Business plan for a greenhouse for growing strawberries. How to grow strawberries outdoors: step by step instructions. Features of growing strawberries in a greenhouse

Growing strawberries - promising direction business. The demand for berries of domestic origin has grown significantly over the past 4 years. This niche of the agricultural industry is only being mastered by entrepreneurs, which means that you have excellent chances to successfully "join" it.

Do you want to know how to start a strawberry growing business, how to find buyers and get a stable income? Read the new article on our website!

Description of business and product

Growing strawberries is a business with many benefits. Doubt? Let's figure it out!

Strawberries are a healthy, sweet berry. Russians buy it all year round... The peak of demand is from May to October, when ground berries bear fruit. This direction is not yet so mastered. Russian entrepreneurs like growing greens, potatoes, vegetables, so the competition is still low.

Profitability factors for a strawberry business:

Reducing the volume of imported products.
Greenhouse cultivation does not depend on the season and climatic conditions.
Different ways cultivation (hydroponics, outdoor or indoor ground).
Some varieties give two harvests per season.
According to experts, the cost of starting a business pays off after the first harvest.
High demand buyers even in the "off season".
Annual increase in product prices (on average by 25-45%).
The business does not require significant start-up investments.
Strawberries are not whimsical. She needs light, warmth and moisture.
It will take only 2-3 months to "launch" the case.

Start your business in small town... In its suburbs, it is cheaper to rent a piece of land. It is easier to enter the market and competition is weaker.

Description of the sales market

Sales methods depend on the amount of products grown. Think over the ways of sales at the stage of drawing up a business plan. The berry loses quickly marketable condition, you need to sell it quickly.

Consider the ways to sell the crop:

self-sale on the market. You will need: trading place, counter, refrigeration equipment for storing berries, scales, packaging for packing goods;
sale to supermarkets, food stores, catering establishments. You will need: IP registration, certificate of product quality from the laboratory;
wholesale trade companies involved in the repurchase of products. You will need: registration of individual entrepreneurs, certificates of product quality.

You will receive the maximum price per kilogram of berries only from retail on the market. Sales to shops and wholesale dealers are carried out at a low purchase price. This is a way to realize a large harvest.

Sales and Marketing

Advertising is needed to increase sales and attract customers.

Bright outdoor advertising... Make a spectacular advertisement on the berry delivery vehicles in supermarkets over trading place in the market, near the greenhouses where the berries are grown.
Advertisements in local newspapers.
Use the internet. Online trading platforms like Avito, social networks, local forums - use them to find like-minded people, to share experiences and find buyers.

The more information the consumer sees about you, the more trust you will create in him. Your task is to be remembered during the sales season for ground strawberries, so that in the “off-season” buyers have maximum confidence in your berry.

Position yourself as a producer of quality berries of domestic origin, focus on the naturalness and taste of the product. Escort advertisements photographs of strawberries growing in a greenhouse.

Step by step production plan

Before installing the greenhouse and starting production, make up detailed plan action. Reflect in it all the stages that you have to implement for the production and sale of berries.

A plot of 6 acres is suitable for organizing a business. It is enough for a greenhouse to allocate 50 sq. m., on 100 square meters you can grow strawberries in the open field.

Let's consider each item of the production plan in detail.

Step 1. Preparation and execution of documents

To sell strawberries to supermarkets and deliver them to wholesale companies, you need to issue an IP. Select OKVED code: 01.13.21. The cultivation of berry and fruit crops is assigned to him. This activity relates to agriculture... Issue the Unified Agricultural Tax - Unified Agricultural Tax. His rate is 6% of the profit.

To register an individual entrepreneur, you will need:

application for registration;
a photocopy of all pages of the passport;
a receipt for payment of the state fee for the consideration of your application.

You can submit documents for registration in person or by mail.

Step 2. Installation of the greenhouse

A practical and reliable option is the installation of a polycarbonate greenhouse on a metal frame. The size and number of greenhouses depends on the scale of production.

It is rational to start with the construction of one greenhouse. In order to save money, build it yourself. There are many ready-made installation schemes on the Internet. Choose one of them and adapt to your project. Don't forget the foundation. It serves as the basis for the design, protects against pests and freezing.

Step 3. Installing the required hardware

Has the greenhouse been installed? Begin to install the hardware.

For the year-round cultivation of strawberries, you need:

an irrigation system or a hydroponic system if you are using Dutch soilless growing technology;
racks to increase the usable area of the premises and a combination of different growing technologies;
lighting;
heating;
ventilation system.

At first, you can manually water the plants with a hose. This is the most economical option. For a small greenhouse, a homemade drip irrigation system is suitable.

Another option to save money at the start is to use solar heating. This is not about solar panels, but about improvised means that accumulate heat. With them, you will provide plants with warmth, stabilize the temperature in the room.

Step 4. Selection and purchase of seedlings

At this stage, you need a good theoretical background. Explore agricultural forums, chat with those who have already succeeded in growing strawberries. For year-round cultivation, different varieties are needed: early, mid-season, late.

