic design universities. Graphic designer - training. Training to become a graphic designer
Graphic designer(from English design- drawing, sketch, plan.) specializes in design environment by means of graphics. The profession is suitable for those who are interested in drawing and computer science (see choosing a profession based on interest in school subjects).
He works with signs, billboards, posters, signs, signs and diagrams that we see in large numbers around, and also takes care of the readability of the information we need, such as Internet sites, magazines, newspapers, leaflets, book and CD covers, restaurant menus, product catalogs, business cards, as well as packaging of products, manufactured goods and graphic design of shop windows. From this brief listing we can understand that wherever we go, we will definitely see a variety of works. graphic design. The profession of a graphic designer has several directions, and one designer can work in either one of them, or combine two or three directions. Let's look at them.
Graphic design of space. These are signs and indicators by which a person navigates in the urban environment, in shopping and business centers. All kinds of signs on the doors, road signs, signs of various kinds of goods in stores and the like. A subway map, for example, is also a work of graphic design. The main thing in this area is to ensure that the sign is read in a second, and the diagram is as convenient as possible for the perception of information.
Corporate identity and branding. Each company wants to have its own style by which clients and customers will recognize it. Every manufacturer wants to attract maximum attention to their product and sell it by packaging it in stylish and informative packaging. This is what he does graphic designer. He develops the company's sign and logo, recommends certain fonts and corporate colors, recognizable graphic elements, and then makes the entire set corporate identity, including presentation kits and a variety of printing products. And he also necessarily compiles a guide on how to use the created style for everyone who will work on advertising for this company, its product or service.
Font development is a special area of graphic design. Here the designer creates readable text fonts that last a long time and are least influenced by fashion, yet each font has its own character. Creating a font imposes a huge number of rules on the creator, but despite this, designers manage to create something new in this area time after time. In addition, type designers create a variety of decorative fonts, the fashion for which is rapidly changing.
Advertising design. Advertisers are engaged in developing effective communications between the seller and the buyer; for this they research the market, the target audience and issue a series advertising concepts. But to implement these concepts, they turn to a graphic designer who visualizes them advertising ideas. And under the hour, it is visualization in advertising that plays a fairly large role.
Design of books, magazines and newspapers. In a glossy magazine publishing house, a designer develops a layout grid and the style of each section depending on its nature, draws graphic elements, monitors the correct formatting of text and cropping of images, and works on the cover. In book publishing, he also works on the publication style, taking into account both the requirements of GOST and fashion trends in book format.
Design for the Internet. Graphic designers are involved in this area with the creation of Internet sites, banners, making the virtual environment as convenient as possible for Internet users and at the same time aesthetically pleasing. The design of the website and Internet banners is included in the development of the company’s corporate identity and is prescribed in the style guide. At the same time, a graphic designer does not necessarily have to master website layout technologies, except in cases where he narrowly specializes in this area. But in any case, he must know the rules for creating a virtual graphic space.
Training to become a graphic designer
Conducts and. Graphic design training is carried out using proprietary programs and methods that allow short terms acquire the necessary knowledge to enter a professional activity. Training takes place in specially equipped art workshops and computer classes in the center of Moscow. Monthly payment in installments. Groups up to 10 people. 4 forms of training (evening, daytime, weekend group and mixed).
Get a profession accompanied by experienced teachers with extensive experience in the profession. AN INDIVIDUAL approach to each student will give you a comprehensive understanding of all the issues of the book graphic profession and equip you with all the necessary knowledge and tools. During the training process, students will go through all the stages of preparing a book for printing - from initial sketches and the concept of the publication - to the preparation of finished originals for printing, profile options for in various ways printing and bookbinding. The versatility of the course is that in it the programs of all subjects are interconnected and teachers interact at all stages of work. In the learning process you will develop your imagination, create book worlds, find non-trivial solutions and new angles , refusing cliches. Only two years of intensive training separate you from the amazing profession of a book artist. We are waiting for you and hope that our creative union will produce excellent results.
