Approximate (standard) business plan for a private kindergarten. How to open a private kindergarten: a detailed business plan Private kindergarten business plan

Here we will look at an article about how to open a kindergarten, what is needed for this, a business plan for opening it.

In your city, district, village, are there queues for kindergartens or, perhaps, are there none at all? If yes, then this means that you have the opportunity to open your own private enterprise to provide these types of always-needed services, even at home. About what nuances exist here, what requirements you will have to comply with, how much money you will need to open a private kindergarten, what income you can count on? We will tell you about all this in this article.

Example of a business plan

We present to you a ready-made example of a business plan for a private kindergarten with calculations and an area of 500 square meters. m with numbers for Moscow:

Start-up costs

Repair (first year) - from 100 thousand rubles.
Fire safety equipment and alarm systems - installation - 30-50 thousand rubles, maintenance - about 100 thousand rubles. in year.
Security for a kindergarten (agreement with a private security company) - 1 million rubles. in year.
Furniture, equipment, inventory, toys, dishes, etc. - from 5 million rubles.

Current expenses

Rent of premises - approximately 500 thousand rubles. per month.
Utilities - 80 thousand rubles.
Meals (40 pupils + lunches for 20 employees) - 200 thousand rubles,
food for 1 child - 4250 rub.
Consumables for kindergarten (per month): depends on the intensity of work (about 60 thousand rubles).
Employee salaries, bonus fund, social package - 1.1 million rubles, including taxes and contributions to the state.
Advertising - from 100 thousand rubles.

Income

Entry fee - 68 thousand rubles.
Monthly fee (9 months/year) for 40 children in kindergarten is about 25 million rubles.
Additional income of the kindergarten:
- short-term group (capacity 8 children) - 500 thousand rubles. in year;
- individual lessons - from 100 thousand rubles. in year.

Minimum staff

2 teachers and a nanny (for each group);
musical director;
speech therapist;
psychologist;
3 kitchen staff;
2 nurses;
street cleaner;
building worker.

Instructions on how to open

Your kindergarten can be either a Non-State Educational Institution (NOU) or a home kindergarten. If you choose the option with LEU, then you must take into account the cost of renting the premises, because because of it, your business may become unprofitable. This matter especially concerns Moscow.

Procedure for LEU:

Register the kindergarten with the justice authorities as a non-state educational institution (“non-state educational institution”). This procedure takes a month.
Register for tax purposes.
Search for premises and enter into a long-term lease (or purchase and sale) agreement.
You repair it and re-equip it in accordance with the standards of SES and State Fire Supervision.
You receive a conclusion from the SES and firefighters that the premises comply with all necessary standards.
Create a kindergarten charter, staffing schedule, and select personnel.
You receive a license for educational activities from the Department of Education.

To obtain a license for a kindergarten you will need:

Registration certificate;

A copy of the charter;
A copy of the premises rental agreement (ownership certificate);
Conclusion of the SES;
Conclusion of the State Fire Supervision Service;
Kindergarten educational program;
Certificate of availability of material and technical base for carrying out educational activities;
Staffing table and information about teachers;
Information about the number of pupils, etc.

If you decide to start a kindergarten at home, then you will need to register as an individual entrepreneur. Such a kindergarten does not require a license, and the requirements are much lower. For example, a possible fine from the SES in the case of an individual entrepreneur will cost 1000-3000 rubles, and for a private educational institution - 20-40 thousand rubles.

As a rule, kindergartens opened in apartments balance on the border of legality: it is almost impossible to bring the apartment into full compliance with fire safety requirements. In addition, such an apartment may violate Article 17 of the Housing Code. If we talk about profit, then in this case it will again not be on your side, because... You cannot raise more than 6-10 children in an apartment.

The best option for a home kindergarten would be to use a cottage. In it you can educate 40-50 people, and at the same time bring everything to the required safety standards. The best option would be to register you as an individual entrepreneur and name the kindergarten as a Child Development Center (CDC) or a Child Care Center (CCC).

Algorithm of actions for kindergarten at home:

Find a premises and enter into a long-term lease (or purchase and sale) agreement.
Register as an individual entrepreneur.
Carry out tax registration.
You carry out repairs and re-equipment in accordance with the standards of the SES and GosPozhnadzor (without registration with these authorities).
Equip the kindergarten with everything necessary (furniture, equipment, educational aids, consumables, toys).
You select personnel.
Conduct a preliminary search for clients and advertising.

Recruitment

Any kindergarten staff, even the most professional ones, initially needs close attention. A probationary period must be a prerequisite.

You will need the following personnel:

Educator. He must inspire trust and respect in his parents, speak the same “social language” with them, and must have a specialized education.
Methodist. Must have experience working with children in a public kindergarten, be well versed in existing methods, know their strengths and weaknesses, cooperate with parents, and be able to assess the child’s abilities.
Psychologist. One should not be too young and have experience working in a kindergarten and master the methods of psychology.
Director. Must be directly related to pedagogy and be a specialist.
Household worker. Any household worker (for example, a cleaner) should treat your kindergarten as if it were their own household, be economical, and be able to work under irregular schedules.