The most popular varieties: Honey, Darenka, Victoria, Sonata, Rusanovskaya, Oktava, Alba.

Buy seedlings from professional strawberry growers. These are greenhouse complexes, nurseries. Take a few varieties to familiarize yourself with their characteristics. Choose those that ripen faster and bear fruit longer.

Step 5. Pollination and berry care

The main principles of berry care are to create optimal conditions for humidity, light, and temperature. Strawberries do not like overflows, so it is better to water them with a drip method. Together with water, feed is introduced through a drip system. This irrigation system is convenient for greenhouse production and for outdoor use.

Outdoors, flowers are pollinated by wind and insects. In greenhouse conditions, the movement of pollen occurs with the help of fans. The second way is to transfer it from flower to flower with a soft brush. The flowers are manually pollinated only on small plantations.

The flowering of plants is affected by illumination. Plants need more light and heat during flowering.

The video will tell you in detail about planting berries in greenhouse conditions, lighting and watering:

Organizational structure

At the initial stage, to maintain strawberry beds, you will need two or three auxiliary workers, as well as two security guards (if you rented a plot for a greenhouse complex, and did not erect it in your yard).

Personnel cost table:

Position	Number of persons	Monthly salary (rub.)	Annual expenses (rub.)
Security guard	2	10 000	240 000
Handyman	2	15 000	360 000
	Total:	50 000	600 000

With an increase in production volumes, the staff will expand. You will need a driver to deliver products to the place of sale, handymen, an accountant. Hire an outsourced professional to reduce your in-house accountant costs.

At the initial stage, do the production yourself. Many entrepreneurs who choose to grow herbs, mushrooms or other crops at home work themselves together with family members. So you will save on personnel, test production technologies, and feel the specifics of the industry.

Financial plan

This part of the business plan reflects all the costs associated with starting a business. This includes the cost of purchasing materials for the construction of a greenhouse, the purchase of seedlings, advertising, wages employees.

Costs are divided into start-up and running costs.

They are displayed in a pivot table:

Start-up costs	Amount (rub.)	Monthly expenses	Amount (rub.)
Purchase of equipment for greenhouses	300 000	Land lease	35 000
Purchase of fertilizers and seedlings	150 000	Feeding and fertilizing	25 000
Business registration with government agencies	2000	Staff salary	50 000
		Communal expenses	12 000
		Tax	8 000
Total:	452 000	Total:	130 000

The cost depends on how you grow your garden strawberries and to what extent: at home, in closed greenhouses, outdoors, in bags, on racks with a hydroponic system in your own basement or in several greenhouse complexes.

In addition to expenses, the projected profit is included in the financial plan. The price of strawberries in the "off-season" reaches 600 rubles. In summer, it fluctuates between 230-270 rubles. Average net profit will amount to 150-170,000 rubles. If you are good at marketing your products, you can recoup your start-up costs for the first crop.

Risk factors

Risk factors for this agribusiness industry:

low productivity due to violation of production technologies, climatic features of the region;
plant diseases;
sales problems.

If you do not want to depend on climatic conditions, set up a greenhouse production that allows you to get a good harvest even in winter.

Reduces the risks of crop failure right choice seedlings, treatment of plants from diseases, adherence to production technologies. Invite a specialist for a consultation. His recommendations will help to comply technological conditions, correctly organize the process of planting, leaving, harvesting.

How to avoid implementation problems? Study the market, analyze competitors' offers, offer loyal prices, actively advertise yourself.

Berries that have lost their presentation will be used for jam. Jam is another profitable view business, but that's another story.

For more details on this topic, see our article. Strawberries in the greenhouse all year round as a business.

Download business plan

Every entrepreneur's journey begins with a business plan. It includes the goals and objectives of the project, calendar plan, costs of starting a business, description of risks, marketing plan, production plan.

What will drawing up a business plan give you?

A clear plan of action.
Control of all production start-up processes.
Income and payback forecast.
The possibility of obtaining investments in a bank, government agencies.
Insurance against mistakes and unnecessary expenses.
Saving time and effort.

It is not necessary to hire a specialist to prepare a business plan. Download a sample with calculations on the Internet.

You cannot blindly follow a pattern. This is an example for drafting a document that reflects the specifics of your project.

We have prepared one of these for you. This is a plan for the production and sale of vegetables in greenhouse conditions. It provides examples of calculations, describes varieties, irrigation systems, etc.

Conclusion

The most profitable type of "strawberry business" is the industrial cultivation of berries in a greenhouse. It is considered profitable even considering that its opening requires start-up capital for the purchase of equipment, purchase or lease of land, and seedlings.

Your the main task- to establish sales, plant plants and harvest all year round.

(3 estimates, average: 5,00 out of 5)

Growing strawberries in a greenhouse all year round

Growing strawberries in open soil carries certain risks and the yield becomes dependent on the weather. Losses in some cases can be 25-40%. To avoid the influence of negative factors, you can grow berries in greenhouses. Growing strawberries all year round at home or in a greenhouse will not only delight your household, but also become an excellent basis for promising business.

