Metrica is leaving the market. St. Petersburg What will remain of Metrica? What will be discovered instead of metrics on fuchika

In the fall of 2015, the owners of Metrica put up for sale part of their St. Petersburg assets, including 8.8 hectares on Torfyanaya Road and a class B business center with a retail part (total area - about 23,000 sq. m) on Energetikov Avenue for 1.5 billion and 1.3 billion rubles. accordingly, sources familiar with the retailer’s plan said last year. The real cost of these objects now does not exceed 450–500 million rubles, possible buyers are retailers, both specialized and FMCG, or developers, says General Director of Infoline Analytics Mikhail Burmistrov. Purchasing buildings can cost RUB 100,000. for 1 sq. m, and rent is 600–1000 rubles per sq. m. m per month, says ARIN vice-president Ekaterina Lapina. The object on Peat Road is interesting for housing construction, notes Kosarev. According to him, retailers prefer to rent space rather than incur the costs of construction or purchase.

The K-rauta chain (part of the Finnish concern Kesko) in February 2016 bought the Metrika hypermarket on Vyborg highway for 1 billion rubles. and is building a store near the Parnas metro station; its strategy involves expanding to 10 points. A representative of K-raut refused to comment on the possible purchase or lease of the closing Metrika hypermarkets. “These hypermarkets do not fit our format”, says Igor Kolynin, Marketing Director of STD Petrovich. In January 2017, the Hoff furniture chain intends to open its first hypermarket in St. Petersburg. A representative for the retailer was not available for comment Friday. According to Infoline, in the second quarter, the DIY market in St. Petersburg decreased by 14% to 25.5 billion rubles. The market is moving in different directions, some players, for example K-raut, have a growing turnover; in a difficult economic situation and falling demand, the quality of management and concept become especially important, said Pavel Lokshin, general director of K-raut in Russia (sales in the division Kesko's construction and technical trade outside Finland increased by 10% in local currencies in June 2016). According to the results of the first half of the year, comparable sales of STD Petrovich increased by 10%, despite the forecast for a market decline of 8% this year, says Kolynin from Petrovich. Metrica's revenue for 2015 fell by almost 2 times to 6 billion rubles. (excluding VAT), this year it will not exceed 2 billion rubles, Burmistrov estimated.

The main owner of the SBR Corporation, founded in 1995, is Evgeny Lebedev. 24 Metrica stores remain in the chain in the Northwestern Federal District and the Tver Region. Since July 2015, bankruptcy proceedings have been introduced at SBR Market LLC.

The main St. Petersburg construction dump is closing. The metric is supposedly under reconstruction. It's a nightmare inside. There is a so-called “total sale” - discounts up to 90%! Attractive? Not that word. Let's see what they sell there. Hm. Old yellow water coolers, broken dusty chairs, appliances from the last century and much more. Welcome to our sofa store! There are a lot of PHOTOS and excellent lots under the cut.

It started when I went to buy an apron for the kitchen. Why? I don’t know, the weather is good, the ice is excellent, the wind is invigorating, why not?

As a prelude, I want to say that Metrica is the main construction hypermarket in St. Petersburg. It is difficult to find a more miserable place for shopping, although there is still K-rauta, but it is of a higher rank.

Even in distant times, when fate forced me to work there, I considered Metrica a garbage dump.

Now she looks even worse, although it couldn't be worse. This is not a store, but some kind of dump.

It’s as if it’s a huge mezzanine or a Soviet balcony, on which all the junk no one needs is piled up, only not for free, but also for money.

Uplifting signs say that the second floor is closed due to reconstruction. I must say, as long as I can remember, there has always been reconstruction in Metrics. It is never clear what exactly, but it is there and in full swing.

No, seriously? This cooler needs a whole fucking army to drink it.

Considering that office equipment, chairs, tables and even coolers are displayed at the entrance, it is unlikely that the metric will rise from the ashes like a Phoenix.

No, this is not a photo of a landfill near the house, this is a sale in Metrica, stop asking again.

And for some reason, it was I, an ordinary left-wing person who entered the store, who felt ashamed that this junk, which belongs in a landfill, was put up for sale.

I have no idea who should buy this. A desperate beggar or local homeless people? It was possible to give it to the latter for free; after all, living in the bushes with a table and a cooler is much more comfortable than without them.

Just so that it doesn’t seem like I’m exaggerating, look at the photographs with your own eyes, they will say more than the text. To be honest, I have only seen such blatant crap for sale at huge homeless markets, where the appropriate clientele came to rummage through the garbage.

