When are sales in Italy? Summer sale in Italy. How much money do you need, and are shopping tours profitable?

Shopping in Italy in 2017 is a great opportunity to buy exclusive items from the best brands at an attractive price. To do this, you need some information about the specifics of sales and shopping tours in this country.

A trip to a sale in Italy: what, where, when?

Many tourists come to Italy for Sconti - sales that allow you to save between 15-50% on purchases of famous brands. Until recently, different regions held them at their own time, but now there is a single schedule for the whole of Italy, which is reported in advance by the media. Most often, winter clothing sales in Italy start on January 6-7, and summer sales in most regions in 2017 will begin on July 2 and last about 2 months.

Among Italian cities there are shopping centers recognized by shoppers as the best places for shopping. These include:

Florence

Sardinia

Each of them has its own specifics. For example, the further south the city, the cheaper the products, but you can also buy counterfeit goods. In the north, only original items from leading brands are presented. Shopping tours to Italy: what you need to know about the specifics of local trade

When planning your first shopping trip to Italy in 2017, it is important to know what is available here different types stores with certain operating principles. The first category includes boutiques that have the following differences:
1. small store sizes
2. trade in products of one or more fashion houses
3. items from previous seasons are sold at good discounts.

The second type is stores operating directly at factories. Products there are 10-30 percent cheaper than in boutiques.

The third type is warehouses, which have the following distinctive features:
1. large assortment
2. prices are lower than in boutiques
3. models are presented from the current and previous collections
4. Advantage for wholesale buyers.

The fourth type includes stock stores. Their differences:
1. a large number of products from different brands
2. clothes are presented from previous seasons
3. low prices and access for everyone

The next type is outlets, that is, large shopping centers with things from different brands. When going on a shopping tour to Italy, you should know that there is its own type of outlet - spacci. Their specificity:
selling goods directly from the factory
We have “prototypes” in stock - samples that were made before the model was put into production, with discounts of up to 50%
for items with minor defects big discounts — 30-50%
products from previous seasons are sold at 30-70% cheaper
they also sell leftover fabrics and other materials from production.

In any case, shopping in Italy in 2017 is an excellent opportunity to update your wardrobe, including products from famous brands and designers, for very reasonable money.

Italy all year round Serves as Europe's premier shopping destination. But only during sales periods you can shop here at the best prices. Traveling to Italy in winter is an excellent opportunity to combine cultural leisure with shopping. Where to go during winter sales and what to buy with discounts in Italian cities?

Winter sales dates in Italy

Sales (here referred to as Sconti) begin in Italy in January. Unlike many countries, there is a law regulating start and end dates. The entire sales period lasts 60 days. Great deals appear in Italian stores on January 5 and 6, and sales end on different dates - you need to follow the schedule every year. So, in Rome they end on February 20, in Milan - by March 5, and in Trieste sales are held until March 31. The amount of discounts varies from 10% to 50%, and for clothes of non-standard sizes - up to 70%.

What and where to buy in winter in Italy

One of the best shopping destinations during the winter sales is Rimini. There is a huge number of stores with goods from mass market brands. It is worth coming to Rimini for fur products (discounts on fur coats reach 40%), shoes from Italian manufacturers, and leather jackets. All this is of high quality, and in January-March - also at affordable prices. At the end of the sales season, discounts reach up to 80%, although the size range becomes more modest. When visiting Rimini for shopping, you need to explore not only the central shopping streets. Tourists buy most inexpensive branded items in outlets. The leaders in popularity are La Befane and Gros Rimini.

Rome also does not escape the attention of shopping lovers. People come here for clothes of different price categories, quality bags, evening dresses, business suits. IN ordinary days The capital of Italy can hardly be called a budget city. But the winter sales period is the best time for shopping. The main places for shopping are Corso, Nazionale and the Plaza de España area. Here you can buy items from the brands Max Mara, Guess, D&G, Armani at a discount. The choice of boutiques varies from affordable to exclusive. The former offer discounts of up to 70%, luxury ones are limited to a maximum discount of 15% or do not reduce prices at all. It is also worth visiting the Valmontone outlet and the Castel Romano shopping center with more than 100 stores of international and Italian brands.