Greenhouse for growing strawberries. How to choose

If you decide to grow strawberries all year round, the first step is to think about choosing a room. Some gardeners use a shed, garage or non-residential room for this purpose, but a heated greenhouse or greenhouse would be the best choice.

Basic requirements for a greenhouse

A greenhouse for growing strawberries all year round should be made of durable and reliable materials (high-quality film, glass, cellular plastic), which will provide an optimal temperature regime. It needs to be equipped automated system heating. The temperature in the greenhouse is maintained at + 20-25 ° C.

Air humidity must meet certain requirements:

during planting - 80-85%;
during the growth period - 75%;
during flowering - 70%.

Lighting

Strawberries in a greenhouse will give an excellent harvest all year round if the daylight hours are increased up to 14-17 hours a day. winter period This duration activates photosynthesis and other processes that affect growth and maturation. For increase daylight hours Install an artificial lighting system that is as close to natural as possible. Fluorescent lamps are installed at a level of 1 meter from the garden bed at the rate of 1 lamp per square meter.

Watering

Growing strawberries in a greenhouse all year round requires proper, regular watering. The most profitable, in terms of saving time and water costs, will be the use of an automated drip system. It will allow the timely delivery of water directly to the root zone of the plant.

How to choose the right variety

If you want to harvest an excellent harvest in order to build a business on strawberries or provide a large family with berries all year round, you need to thoroughly approach the choice of greenhouse varieties.

Since their number and variety is constantly increasing, it is worth paying attention to the following signs:

lack of attachment to daylight hours;
continuous formation of ovaries and fruits;
large berries with a uniform color;
taste and aroma.

Strawberries that ripen early will produce a rich harvest, even if planted too thickly. Repaired varieties are able to bloom and bear fruit continuously. They also require constant care. By creating optimal conditions, you can get up to 5 good yields per year. But it should be borne in mind that due to fertility, the soil is greatly depleted.

The strawberry business will only be profitable with high yields. For this, it is recommended to use varieties recognized as the most fruitful in Europe, such as:

Crown;
San Andreas;
Queen Elizabeth 2;
Brighton.

Their features and advantages are:

adaptation to growing conditions in our climatic zone;
lack of attachment to natural light;
fruiting of young bushes;
disease resistance;
high yield (up to 50 tons per hectare);
low wateriness;
suitability for transportation and storage.

Growing strawberries in a greenhouse all year round is available even to novice gardeners, since there will be no special problems with the listed varieties.

Planting bushes: technologies and their advantages

There are several methods for planting bushes. The choice will depend on your preferences and capabilities.

Classic landing technology

With this technology, the strawberry greenhouse area is divided into strips equal to 1 meter. Household paths are left between them for convenience.

The divided areas are covered with layers:

small crushed stone or expanded clay chips - 5-6 cm;
sand - 8-10 cm;
high quality black soil - 7-8 cm.

Next, mineral fertilizers are applied at the rate of 10 g per 1 sq. For these purposes, carbamide Sulfoammophos is suitable. After that, the strawberries are planted in rows or staggered. To do this, pits up to 10 cm deep are made in the soil at a distance of 25 - 30 cm.

To protect against weeds and preserve moisture in the soil, mulching of strawberries with agrofibre is often used.

This is done as follows:

Measure the fiber according to the size of the strips and place it on the prepared soil.
Press the edges and mark, cut the holes according to the landing pattern.
Plant strawberry bushes in the resulting holes in the same way as in open soil. But when growing in a greenhouse, you need to carefully monitor the process, as excess moisture can accumulate in the ground, which will lead to decay of the root system;
During the first months, as the soil depletes, mineral fertilizers are applied.

Watering is carried out in the following mode:

the first month - every day;
further period - every 5-8 days.

Strawberry cultivation technology business in Dutch

Growing strawberries all year round will be more efficient if you use Dutch technology.

Consider the benefits:

Using this method strawberries are not planted in the ground in the greenhouse, but in special pots located in several tiers (5-6). This will allow more rational use of the greenhouse space, because more than 50 bushes can be placed on one square meter. That is, you plant the same number of plants on 100 square meters as on 30 - 40 acres of a regular vegetable garden.
The contact of berries with the soil is excluded, which provides protection against diseases and pests.
The business makes it possible to get a larger yield from each bush when using such cultivation, since the plants receive full light, heat and oxygen, and there are many more of them placed in one greenhouse.
The compactness of this method can significantly reduce energy costs, since directional lighting is possible.

It should be remembered that growing strawberries at home all year round using the Dutch method is not possible for tall varieties with a large root system.

Bagged strawberries have become an alternative and are rapidly gaining popularity. This is very effective method, since the cost of this polyethylene is an order of magnitude lower than that of ceramic pots.

stick to daylight hours up to 14-17 hours, this stimulates faster flowering and formation of ovaries;
keep the temperature in the greenhouse at + 20-25 ° С and control the humidity in order to ripen a good harvest;
regular watering should be organized in such a way that water is supplied directly to the root system and does not fall on leaves and flowers, it is better that the system is automatic and drip;
modern breeding strawberry varieties are mostly self-pollinated, but experts still advise creating conditions for pollination of plants;
regularly carry out the prevention of diseases, the most dangerous of which is late blight rot (Metaxil, Ridomil, Quadris will help);
Fertilize strawberries with mineral fertilizers to ensure good growth you should do this every 2 weeks.