Employee retention and development

Any modern woman who is endowed with an entrepreneurial gift increasingly has a desire to open a kindergarten, especially if she herself becomes a mother. This idea of implementing this project may become even more desirable and obvious for her after 2 years from the date of birth of the child. Here are some tips to help you create this responsible and risky business:

If you have never worked in this field of education in your life, then you will definitely need to hire a person who has experience in administrative and pedagogical activities. He will help you choose a room for a kindergarten, equip it, form a team and decide on the choice of educational methods.
You will need to justify your choice of premises. What we mean here is that if this kindergarten premises is your property, then you are very lucky, because... you don’t have to think about payments for it and other issues associated with it. But if the premises do not belong to you, then you will have to bear additional risks. Therefore, immediately build a good relationship with the landlord, try to make him your like-minded person, especially since raising children is a social responsibility.
From the very beginning of your business, a representative of the sanitary and epidemiological service will have to become your friend and main consultant in compliance with all the required SanPin standards, which relate to the arrangement of buildings and premises, and canteens. Thanks to this, you will avoid troubles and the risks of closing your kindergarten.
Remember that knowledge of the intricacies, legal issues and tax issues in the field of educational services will allow you to more effectively develop and strengthen your business.
Don't forget about the ratio of income and expenses. An excellent practice would be to introduce an “entry fee” along with the monthly fee for your educational services.
To reduce risks, open a small kindergarten first, perhaps even with short-term groups of children.

* The calculations use average data for Russia

1.Project summary

The goal of the project is to open a private kindergarten at home to meet the demand of the population of the Krasnoselsky district of St. Petersburg for preschool services. The kindergarten will be a mini-format institution located in a residential area of 120 square meters. meters. The mini-garden will operate in short and full day modes. The kindergarten students will be children from 3 to 7 years old living in the Krasnoselsky district of St. Petersburg.

The project to open a kindergarten is socially significant. According to the district administration, there is an urgent need for these services due to the lack of space in existing municipal gardens. As of April 2016, the district requires at least 19 new kindergartens. The opening of a private kindergarten will allow parents to find a way out of this situation and use services within their area for an affordable fee.

Investments in opening a kindergarten, taking into account the creation of all the conditions necessary according to the new Sanitary Regulations, will amount to 648.1 thousand rubles. Our own funds will be used to start. The payback period of the project is 14 months. The preparation stage for opening the garden will take 3 months.

2.Description of the industry and company

The tense situation with queues in kindergartens has affected many Russian families. As a result of the demographic crisis of the 90s, the need for kindergarten services decreased significantly, as a result of which many of them, having lost their pupils, closed. If in 2010 there were about 45 thousand kindergartens operating in Russia, then twenty years ago their number was 76 thousand. In the 2013-2014 academic year, there were 43.1 thousand preschool educational institutions in the country. In September 2015, more than 183 thousand children aged 3 to 7 years and 270 thousand children under 3 years old could not go to kindergartens due to lack of places.

Increased attention to this problem began to be paid after the so-called May Presidential Decrees of 2012, when the government was tasked with completely eliminating queues in kindergartens for children from 3 to 7 years old by 2016. In addition to the construction of municipal preschool institutions that began in the regions, the authorities created simplified conditions for opening private kindergartens for business. In particular, individual entrepreneurs received the right to conduct educational activities, and from January 1, 2014, private kindergartens could count on material support from regional sources. A new SanPiN has also come into force, simplifying the organization of a private kindergarten at home within the framework of Russian legislation. Now, to do this, it is not necessary to rent a premises that meets certain requirements - it is enough to refurbish a private house or apartment. According to Rospotrebnadzor, in Russia today there are 2,174 private kindergartens, which are attended by 140 thousand children. At the same time, the number of commercial establishments is growing. The highest rates are recorded in Moscow – 6.7% per year; in the regions this figure is lower and amounts to 3%. However, the level of demand for kindergarten services still exceeds supply. In large cities, there are up to 108 children per 100 places in preschool educational institutions. Since the need for public services is not fully satisfied, the creation of private kindergartens remains a promising and socially significant area of business.

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3.Description of services

The kindergarten will provide preschool educational services for children from 3 to 7 years old. Due to the small format, the work of the establishment will be based on the principle of mini-groups. Service fees will be charged on a monthly basis. Prices for home kindergarten services are presented in Table. 1. In the process of developing a kindergarten, it is possible to expand the range of services with paid developmental classes on weekends (psychologist, speech therapist, English language courses for preschoolers, etc.). Due to the abundance of large families, military families and beneficiaries in the area, prices for services are planned to be made as affordable as possible compared to competitors.

Table 1. List of services

To provide the above services, you will need an educational license and permission from Rospotrebnadzor. To work within the legal framework, all the requirements specified in the Resolution of the Chief State Sanitary Doctor of the Russian Federation dated December 19, 2013 N 68 “On approval of SanPin 2.4.1.3147-13 “Sanitary and epidemiological requirements for preschool groups located in residential premises of the housing stock” will be met. " In particular, the following measures will be observed:

1) temperature (21-24°C) and humidity (40-60%) with regular ventilation according to standards;

2)daily wet cleaning;

3) change of bed linen at least once a week;

4) organizing walks for at least 3-4 hours a day;

5)organization of meals in accordance with age standards;

6) correspondence of furniture to the age of children;

7) the absence of aquariums, cages with animals, birds and other animals in the kindergarten;

8) regular medical examination by personnel;

9) compliance of the area of the playroom with the standards (at least 2 square meters for each child);

10) mandatory organization of daytime sleep for long-stay groups.

11) availability of personal bed linen.

12) the use of toys made from materials that are harmless to health and can be wet processed and disinfected.

4.Sales and marketing

Today, the Krasnoselsky district of St. Petersburg is experiencing an acute shortage of places in preschool institutions. According to the local administration, about 300 people apply for places in kindergartens every month. About two thousand more are in line to be transferred from one kindergarten to another. Despite the efforts of the authorities, the opening of temporary stay groups and new kindergartens, the situation cannot be normalized. According to calculations by the district administration, 19 new kindergartens need to be opened to fully meet the demand of district residents. For residents of the area, whose population has increased by 20% over the past 7 years due to extensive development, this problem is extremely acute, but one cannot count on a speedy solution. It comes down to direct appeals to the highest-ranking officials, collecting signatures for various petitions. Unfortunately, the May presidential decrees are not being implemented in this particular case. According to rough estimates, queues for kindergartens in St. Petersburg will be completely eliminated no earlier than 2019.

