Open a clothing department in a shopping center. How to open your own clothing store from scratch - a sample business plan. Revenue and net profit of the business

You have already worked as an administrator for a year, you know the basics of marketing and management, you have a great desire to start a business, which means it’s time for you to open your own store.

The peculiarities of the Russian climate are such that everyone needs to dress, so the clothing trade was, is and will be a profitable business.

At the same time, no matter what you sell, fur coats, jeans, underwear or dresses - the algorithm of actions will be the same. The article describes how to open your own clothing store from scratch (business plan), outlines the sequence of actions, and highlights important nuances.

Drawing up a concept for a future store

Any business begins with an analysis of the situation and the creation of an image, a model of the future enterprise. First, on a large sheet of paper, you need to answer the following questions in detail:

Are you ready to run your business independently or as a franchise?
Formulate the mission of the business: what problem will I solve for customers?
Carry out positioning: in what price category do I want to work: economy, premium, branded items? Who are my customers, why will they come to me?
Who are my competitors? What methods do they use to attract customers?
How can I stand out among my competitors?

While working on the concept, they devote Special attention store name. It should be light and memorable, associated with the product.

A clothing store for doctors can be called “Fashionable Doctor”, and the stock trade can be carried out under the guise of “Eurodress”.

Business plan for a clothing store with calculations

So, what does it take to open a clothing store? Based on available materials, it is written detailed business plan. The document must reflect the following points:

store concept;
marketing research;
selection of retail space (size, method of ownership);
legal aspects;
conditions of work with suppliers;
forecast of expenses and income, calculation of expected profit.

It is convenient to format the calculations in the form of a table. This is what the estimate looks like for opening a children's clothing store with an area of 50 m2 in a residential building in a residential area of a large city:

Name	Amount, rub.	Notes
Legal preparation of documents	1 000
Renting premises	55 000	every month
Cash register, scanner for bank cards	20 000
Redecorating	10 000
Signboard and shop window design	9 000
Equipment (showcases, mirrors, stands with brackets, children's corner)	40 000
Purchase of goods	400 000	of necessity
Sellers' salaries	40 000	for now, for 2 people per month, the duties of administrator and accountant are performed by the director
Advertising (flyers, newspaper announcements, discount cards)	20 000	of necessity
Unforeseen expenses, risks	30 000
Total	625 000

Yes, it’s possible that something will go wrong in the future, but a plan is not a dogma, but a conditional scheme of actions; there is always the opportunity to make adjustments, changes, amendments. However, having the shoddiest plan is better than not having one.

The preparatory stage of work is completed. The success of the business will depend on how carefully the main points are worked out. The peculiarity of the main stage is that you do not need to adhere to a specific sequence; you can act in all six directions in parallel. Helpers will come in handy here; part of the work will fall on their shoulders.

Children's clothing is always in demand, because the birth rate is growing, besides, children grow quickly and parents buy new clothes again and again. – read and decide whether to open your own business.

You will find a business plan for an online store of children's goods.

A jewelry store can become profitable business, but before opening it, you need to study many nuances. This article will give useful recommendations, if you decide to do just such a business.

Features of legal registration of business

There are two main forms of doing business when opening a store:

For small shop or department in mall It is enough to prepare the documents of an individual entrepreneur. In this case, taxes can be paid according to a simplified scheme.
In case of opening a large salon in an area of more than 100 square meters, register the company with limited liability. To complete the documents, contact the tax authority at your place of residence.

Except tax service conclude lease agreements, supply of products, communicate with representatives of the fire service, supervisory and regulatory authorities.

After the lease agreement for the space is signed, they purchase a cash register and, if necessary, a scanner for reading bank cards.

Experience shows that you should read the texts of lease and supply agreements especially carefully. Professionals advise creating short, concise documents; it’s easy to get lost in a 30-page footcloth. In addition, in such paper it is easier to hide “traps”, conditions, if not observed, there is a risk of being subject to large fines or additional payments.

Search for suppliers and goods

Working with suppliers is constant, scrupulous work, at the forefront of which you need to put the priorities of your own business.

A tangle of problems that will have to be untangled: selection of a product line, correct sales analysis, prioritization when choosing suppliers, meeting delivery deadlines, suboptimal logistics and much more.

Therefore, before concluding long-term cooperation, they agree on the supply of small quantities of goods and monitor popular items of goods. When they find reliable companions, they value these relationships in the future.