Strawberry business: pros and cons

The strawberry business has only positive reviews and is gaining popularity every year. With a one-time investment, you can get a guaranteed profit for many years. Stable demand on products makes this type of business 100% profitable.

The business of growing strawberries in a greenhouse has the following advantages:

large harvest in a small area;
lack of influence of the change of seasons;
excellent quality of berries contributes to their implementation;
constant demand for strawberries in winter;
high payback.

It is worth noting the disadvantages:

Outcome

Growing strawberries in a greenhouse all year round will provide your family with a healthy natural product and will become the basis of a promising business. Carefully consider the choice of material for the greenhouse, follow the rules of planting and care, and follow the recommendations of experts, and the result will not be long in coming.

" Strawberry

Strawberries are considered the most popular berry loved by both adults and children, which is why the business of growing it in a greenhouse has a very high profitability... It is also worth considering the fact that in the off-season the cost of this berry increases several times, but the demand remains at the same level, which allows you to get significant income.

In order to build a profitable strawberry business, you need to think over all the details of berry reproduction and decide on the method and place of cultivation:

Growing strawberries outdoors in the country, you can get a rich harvest, but marketing it will be quite difficult. The main role in this issue is played by the seasonality factor and great competition at this period. Also, we must not forget about the weather, which, with unfavorable indicators, can destroy most of the berry plantations;
The greenhouse method is the most profitable, because when using it, you can pick ripe fruits not only in late spring-early summer, but also at other times of the year. A correctly selected complex of varieties will allow you to get a continuous harvest and, accordingly, profit all year round. The berries grown in the greenhouse will be protected from the effects of natural factors.

Using greenhouses, you can grow strawberries all year round, but you should carefully study all the factors and protect yourself from all kinds of risks. First of all, it should be noted that such a business will be profitable only in areas with warm or temperate climates. In more harsh conditions you will have to spend more money on heating and lighting the greenhouse, which will create additional costs.

Pros and cons of the strawberry business

Growing strawberries in a greenhouse is good for own business and has a large number of advantages:

Strawberries are a very popular berry, so finding sales channels is not difficult... You can sell the crop both for fresh sale and for processing;
Low enough competition- the main peak of strawberry sales is the seasonal period, but the rest of the time the berries are in short supply and therefore the price for them increases several times;
When growing fruits in a greenhouse there is no need to be afraid that the amount of the crop will decrease due to unfavorable weather conditions;
Using modern techniques for growing berries in a greenhouse, you can grow the largest yield in the smallest area;
The strawberry business is very pays off quickly.

The minimum area required to start a business is just a few square meters

Also, this type of earnings have significant drawbacks that should be taken into account when building a business plan:

High cost of greenhouses and other equipment, because of which it will be necessary to prepare a solid start-up capital;
Strawberries require constant grooming and favorable living conditions, that is, when growing it, you will have to carefully monitor the level of lighting, heating, soil moisture and other indicators. For novice gardeners, the main difficulty may be the need for artificial pollination;
High heating cost and electricity.

The strawberry business is best suited for seasoned gardeners looking to capitalize on their hobby. The main difficulty of such a business of its own lies in the competent cultivation of berries, while making a profit from the sale of a high-quality crop will always be at a high level.

Where to start a strawberry business?

Before you start growing strawberries, you need to prepare the land and the greenhouse. It is also very important to correctly consider the choice of the cultivated variety.

Soil preparation for growing berries

To start growing berries on an industrial scale it will be enough to purchase 1 hectare of land... With a small start-up capital, the required plot can be rented.

According to the majority of businessmen, the most profitable will be a land plot located near the city and directly by the highway. In this case, it will be possible to significantly save on transportation of the crop.

One of the most important nuances will be the selection of a soil mixture for growing berries. Strawberries take root and bear fruit in the best way on the soil, consisting of the following components:

2 pieces of turf;
1 part of humus;
Ash;
Mineral fertilizers;
In order to reduce the level of acidity of the soil, superphosphate, potassium chloride or ammonium nitrate are added to it.

Before planting seedlings, the ground must be loosened.

Greenhouse selection

For the organization profitable business polycarbonate greenhouses are best suited. In total, there are three types of greenhouses, each of which has its own advantages and disadvantages.:

Frame greenhouses covered with a film is the most cheap option, moreover, such a structure is very quickly installed. The disadvantage of this greenhouse will be insufficient protection of plantings in the winter;
Glass greenhouses are also suitable for running a strawberry business. In such structures, you can install a heating system, and the glass surface allows sunlight to pass through well, so you can create best conditions for plants. The downside of the structure will be its size and the need to build a foundation;
Polycarbonate greenhouses it is the most expensive, but at the same time the most advantageous option for strawberry farming. They can be equipped with additional heating and lighting; polycarbonate also transmits sunlight well. The structure of the greenhouse is light and durable, and can last for a long period of time.