Milan is one of the main European destinations for shopping, especially during sales. People come here not only for clothes and shoes, but also for wedding dresses, jewelry, furniture, dishes and high-quality bed linen. Clothing from famous couturiers in Milan is sold almost without discounts - the demand for it does not fall in any season. But some fashion houses reduce prices by 20%. You will be especially pleased with the discounts on middle-segment and mass-market clothing. By the end of sales they reach 70%. The largest concentration of boutiques is in the Quadrilatero district, formed by several streets. D&G, Hermes, Prada are represented here. Budget stores With quality clothes you need to look for it on Corso Buenos Aires. This street stretches for 2 km and brings together almost 400 shops.

When choosing a city for shopping in Italy during the sales period, it makes sense to take a closer look at a less popular destination. Florence also attracts art connoisseurs more - at the height of the discount season you can find great deals and any required clothing size. Turin is also rich in shopping streets, and it has some of the largest malls in Italy. Quality fur products with discounts (hats, fur coats, accessories) are traditionally purchased in Bologna, in the cities of the Marche region - shoes and leather goods from factories.

Shopping in Italy... For some, this is just for now cherished dream, for others - regular practice. And this is understandable, because most famous fashion brands come from here. And, that means, to replenish your wardrobe with exclusive Italian items, and at much more low prices than in Russia and the rest of Europe, you definitely need to go to Italy! However, if you want to combine a vacation with pleasant shopping, it is better not to go on a special shopping tour, where you will most likely have to purchase things in certain, often imposed stocks, but to visit Milan, Rome, Venice and other cities on your own . Or turn to the services of a professional shopper who will save your time and money.

Seasonal sales in Italy

Italy is famous for its sales or, as the Italians themselves call them, “Sconti”. Seasonally, there are winter and summer sales. Previously, sales schedules depended on a specific city: somewhere they started earlier, somewhere later. But since 2011, it was decided at the government level to allocate the same days for all of Italy. During sales, discounts, depending on the popularity of the brand and the location of the store, can range from 15 to 50%.

• Winter sales in Italy since 2011 in all Italian cities they begin simultaneously from January 6-7.
• Summer sales in Italy last from July 7-10 to August 31.

Exact dates are determined in advance and officially announced in the media mass media. If the store violates the established deadlines and starts selling earlier, it may be fined by city services. But even here there are exceptions. Sales start a month earlier only for my clients! Only my clients can collect the cream, that is, buy the best that Italian fashion and the best world brands such as Dolce&Gabbana, Prada, Jimmy Choo, Emilio Pucci, Gucci, Miu Miu, Valentino and a million others have to offer, with huge discounts!

Note that clear seasonality is usually inherent in shopping centers. In boutiques of famous designers, large discounts are rare, and discounted goods are sold to regular customers. In outlets specializing in sales of designer collections, discounts are always available. But you need to understand that much of what is written about outlets in Russia is a myth. In fact, outlets are huge warehouses of clothes from 5 years ago, which were not sold in Italian boutiques EVEN during sales... Think for yourself how unsuccessful these models are if they were not bought even in the most pass-through boutiques of tourist cities. The best known is the McArthurGlen outlet chain (Noventa di Piave in Venice, Serravalle near Milan, Castel Romano in Rome). Here you can buy things with a discount of 30 and up to 70%, if they are from the collections before last or substandard (there are minor defects). It is impossible to fully dress in such places, but it is quite possible to catch something that suits you from the crowd.

Where is the best place to shop?

The geography of shopping divides Italy into 3 parts:

• north - Milan, Venice, Florence, Bologna, Turin;
• center - Rome, Rimini;
• and the south - Bari, Naples, Sicily, Sardinia.

Fashion boutiques with items from the latest collections are available in all major cities. The assortment varies depending on the region (the most elegant things are sold in the north, the south is “famous” for counterfeits). Things here are more expensive due to the large number of tourists visiting them. And they are divided into mono-brand, where only one brand is represented, and multi-brand, where different brands are presented. Discounts from 30 to 50% in boutiques occur, as I already said, only during seasonal sales and only for regular customers, for tourists - rarely. The rest of the time, discounts can only be given to very good friends, like me, your personal Shopper.