In this course, you can obtain the profession of a graphic designer remotely in 1-3 months. Diploma of professional retraining standard established by the state. Training in a completely distance learning format. The largest educational institution of additional professional education. education in Russia.
From the author: Hello friends! Today I would like to talk about the profession of a graphic designer. My choice fell on her, because design is a component of almost all aspects of modern life. Creative professions always require enormous dedication and in return they give no less. In my article I will talk about how to become a graphic designer and where to start.
Profession graphic designer
The work of a designer requires not only creativity and creative approach, but also logic. A specialist in this profile must be able to simultaneously solve several important and complex problems. The product he creates (font, logo, etc.) must be unique, memorable and bright, suitable for printing and take into account the specifics of the enterprise for which he is developing it. Therefore, it is very important that the creative mind of a graphic designer strictly obeys the laws of logic.
For those who are wondering how to become a graphic designer, I want to reveal the essence of this profession:
the main activity is the development of the corporate style of the organization (creation of a logo, font, color scheme, etc.);
a specialist in this profile can also work in printing: develop packaging design, layouts of advertising products, and also create designs souvenir products.
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So, the designer’s skills are used in the development of: corporate identity and logo, packaging, online advertising, printed materials, websites, interfaces for computer games and programs, presentations, etc.
What professional qualities and skills are needed in the job?
There is a popular belief that a specialist in the field of graphic design must be proficient in programming languages, the basics of copywriting, and understand codes. Is this so, let's figure it out together.
Do you think a design professional should be able to draw? I’ll answer your question with a question. Should an accountant be able to count? Being able to draw does not mean creating masterly works of art; a graphic designer works in a more “narrow” world of tools. However, to better understand visual processes from the inside, the ability to draw will not hurt.
But graphic designers must know color schemes, master fonts and the basics of composition. It is also necessary to constantly understand modern trends style and fashion and improve your skills. Of course, the main tools in a designer’s work will be the graphic editors Illustrator and Adobe Photoshop. And depending on the type of activity you will use one or another program.
In addition to skills in working with programs, a specialist in this profile must have the following set of qualities:
visual perception;
artistic taste;
ingenuity and creativity;
knowledge modern culture and fashion;
the ability to think soberly but originally.
What about copywriting, coding and programming? I think this knowledge will be useful for " aerobatics", but for beginners they are optional. Believe me, it is better to be a master in one area and have a well-coordinated team, which will include a layout designer, a programmer, and a copywriter.
How to start a career as a graphic designer?
How to become a graphic designer without education or work experience? First of all, don't be afraid of anything. Register on a freelance exchange for beginners. There you can find a lot of tasks on art and design activities and immediately start practicing, learn how to negotiate with future employers, get your hands on small projects, and also receive your first, but most long-awaited, positive reviews. Finished works add to your portfolio.
The next step is to invite your friends and acquaintances to develop a design for positive feedback. In most cases, people willingly meet halfway and agree. At this stage, you can not only gain experience, but also increase your rating on the freelance exchange.
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The third stage - we put things in order in our social networks. It is very important to have an active page on a social network, because on the other side of the computer they don’t know anything about you. Set yourself the “correct” status and publish your work. This will help you attract more attention to yourself and win people over to trusting cooperation.
Now that you have come such a long way, you can safely start working on professional freelance exchanges. Pay special attention to your portfolio, because the number of orders will depend on it. The competition is very high, but if you have all the above skills, you will definitely be able to find customers.
Where to study to become a graphic designer?
If you decide to study to become a graphic designer, you should decide whether you need a diploma. In cases where a diploma is necessary, you can try to enroll in universities or vocational schools educational institutions with design faculties such as:
graphic design;
publishing.
If the crust is not the main thing for you, then you can safely study design on your own using video lessons or take a graphic designer course. There are many such teaching methods. positive points: you will save a lot of time and money, get everything necessary knowledge, which you can immediately try in practice.