At the initial stage, it is possible to build 3 greenhouses measuring 30 by 40 meters. One such construction will cost 80-100 thousand rubles..

Necessary equipment

In order to get a harvest not only in summer, but also at other times, it is necessary to install additional lighting and heating in the greenhouse, with which you can get the optimal microclimate for strawberries.

To create an artificial heating system of a structure, an infrared cable or pipes are laid underground, through which warm air will be driven. For heating, you can use an electric boiler or stove stoves.

Additional lighting plays a huge role when growing strawberries during short daylight hours. Best suited for 400 watt sodium lamps with which you can create an imitation of sunlight. One lamp should be one meter above the plant and illuminate no more than 1 square meter of area.

To improve light diffusion, special reflectors can be installed.

Considering that strawberries tolerate drip irrigation well, it is necessary to build a special system, which will consist of a barrel of water installed above the racks with plants and a rubber tube lying on the surface of the ground. Small holes are made in the rubber pipe, the number of which should be equal to the number of bushes.

Choosing a strawberry variety

In order for a business to generate a sufficient amount of profit, it is necessary to grow tasty and beautiful berries that will please the consumer. Which varieties are most suitable for growing in a greenhouse? For planting in greenhouses, you should choose remontant varieties that do not require artificial pollination..

Self-pollinated varieties with large, regular-shaped, bright red colored berries are best suited for business. The presence of a rich aroma is encouraged. It is also necessary to pay attention to the density of the fruit, because the portability of transportation and the shelf life depend on it.

The most popular are the following strawberry varieties:

etc.

For best results, each greenhouse is planted with different kinds plants (early ripening, mid-ripening and late-ripening). In this way, a continuous crop flow can be ensured.

Planting and leaving

Planting and caring for strawberries is the most responsible part of the work, because the quantity and quality of the harvested crop depends on it.

When planting strawberries in a greenhouse, you must adhere to the following rules:

Before placing the seedlings in a permanent place, it keep in a dark and cool place for several days with a temperature of +2 degrees;
Using Dutch suspension technology each seedling is placed in a separate pot filled with a nutritious substrate;
If the bushes are planted in the ground, then the distance between the rows should be 35-40 centimeters, and between individual plants 20-25 centimeters;
During landing the heart of the plant must not be buried;
The final step will be watering planted bushes.

In order for the strawberry to feel comfortable, adhere to the following indicators:

immediately after landing the temperature in the greenhouse is gradually increased from 10 to 22 degrees, with the beginning of flowering, this indicator is increased to 25 degrees;
humidity should be equal to 75-80 percent;
daylight hours should be equal to 10-12 hours.

Water the strawberries with a drip method as the soil dries. Once every 7-10 days after watering, the soil is gently loosened.

When growing plants, it is very important to remove weeds in time, cut off excess tendrils, shoots and damaged leaves.

Pollinate strawberries using soft brushes or intensive ventilation. Some gardeners set up hives in the greenhouse.

Once every 14-20 days, the soil must be fertilized with ammonium nitrate and potassium chloride diluted in water... It is also very important to carry out preventive treatments for diseases and insects.

As soon as the strawberries are ripe, you can start picking berries. It is best to do this job manually. In this case, the berries will not hesitate and retain their presentable appearance.

Sales of manufactured products

After the strawberries are harvested, you need to sell them. It should be noted that even the most mature strawberry varieties do not have a long shelf life, therefore, it is best to think over the distribution channels in advance and conclude a supply agreement at the same time.

There are several common ways to sell products.:

sale of berries to shops, supermarkets and other retail outlets;
you can also strawberries sell to various processing plants , restaurants, etc .;
the product can be sold through own outlets.

Selling fresh and tasty strawberries is easy enough because they are in high demand both in summer and winter.

Profitability of the strawberry business

Before starting your own business, you need to calculate the start-up capital, regular expenses and income received.

In the event that you do not have your own land plot, you will have to spend 1,250,000 rubles to open a business, while the costs are divided into the following components:

purchase of a land plot - 500,000 rubles;
construction and equipment of polycarbonate greenhouses - 550,000 rubles;
the purchase of seedlings is made on the basis that 1200 plants are placed in one greenhouse - 3 greenhouses * 1200 seedlings * 50 rubles, the final sum will be 180,000 rubles;
registration of a business and obtaining all necessary documents - 20,000 rubles.

If you have your own land plot with an area of 1 hectare, the start-up capital will be significantly reduced to 750,000 rubles.

In addition to the expenses described above, you should consider the annual expenses:

payment for electricity and heating - 20,000 rubles;
payment of other utilities-5,000 rubles;
fertilizers, processing, etc. - 10,000 rubles;
other expenses - 10,000 rubles.

You should also take into account the fact that every 2-3 years the strawberry plantings will have to be updated and if you do not prepare the seedlings yourself, you will have to re-purchase the seedlings.