Attend shows fashionable clothes, exhibitions, fairs. Meet representatives of clothing manufacturing companies.

If you want to sell clothing from a specific brand, then do not be afraid to contact the company directly. Write a letter asking for cooperation to the company’s official website, find out contacts on the Internet or from friends who are engaged in a similar business.

Finding the ideal premises for a clothing store

"For retail store Three conditions are important – location, location and location again.” This phrase very accurately conveys the importance the right choice space for a future clothing store. Here are a few criteria to guide you:

Estimation of flow characteristics. How many clients from your target audience are they passing by? Specifically your potential buyers? For example, it makes sense to sell youth club clothes on the central avenue of the city, and open stock options in a residential area, near a transport stop.
Matching the purchase context to the desires of the flow. What is the purpose of buyers, do you meet their expectations? In a large suburban shopping center, families go on vacation, which means it makes sense to offer formal office attire, and clothes for active rest or children's products.
Convenience for clients. How to get to the store? Are the steps of the stairs comfortable? Is our department too high? Is it possible to park a car? Is it stuffy in the room, are the ventilation and air conditioning working?
Possibility of designing a showcase, banner with a name and logo. A window can serve as a showcase; the main thing is to effectively design the mannequins so that representatives of the target audience “catch the bait” while it’s still on the way.

Clothes store interior

While the crisis continues in the country, it’s time to rent premises in large shopping centers and on the central streets of the city. Now you can find premises at a low price, or negotiate a discount.

Attractiveness and convenience of the boutique

For the convenience of visitors, it is important to organize the space, because the volume of sales will depend on this. Design development for a large clothing store is usually entrusted to a designer.

Special lighting, a system of mirrors, wide aisles, conveniently located shelves and brackets, clothes sorted by size, and clear navigation will make the store cozy for customers.

Women's clothing store

The following equipment is purchased and installed: fitting booths, racks and display cases, hangers and hangers, and a reception desk. They are thinking through the issue of equipping a warehouse and utility rooms for employees. Highlight cash

for the purchase of video surveillance and electromagnetic frames at the entrance.

Personnel search

One boorish saleswoman will drive a dozen customers away from the store, another. Therefore, it is important to be attentive to the business qualities of employees. Here is an approximate list of positions, which is adjusted to the needs of a particular store:
accountant;
sales consultants;
administrator;
security guard;

cleaning woman. Looking for employees through friends recruitment agencies

, free message boards. The personnel management system is a delicate thing and requires specific skills, so they are developing criteria for selecting a future salesperson and a system for training him job responsibilities , motivation for successful sales

, setting goals (the opportunity to climb the career ladder).

Marketing policy and sales promotion Competent sales marketing can be compared to a bridge from opening your own store to the successful prosperity of the project. Peculiar The final stage

, which will continue as long as the clothing store is open.

They think about where representatives of the target audience often gather, accidentally leave information about the store in a car showroom (if they sell men's suits), post leaflets on poles (if they opened a second-hand store), write articles in local newspapers (about the opening of a new store “Clothes for the whole family”) ", offer a discount to presenters of a text or coupon). Discount and savings cards work well to attract customers, seasonal sales

and discounts on certain groups of goods. Buyers will appreciate it!

If each point is carried out correctly, the clothing store will generate constant and stable income.

Do you want to open a store, but lack funds? Then consider opening a consignment store. and what costs will be needed at the initial stage, read on our website.

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Approximate data:

Monthly income – 1,050,000 rubles.
Net profit – 250,750 rubles.
Initial costs – 1,999,300 rubles.
Payback – from 8 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article we will draw up a detailed business plan for a women's clothing store with calculations. But remember that this business plan can be applied to absolutely any clothing store (not just women’s).

Description of service

The business plan discusses the features of opening a women's clothing store intended for the middle price segment. Let us remind you once again that this business plan can also be applied to men's clothing, to outerwear, to underwear, etc. The amount of investment will differ depending on the cost, type of product and its quantity.

The entrepreneur administers his own store, which is located in a shopping center. It also contains information that may be useful to the reader about other formats and possibilities when working with them.

Market analysis

Many people, dreaming of their own business, think about opening a clothing store. Some want it to be a luxury boutique located in the very center of the city, others choose an online store, and others decide to open a discount clothing center. Of course, all this can bring income with the right approach to work. But still, before choosing one or another store format, it is worth carefully analyzing the market, because there are quite a few competitors in it.