Due to such long queues and a large number of young families with children, there is virtually no need for large investments in advertising. To attract customers at the initial stage, given the increased demand and the small number of openings, minimal costs will be required. In particular, it is planned to limit ourselves to POS materials – handout booklets, which will be distributed in the multi-storey residential sector of the district. Before the opening, an open day will be held for children and their parents and registration in groups will be organized. Moms and dads will be able to verify the competence of the staff and the availability of all the necessary conditions for a comfortable, safe and useful stay in the kindergarten for their children.

5.Production plan

The kindergarten will be located in the Krasnoselsky district of St. Petersburg. The population of the district is approximately 366,000 inhabitants. The kindergarten will be located in a converted apartment with an area of 120 sq. m. meters on the 1st floor of a multi-storey residential building.

The process of providing services will begin with the admission of children to preschool groups. Before the first visit, the child will need to obtain a medical certificate. The daily reception of children will be carried out by a teacher. Before the appointment, he will make sure that the children are feeling normal. Only healthy children will be able to attend kindergarten. If illnesses are detected in children during the day, they will be isolated from other children until their parents arrive or are hospitalized. After admission, the children’s stay in kindergarten will be structured in accordance with the daily routine, which will depend on the age characteristics of the children. The maximum duration of wakefulness for children according to SanPin will be up to 5.5-6 hours. The daily routine will include a walk twice a day (in the first and second half of the day) for a total duration of up to 4 hours, a 2-hour nap during the day, 5 meals a day (breakfast, second breakfast, lunch, afternoon snack, dinner). Food preparation will be carried out from food raw materials directly in the kitchen of the living quarters. In the first half of the day, creative and educational activities will be held for children, taking into account the required workload standards. Physical education sessions will be held in the middle of classes. Walks will take place on the equipped children's playground at the property. The kindergarten will operate on a short and full day basis from 8:00 to 19:30.

To create a private kindergarten, it will be necessary to repair and equip the existing residential premises. 120 sq. m. will be adapted to the needs of the kindergarten. meters. The total investment in real estate and equipment will be 628.1 thousand rubles. The cost of repairs, including replacement of plumbing and cosmetic repairs, will be 350,000 rubles. The walls and ceilings of the room will be finished with materials that allow wet cleaning and disinfection. The estimate will not include communications - the premises are equipped with water supply, sewerage, heating, ventilation and electricity systems. The kindergarten will have several rooms (zones) designed for various purposes. Among them:

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1. Game room for classes and main pastime, games - 40 sq. meters.

2. Separate bedroom - 25 sq. meters.

3.Kitchen - 13 sq. meters.

4.Eating area (dining room) – 20 sq.m. meters.

5. Washroom and toilet – 8 sq.m. meters.

6.Utility room for storing cleaning equipment - 4 sq.m. meters.

7. Hallway with lockers for outerwear and shoes - 10 sq. meters.

Equipping a kindergarten with equipment will require 278.1 thousand rubles. Expenses do not include: gas stove with oven, refrigeration equipment and some other items available. To gain the trust of parents, the kindergarten will be equipped with a video surveillance system. Equipment cost items are shown in Table. 2.

Table 2. Equipment costs

	Name	price, rub.	Quantity, pcs.	Cost, rub.
Games room and dining room
	Children's table*
	Children's dining table*
	Children's chair*
	Book corner
	Semi-open toy rack
	Wall shelf
	Toys and gaming complexes
Bedroom
	Single-tier bed, solid pine and chipboard
	Bunk bed, solid pine and chipboard
	Bedding (3 sets per child)
Washroom and toilet

	Towel cabinet with 10 sections
	Plumbing (additional sinks, toilets, etc.)
Kitchen
	Dinnerware and cutting equipment
	Dishwasher
	Cupboard for storing dishes
Hallway
	Five-section wardrobe for outerwear, laminated chipboard
Other
	Cleaning equipment, disinfectants
	Video surveillance system (4-channel video recorder, video cameras, microphones, etc.)

Total:				278 100

*tables, chairs and beds will be selected in accordance with the requirements of SanPin, taking into account the anthropometric indicators specified in Appendix 1.

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In addition to the owner of the premises, who will perform the duties of a teacher, you will need to hire a nanny and a cook, who will also perform cleaning duties. According to the law, staff will need medical books and undergo regular medical examinations. The staffing table and wage fund for employees are shown in Table. 3.

Table 3. Staffing and wage fund

Taking into account the capacity of the kindergarten for 20 people, the maximum possible gross revenue per month (full-day stay) will be 340,000 rubles. Taking into account the increased demand for the services of children's educational institutions, we can predict at least 75 percent occupancy of kindergartens in the first year. In this situation (in our case, pessimistic) and an average bill of 17,000 rubles. per month, a kindergarten at home will pay for itself by the 14th month of operation. At the same time, the monthly profit will be 52.3 thousand rubles. The current expenses of the kindergarten will include: wages for kindergarten employees, purchase and delivery of food, utilities and other expenses (laundry, disinfection, etc.). Calculations of the main period of work are given in more detail in Appendix 2.

6.Organizational plan

The start of activities is planned for the beginning of the new academic year with the completion of all preliminary procedures and an open day in August. The owner of the premises assumes responsibility for the preparatory period. His responsibilities will also include hiring staff, receiving and maintaining children, and working with parents.

7.Financial plan

Opening a kindergarten will require raising 648.1 thousand rubles, for which our own funds will be used. In Table. 4 shows the starting cost items. Financial indicators for three years of operation of the kindergarten, taking into account 75% load (group of 15 people) in the first academic year and 100% load in the second and subsequent years (group of 20 people) are given in Appendix 2.