At correct selection varieties, you can get up to 5-6 harvests of berries. Their cost will depend on the season:

Spring and summer harvest will cost 108,000 rubles (360 kilograms * 3 greenhouses * 100 rubles);
Autumn-winter harvest will bring much more profit, namely 270,000. This is due to the fact that this season a kilogram of strawberries will cost 250 rubles.

The strawberry business can bring huge profits and pay off in 1-2 years. The main condition for the success of the business will be the production of quality products, namely tasty and attractive berries.

Sample business plan

A business plan for the production of strawberries is built by each entrepreneur independently. It should include everything individual characteristics future business. Adhering to the general scheme, the drawn up plan should contain the following points:

Full information about cultivated strawberries(variety, germination, fruiting timing, yield, care features, etc.);
Area and detail description of greenhouses;
The ratio of supply and demand in the market, the presence of competitors and other similar factors;
Industrial plan;
Full costings;
Revenue forecasts, plans for future profits;
Financial risks and the possibility of their minimization.

The production plan includes all data related to the cultivation of strawberries (preparation of the greenhouse and seedlings, planting, care, berry picking, etc.) and plans for the sale of the resulting crop.

A business built on year-round strawberry cultivation, pays off very quickly and can bring good income... Before starting your own business, you need to calculate everything to the smallest detail in order to avoid failure at the initial stages.

The sale of various vegetable and berry crops is an important source of income for many summer residents. It has been noticed that strawberries give a good income. Only the seasonal sale is not quite right. Maybe someone will be interested in this topic: strawberries in a greenhouse all year round as a business. If the business is deployed correctly, then this activity will bring a win-win benefit. All year round, at any time of the year, people will have fresh berries, and suppliers of such delicious products will have stable profits.

What is needed for a successful business in this area

First of all, you need to be able to work with berries, understand and know everything related to planting strawberries, caring for them, and harvesting. You need to know the whole process of growth of this berry, what contributes to this.

To successfully start a strawberry business, you must have:

good, roomy greenhouses;
initial capital for operating expenses;
business registration;
all Required documents for business and product sales.

There is one drawback in this business - a rather big initial capital is needed. Somewhere around a million. First, money is spent on creating a work area. For the preparation of business documents. To the greenhouses. Equipment for greenhouses. It also depends on the size of the farm. Do I have to pay wages to the workers, or does one family take care of the berry, and no additional payments are needed.

What are the benefits of year-round care

Strawberry season is usually short-lived. In a greenhouse at the dacha, you can harvest a second harvest of berries until autumn. For year-round maintenance, it is necessary to install warm and lightened rooms. I must say, the only drawback of such a case: growing strawberries as a business is a considerable cash initial investment. It's worth it. In winter, when there is no fresh berry either on the market or in stores, the supply of fresh berries from the greenhouse under a contract to stores is a profitable business. After all, berries are loved all year round. They are eaten both in spring and autumn, not to mention summer. Children especially love strawberries.

What greenhouses to build

Metal frame greenhouses with not oversized polycarbonate sheets are good for farmers. You can also make greenhouses from a steel frame with glazing of steep roofs, where snow will not linger in winter. It will tumble off the steep glass roofs. Inside greenhouses - heating switches on in cold weather.

Growing methods in year-round greenhouses can vary. Can be planted in the ground if there is enough space. You can use the so-called Dutch technology, when space is saved and growing plants are suspended in special boxes. You can use the hydroponic growing method, where water comes in drops, in a constant mode, at regular intervals. The Dutch method, when plants grow in racks, in boxes, at different heights, in a checkerboard pattern, can be combined with hydroponic irrigation.

Features of delicate production

When developing a business plan for growing strawberries, you need to remember when, where, why - all the dates of harvesting, the terms of contracts with stores. The harvested crop must be stored somewhere. Although the stores will willingly accept this product, but until the moment of sale (perhaps several days), the farmer, the businessman involved in such delicate production, needs to have a convenient temporary storage place for the berries.

You can grow seed strawberries, or you can buy bushes and plant them in a greenhouse. Fertilizers and various biological spices are regularly added to the boxes for better plant growth. A business plan for growing strawberries must be built in such a way that costs and profits from sales go more or less evenly, so that there are always funds for unforeseen expenses. And they can arise at any moment. A breakdown of the water-conducting hydroponic system, or the failure of the heating system in winter will require an urgent correction of the situation. Otherwise, the very existence of the greenhouse is threatened.

Strawberry as a business requires a caring and thoughtful attitude. We must remember everything, keep track of everything. A strawberry business must be willing to work tirelessly. Then the return on work will be colossal. Not everyone is capable of this kind of work. Although very many, when they start, are slowly drawn into the process. Then they get used to it so that they can no longer imagine themselves without strawberries and this profitable occupation. Business - growing strawberries in a greenhouse all year round - changes a person, gives him an incentive in the form of constantly growing profits.

What varieties to choose for planting in a greenhouse

Very convenient for the greenhouse remontant grade.

