Business selling motor oils. Business selling motor oil in bottling. How much starting capital is needed?

Before you open a car oil store, you need to realize: this type of business is full of hidden nuances. To achieve success in it, a business plan must be thought through to the smallest detail.

Opportunities and prospects

A store selling automobile oils has good prospects. The number of motorists is growing, and many motorists do not spare money on maintaining their personal vehicles. Therefore, sales of accessories and materials, including motor oils, will increase in the future. As the number of clients grows, the competitive environment also grows, so not every entrepreneur is able to stay in a niche. A niche has a narrow target focus, so before starting work you need to consider your capabilities as objectively as possible and evaluate them for compliance with market requirements.

Package of documents

A car oil store requires mandatory registration. An individual entrepreneur will be enough to open one point. In addition, it is required to obtain a number of documents that allow such activities to be carried out:

1. License and permit for the sale of flammable substances.

2. A document confirming the availability of premises (purchase or lease agreement).

3. Permits from the fire service and Rospotrebnadzor.

We continue our series of articles on starting a business in a narrow niche and today we will touch on the topic of cars. Most of us are motorists, and we know very well that replacing consumables for a car is a common thing. We change the engine oil at least once a year, usually every 10,000 km. In this article we will talk about how to open a motor oil store in your city and where to scale this business in the future.

Business Features

We can say for sure that it won’t be possible to sell only oil; you definitely need to sell filters and other auto chemicals. Only in this case will you be able to make a profit, and when launching a niche store in this direction, you need to gradually move into the field of auto parts sales. We can say that oils can be the starting point in this line of business, after which you will need to think about increasing turnover and auto parts are a great option.

Go ahead. Now let's talk about competition. Of course, it is high, since almost every auto store sells these consumables. In this regard, you need to wisely select a place for retailing motor oil. We'll talk about this below. To stand out among competitors, you need to have a good range of these products, which would cover different price segments. You can also organize the sale of oil on tap. To do this, metal barrels with taps are installed in the store, and with the help of a watering can you can sell motor oil of any volume, both a liter and five liters.

Another point is that you or your salesperson must understand this product so that you can advise the client on the right option for him.

Selection of premises and equipment

Since competition in this area is high, you need to look for places where your main target audience is concentrated. In big cities these are car markets. It is quite difficult to rent a place there, but you can be sure that sales will come, since such markets are usually well-promoted, and with an adequate targeting policy, each outlet there receives its regular customers. And if you organize a system of discounts, you can lure away most of them.

If the town is small, you need to look for shopping places near markets or in the city center. People there usually buy everything near the markets, especially those who come from the village, they will not look for your oil store somewhere on the outskirts of the city.

The area of the retail space can be from 10 sq.m. and higher.

In terms of equipment for selling motor oil, you will need:

racks.
showcases with shelves.
equipment for selling oil on tap.
If there will be a sale of components, including filters, then computer equipment will be needed to correctly select them from catalogs.
furniture for the seller's workplace.
cash machine.

Rules for trading motor oils

Now let's talk about what documents and type of taxation will need to be completed and what permits to have in hand.

Here is a basic list of everything you need:

you must be registered as an individual entrepreneur.
indicate OKVE. For Russia this is 50.30.3, 50.30.2, 50.30.1, 50.30 50.30.3, 50.30.2, 50.30.1, 50.30, 50.50. For Ukraine - 46.90.
have on hand all quality certificates for the product.
obtain a trade permit from the SES and fire service.
decorate the buyer's corner.

Range

The next step in opening a motor oil store is compiling an assortment of products. So, you must indicate all the positions, while you can analyze your competitors and sit on specialized forums to decide what is the more popular solution in this direction.

motor oils;
gearbox oils;
technical fluids;
auto chemical goods;
filters;
accessories and more.

Over time, this list can be expanded.

How much starting capital is needed?

To decide how much money you need, you need to consider many factors. Since all these factors will vary depending on your location, we have provided only a basic list of the costs of starting an oil sales business.

Room rental – $150 – $200
Taxes - $150
Salesperson salary - $200
Initial purchase of goods – $5000 – $7000
Purchase of equipment – $800 – $1000
Purchase of advertising products and signs - $150
Transport payments - $60.

How much profit can you expect?

Everything will depend on whether you can rent good retail space, offer customers more choice or a lower price point. In each individual case, these indicators will be different.

Average markup on motor oils:

— draft oil – 90% – 100%;

– packaged – 40% – 50%.

For accessories, there is also a markup of about 40% - 60%.

We indicate only these numbers and with the help of them you can roughly draw up a sales plan for the store to become a plus.

Conclusions. Opening a motor oil store can be a good first step towards launching a full-fledged large auto parts and auto chemicals store. One of the difficulties is choosing a location.

Are you working in this market segment? Give some tips for readers of our site.

Opening an automobile oil store is a complex, multifaceted process, just like opening any other trade.

Trading motor oils is a business that involves a number of hidden nuances, so it is necessary to think through the plan down to the smallest detail. You can hardly read about how to open a car oil store in any literature, because this area requires a unique approach.

This area of business, namely the sale of motor oils, is quite promising, because every year there are more and more cars. Therefore, a business related to materials for automobiles will bring you considerable profit.

Room location

The first feature of the automobile oil trade is, of course, its location. In the case of a product such as oil, the best place for a store would be any road or avenue with active traffic. A crowded place where your store will be clearly visible is also suitable. In theory, this may be enough to start a business, but due to high competition it may not be very successful. Therefore, it is better to look for those places where a large number of motorists accumulate. Such a place could be a large car market or a frequented auto parts center. Any place you visit that is somehow connected with the field of motor oils will do.