Table 4. Investment costs

8.Evaluation of project effectiveness

The project to open a private kindergarten at home is not only distinguished by its social significance and ease of organization compared to large kindergartens, but is also a stable source of income. By recruiting groups at the beginning of the school year, the owner can predict profits over an extended period of time with a high degree of confidence. In our case, with partial load, the starting investment will pay off by the 14th month of operation, and the net profit of the kindergarten will be more than 50 thousand rubles. At the same time, indicated in Table. 1 prices for services may be increased depending on the actual number of applications for services. Project performance indicators for a three-year period of work are presented in Table. 5.

Table 5. Project performance indicators

9.Risks and guarantees

The main difficulties in implementing the project are associated with the preparation process, including construction, registration, resolution of bureaucratic issues, and settlement of issues with neighbors. However, when organizing work and admitting children to groups, the risks are minimized. Taking into account the increased demand for kindergarten services in the area, the project manager has the right to count on the great interest of parents in his project and the full filling of places in the first intake. In Table. 6 reflects the main risks for the implementation of the project, force majeure circumstances, as well as measures that will help avoid them or their consequences.

Table 6. Assessment of project risks and measures to prevent their occurrence or their consequences

№	Risk	Probability of occurrence	Severity of consequences	Prevention measures
	Difficulties in obtaining permits, time costs	Average	Low	Using the services of a lawyer, preliminary collection of documents, in-depth study of the issue, temporary and financial “safety cushion”
	Rising food costs	Average	Average	Changing suppliers, optimizing costs without compromising the quality of service or risk to children’s health, increasing prices for services within the limits of parents’ ability to pay
	Mass disease of kindergarten students, epidemic	Low	High	Compliance with SanPin standards for organizing routines, nutrition, compliance with requirements for premises, materials, etc., timely identification of a sick child during admission, admission of new children to groups after passing a medical examination, timely cleaning and disinfection of premises
	Emergency situation, cataclysm, attack by intruders, etc.	Low	High	Availability of security alarms, surveillance cameras, insurance, fire extinguishing equipment
	Complaints from neighbors to various authorities	Low	Low	Preliminary approval of the opening of a kindergarten with neighbors (approval of the placement of a kindergarten by at least 51% of residents), compliance with legislative norms, occupancy standards, discipline in the kindergarten,
	Decrease in demand due to the opening of new kindergartens by the authorities	Low	Low	Maximum proximity to the children’s place of residence, establishment of strong ties with parents, customer-oriented service, revision of pricing policy
	Losses due to a child’s failure to attend classes (for example, due to illness)	Average	Low	Refund of part of the parents' funds paid from the total amount for food +% depending on the duration of the illness, admission of children to vacant places for a shortened/full day
	Decline in demand for services in the off-season	Low	Low	Enrollment of children in a short-term stay group, additional services

10.Applications

ANNEX 1

Basic sizes of tables and chairs for infants, toddlers and preschoolers

APPENDIX 2

Production plan and main financial indicators of the project in a three-year perspective

Get current calculations for your business plan

Approximate data:

Monthly income – 156,000 rubles.
Net profit – 30,600 rubles.
Initial costs – 315,800 rubles.
Payback – from 8 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article we will draw up a detailed business plan for a small private kindergarten with calculations.

Description of service

The private kindergarten provides services for parents to look after their young children (from 3 to 7 years old). The organization is small and is designed to serve 10-12 children at a time. The list of services provided includes keeping children in kindergarten, meals, walks, and classes. Overtime stay of a child in kindergarten is not provided. The organization itself will be located on the ground floor of a residential building; the apartment will be converted into non-commercial real estate in advance. In this business plan we will consider the option of renting real estate. But if you have your own apartment on the 1st floor, then your expenses will be significantly reduced and your profits will increase.

Market analysis

Today the problem of placing a child in kindergarten is very acute. There are not enough government institutions like this. Parents wait a very long time for their turn, sometimes it takes several years. In such a situation, many try to find an alternative solution to the problem. Private kindergartens are becoming increasingly popular.

As a rule, the urgent need for childcare is felt by parents of children who can already talk and walk. Age category – from 3 to 7 years. Older age is not relevant at all, since children are already going to school. Very young children require careful care and supervision. Mothers usually sit with them, and for this they are granted maternity leave and child care leave. The greatest demand is observed in the middle age category. It is these children that the entrepreneur will recruit to the kindergarten.

This type of business is especially relevant for women with pedagogical education. They will be able to simultaneously be a business owner, a teacher, a cook, and a cleaner, if necessary. Therefore, such an enterprise has a certain feminine “accent”.

The limited number of municipal kindergartens causes a large difference between the large (constant!) demand for kindergarten services and supply in this market sector. There will always be clients in this type of business. Moreover, they are likely to become regular customers. This will reduce advertising costs.

In general, it is better to open such a private kindergarten in an area of the city where wealthy families live. They, as a rule, resort to the services of such organizations, having greater confidence in them. Thus, portrait of a potential buyer will look like this: these are families with a child aged 3-7 years, their income is set at an average level and above average (you should focus on the last category).

The main competitors will be other private kindergartens located nearby and municipal institutions of this type. The main weapon in the fight will be the professionalism of the staff, the provision of quality services, as well as unusual offers (for example, conducting martial arts or dance classes by a professional trainer). It makes no sense to make the cost lower than the market average - in this case, the costs simply will not be recouped and the organization will not generate any income.

SWOT analysis

Before opening a private kindergarten, you need to familiarize yourself with the existing threats and opportunities. The former can hinder the successful development of the enterprise, while the latter, on the contrary, accelerate it and provide additional income.