Who needs swear words for a mower? — Please weigh a couple of kilos.

I have a whole box of these keyboards lying around at home. I'm ashamed to put them on Avito. Moreover, it is a shame to even take it out of the house at night into the trash, you never know who will see it.

But here they normally sell for 800 rubles, although for this money you can buy two new ones. Hucksters from Avito, envy.

By the way, if you decide to open your own office, take a table, or better yet two.

Atishniks, come on over. It seems that these are the only cases from which someone accidentally wiped the dust.

I sat at something like this table at school, but no one threw it away or sold it - they just repainted it every year. And again on a long and painful journey of gaining knowledge.

Of course, chairs are the best item in today's sofa store. Seriously, what gets put out in our yard every day for trash looks much better.

I found Best offer. Any power tool for 60 rubles. I took a whole bag. Everything is dirty, broken, in short, warm greetings to Metrica marketers. Or whoever you have there.

Jacuzzis, in which someone clearly had a great time. Or maybe several bodies were dismembered here, I don’t know, and I don’t want to know.

Back to the Future. A printer from the past for two hundred dollars. Almost for nothing. Take it.

The Metrica network shrank by 5 times, unable to cope with its rapid growth. Two dozen stores across Russia are still operating, but market participants believe that they too will close soon. The company is selling land.

Sales network home goods and repair company, whose main owner is a St. Petersburg billionaire, has been operating for more than 20 years, but may soon leave the local market. This summer, the hypermarket on Bolshoy Prospekt of Vasilyevsky Island was closed, and facilities on Chkalovsky Prospekt, Nauki Avenue and Fuchik Street stopped operating. All of them occupied rented space. The remaining three hypermarkets on Torfyanaya Road, Pulkovskoe Highway and Revolution Highway are selling off their inventory. As expected in the market, the work may be completed in the near future, despite the fact that the premises of these stores are owned by the company. Thus, the Metrica chain will have about 20 hypermarkets outside of St. Petersburg, compared to the 112 it had at the peak of its development.

Transfer plan for St. Petersburg stores competitors were not successful. Of all the hypermarkets, Metrica managed to sell only the facility on Vyborg Highway to the Finnish company, presumably for 1 billion rubles. Other players were not interested in Metrica objects. “We were offered the purchase of these hypermarkets, but they do not fit our format,” says STD Marketing Director Igor Kolynin. The point is that the objects are overpriced, notes a representative of another network.

As a way out of the difficult situation "Metrica" ​​conceived a reformation retail outlets In Petersburg. So, at first, the owners of the retail chain thought about a hybrid format with online trading. However, negotiations with the most obvious partner, the "" network, failed, and Metrica had to find a way out on its own. A proposal from the chain's managers to rent out shelves to suppliers of construction supplies can be considered a gesture of despair.

Land for sale

However, blame the owners The trading network cannot remain idle. Their land plots were put up for sale last fall. This is a fairly large portfolio - almost 40 hectares of land, but there are few truly attractive plots there, experts say. In the fall, the sale of a plot on Peat Road (88.4 thousand m2) for residential construction is expected. Bidding for the sale of two plots on Pulkovskoye Highway is scheduled for September. Negotiations regarding the site in Shushary are in an active phase. The main contender for land at 81 Moskovskoye Highway is Stolichnaya. True, Muscovites refused to comment.

On the site of the hypermarket on Torfyanaya 150 thousand m2 of housing and 50 thousand m2 of apartments may appear on the road. It's about about comfort class housing, the approximate price can be 85-90 thousand rubles per 1 m2 of housing and 70 thousand rubles per 1 m2 of apartments, this site is very interesting for developers, says Sergei Fedorov, general director of "". He expects the deal to be closed this year, in the fall. As Sergei Mingalimov, Metrica's development director, explained to DP, the plot on Torfyanaya Road will indeed be given over to residential development, but the final buyer has not yet been determined: the problem is that Metrika needs real money, not a share in the project .

"Usually developers buy land plots for a share in the project. We have a situation that involves a sale in cash or assignment of a loan,” explains Sergei Mingalimov. - Therefore, the price has been slightly reduced. There is an option to sell the plot for a share in the project, but it is not welcomed by the bank." In his opinion, these plots are not advisable to sell or lease for DIY networks; the objects are much more interesting for sale to developers.

In addition to three hypermarkets The holding put up for sale a plot of 10 hectares for a warehouse complex in Shushary, as well as the Formida business center with an area of ​​10 thousand m2 on Ladozhskaya.