Here your plan should also include one nuance. The car market or shopping center next to which you will trade should not sell the same goods as yours. you should distribute similar products, but not the same ones. For example, if your business is located near an auto parts market, then you should not sell spare parts. In this case, it is much more rational to open a motor oil store or sell other spare parts for other cars.

If your plan includes such an item, you will get something like this. Any auto parts seller also has a range of motor oils in stock. As a rule, oils are more expensive there, since the trade specializes in spare parts. In addition to the price of the goods, you will also surpass your “neighbor” in the assortment, then you will have three main advantages of trade on your side: assortment, price, availability. The most important thing is that your plan ensures that there are no direct competitors within walking distance of you.

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Product range

As for the assortment, you should think through this aspect as carefully as possible and have as many different motor oils in stock as possible. If you specialize in motor fluids, then these should be your priority. Non-essential items like spare parts and air fresheners are also a good idea. The product range is what will make your store competitive. The assortment is not only the quantity of goods, so buy both budget oils and more prestigious ones. For example, lately bottled motor oils in barrels have become very popular.

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Automotive oil suppliers

Once you develop your product list, you can think about more serious cooperation with suppliers. In this matter, it is better to take your time and meet with all suppliers and discuss all aspects of cooperation.

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Store promotion

Once you have a sufficient number of goods with acceptable quality in your assortment, you can think about advertising. You must have a high-quality advertising campaign, which can then be distributed in various ways: on TV, radio, on billboards. There are also pitfalls here that you can master. For example, if you are going to distribute your advertising on the radio, then it is better to choose road radio stations for this.

All that remains is to sum it up and understand approximately how much money it will take to open such a store. In the regions of Russia, you won’t have to spend a lot of money on a car oil store at the start. For example, in Yaroslavl this business will require 300,000 rubles. This money will be used to rent premises, repairs, prepare documents, pay staff and purchase an assortment of goods. For your store to become profitable and return the investment, it will take no more than 1.5 years, again, using Yaroslavl as an example.

Our offer is NOT A FRANCHISE. We offer a partnership to open a ready-made store selling motor and transmission oils under the “Rivers of Oils” brand. Do you want to become our partner and open a “Rivers of Oils” store in your city? Sell only real motor oils in partnership with us. Go to the special website and read the terms and conditions.

We are looking for partners to open “Rivers of Oils” auto stores in the Russian Federation.

All the details are below.

What do you need to open an auto shop?

Desire, responsibility and necessary financial resources. Not a single business plan for a car shop from the Internet (written by a student) can help even a little in this difficult matter. Therefore, follow the link, and perhaps we will become partners.

Check out the video that describes the main advantages of opening a Rivers of Oils brand store in your city. Read more about how to become our partner below. The Reki Masel chain of stores sells exclusively real lubricants and operates in accordance with the legislation of the Russian Federation.

CALCULATIONS FOR OPENING A STORE
"RIVERS OF OILS" IN YOUR CITY

Email for partnership proposals in the Russian Federation.

Email for partnership proposals in Europe.

Email for partnership proposals in the CIS.

Currently, every second resident of the country has a car, often even more than one. That is why the business associated with the sale of spare parts and other components for cars is very profitable and relevant today.

The complexity of such a business is quite specific, since it is unidirectional. But, nevertheless, most auto oil stores also offer related services, thereby expanding the range and increasing the profit of the enterprise.

Competition will be a huge problem in the development of such a business, because this market niche is almost crowded. One way out would be to find a good location for the store, in places with very busy motorist traffic. If there are already similar ones in the area where your store will be located, then try to supplement its assortment rather than repeat it.

The main task of your business is to offer the buyer as much choice as possible of high-quality automobile oil. Take care of your advantages over competitors, develop a more efficient service system in your enterprise.

You will not have any problems in organizing the business itself, just choose the organizational and legal form of business and register your enterprise. As for capital investments, in this case they will be small, this is due to the fact that your activity will be mainly trading. According to statistics, the project can pay off within six months, given other positive conditions.

In order for a business to develop successfully and bring tangible profits, you must first take care of drawing up a business plan. You can see some examples below in our article.

Contains a guide to opening your own auto oil store. A theoretical description of the nature of the activity as a whole is presented. Consistent stages of creating and implementing a business have been developed. A list of documents required for registration and state registration of a business is presented. Particular attention is paid to complex and specific issues that require special requirements. The highest priority directions for further development of the project have been developed. An effective enterprise management strategy is presented.

A business plan for a car store is presented, which also specializes in selling various oils. Contains a brief description of the VostokAvto store. The table shows the staffing table for employees by profession. A list of advantages in running an auto shop is presented. The distribution of job responsibilities of the enterprise personnel is clearly formulated. A SWOT analysis was carried out, a comparative description of the store with its competitors was presented, and their strengths and weaknesses were highlighted. The main technical and economic indicators for the project have been calculated.

A business plan for the Maslon enterprise has been developed. Unlike the business projects described above, this one pays special attention to the organization’s marketing policy. A brief description of the enterprise has been made, and the organizational management structure of the enterprise has been developed and schematically presented. The main indicators of the financial and economic activities of the project are described. The tables calculate cash inflow and outflow indicators. The diagram shows indicators of the financial stability of the enterprise, including the current liquidity ratio, the provision of own working capital and others.