It must be said that many people believe that opening their own clothing store requires a lot of money. This is not always the case and depends on many factors. There are also formats that require investment only in purchasing inventory and some other expense items. To understand the picture, you need to consider in detail the possible store formats.

Today, in a broad sense, the following options for opening your own clothing outlets are being considered:

“real time” stores (these are regular stores, where customers come and see the available goods, can try them on, choose suitable clothes);
online stores (this may include large online stores, one-page sites or stores on social networks).

Both options need to be considered separately to understand the aspects of working in them.

I would like to warn budding entrepreneurs : Many naively believe that the main thing in the success of a store is investment. No one is more interested in the success of a business than the investor, because in this situation he risks a large amount of money. Experienced businessmen advise not to put the management of the store in the wrong hands, at least for the first six months. People who did otherwise, in most cases, failed and went bankrupt.

Now let's look at specific store formats.

Regular store

This format is the most common. Here you can include two subformats, each of which has its own specifics:

Store located in a shopping center

Such stores usually sell items in the lower and middle price segments. An undoubted advantage is that there is no need to spend a lot of money on placing additional advertising. When people come to a shopping center, they most often visit several departments at once. That is why it is very important to choose a shopping center that will attract the right audience.

Store located in a separate building

Such stores usually sell items in the above-average price segment. This includes luxury, designer goods and creative designs from talented designers. You will have to spend a lot of money to attract customers.

When calculating the necessary expenses, you will need to include:

purchase of product range;
rent;
necessary equipment;
wages staff;
taxes.

The average cost per 1 m2 is about 50 thousand rubles. And this is if the store sells goods in the mid-price segment.

You need to understand that initially the store will cover initial costs. There will be net profit, but in fact it will cover only the amount of invested funds for some time. Therefore, it is very important to have a certain reserve of money “just in case.”

Another very interesting option for a “real-time” store is the so-called "showroom at home". This option is suitable for those with size initial capital quite small. There are benefits in this case, they are quite large:

no rent;
no salary costs.

Of course, there are also disadvantages. For example, not everyone decides to set up such a store at home. Indeed, in such cases, people should be invited to your territory to try on and view existing things. It is very difficult to find customers here, and even more difficult to attract them and persuade them to buy. Although, if they come, they probably intend to buy something.

Such stores are usually used as a source of additional income. Often such impromptu retail outlets are opened by hairdressers and manicurists who work from home.

Online store

Today, such a type of clothing sales as sales through an online store is gaining particular popularity. It is very important to assess opportunities, competition and occupy the most preferred niche.

The savings here are quite significant. There is no need to spend money on equipment, staff salaries, or renting store premises. Everything happens online. Customers don't come to try on outfits, they buy them after seeing a picture on the Internet.

Most often, novice businessmen who want to work in the fashion industry start with such stores.

Above is a sales chart and its forecast for subsequent years. As you can see, every year there is a significant increase in the volume of products purchased via the Internet. This is a positive factor for those who are planning to open a similar outlet.

According to this graph, the “clothing and accessories” category is the most popular among the population. However, we see that only 14% purchase these products online, while the rest prefer to visit stores on their own.

From this we can conclude that more sales can be obtained by opening a store in “real time”.

I would like to add that it is better to open an online store for residents of a specific city, and not for the entire country. At least at first. Later, you can increase your reach of potential clients.

When opening an online store, you should not be scattered across many product categories at once. It is better to focus on one variety and establish sales.

Most often, people buy clothes online on sites where there is no pre-order. However, in this case you will need big investment in order to be able to send the goods immediately after the customer places an order.

But waiting is suitable for those stores that offer consumers some unusual or exclusive products. For such things, people are willing to spend some time waiting. By the way, this includes not only expensive things, but also those that, on the contrary, are very cheap.

I would like to note that today entrepreneurs enter regional markets in one of the following ways:

opening your own store;
work as a distributor;
work under the franchising system.

It is worth noting that the latter option is in greatest demand today.

According to statistics, to enter the clothing market you need at least 1.5 - 2.25 million rubles. To reach the international level, 5 times more is required.

So, we have decided that an “offline” store can bring great profits in the long run. It is his discovery that we will consider. Now you need to decide what clothes to sell (women’s or men’s) and what criteria to pay special attention to.