Factors influencing an enterprise are usually divided into external and internal. A private entrepreneur cannot change the first. However, he can minimize the influence of negative factors and use opportunities for his own benefit. External factors include:

Possibilities:

The level of competition is not great, since opening a kindergarten today is quite difficult; this type of business requires considerable initial costs.
Providing a wide range of services.
Possibility of attracting investments in this sector of the economy.
Low level of advertising costs.
Changes in legislative acts.
Low fines for individual entrepreneurs (about 1-3 thousand rubles).

Threats:

High level of bureaucratization in this area.
Decline in the level of income of the population due to the crisis.
Presence of financial barriers to entry into the market.
The need to prepare documents for transferring from the category of private kindergartens to non-state educational institutions.
Strict requirements from the SES and Fire Inspectorate.

The owner can try to eliminate internal factors if they are negative. And those that have a positive impact on business can not only be used for good, but also their influence can be strengthened. Internal factors include:

Strengths:

Possibilities for further expansion.
Selecting a territory where the level of competition is minimal.
Convenient location for service users (in this case, the kindergarten will be located in an area where wealthy families live).
A large number of specialists in this field (many will agree to work for your organization, since municipal kindergartens offer very low salaries).
There may be an increase in the cost of services provided.
The entrepreneur has experience in this field.
Availability of various advanced training courses.

Weak sides:

High level of fixed costs.
Lack of any client base, the need to find clients.
High responsibility, serious consequences are possible (in case of injury to a child, for example).
Inability to meet increased demand (the presence of a small number of children's places will not allow).
Need for serious repairs.
High level of costs for necessary equipment and furniture.
Decrease in the quality of services due to lack of motivation among staff.

It is important to understand that certain factors may not be present at a particular enterprise. Here it is important to conduct research on the local market and working conditions.

Opportunity Assessment

The private kindergarten will operate 5 days a week. Working day from 7:30 to 18:00. To avoid problems, we hire a teacher at one and a half times the rate.

A drawing and music teacher will come to the kindergarten separately. Only 2 times a week. They can be arranged as part-time workers or carried out as outsourcing. In our case, we chose the second option to eliminate the cost of paying insurance premiums.

One teacher will work with children. His responsibilities include looking after children, doing exercises, taking a daily walk (1-2 times a day), conducting developmental activities (counting, ABC, etc.).

You can hire one of the housewives living in the same building as a cook and cleaner. She will come 3 times a day.

The kindergarten will be located in a 3-room apartment.

Please note that there must be facilities for sleeping, playing and eating. In our case, the kitchen will be a place for ready

ki, 1 room - dining room, 2 room - playroom, 3 room for sleeping. The playroom will also have an activity area.

It is worth choosing an apartment with a separate entrance on the ground floor.

At the time of admission to kindergarten, parents must pay an entrance fee. From one child – 7 thousand rubles. This amount may vary depending on the region. On average from 5000 rub. up to 15,000 rub. We will count this money separately and use it to pay off initial costs. The total amount will be 84,000 rubles.

Organizational and legal aspects

I would like to immediately draw your attention to the fact that there is no home kindergarten as a legal form of business. Remember that if the name contains the words “school” or “kindergarten”, then it will no longer be possible to register as an individual entrepreneur; the owner will have to register as a legal entity. In this case, you will also have to obtain the appropriate license to organize activities from the Department of Education.

. We pay a state fee of 800 rubles. If it is needed, . The OKVED code can be: 85.32 “Provision of social services without providing accommodation”, 80.10.1 “Preschool and primary general education services”, 0.10.3 “Additional education for children”.
You can use UTII or. In the second case, two options are possible - simplified tax system “Income” 6% or simplified tax system “income minus expenses” 6-15% (the rate is determined depending on the region).
Please note that an individual entrepreneur with the appropriate name of the organization does not need to obtain a license.
It is also necessary to register with the Pension Fund and the Compulsory Medical Insurance Fund.
Childcare activities are not subject to licensing. It is only important to choose the right name.
According to Article 48 " Law on Education", individual teaching activities are not subject to licensing.
It is important to prepare a contract for the provision of services. For help in drafting, it is better to contact a lawyer.
Don't forget to comply with sanitary standards and fire safety rules!

Marketing plan

Price policy:

The cost will be the same for all clients. It will be set at a level slightly above the market average. This is due to the fact that the main clients will be wealthy people, for whom cost often becomes an indicator of the class of the service provided.

Marketing strategy:

Since the kindergarten will target families living in nearby houses, it will save quite a lot on advertising. Some promotion methods in this case include:

A sign. It should be big, bright, interesting and memorable. It is important to choose a catchy name.
Posting advertisements. It is better to do them on high-quality paper, having first written a selling text.
Consulting potential clients, holding “parents’ day”. On such an evening, you can introduce parents to the available programs and conditions.
Installation of signs. This will add seriousness to the organization.

But it’s better to exclude apartment crawls. This may put off wealthy clients. In this case, advertisements in newspapers and on television will be ineffective. The number of clients is small, and the costs of such advertising are very serious. In addition, the above methods will help you find potential clients faster.

Calculation of projected income

Average monthly revenue will be 156,000 rubles.

I would also like to say that 13,000 rubles is not the limit. In some kindergartens this figure reaches 17,000 rubles and even higher (If you don’t take Moscow into account, because prices there are 2-3 times higher). We also do not charge additional fees for trips with children to theaters, children's pools, museums and other leisure places.

Production plan

Most likely, the business owner, rather than the landlord, will have to renovate and equip the premises. This will be a minor renovation, the main thing is that the premises comply with all sanitary standards and fire safety measures.

You will have to buy furniture, namely beds (we chose bunk beds to increase the space), armchairs, tables, chairs, kitchen units, cabinets and more. You should not buy very expensive furniture. It is better to choose medium-priced but reliable things.

