Resume: Head of the merchandising department. Job description of a merchandiser, job responsibilities of a merchandiser, sample job description of a merchandiser Head of the merchandising department job description

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Avito vacancies Russia

Jobs as head of the merchandising department on a website in Russia, vacancies as head of the merchandising department from direct employers in Russia. Jobs in Russia without work experience and highly paid ones with work experience. Job openings for head of merchandising department for women.

Merchandiser is trading company in retail chains. The main task of the merchandiser is to control the availability of the company’s entire assortment on store shelves and its location in the most favorable places for purchase. This specialist needs special training in marketing and advertising. We reflected all this in the presented sample. merchandiser job description.

Merchandiser job description

I APPROVED
CEO
Last name I.O.________________
"________"_____________ ____ G.

1. General Provisions

1.1. Merchandiser belongs to the category of specialists.
1.2. A merchandiser is appointed to a position and dismissed from it by order of the head of the enterprise upon the recommendation of the merchandising manager, marketing director, and sales manager.
1.3. The merchandiser reports directly to the merchandising manager, marketing director, and sales manager.
1.4. During the absence of the merchandiser, his rights and obligations are performed by a person appointed in the prescribed manner.
1.5. A person with a professional (higher, secondary) education is appointed to the position of merchandiser, additional training in merchandising, (without requirements for work experience; work experience of at least 1 year; 2 years; other) or initial professional education, additional training in merchandising and work experience of at least 2 years.
1.6. The merchandiser must know:
- basics of labor legislation;
- legislation regulating commercial activities;
- basics of civil legislation, legislation on consumer protection, advertising;
- orders, instructions, instructions, instructions and other regulatory and administrative documents regulating the work of the merchandiser;
- basics of organizing work to create demand and stimulate sales of goods;
- basics of trade marketing and management;
- characteristics and principles of using merchandising tools;
- types of advertising and the basics of organizing advertising activities;
- principles of organizing retail space and effective use retail space;
- models of customer behavior on the sales floor;
- psychological types consumers;
- principles of sales organization;
- factors influencing predicted and unplanned purchases;
- methods for assessing the effectiveness of display of goods on the sales floor;
- the range of products offered, their main quality and consumer characteristics;
- requirements for the preparation and execution of documentation (accounting, reporting, etc.);
- current prices for goods;
- ethics of business communication;
- basic principles of work planning;
- fundamentals of a market economy;
- fundamentals of psychology and sociology;
- basics of organization of production, labor and management;
- rules and regulations of labor protection, safety precautions, industrial sanitation and fire protection;
- internal rules labor regulations.
1.7. The merchandiser is guided in his activities by:
- legislative acts RF;
- Company Charter, Internal Labor Regulations, others regulations companies;
- orders and instructions from management;
- this job description.

2. Job responsibilities of a merchandiser

The merchandiser performs the following job responsibilities:

2.1. Contributes in every possible way to maintaining a positive image of the manufacturer or wholesaler of goods, provides favorable conditions for promoting goods on consumer market and high sales volumes at retail locations.
2.2. Studies a certain territory (district) in which it is planned to organize sales of goods in order to determine places for selling goods (retail establishments) and develop schemes for establishing business connections.
2.3. Carries out regular visits to those assigned to him shopping facilities(points of sale).
2.4. Negotiates with the administration of the point of sale about carrying out merchandising activities (represents the product and related services, convinces of the necessity and effectiveness of merchandising, concluding supply agreements, purchase and sale, commission).
2.5. Provides education and training to service personnel of a trading enterprise in the following areas: basic consumer characteristics of goods; principles of maintaining the concept of displaying goods; basic motivation for selling goods to consumers.
2.6. Merchandiser provides:
2.6.1. favorable conditions for promoting goods to the consumer market;
2.6.2. inventory at points of sale at the required level;
2.6.3. high volumes of product sales at retail locations;
2.6.4. carrying out activities to present goods at points of sale using the following merchandising tools:
a) Space-management - display (placement, positioning) of goods in ways that encourage impulsive purchases of goods;
b) POS design - placement in the space of sales points advertising elements- posters, booklets, product models (hanging, standing, etc.), garlands, flags, advertising commercial equipment(racks, shelving, lamps);
c) Stock-control - calculation of the necessary and sufficient quantity (balance) of goods at points of sale, ensuring their availability;
2.6.5. competent and effective positioning of all goods sold by the retail enterprise;
2.6.6. motivating the administration of sales points to conclude supply, purchase and sale, commission agreements (providing small quantities of goods on commission);
2.6.7. taking measures to maintain long-term relationships with the administration of trading enterprises;
2.6.8. taking measures to reconstruct, repair, replace faulty or unusable advertising elements.
2.7. Merchandiser controls:
2.7.1. order execution status;
2.7.2. compliance with the concept of display of goods;
2.7.3. targeted use of advertising retail equipment (displays, racks, shelves, etc.);
2.7.4. condition of advertising elements (wear, damage, destruction).
2.8. The merchandiser coordinates:
2.8.1. work with retail trade enterprises;
2.8.2. activities for the promotion and sale of goods, which include market research activities and effective advertising.
2.9. The merchandiser monitors:
2.9.1. displaying the fullest range of products in accordance with merchandising standards, placement and updating promotional materials and equipment;
2.9.2. status of order execution, provision inventory at points of sale at the required level;
2.9.3. sending the order to the retail outlet within the established time frame, according to the volume of product sales, nomenclature, completeness and quality;
2.9.4. the state of accounts receivable for its clients and timely notification to management about possible delays in payments, as well as other factors affecting the client’s solvency;
2.9.5. sales dynamics at controlled facilities; prepares reports (weekly, monthly) on products; informs his immediate supervisor about the need for new arrivals of goods;
2.9.6. changes in market conditions identified in the process of work and collection marketing information if necessary.
2.10. Carries out adjustments to retail prices for goods, consultations with personnel of a trading enterprise on the establishment of trade markups (optimal sizes).
2.11. Participates in the organization promotions(tastings, sampling, etc.).
2.12. Analyzes the principles of work at points of sale of merchandisers of other enterprises; monitoring their work.
2.13. Forms a database of sales points (organizational and legal forms, addresses, details, telephone numbers, names of managers and leading specialists, financial condition, purchase volumes, etc.).
2.14. Develops merchandising programs (selection of methods for selling goods, developing techniques for displaying goods in various types of trading enterprises, selection and budgeting of advertising elements, etc.); organizes the work of a team of merchandisers (training, setting tasks and distributing tasks, monitoring the execution of tasks, etc.).
2.15. Works with retail clients, according to the established work plan, visits key, network and problem clients.
2.16. Transfers applications to agents (if desired by the outlet), informs the supervisor and responsible sales representative about the lack of a sufficient quantity of products and applications.
2.17. Creates duplicate sales points, monitors the correct placement of existing ones, improves product placement in relation to competitors' products.
2.18. Informs the supervisor and sales representatives about the client's claims regarding the quantity and quality of the goods supplied in accordance with the supply agreement.
2.19. Collects marketing information on behalf of the company.
2.20. Conducts a constant search for new clients and enters into supply agreements with them.
2.21. The merchandiser is obliged:
2.21.1. respond to requests from other employees in a timely manner professional activity, provide the required information in full;
2.21.2. continuously improve your professional level;
2.21.3. honestly and conscientiously fulfill the duties assigned to him;
2.21.4. keep trade secrets;
2.21.5. comply with the rules of internal labor regulations, labor protection, safety precautions, industrial sanitation and fire protection.

3. Merchandiser rights

The merchandiser has the right:

3.1. Get acquainted with the draft decisions of the company's management relating to its activities.
3.2. Submit proposals for improvement of work related to the responsibilities provided for by this job description for management's consideration.
3.3. Interact with employees of all structural divisions.
3.4. Request and receive from department heads and other specialists information and documents necessary to perform their duties.
3.5. Involve specialists from all (separate) structural units in solving the tasks assigned to it (if this is provided for by the regulations on structural divisions, if not, with the permission of the head of the company).
3.6. Require the management of the enterprise to provide assistance in the performance of their official duties and rights.
3.7. Represent the interests of the organization in third-party organizations on issues related to production activities companies.

4. Responsibility of the merchandiser

The merchandiser is responsible for:

4.1. Improper performance or failure to fulfill one’s official duties as provided for in this job description, within the limits specified labor legislation Russian Federation.
4.2. Offenses committed in the course of carrying out their activities are within the limits determined by the administrative, criminal and civil legislation of the Russian Federation.
4.3. Causing material damage - within the limits determined by the labor and civil legislation of the Russian Federation.

Position held:
Head of merchandising (project, temporary work).

Job responsibilities:
Audit of the state of merchandising on the Internet. Selecting an automated software on merchandising. Consultation on the implementation of the following tools: - zoning trading floor. - calculation of shelf share by product category. - assortment quotas. - development of planograms. - introduction of layout standards, planograms. - improvement of the promotional placement system.