Shopping places:

• Rome - Piazza di Spagna and Via Condotti with adjacent streets;
• Milan - the “fashion triangle” between Via Montenapoleone, Andrea, Gesu and Della Spiga;
• Venice - St. Mark's Square and surrounding area, Merceria;
• Naples - Piazza Amadeo, Piazza dei Martiri and the adjacent streets Calabritto and Via dei Mille.

It is worth knowing that shops in Italy are open from 9-10 am to 12.30 and from 15:30 to 19-20 pm. With the exception of large shopping centers, most of them are closed on Sundays and Monday mornings. It is best to go shopping on weekdays, when there is not a large influx of tourists and Italians themselves.

Features of Italian sales (information relevant for winter 2017-2018)

It is believed that sales in Italy are worth visiting only in the first week, because later you will no longer find the required sizes and interesting models. Actually this is not true. Indeed, in the first week of sales, crowds of people gather and queues form outside stores in major tourist cities. And if a store has a total sale, then there are even policemen on duty at its doors to maintain order. But the discounts here are the lowest at this time. In addition, not the entire assortment is exhibited, but only a small part of it. True, the most beautiful accessories (bags, belts, shoes) are really sold out mainly in the first days of sales, despite minimal discounts.

We also note that in the first days of sales there are usually so many buyers in stores that it is almost impossible to get into the fitting room. Therefore, those who do not want to defend long lines, buy things these days without trying them on. If you go with me - your personal Shopper along secret paths and exclusive boutiques, where Italians themselves dress, and not tourists, then you will have the maximum discounts and a month earlier than that of mere mortals, and the service is like that of royalty. After all, you are no longer just a tourist, but a client of a famous stylist. You will spend a minimum of time buying a wardrobe and a maximum on relaxation and entertainment. Sales in Italy in the winter of 2017-2018 promise to be extremely hot - sign up in advance!

Happy winter sales shopping!

Your personal Shopper,
Anastasia Slabunova

Shopping in Italy is the cherished dream of fashionistas all over the world. What could be better than the colorful windows of designer boutiques? Only purchases during the discount season. In Italy, official (Sconti) and closed sales(Promozioni). The first ones last two months, are approved by the government and, since 2011, have a unified national schedule, for non-compliance with which fines are levied on the store administration. The second are hidden sales for their clients, usually starting a month before the official ones.

Sales in Italy in 2017

The largest and most generous are, of course, seasonal sales in Italy. Winter 2017 will be very fruitful. When discounts in Italy just begin, you can count on a 20% discount, a month later - by 50%, and by the end of Sconti, stores will offer the full 70%. A special feature of the sales season in Italy is that goods disappear from shelves very quickly. Therefore, if you are planning to make major purchases, do not delay shopping. Chasing the most “delicious” sales, you risk ending up with not “sweet” leftover goods, and given that local fashionistas will begin to buy new collections in advance, visiting closed sales in Italy, winter 2017 will be fruitful only in January, in February, running sizes interesting models are already sold out. In general, you can’t hesitate in Italy, either don’t miss the day when sales begin (in winter 2017 this date is set for January 5), or come shopping a month earlier and use the services of a professional shopper. Accompanying a guide will cost you a lot (in Milan - up to € 400, in Rome and Palermo - up to € 300, in Naples, Bologna, Genoa and Turin you can bargain for € 200), but if you plan to seriously update your wardrobe, the services of a shopper will pay off for you his personal discounts. By taking advantage of his discount, you can get a 20-40-60% discount during a hidden sale in Italy.

Summer 2017 will begin for shopaholics on July 3. The period of summer discounts will last 2 months, but again, you shouldn’t delay your purchases. In the second half of August, a relatively boring choice usually remains in Southern Italy (Naples, Catanzaro, Bari, Potenza), Sardinia, Sicily and Valle d'Aosta. During Milan, the most valuable and exclusive things disappear from the boutiques even before the end. Don’t forget also about closed sales in Italy; summer 2017 for discount owners starts in early June.

It’s up to you to decide when it’s better to go to sales in Italy in 2017, it all depends on your goals, scope, and shopping budget. Remember that the increase in discounts is inversely proportional to the range of remaining goods. As for choosing a destination, it is advisable to buy outfits from famous couturiers during the season, and more budget brands are better represented in Rome, Turin, Bologna, Naples and Florence. And finally, no matter which method of traveling to sales in Italy you choose, shop or independent shopping, we wish you successful shopping!