Equipment you will need is a refrigerator, stove, oven, TV, stereo system. You can also purchase a microwave oven. You don't have to buy a laptop.

It is worth taking care of your leisure time. Let the kindergarten have soft toys, board games, drawing supplies, copybooks, and notebooks. You also need sports corners with mats, ladders, horizontal bars, etc.

In the beginning, you will have to spend a lot of money searching for clients. But you won’t have to deal with it afterwards.

Payments to the teacher and cook will be fixed. The teacher receives 30,000 rubles, the cook – 25,000 rubles. This includes taxes and insurance premiums.

It is possible to arrange additional stay for the child in the kindergarten. For example, for a fee. After all, not all parents work until 6 o'clock. The main part of the income can be given to the teacher in order to stimulate him and provide additional income.

Organizational plan

Initial costs will be 315,800 rubles.

Financial plan

Profit before tax will be: 156,000 – 120,000 = 36,000 rubles.
Tax: (we count 15% of the difference between income and expenses) = 5,400 rubles.
Net profit: 36,000 – 5,4000 = 30,600 rubles.
Profitability: 30,600/156,000 = 19.61%.
Payback: (315,800 – 84,000)/30,600=7.6. Therefore, the project will pay off in 8 months.

If the individual entrepreneur himself works as a teacher or the apartment is not rented but owned, then the income will be slightly higher (almost 2 times). Therefore, at the initial stage it is advisable to consider this method. Also, do not forget that in 2-3 years there will be a new set of children and contributions will also replenish the business budget.

Risks

When opening a private kindergarten, you must not forget about possible risks. In this area, the main difficulties that an entrepreneur may encounter are the following:

High bureaucratization in this industry

It is impossible to fight this factor. All requirements are stipulated by regulations and laws.

The consequences of this risk can be small (fines for non-compliance with certain requirements) and catastrophic (up to the closure of the enterprise).

Risk can be avoided. You just need to study the existing laws in detail and meet the existing requirements.

Frequent checks of the organization

To a greater extent, they will relate to fire safety and the sanitary condition of existing premises. This risk can be considered part of the first.

The possible consequences for individual entrepreneurs are not that significant. are set low and usually do not exceed several thousand.

And yet, it is important that the room meets all the requirements. This will also increase customer confidence.

Low level of professionalism of workers

This risk is typical for almost any enterprise. Possible losses: decreased profits, customer departure. As a result, the enterprise may become unprofitable. The saddest outcome is the ruin of the entrepreneur and the closure of the organization.

There are two ways to avoid this risk:

carefully select personnel, set high demands (but remember that this also leads to high wages);
recruit workers with low or medium qualifications and provide training.

At the same time, it is important to constantly develop your employees, sending them to training courses, for example. The teacher (educator) must be aware of the latest effective techniques used when working in kindergartens.

The need for constant use of available funds

Indeed, it is necessary to spend money on wages, food, and various activities. All these costs add up to a fairly large amount. If the entrepreneur does not have these funds, he will not be able to continue working in this area.

There are several ways to protect yourself:

create a reserve fund;
expand the business, increasing income due to economies of scale;
have your own funds that can be invested in the business.

In extreme cases, you will have to contact the bank for loans, which will negatively affect your income. Part of the funds will need to be spent on repaying the loan and paying interest. Therefore, this method is the least attractive of all mentioned.

Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:

One last request: We are all human and can make mistakes, leave something out, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!

Experienced parents understand that a lot depends on a child’s education, and the foundation of quality education is laid in kindergarten. Today, government institutions are experiencing overcrowding. In addition, educators rarely use modern methods of early development. For this reason, many parents prefer private institutions. This creates a successful niche for developing a profitable business. In this case, you will need good ideas for a business plan, the necessary documentation, personnel and premises.

Small groups and modern equipment are the advantages of private kindergartens

Legal registration of a private kindergarten and a list of necessary documents

The educational sphere in our country has always been state-owned, therefore, when opening a private educational institution, its owners will face the problem of obtaining various permits and licenses. A preschool institution can be opened by an individual, an individual entrepreneur or a legal entity.

If a preschool institution is opened by a legal entity, it must be registered in a non-profit form. The application for registration is considered for 1 month. After this, the work is coordinated with various authorities, tax authorities, extra-budgetary funds, and state statistics bodies. To have the right to open a preschool, you must obtain a license issued by the Department of Education.

Necessary documents for a mini-garden:

premises rental agreement;
charter;
the program according to which children will be trained;
documents confirming the availability of the necessary training materials;
detailed data on the number of staff and children;
certificate from the tax service;
certificate from the fire service;
a certificate from the sanitary service indicating that the premises comply with the requirements of SanPiN.

Obtaining a license to open a home kindergarten is not so easy. However, the operation of such an institution without the appropriate documentation may result in criminal liability.

Many organizations try to operate without a license, positioning a home kindergarten as a training center. However, an unplanned problem can cause serious problems, including serious fines, closure of the kindergarten, and even criminal penalties.

Premises requirements

One of the most difficult tasks is finding the optimal premises. It must comply with the following standards:

For each child in the kindergarten there must be at least 6 square meters. meters of area;
At least three zones must be equipped: a play area, a bedroom and a dining room;
moisture-resistant materials should be used to cover the walls;
The height of the ceiling and window sills must correspond to the standard.

A private kindergarten as a business can be organized in an apartment. However, according to the law, residential premises cannot be used to conduct private business. In addition, it is almost impossible to comply with all the conditions in the apartment.

Private preschool educational institutions must be located in a separate and protected area

To accommodate groups, it is recommended to rent a separate building. An excellent option would be to rent an unused public kindergarten. In this case, the building already meets all standards, so all that remains is to make repairs and purchase the necessary furniture, dishes, toys and educational materials.