More women follow fashion than men (72% vs. 45%). Yes, it is ladies who make purchases much more often than men. This is why it is best to open a women's clothing store. If possible, you can combine both directions at once.

When choosing clothes, people pay attention to the following signs:

suitable item (60%);
quality (15%);
practicality (7%);
compatibility with other wardrobe items (7%);
exclusivity (5%);
brand awareness (1%).

Therefore, our store should sell high-quality, practical and comfortable items that fit in size.

It must be said that the middle-income stratum makes up the overwhelming majority of the population. These are the ones you need to focus on when opening a store.

Thus, our store will sell women's products at an affordable price in the shopping center, targeting women aged 18-45 years.

I would also like to say that every consumer has hidden needs. Based on them, you need to choose a work strategy.

This table informs you about the hidden needs of each category and helps you understand how to work with it.

SWOT analysis

Before opening your own store, you need to analyze hidden threats and opportunities that can significantly affect the functioning of your own business. In such cases, factors are usually divided into external (which cannot be changed) and internal (which can be changed).

TO external factors can be attributed:

Possibilities:

high and constant demand for goods in this category;
relative inelasticity of demand in this segment market;
possibility of expanding the assortment with other product categories and adding to product matrix things for men and teenagers;
opportunity to order goods at competitive prices.

Threats:

high level of competition in this market segment;
lack of controlled market share;
increased competition;
it is possible that legislation will become stricter, which will create obstacles to work in this segment;
economic downturn negatively affecting economic indicators store.

Internal factors include:

Strengths:

increasing staff motivation to work;
the opportunity to find bona fide suppliers;
the ability to work at a high premium;
wide range of goods;
the ability to set a fairly wide range of prices for goods;
convenient and favorable location for sales;
convenient working hours.

Weak sides:

lack of experience in this field;
lack of knowledge;
lack of business reputation and loyal consumers;
lack of a circle of regular customers;
lack of a network of suppliers;
unknown store;
lack of trained personnel.

Opportunity Assessment

Our store will operate according to the following schedule:

Total: 79 hours per week, 338 hours per month.

There will be 2 shifts working in the store on a schedule of 2 through 2. Each shift will have 2 workers, since the premises will be quite large. The cleaning will be carried out by the shopping center staff.

The entrepreneur will not sell products through the online store. It will be necessary for promotion own brand, attracting clients.

Organizational and legal aspects

Perhaps or. It is worth noting that registering an LLC in this case is inappropriate. When registering, it is important to indicate OKVED codes. In this type of activity it could be:

52.42.1 Retail trade of men's, women's and children's clothing;

52.42.2 - Retail trade of underwear;

52.42.3 - Retail trade in fur products;

52.42.4 - Retail trade in leather clothing;

52.42.5 - Retail trade of sportswear;

52.42.6 - Retail trade of hosiery;

52.42.7 - Retail trade in hats;

52.42.8 Retail sale of clothing accessories (gloves, ties, scarves, belts, suspenders, etc.);

52.43 — Retail trade of footwear and leather goods;

52.43.1- Retail sale of footwear;

52.43.2 - Retail trade of leather goods and travel accessories.

Note! In your case, there may be more codes or some of the ones presented may be missing. Therefore, it is important to understand exactly what you will be doing in own store to reflect all types of planned activities at once, rather than making changes to documents every time.

An entrepreneur can choose either UTII. In the second case, two options are possible - simplified tax system “Income” 6% or simplified tax system “income minus expenses” 6-15% (the rate is determined depending on the region).
A certificate of entry into the general trade register is required. In our case, the store will be opened on the territory of the shopping center, which will determine the receipt of the necessary document.
You will need to obtain permission to carry out trading activities.
Conclusions from State Fire Supervision Authority and Rospotrebnadzor are required.
It is necessary to have an official lease agreement and a garbage removal agreement.
You will need permission to outdoor advertising, if one is expected.
Don’t forget to register the cash register with the tax office.
You will need Goskomstat codes.
If you plan to sell any products that require a license, you will need to obtain one.
Employees must have medical records (do not forget about the regularity of passing commissions).
You will need a list of goods and certificates for them.
Do not forget about the need to have a sanitary passport.
For non-cash payments it is necessary.

Documents such as an agreement for the removal of solid waste may not be needed if the cleaning is carried out at the expense of the landlord and he has a general agreement for the maintenance of the entire building. In this case, a certified copy will be sufficient.