Main disciplines to be studied:
basics of graphic design;
coloristics;
graphic elements;
painting and drawing;
basics of photography.
Also, during training, a lot of attention is paid to marketing and advertising, and the use of graphic design in these areas. For example, developing logos for organizations or advertising posters. Once again, I note that you should definitely master Illustrator and Photoshop. Knowledge of InDesign will be helpful.
Where to get a job?
IN modern world Design-related professions are the most paid and in demand in the labor market. Today, no organization can do without a graphic designer.
Design specialists are required not only in publishing houses, but also in advertising agencies, postcard production companies, stationery and packaging. You can also apply your talents in web design, computer game and program design.
Every day on World Wide Web A huge number of online stores and websites are appearing, many groups are being created on social networks, and they all want to have their own individual design, which will allow them to stand out from the “crowd” and win favor “ potential clients" Not a single self-respecting company today can do without the services of a designer.
If your soul is drawn to creativity, you are creative and open to new knowledge, then this profession perfect for you! Don’t give up at the slightest difficulty, and you will definitely succeed!
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Design and fine arts
The modern term "design" comes from English word design, which has many meanings: plan, goal, sketch, model, composition. The designer generates an idea and creates an artistic image in which his own experience and knowledge are transferred to the object and phenomena professional activity. At the same time main task Its activities are to improve the quality and beauty of our environment, to create comfortable and aesthetic conditions for work and leisure.
Professional design services are always in demand in large companies that invest in the representativeness and convenience of their offices. Designers are also indispensable in the field of small business, for which the dynamism of product changes requires an advanced pace of design and development, and then the production of new, competitive products.
One of the facets of a designer’s activity is creativity, but there are a number of purely creative specialties whose main task is to implement an artistic concept into works of art.
Majors and specializations in design and fine arts
You can become a professional designer by receiving higher education at a university with a degree in Design (duration of study 6 years full-time). It is possible to study in the specialty “Architectural Environment Design” with the same period of study. In the “Design” direction, two-level training is provided at bachelor’s and master’s degrees at universities in the field of design.
Within the framework of the “Design” specialty, Moscow universities offer the following specializations:
- Graphic design
- Costume design
- Transport design
- Environmental design (interior design, landscape design)
- Industrial design
- Web design.
For almost all specializations in the Design specialty, in Moscow universities you can find similar training programs in specialties of a similar profile. Thus, the specialization “Graphic Design” is close to the specialty “Graphics”, a block of printing specialties, the specialization “Design in Advertising” of the specialty “Advertising”, and the specialization “Costume Design” is close to the specialty “Artistic Costume Design”. Environmental design can be studied at universities under training programs in the specialties “Landscape Architecture”, “Urban Construction Management”.
In the field of fine arts, higher education is possible at Moscow universities in the following specialties:
“Graphics” - training of artists for activities in the field of easel graphics, book art, design of printed materials, animation, animation, computer graphics.
“Decorative and applied arts” - preparation in creative activities to create high-quality serial and unique works of art different directions(cultural and household items, decorative plastic, stained glass, etc.).
“Painting” - training of artists in the field of easel painting; theatrical and decorative painting; restoration of easel, oil, tempera, monumental and decorative paintings.
“History and Theory of Fine Arts” - trains art historians, art critics and art critics for professional activities in the field of culture and society.
“Sculpture” - trains artists in the field of creating three-dimensional works of art various types and genres: monumental, monumental-decorative, easel (portrait and composition) sculpture, sculpture of small forms, relief, medal art.
At universities in the field of fine arts, two-level education is possible: in the areas of “Decorative and Applied Arts and Folk Crafts” and “Art History” at bachelor’s and master’s degrees. In the direction of "Fine Arts" - in the bachelor's degree.
What are they studying?
In line with the main professional knowledge At a university, a designer must learn:
- analysis of works different types and genres of art;
- methods of organizing the creative process;
- implementation of artistic ideas in practical activities.