Necessary equipment and furnishings of the kindergarten premises

The list of what is needed to open a private kindergarten must be continued with appropriate equipment and furniture. In this case, it becomes necessary to purchase the following:

tables for eating, activities with children and creativity;
small chairs;
beds;
lockers in the locker room;
pillows and blankets;
bed linen and towels;
utensils for eating and cooking;
equipment for preparing and storing food;
washing machine;
Sports Equipment;
toys;
educational and children's literature;
stationery;
goods for creativity.

At the same time, furniture should be hypoallergenic, pillows and blankets should be made of silicone, and toys should be safe and modern. Creative and educational materials must be consistent with the curriculum.

The main requirement for equipment and furnishings is a modern appearance, bright colors and environmental friendliness

A business plan for a private kindergarten may include not only a monthly fee, but also a one-time entrance fee. This will allow newly opened establishments to receive the necessary amount to purchase inventory, as well as cover all costs and quickly gain a foothold in the market.

Catering is one of the most important factors. In kindergarten, meals can be 3-5 times a day. Children's nutritional requirements are the first thing that future clients look at when searching for the optimal preschool for their child.

Catering in a private kindergarten

Nutrition should be healthy and nutritious, so you won’t be able to save money on it. To increase the revenue and income of a private kindergarten, it is recommended to prepare questionnaires for parents on the nutritional requirements of their children. This will allow you to prepare food for children based on their preferences.

High-quality personnel selection

When solving the problem, special attention should be paid to personnel selection. The hiring of teachers and cooks should be carried out at the stage of opening the institution, because the quality of work of a private kindergarten will depend on the staff. Experienced specialists know how to build good relationships with children and also win over parents.

When planning a small business, consider that for every four three-year-old children, one member of staff is required. If this is a group of ten children, then it requires one nanny and two teachers. At the same time, educators must have appropriate education, and all staff, including the cook and nanny, must have a health certificate. If the kindergarten has several groups, then an additional cleaner may be required.

A home day care business plan can be structured to ensure maximum return on investment. In this case, the nanny can perform the duties of a laundress and cleaner. To provide additional income, it is recommended to find a specialist in choreography, English, and music. Don't forget about the medical worker. It is not profitable to hire a nurse separately, so it is better to sign an agreement with a reputable ambulance service.

Having additional classes in a private preschool is the path to a successful business

How to open a family kindergarten: marketing plan

Due to the fact that large cities are overcrowded and many people need kindergarten services, it seems that there is no competition between private educational institutions.

However, recently dozens of new establishments are opening every year. To avoid having to think through advertising yourself and ensure rapid revenue growth, you can think about purchasing a better franchise. It will be easier to open a training center as a franchise, but in this case additional expenses should be included in the plan.

To attract customers, you can place ads on social networks, order advertising in windows and on transport. You also need to come up with additional benefits. For example, this could be transporting children home or extra classes.

Profitability and payback of a private kindergarten

Without an accurate calculation of all the data on income and expenses, it is difficult to calculate how much it costs to open a kindergarten. When renting premises, opening a kindergarten will include the following costs:

obtaining permits;
repair;
buying furniture;
purchasing bedding;
purchase of household appliances;
connection to the Internet and communication services;
purchasing toys, educational materials, stationery, and art supplies.

Initial costs are approximately 500-700 thousand rubles.

A business expense calculator should also include monthly expenses. These include:

rent;
communal payments;
staff salaries;
food costs;
additional expenses.

Thus, the monthly fee is approximately 400 thousand rubles. If 20 children attend the kindergarten, the monthly income will be approximately 500 thousand rubles. This will make the total profit equal to approximately 100 thousand rubles, so the opening of the establishment will pay off in about a year, taking into account the full occupancy of the kindergarten.

A business plan is a document planning the creation of a new company, reflecting the state of its affairs, the direction of its activities and ways to achieve its goals.

To draw up a business plan for a private preschool educational institution, it is necessary to analyze the service market in your city, study documents for conducting business, engage in financial planning taking into account local prices, the necessary costs for staffing, purchasing furniture and advertising the institution.

Required documents

In recent years, the demographic situation in Russia has been positive. Thanks to the maternity capital program and improved healthcare, the birth rate increased, which caused problems with the number of places in kindergartens. State educational institutions for preschoolers are being built too slowly compared to the rate of population growth. Some children don't even have time to wait in line for school. Therefore, private gardens are becoming increasingly in demand both in large cities and in small towns.

Requirements for an entrepreneur vary depending on the type of establishment being opened. There are two options for legally carrying out such activities:

IP (individual entrepreneur). as it, you will be able to provide preschool education. The advantages of such a person are ease of registration, no need to license a kindergarten, simplified taxation and accounting. You can register as an individual entrepreneur if you do not plan to hire other teachers. Individual entrepreneurs can hire cleaners, cooks and other persons who do not carry out educational activities.
Other types of legal entities(for example, a non-state educational institution) also provide the opportunity to create a kindergarten. But they need to obtain a special license. At the same time, LLCs, PJSCs and NJSCs can only engage in leisure and developmental activities that are not classified as preschool. It does not require a license.

Documents required to obtain a license from the Department of Education:

A copy of the charter of the educational institution (with the indicated type of educational institution, founders, types of educational programs provided, management structure);
A copy of the decision on its creation;
Business plan;
A document confirming tax registration;
Educational program, including information about the number of children studying, the staff of teachers;
A copy of the rental agreement;
Copies of the conclusions of the SES, fire inspection and Rospotrebnadzor;
Information about the material and technical base of the institution.