Mid-season variety, early - is also fine. Here it is necessary, when choosing, still be guided by the type of ripe strawberries. If the variety is characterized by a bright red color and the berries are large, attractive in shape, you need to take one for your work. Marketable condition finished products- a big deal for an entrepreneur who sells products to stores. Therefore, the strawberry business increases the chances of good sales from the choice of the variety.

Alba variety- in the form of neat bushes. Resistant to disease. The shape of the berries is aesthetic - conical, large, bright. Carry out steadily transportation.

Daryonka variety- resistant to diseases. Red, large berries, sweet, dense. Octave - large, red berries that tolerate transportation well. - juicy, tender berries. The variety tolerates temperature extremes, is resistant to pests.

There are also varieties: Rusanovskaya, honey. The strawberry business has many nuances. You can find out everything thoroughly already in the process of work.

Option for placing strawberries in a greenhouse

Optimal performance technology

Heating is most economically done in two ways: electric heating and bioreheating. It is even more profitable to replace electric heating with warm air, which flows through pipes underground. Biological heating is done as follows: pork, horse or goat manure is mixed with straw, watered with water. It is aged for several days, wrapped in cellophane. Then the manure, which has become rotten, is laid out under the top layer of soil in the greenhouse. The manure melts under the soil and warms the soil.

Potassium chloride and superphosphate in the right proportion will add to the creation of the correct soil acidity. Naturally, the land must be loosened, because the way a farmer manages his farm depends on the profitability and self-sufficiency of strawberries as a business. With the right approach, they have high performance. A mixture of peat-perlite is steamed and poured into boxes with mounted plantings. This improves the moisture condition in the drawers. The Dutch system with such feeding gives very good yields.

How to care for a plant

If you plant sprouts in a greenhouse in the ground, then the rows of bushes should be placed at a distance of 40 centimeters from each other. With Dutch technology, each bush must be provided with a separate box or pot. The profitability of growing strawberries is determined by the totality of the course of the business project. It is necessary to ensure that the soil is sufficiently moist. Up to 80% humidity is the optimal constant indicator in the greenhouse for the successful growth of strawberries.

When the bushes have taken root, you need to ventilate the greenhouse every day. Fresh air is essential. 2 times a month to fertilize the ground - too necessary condition for successful plant growth. During flowering, it is necessary to gradually increase (day after day) the warmth in the greenhouse. This will accelerate the ripening of the fruits, and their appearance will be marketable. Beautiful, red, large berries will ripen quickly. So the strawberry business is troublesome.

Conclusion

Before thinking about where to start a strawberry business, you need to decide: is it necessary at all? Many farmers give up growing strawberries in winter. Although the cost of strawberries sold in winter increases, the cost of maintaining and growing in winter conditions also increases. So the trouble is even more, although there is profit. But not every farmer agrees to the constant, daily whirlwind that only growing strawberries in winter brings.

Another thing: sprouts are planted in greenhouses at the end of March, and then they support the change in strawberry harvests until November. The mode is convenient for many farmers. And this is the way many farmers are engaged in strawberry cultivation. Naturally, even such a mode of management is more attractive than a strawberry business in the open field. Which is assigned a short time- mid summer. Some people get so used to growing strawberries in a greenhouse that they grow strawberries all year round. And they like it.

Growing strawberries in a greenhouse all year round is a delicious and profitable business.

The strawberry business is gaining momentum every year. For growing berries for sale, an area of 10 sq. m., and the demand for them is huge for most of the year. It is enough to survive the end of May and the beginning of June, when strawberries are actively ripening outdoors. The rest of the time, your strawberry business will flourish and produce high incomes. Of course, if it is organized correctly.

Despite the fact that strawberry is considered to be a rather moody plant, it is an affordable and highly profitable business. An average yield of three times a year, including in winter, guarantees a stable year-round income.

Is this your business?

Before you undertake to draw up a business plan for growing strawberries, evaluate all the advantages and disadvantages of this business. Availability and low entry thresholds are not a guarantee of success. You must be confident in your willingness to overcome possible difficulties in starting and running a strawberry growing business.

You will have to grow strawberries in a greenhouse or in a greenhouse, which is quite logical. In the open field, it bears fruit from May to June, not to mention the fact that in winter it is, in principle, difficult to grow something on it. In addition to the fact that the greenhouse allows you to grow strawberries at any time of the year, it has a number of other advantages:

the crop does not suffer from bad weather, while outdoors you can lose up to 30% of the berries;
you can get by with a significantly smaller area;
a strawberry home business pays off in a season;
berries look more presentable and supermarkets are more willing to take them;
in the off-season, especially in winter, you can set a high purchase price;
the profitability of growing strawberries for sale can exceed 100%.

As for the shortcomings, the most critical are:

entrance to greenhouse business may be higher than when starting a business for growing strawberries outdoors;
plants must be artificially pollinated, irrigated, illuminated;
the taste of berries differs significantly from those grown in natural conditions.