Marketing plan

Of course, the promotion and advertising of the department will largely depend on the shopping center. Some of them take on this work themselves. But don’t forget about your own promotion. So, the marketing plan will include the following promotion methods:

Increasing customer loyalty. This technique is based on holding commodity days, when the cost of specific goods is reduced to cost or close to it. At the same time, it is very important to present the idea in an interesting way, so that the store is remembered by the consumer, and he comes here to shop again.
Informing your consumers through a group in social network, own website. It is very important here that the site and group are active. To do this, it is necessary to timely add relevant and interesting information to them - about possible promotions. You can hold drawings, for example, to receive a 50% discount.
Contextual advertising. This method will also be effective and more or less affordable. But you still shouldn’t get carried away with it.

Placing information in the media will not be cheap. And these expenses are unlikely to pay off. Therefore, it is better to refuse such methods of promotion if we're talking about O small store, intended for representatives of the middle and below-average price categories.

Calculation of projected income

It is quite difficult to calculate possible income. We will proceed from the amount of costs for purchasing the goods and the average size of the product margin in the industry.

The average margin in this industry is about 100%, sometimes more. Let’s take revenue equal to 35,000 rubles per day. The amount is averaged based on the indicators for the entire week. Subsequently, revenue will increase.

Thus, monthly revenue will be about 1,050,000 rubles. And the cost of purchasing the goods will be 525,000 rubles.

Production plan

The store premises will have an area of 70–90 m2. You can rent it in a shopping center for 80,000 – 90,000 rubles.

At the same time, there will be no special expenses for repairs, but it will be simply necessary to equip it. You will need:

sign (40,000 rubles);
showcases (25,000 rubles);
shelving (20,000 rubles);
mirrors (35,000 rubles);
hangers (45,000 rubles);
KKM (8,500 rubles);
computer (30,000 rubles);
anti-theft system (40,000 rubles).

We will also need furniture:

shelves (15,000 rubles);
mannequins (60,000 rubles);
sofas (35,000 rubles).

You will also need various lamps and other lighting methods.

Employees' wages are 30,000 and 25,000 rubles for a senior seller and a regular one, respectively, including taxes. Total costs for wages – 110,000 rubles.

Organizational plan

Financial plan

Profit before tax: 1,050,000 – 755,000 = 295,000 rubles.
Tax (we calculate the simplified tax system at 15% of the difference between income and expenses): 44,250 rubles.
Net profit: 295,000 – 44,250 = 250,750 rubles.
Profitability: 250,750 /1,050,000*100% =23.88%.
Payback period: 1,999,300/250,750 = 7.97. Therefore, the store can pay for itself in 8 months.

Risks

The following risks can be identified:

Increase in rent cost.

This risk could cause a significant reduction in sales revenue. Another option is a forced increase in the cost of the goods offered. This in turn negatively affects demand and sales.

To avoid this risk, it is necessary to work out the contract with the landlord in detail. Important conclude a contract for a long time, fixing the cost and critical point attendance, upon reaching which the parties revise the rental price.

Increased competition.

As a result of this situation, the number of visitors will decrease, as will sales volumes.

The following ways to overcome the situation are possible:

develop and use a unique store concept;
offer your consumers a unique product;
carrying out various promotions and offering discounts.

Unprofessionalism of sellers and other personnel working in the store.

As a result, visitors may not be satisfied with the service. As a result, total sales will decrease and business reputation can turn from positive to negative.

It is possible to overcome these risks an integrated approach, including:

ongoing staff training related to sales and service training;
informing about the features of fabrics, materials, products and their care;
development and use of financial and non-financial motivational levers;
placement of CCTV cameras (they will also reduce the number of thefts in the store).

Products going out of fashion, their irrelevance.

This can threaten quite serious freezing of positions, a decrease in purchasing value and, as a result, a decrease in the overall profitability of the business.

To avoid such problems, it is necessary to constantly monitor the media and other sources of information. Additionally, it is worth holding regular sales so that there are no leftovers of stale goods.

Franchise business

You can also consider the option of opening a franchise clothing store, where you will receive a fully step-by-step model for opening a store of a well-known brand. Franchising is a less risky start because the business model has been tested and works successfully.

To find a franchise, use ours!

Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:

One last request: We are all human and can make mistakes, leave something out, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!

Today, more than 70% of the market is engaged in sales in various fields of activity. Sales is the simplest and effective method begin own business from scratch, because there is constant demand for a certain category of goods, there is no need to carry out serious planning and analysis.