Position held:
Head of Merchandising Department

Job responsibilities:
Organization of the work of the merchandising department, setting tasks and monitoring the implementation of the merchandising system: - Formation of a decision-making tree. - Development, design and control of product display standards; - Generation and adjustment of planograms (Space Planning/JDA). - Development of standards for the placement of commercial equipment (Flor Planning/JDA); - Optimization of the promotional merchandising system: calculation, selection and distribution of assortment, increasing the efficiency of promotional display; - Formation of promotional assortment planograms; - Formation and adjustment of the register of additional commercial equipment (ADT), generation of planograms. - Development and implementation of the optimal layout of the sales area and system for placing retail equipment, optimization of zoning of the sales area (Auto Cad). - Analysis of sales efficiency, use of retail space; - Assortment quotas. - Implementation of merchandising standards to increase gross income/sq m. - Organization of processes to achieve a high level of compliance with merchandising standards in stores. - Increase in the average purchase price in chain stores (cross sell). - control over the execution of these tasks. Implementation of merchandising software for the Space Planning planogram generator, integration with commodity accounting SAP system. Control, coordination and planning of the activities of department employees. There are 28 employees subordinate to them: strategic merchandising - 8 managers, operational merchandising - 1 group leader and 15 regional merchandising managers, master data (matrix/quotas) - 1 group leader and 3 managers.

Position held:
Head of Merchandising Department

Job responsibilities:
Implementation of Space Planning merchandising software, incl. Flor Planning, as well as integration with the 1C commodity accounting system (auto-order). Control, coordination and planning of the activities of department employees. Development, coordination and implementation of merchandising standards to increase gross income/sq m. Development, coordination and implementation of a system for assessing the efficiency of using retail space in stores. Search, ordering of commercial equipment for hypermarkets of the network. Conducting tenders. Organization of processes to achieve a high level of compliance with merchandising standards in stores. Calculation of the optimal footage of each display product group. Planogram development, product display laboratory. Development, coordination and implementation of zoning standards for sales areas in stores. Purchase of commercial equipment, holding tenders. Development and implementation of programs to promote our own brands. Development, coordination and implementation of management systems for commercial additional display in hypermarkets of the network. Ensuring compliance of the assortment with quotas. Monitoring visual merchandising standards. Formation and development of POS materials, placement control. Development of price communications, control over execution.

Position held:
Project Manager

Job responsibilities:
Implementation of Spaceman merchandising software. Implementation of a merchandising unit, organization of work in the direction of trade marketing. Implementation of tools: - Spaceman software. - Development of planograms for product categories. - Development of standards for the placement of commercial equipment. - Zoning the sales area, working in AutoCad. - Analysis of sales efficiency, use of retail space. - Assortment quotas. - Optimization of the promotional merchandising system: selection and distribution of assortment, increasing the efficiency of promotional display, development of a quota system based on the representation of goods participating in the promotion. - Creation and maintenance of the main and additional register of retail equipment of the chain stores. - Increase in the average cost of purchase in chain stores.

Position held:

Job responsibilities:
Implementation of Space Planning merchandising software, incl. Floral planning. Organization of the work of the merchandising department, setting tasks and monitoring the implementation of the merchandising system: - Development, execution and control of product display standards ( Power Point); - Development and adjustment of planograms (Excel, Spaceman). - Development of equipment placement standards (Auto Cad); - Analysis of sales efficiency, use of retail space; - Efficiency mark existing standards category layouts; - Development and implementation/improvement of standards for organizing a merchandising system (adjustment and improvement of existing business processes, initiation of optimization and increase in the efficiency of business processes); - Optimization of the promotional merchandising system: selection and distribution of assortment, increasing the efficiency of promotional display, development of a quota system for the representation of goods participating in the promotion to increase the promotion efficiency per sq.m., development of planograms for promotional display, monitoring compliance with instructions on display of goods participating in promotions. - Creation and maintenance of the main and additional register of retail equipment of the chain stores. - Construction of basic elements of communication and navigation, work with focal products; - Work with existing TT and participation in the opening of new stores; - Training work sales staff- Organization and conduct corporate holidays for company employees.

Position held:
Merchandising Manager

Position held:
Regional Merchandising Manager

Job responsibilities:
Development and implementation of measures to increase turnover in chain stores. Increase in the average purchase price in chain stores. Training company employees in methods of increasing turnover and merchandising tools. Coordination and control of the activities of service personnel in food and industrial goods stores. Optimization of the display position (Power Point). Formation and adjustment of planograms (Spaceman). Implementation and optimization of implementation promotions online. Implementation and control of standards for the design of network promotional activities. Working with suppliers to agree on working conditions and reporting of companies hired to lay out planograms.

Position held:
Head of Merchandising Department

Job responsibilities:
- Development of product display concepts. - Zoning of the sales area (Auto Cad). - Formation of planograms (Spaceman) for all product categories, monitoring their compliance. - Coordination and control of the activities of merchandisers in stores of the food and industrial group of goods (subordinate to 5 specialists). - Training of service personnel in display rules and uniform merchandising standards. - Development of proposals for the display of promotional goods. - Market research to increase trade turnover.