Start-up costs

As with any business, growing strawberries comes with an upfront cost. First of all, for the purchase of seedlings. Culture reproduces through the "antennae". It is best to take a healthy "mustache" of the first and second order with a developed rosette and roots. When choosing a variety, you should focus on its yield. The most prolific varieties are Vigee, Glima, Red Capulet, Cambridge, Kama, Volya, Elsanta.

The next stage is the choice of premises and equipment for the greenhouse. Depending on the size of your business and your budget, you can build a polycarbonate, glass or frame greenhouse covered with foil. Film is the most inexpensive, but in winter it will not protect your crop from frost. The glass greenhouse can be used to grow strawberries all year round. It has enough light and is well heated. But it requires large investments in the equipment of the room, especially if you build it from scratch: laying the foundation, erecting walls, a roof, a heating system, etc.

In terms of ease of organization, greenhouses for growing crops all year round optimal solution will become a polycarbonate greenhouse. This is a frame structure that does not require the installation of a foundation. It differs from the first type of greenhouses in that the frame is made of galvanized metal and covered with polycarbonate. The price of such a structure depends on the method of galvanizing the frame, the thickness of the polycarbonate and their manufacturers. Such a greenhouse will serve for tens of years all year round. By letting in as much sunlight as possible, it will increase the yield of your strawberries. Therefore, if you are aiming for large volumes of production, it is better to choose this type of greenhouse.

On average, it will take about $ 6 to equip a square meter of a greenhouse, and the same amount for the purchase of seedlings. That is, a square meter of plants in a greenhouse will cost $ 12.

Growing methods

The most common are two methods of cultivating strawberries in greenhouses for year-round yields. The first, simple and straightforward - planting in containers filled with soil. Depending on the area of the greenhouse, the containers are arranged in one row, cascade or vertically.

Recently, the second method, the so-called Dutch method, is gaining popularity. In this case, for planting seedlings, special bags of about two meters long, filled with soil, are used. They make holes about 8 cm in diameter, where the plant is planted. The advantage of the method is that three such bags can be placed on one square meter of the room. You can hang them anywhere - in the garage, shed, on the balcony or loggia - it is only important to bring the lighting and organize the irrigation system.

Whichever method you choose to pick berries all year long, you need to properly care for the tubers. First of all, plant it in prepared soil. You can use soil from the garden, you can mix it halfway with purchased soil. For reliability, before planting, it is better to process the mixture with a solution of potassium permanganate and fertilize.

The tubers are planted shallowly, but not too high, so that the root system does not become exposed during watering. You can water the plants with a watering can, but make sure that the water does not flood the fruits and leaves. Therefore, it would be more competent to install a special irrigation system that will supply moisture directly to the root of the plant. Strawberries love warm water and watering at least 1 time per day.

Particular attention should be paid to the air temperature inside the greenhouse. In summer, it should not exceed 25 degrees Celsius, and in winter it should not fall below 18.

Pollination of flowers

In order for strawberries to bear fruit all year long, it is necessary to use each flowering period to the maximum, pollinating the flowers. In the greenhouse, in artificial conditions, the fruits will not tie by themselves. Moreover, the life of a flower is short - one to four days, although the flowering period itself can last several weeks. Several methods are used for pollination.

If the plantation is small, use the manual method - with a soft brush, pollen is transferred from the stamens to the pistil. The procedure should be carried out every morning on each flower. If there are too many tubers for this hard work, you can recreate natural conditions. For example, imitating the wind, direct a fan at the flowers. On large plantations for the flowering period, it is recommended to install a hive with bees or bumblebees.

Sales issues

The distribution largely depends on the quality of the berries. Therefore, they must be collected manually in plastic boxes or baskets for 1-3 kg, in which it will be sold. The main thing is not to pour it from one container to another.

The marketing method depends on the season. In summer, strawberries go to markets faster, and in winter, supermarkets are the main source.

Strawberries that have lost their presentation but still retain their taste can be sold to processors for the production of yoghurts, jams, juices. This source will cover approximately 30% of the berries grown.

Business profitability

The level of profitability depends on the size of the business and the way the berries are grown. It is logical that what more greenhouse, the more difficult it is to install, the higher the entry threshold will be. Organization of a small plantation at home (on a balcony or garage) will require minimal initial costs. In the latter case, there is no need to hire workers to care for the plants - you can do everything yourself. And the Dutch growing method minimizes costs as much as possible.

The open field berry season is small, no more than two months a year. The rest of the time, the owner of greenhouse plants can receive super-profits by setting a high purchase price. On average, at this time, a kilogram of strawberries costs $ 8. Up to 30 kg of berries can be harvested from a square meter in two months, that is, the net income will be $ 240.

Business complexities

The biggest problem with growing strawberries is reliable heating in winter, not to mention light. If this is not organized, there is no point in taking on this business. Plants require constant care. Even a small plantation on the loggia must be given at least three hours a day. For large areas, it is imperative to hire workers. Organizing cultivation on a large scale will require a significant investment.

Therefore, the main difficulty of the business is growing berries. But its attractiveness is that there are practically no problems with sales.