When thinking about opening your own business, be sure to pay attention to the sales area, for example, sales of clothing, children's clothing, costume jewelry, haberdashery, or all the same only in combination.

We will talk about opening a clothing store in a shopping center.

For example, the markup on outerwear is 20-110% (this includes jackets, down jackets, coats, etc.), the markup on casual clothing is 50-270% (this includes sweaters, blouses, shirts, etc.) and the markup on underwear is 150-400%.

Of course, we should not forget about the markup for the brand, for the quality of the material, for the initial purchase cost, and accessibility for buyers.

When starting your sales activities, you should decide what category of people your products will be for, since not everyone will be able to buy a shirt for everyday wear for 7,000 rubles.

So, opening a small business begins with registering an individual entrepreneur or legal entity, and the latter is rare for this field of activity.

First steps to starting a business

Let’s assume that you decide to start selling casual clothing, the assortment of which consists of women’s blouses, T-shirts, jackets, men’s shirts, t-shirts, jumpers, and included wallets, bags, purses in the assortment, and also supplemented it with underwear.

Of course, the assortment can be anything, depending on your desire, but we are only looking at an example.

Stage 1: registration in tax office.

Registration in tax authority occurs within 5 days from the next day after submitting documents for registration of an individual entrepreneur. Moreover, before visiting government agency, you should pay the state duty at one of the banks and attach a receipt for its payment to the documentation.

Stage 2: registration with the Pension Fund of the Russian Federation.

With the pension fund you do not have to pay for registration; all that is required of you is to write an application for registration. If this is not done on time, you can easily receive a fine of 5 thousand rubles.

Stage 3: opening a current account (if necessary).

As a rule, a current account is needed to pay goods to suppliers. In order to find out whether you need it, check with your suppliers what payment system they are used to working with clients. Within 5 working days after opening the account, notify the tax office and pension fund about this, otherwise you will be required to pay a fine.

5 working days after submitting the documents, you receive a certificate of registration and become a full-fledged individual entrepreneur.

Supplier search

Currently, suppliers of goods are ordinary retailers and wholesalers rolled into one. As a rule, a discount on a product is achieved through volume purchasing. The average volume discount is 15-25%. Agree, not much to add to the amount of your own markup.

The search for suppliers is based on the choice between purchase price and quality. It is recommended to review up to ten options before choosing your supplier to purchase an item.

How to choose a place to sell clothes

No matter what anyone says, the most profitable place to sell clothes is a shopping center. The only condition when choosing a location is that the shopping center is well visited by people and it does not matter where it is located, on the outskirts or in the center.

Another question that arises when choosing a site for sale is the price. As a rule, landlords set their prices based on the cost per square meter. In addition, the price for electricity, heating and even a certain percentage for the corridor area is added to this cost.

The cost of 200-500 rubles per square meter characterizes a retail outlet located not in the city center, with low and medium traffic. The price per square, equal to 500-1500 rubles, refers to trading platforms in favorable locations for sale, the attendance of these centers is sufficient to implement your business.

All sites whose cost is over 1,500 rubles are considered luxury. These shopping centers are important not only in the city, but also in the surrounding area. As a rule, in such expensive shopping centers there are no cheap things and they are created for the “rich” segments of the population.

Staff

To carry out activities in a shopping center, you will not need either a cleaner or a security guard. It is recommended that you work in the clothing department yourself for the first time (at least 2-5 months). This way you can reduce the costs associated with wages and payment of contributions to the pension fund.

It will also be easier for you to grow your own business since you will be more motivated to succeed than a hired salesman.

If your retail area exceeds 50 square meters, then you are unlikely to be able to cope on your own. In such a situation, hiring an employee is mandatory, provided that one employee will work for every 50 meters of area. If your department is heavily loaded, the number of salespeople should increase.

Financial side of the issue

According to our calculations, the minimum price for opening a clothing department is 72 thousand rubles. Next, we will justify it.

Costs for opening an individual entrepreneur – 800 rubles;
Costs for purchasing goods – from 40,000 rubles at a time;
Equipment costs – from 15,000 rubles;
Rent retail space– from 15,000 rubles/month.
Other expenses – from 1,200 rubles.

These calculations were carried out for a city with a population of 30,000 people. To calculate approximate costs for a city with a different population size, use a proportion and divide the result by two. For example, for a city with a population of 300,000 people, opening costs will be 360,000 rubles.