Dizzying growth

After success on the St. Petersburg market in 2012-2013, Metrica began to actively open stores in the Northwestern, Central federal districts and the Volga region. The company's revenue has grown steadily since 2009, exceeding 14.71 billion rubles in 2014. However, explosive growth from 55 hypermarkets in 2011 to 112 in the summer of 2014, coupled with the 2015 crisis, undermined the financial well-being of the retailer. Absence competitive advantages before the world giants, the erosion of assortment due to conflicts with suppliers is not the most best service became the reasons for Metrica's bankruptcy and sale of the business, experts say. However, as the company said, management errors would not have led Metrica to such a reduction in business if not for rising prices and a drop in purchasing power, especially in the regions.

Russian retailers have objectively become it’s hard to compete with global DIY networks, notes Leonid Dovladbegyan, first deputy general director" ". He recalls that “220 Volt” and STD “Petrovich” remain in their niche due to online trading, while “Metrika” remains a classic retailer. “It’s more difficult to compete with Leroy Merlin, prices are lower, OBI has a better assortment and service, as a result, we see Metrica lacking global competitive advantages,” says Dovladbegyan. “Yes, they had a certain share of private label goods produced in China, but due to exchange rate fluctuations its own trademark"from an engine for the company it turned into an anchor, which also played a role."

In a company crisis Problems began with suppliers; along with claims for payment for supplies, the network received two bankruptcy filings. In 2014, the court received 52 claims for 250 million rubles, in 4 months of 2015 - already 61 claims for 360 million rubles. The largest claim - for 118 million rubles - was filed at the beginning of May 2015 by the Stroytekhnika company (supplier of power tools).

Metrica reacted with a reduction retail network doubled and concentrated on the home market. But this did not help either - a year ago the court declared the company bankrupt, and bankruptcy proceedings were introduced in July 2015.

Divided the clearing

Elimination of "Metrics" from the list St. Petersburg players were definitely spurred on by the development of the DIY market. Only the lazy ones haven’t announced plans to build and launch new stores this year. The Finnish K-rauta intends to increase its network from eight to 10 hypermarkets, the nearest one will begin operating in the fall. The French "" launched the fourth hypermarket in St. Petersburg, the St. Petersburg "" is preparing to open a hypermarket on Peredovikov Street. STD "Petrovich" intends to launch two stores in St. Petersburg and Moscow next year.

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The Metrica network, which until recently was one of the leaders Russian market DIY, closes hypermarkets in St. Petersburg. According to media reports, seven stores have already stopped working or will do so in the near future. In total, over the past year and a half, the number of retail outlets in the chain has decreased from more than one hundred to forty.

DIY retailer Metrica may close in St. Petersburg almost all hypermarkets. Three network facilities are preparing to cease operation:

• on Pulkovskoe highway,
• Peat road,
• Energetikov Avenue.

The latter is no longer on the list of stores on the official Metrica website. Just over a month ago, the publication Fontanka.ru reported the closure of the facility at Bolshoy Prospekt Vasilievsky Island and the upcoming cessation of hypermarkets on Chkalovsky Prospekt, Fucik street And Nauki Avenue(with reference to space tenants).

On the official Metrica website, the list of retail outlets in St. Petersburg includes 7 objects. Six of them, according to the media, have either already been closed, or this is about to happen. Meanwhile, it was in the northern capital that the network began its work.

One of the hypermarkets - on Pulkovskoe Highway - is up for auction. The initial price of the object is 685 million rubles. The auction is scheduled for September 5. Potential buyers are still unknown. “These hypermarkets do not fit our format,” said the marketing director of STD Petrovich. Igor Kolynin. Representatives of almost all other leading workers working in St. Petersburg DIY networks and household declined to comment on possible participation in the auction.

The Metrica retailer has been experiencing big problems since at least the beginning of last year. Then it announced the closure of 15 of more than 100 stores. By mid-May, the number of retail outlets had dropped to 68, by the summer there were no more than 40 left. According to Infoline, the chain’s revenue for 2015 decreased by 2.5 times compared to 2014: from 11.7 billion rubles. up to 4 billion

Last year, suppliers initiated bankruptcy proceedings for Metrica, but the structures of the network owner Evgenia Lebedeva managed to take control of the process by buying out the debts. However, the network began to accumulate new obligations, and in the summer of this year the process “went into a second round,” market participants familiar with the situation argued.