In addition to the basics, the designer will need knowledge from a variety of fields and, above all, from the field of computer technology. Computer technology has given designers an inexhaustible source of information, while at the same time being a unique means for realizing their creative ideas in almost all areas of design.
In addition, the designer’s creativity is inseparable from the related areas of advertising, PR, marketing and merchandising. The designer also needs legal knowledge in such areas of jurisprudence as labor law, intellectual property. A number of specializations in the Design specialty require technical knowledge and in-depth engineering training.
The curriculum for all creative specialties at universities in the field of design and fine arts includes: Russian and general history; world literature; history of music, costume and theater; foundations of philosophical and economic knowledge, general psychology, foreign languages. Special attention focuses on acquiring skills to work with various materials, production of layouts.
Where do they work and how much do they earn?
Graphic design specialists are required in the field of printing, in advertising agencies, design studios, design workshops, PR and marketing departments of enterprises and firms. Wages graphic designers from 500 US dollars
Costume designers can work as costume designers in cinema, theater, and show business; stylists, editors of fashion departments of illustrated media; fashion designers in the service sector; buyers, merchandisers in the field of trade; finally, create original collections. Costume designers' salaries start from $500.
Environmental design specialists can be involved in decorating the interiors of residential and public premises in specialized agencies or organize your own studio; work in the field of improvement of urban areas, be landscape designers, specialists in the field of exhibition design, exterior and equipment, floral design. Environmental designers' salaries start from $700.
Designers of any specialization can work in creative unions and organizations, design centers, publishing houses, printing houses, advertising agencies, teach in secondary and art schools, art studios, colleges, and universities.
Art historians can work in museums, exhibition halls, art galleries, antiques salons, in the editorial offices of fine arts magazines, and in creative unions. They can engage in teaching activities in all educational institutions from school to university.
Artists, graphic artists, sculptors can practice creative work. In addition, they can take part in the design of various printing publications, carry out restoration work, engage in scenography - design theatrical productions. They can decorate the interiors of theaters, hotels, restaurants, banks, churches and other public buildings, take part in the design of urban areas, ensembles of squares, recreation areas, etc.
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Composition Basics
Composition is one of the most complex and fundamentally important disciplines in vocational training designer. In the process of teaching the basics of composition, the basic rules of working with compositional space are studied. Techniques and means of transmission are studied various concepts such as: symmetry, asymmetry, rhythm, space, etc. The composition course is of paramount importance in developing an understanding of the structure of images, imaginative thinking, creative expression and helps to find the necessary resources for creating and visualizing ideas in creative process design.
Sketching and graphic drawing
Drawing is the basis of all types fine arts and design. It opens up the possibility of realizing one’s ideas and plans, develops spatial and decorative thinking.
In classes, students can become familiar with such concepts as aerial perspective, horizon line, volume, rhythm, proportions of objects, organization of paper space. Practical exercises and drawing from life lay the foundation for professional thinking and are a key tool in future work designer.
Flower science
Colorism as a science in graphic art. Basics of color. Basics of color harmony. Methods and means of creating color harmony. The role of color in design. Psychology of color. Color culture. Color and space. Working with color. Creation of color compositions. Domestic and foreign experience color science.
Web design as a branch of graphic design. Main types of sites. Stages of website development. Creative brief (defining the goals of the site, target audience, concepts). The main elements of a web page and the logic of their arrangement. Website design. Usability.
Review of programs used to develop the site. Modern styles web design. Basic principles of website design. Color schemes. Design of text material and choice of typeface. Methods for designing page elements. Modular grid. Setting parameters in Adobe Photoshop.
Working out the details of the website design. Icons, pictograms, favicon. Development of static and gif-animated banners. Using vector programs to develop website design using Adobe Illustrator as an example.
Preparing layouts for layout: format of source files, organization of layers. Dynamic and interactive page elements. Behavior of sites on monitors different sizes. Layout cutting. Requirements for illustrations on the Internet. Non-standard fonts, effects, patterns.