Job responsibilities:
Development and implementation of the optimal layout of the sales area and equipment placement system, optimization of zoning of the sales area (Auto Cad). Assortment quotas based on customer requests and sales analysis, stock quotas. Analytics of merchandising activity. Study competitive environment(range, price policy). Training company employees, including regions, in methods of increasing trade turnover and merchandising tools. Development and adjustment of planograms (Excel, Spaceman). Development and optimization of display regulations (Power Point). Development, implementation and optimization of online promotions. Development, implementation and control of standards for the design of network promotional activities. Working with suppliers to agree on working conditions and reporting of companies hired to lay out planograms.

Position held:
Regional Merchandising Specialist

Job head of the merchandising department vacancies head of the merchandising department in Moscow. Vacancy head of the merchandising department from a direct employer in Moscow job advertisements head of the merchandising department Moscow, vacancies of recruitment agencies in Moscow, looking for a job head of the merchandising department through recruitment agencies and from direct employers, vacancies head of the merchandising department with and without work experience. Advertising site for part-time work and work Avito Moscow job vacancy head of the merchandising department from direct employers.

Work in Moscow as head of the merchandising department

Website work Avito Moscow work latest vacancies head of the merchandising department. On our website you can find a highly paid job as head of the merchandising department. Look for a job as head of the merchandising department in Moscow, view vacancies on our job site - a job aggregator in Moscow.

Avito vacancies Moscow

Jobs as head of the merchandising department on a website in Moscow, vacancies as head of the merchandising department from direct employers in Moscow. Jobs in Moscow without work experience and highly paid ones with work experience. Vacancies head of merchandising department for women.

experience

11 years 7 months

Online store administrator

Online store in Moscow
Sales/Trade

Creation of a concept, development of instructions, job responsibilities, motivation.
Project management. Control of work, promotion and implementation of consumer goods.

Head of Merchandising Department, Moscow Representative Office

Dairy Holding JSC "Molvest" in Moscow
Sales/Trade

Setting up the work of the Merchandising Department from scratch.
Creation and development of responsibilities for a merchandising concept specific to the “network segment”. Construction of work in retail outlets in the specifics of “perishable goods”.
Planned replacement of the system for working with sales consultants with a merchandising system.
Creation of a reporting system, document flow, personnel policy. Management, control and analysis of the work of the Department. Development of a motivation system for employees (merchandisers, sales representatives, supervisors). Work planning, development and distribution of the budget of the Department (over 70 people).

Head of Merchandising Department

LLC "Foodline Group" in Moscow
Sales/Trade

Recruitment and training of personnel (merchandisers, supervisors, technical assistants).
Management of the Merchandising Department (staff of more than 30 merchandisers + 2 supervisors).
Setting goals for supervisors and merchandiser-TP. Monitoring the implementation of assigned tasks. Department budget planning. Personnel placement, route determination, motivation professional development, assessment and stimulation of labor quality. Conducting scheduled control checks (audit, field support) of merchandising department employees. Participation in negotiations with store administrations.
1. General base current state department: number of employees, assigned retail outlets, Contact Information for each store, for each merchandiser.
3. Report card wages(monthly calculation).

6. Monitoring competitors' prices.
Worked with the largest retail chains Moscow: AUCHAN, METRO, VICTORIA, BILLA, SPAR, etc.

Head of the Merchandising Department of the Moscow Representative Office

Dairy holding CJSC "Molvest" in Moscow
Top management / Executives

Formation of the Department from scratch. Selection, training, internship of personnel.
Management of the merchandising department (staff of more than 80 people), aimed at constantly maintaining the display of products supplied to assigned retail outlets in accordance with assortment matrix. Setting goals sales representatives, merchandisers. Monitoring the implementation of assigned tasks. Analysis of the competitive environment, carrying out motivational projects together with the Marketing Department.
Budget planning for the Merchandising Department. Personnel placement, route determination, professional development motivation, assessment and stimulation of work quality. Planning entrepreneurial activity your direction in work. Organization and control of promotions in stores. Conducting scheduled control checks (audit, field support) of Merchandising department employees. Participation in negotiations with store administrations aimed at increasing product sales, improving the quality and competitiveness of products, and stimulating customer demand.
Maintaining official documentation:
1. General base of the current state of the department (number
employees, assigned stores, contact
information on each point of sale, contact
information on merchandisers).
2. Time sheet.
3. Payroll sheet (monthly calculation).
4. Calculation of bonuses/fines (monthly calculation).
5. Calculation of compensation for travel/mobile communications.
6. Monitoring competitors' prices (pivot table).
7. Maintaining a table of sales dynamics for the period.
8. Summary table of prices.
She worked with the largest retail chains in Moscow: AUCHAN, METRO, REAL, RAMSTOR, HYPER GLOBUS, SPAR, VICTORIA, BILLA and others. During the period of operation of the merchandising department, sales volumes increased from 50% to 90%.