Of course, the formula is approximate and has no significance, however, it is excellent for approximately calculating costs.

The specifics of the store are such that the opening can be planned either based on the available space, or on the assortment you want to work with. I suggest you consider general principles choosing the territory and area of the store.

Clothes can be sold both in the Shopping Center and in a separate retail establishment. A shopping center is an excellent solution when opening a middle-class clothing store on an area of up to 150 m2. Good traffic will ensure stable revenue, and most problems with advertising and approvals will be resolved by the administration of the shopping center. This option is ideal for large cities.

A separate store is worth opening if you decide to work with an elite or, conversely, stock assortment. Such stores also pay for themselves quite well in small towns and central regions.

Documents accompanying the product

When working with suppliers or purchasing on your own, do not forget to take care of the documents. Women's clothing does not apply to goods subject to mandatory certification, but must have a GOST R declaration of conformity, which is issued by certification bodies.

When filling out a declaration of conformity to GOST R, you must provide a certain package of documents. For products manufactured in Russia:

Regulatory documentation for certified products
lease agreement for occupied space or other document certifying ownership
quality certificates for materials used

For registration declarations for imported clothing The following documents are required:

application for registration of a declaration of conformity GOST R
copy of the contract
company charter
state registration certificate OGRN, TIN
description of the product (composition, properties, appearance, scope, etc.)
quality certificates of the country of origin

Necessary approvals

While documents for the goods are being prepared, you can take care of the documents for the store. To open a business retail Coordination with Rospotrebnadzor and the Fire Department is required. If a store opens in a shopping center, then the administration of the center takes care of all these documents, but separately standing store the entrepreneur will have to take care of everything himself.

For Rospotrebnadzor it will be necessary to make a PLC (program production control for the implementation of laboratory research and testing of factors of the working environment and the labor process in the workplace). This program will spell out all the points on which you need to report to Rospotrebnadzor and the frequency of their implementation.

This usually includes all the necessary measurements for the store, compliance with sanitary standards, monitoring the maintenance of employee health records, and schedules for various briefings. The program is done once.

To obtain a conclusion from the Fire Inspectorate, it is necessary to equip the premises with a fire alarm, an evacuation plan, fire extinguishers and take a package of documents to the regional unit of the State Fire Supervision. This usually includes an application for the issuance of a conclusion, a lease agreement, documents for an individual entrepreneur, a store BTI plan, and an agreement on installing an alarm system.

After the inspector leaves to familiarize himself with the facility, he may issue an order to eliminate the deficiencies found. But if most of the measures have been completed, then they are usually allowed to open a store according to letter of guarantee. Naturally, all claims will need to be eliminated over time.

You will also need to approve the storefront, conclude an agreement for garbage removal and landscaping. Somewhere they require landscaping around the store. All requirements can be found at the Administration of the district in which the store is located.

Equipment

Next you need to think about how you are going to present the product in trading floor. Wall-mounted clothing equipment is the same type and differs only in material, color and design. The ideal solution is modular systems such as Global or Solo, they allow you to perfectly display the product due to different types weight

It is advisable to purchase so-called island equipment and tables for displaying goods: they will allow you to create a direction for customers and beautifully present the goods. These are the basics of merchandising, the science of how a product can sell itself. It is advisable to install mannequins in the sales area that will demonstrate clothes “live.”

Fitting rooms should be comfortable and bright. Mirrors should be positioned so that when trying on you can see how the product looks from behind.

In addition to equipment for displaying clothes, you need a computer, a cashless payment terminal and a cash register registered with the tax office. However, when choosing UTII as a taxation system, individual entrepreneur gets the opportunity to work without cash register. Then you can limit yourself to purchasing a receipt printing machine or work using sales receipts.

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Staff

At the same time, we are recruiting personnel. The number of people working in a clothing store depends not on the area, but on the customer traffic.

significantly increases sales

In season, which occurs twice a year in the clothing trade (August-October and April-June), must be withdrawn large quantity person on a work shift. The rest of the time you can work with a minimum staff, strengthening the team on weekends.

Usually on an area of 100-150 sq. three or four salespeople and a cashier can handle it. In more small store You can limit yourself to 2-3 people. It is necessary to think in advance about the requirements for personnel, the need for training and certification, since trade turnover will largely depend on the friendliness and competence of the sellers in the hall.