Financial plan

When developing a financial plan, you should focus on current prices and average wages in a given area. You should also include unforeseen expenses, for example, fines from the SES or unexpected repairs.

Approximate budget planning (list of income and expenses) for a year for a large kindergarten with about 50 children.

Start-up costs:

Costs for documentation and licensing – from 5 thousand rubles;
Major or cosmetic repairs - from 200 to 400 thousand rubles;
Fire alarm - installed for 40-60 thousand rubles, its further maintenance - 100 thousand rubles. in year;
Concluding a security agreement with the relevant company - from 110 thousand rubles. monthly;
Furniture, household appliances, plumbing, dishes and office equipment, etc. - from 500 thousand for an apartment-type kindergarten for 20 children to 4 million rubles for a large private institution.

Current (average) costs:

Rent - around 400 thousand rubles. per month (excluded when the building or apartment is owned);
Utilities - 90 thousand rubles. per month;
Meals – from 5 thousand rubles. monthly per child or employee;
Consumables (paper, paints, other things necessary for children's creativity) - approximately 50 thousand rubles. per month;
Staff salaries with tax fees - 1 million rubles;
Advertising - from 100 thousand rubles per month.

Revenue:

Payment for the child’s stay per month (from 5 to 25 thousand rubles depending on the city), which is multiplied by the number of months of work per year;
Income from additional paid educational activities.

You should definitely take into account the form of registration of business relations with parents. The easiest way to do this is to create an agreement form for clients. It must take into account both the educational and leisure services provided, the cost of children’s stay, the conditions for terminating the contract, and all the small details (for example, the possibility of using photographs of children for advertising purposes).

Learn more about the process of opening and running such a business in the following video:

Premises requirements

In an urban environment, it is easiest to equip a kindergarten in an apartment. Also a good option would be to buy out several apartments on the ground floor, combine them and equip a separate entrance. At the same time, according to SanPiN the kindergarten can accommodate up to 80 people. You can add a room to an apartment building or a simple residential building. In such an institution it is permissible to place up to 150 preschoolers.

A separate building has the most advantages. Even with a maximum height of 2 floors, preschool education can be received here up to 350 children. An organized private playground and park area will attract many parents. If possible, it is better to equip a swimming pool. Very few kindergartens can afford it, and the demand for such institutions is much higher. There are several ways to get a building that meets SNiP in the city:

The easiest way is to rent premises from a state preschool institution. It will fully comply with the requirements of the SES and fire service, and have a suitable layout.
An alternative is to purchase a ready-made building and partially reconstruct it to meet the needs of the kindergarten.
The most expensive way is to build the premises yourself. At the same time, you can decide for yourself about the need for a gym and a swimming pool, and the size of the green area around. But in the last two options, the investment may not be justified, which will lead to bankruptcy.

Geographically private garden best located in areas with new buildings. Many young families are purchasing housing there, and the project’s one kindergarten per block is always not enough. In addition, in new buildings, the first floors are designed for rent by legal entities, which solves the problem of finding premises.

Repairs must be made in accordance with fire safety and sanitary standards. Paint on the walls must be moisture-resistant and non-flammable (for example, oil paint is prohibited). The minimum ceiling height is 3 meters. Emergency evacuation exits and a fire alarm system are required. When calculating the area of the room, you should take into account the requirements according to which each child must be provided with at least 6 square meters.

The environment of a preschool institution depends on the number of children studying there:

Each child requires: a locker for things, a bed (it is convenient to use bunk or folding models), a table with a chair, 2 sets of bed linen, and a sufficient amount of dishes.
The kitchen must be equipped with household appliances (stoves, refrigerators, dishwashers), plumbing fixtures and other furniture.
Every room needs curtains, carpets, cabinets for toys, stationery and supplies, a free play area where children can play active games to relieve stress.
Equipment and medicines for the medical office, equipment for the gym are purchased separately, and the swimming pool is fully equipped.

Establishment staff

Employees must have a work and medical record (the latter to ensure the safety of children). It is not necessary to have specialized (pedagogical, psychological or medical) education, as well as work experience. Mothers on maternity leave are often hired as nannies. This is beneficial both to the management of the institution and to the mothers themselves. The latter usually receive a place for their child and discounts on payment for his stay, while the administration receives workers with experience in caring for children and love for them.

On average, the staff of a preschool educational institution may include:

educators (groups of private institutions usually accommodate up to 10 children, which require 2 educators and 1 assistant);
nannies or teaching assistants;
sports teacher;
music teacher;
invited educators to provide additional services;
medical workers;
manager;
cleaning woman;
Methodist;
psychologist;
speech therapist;
several cooks (depending on the number of children);
security guard;
street cleaner;
handyman

Marketing plan

A private kindergarten should be advertised in places where potential clients gather: in children's clinics, on playgrounds, in shopping centers. To do this, you can order banners or distribute leaflets. Advertisements in the local newspaper or on parenting forums also help spread the word about the facility quickly. You can send brochures to residents of a given microdistrict at home, indicating the advantage of the proximity.

Unique developmental and health programs, the presence of a swimming pool and a gym, the ability to follow a child’s diet or a special focus will definitely make your kindergarten stand out from others. Relevant for busy people who cannot afford a nanny will be the opportunity to leave a child overnight or on weekends in unplanned situations.

Profitability and payback periods of the business

With rental premises and low start-up costs, a private garden starts to pay off in a year and a half. When purchasing and/or overhauling a building, the business may pay for itself only in a few years, but the revenue will also be higher, because rent will be eliminated.

Profitability depends on the number of clients:

a small kindergarten with 10 children brings in about 50 thousand rubles every month;
25 children in an institution that provides additional educational services already generate 150 thousand rubles in income;
a large kindergarten, in which more than a hundred children study, can provide more than 500 thousand rubles of net income monthly.