Since ancient times, humanity, on the path to purity of the soul, has striven to cleanse the body. And baths are the main assistants in this. Since ancient times, people have used various ways to keep their bodies clean. Baths of Ancient Greece and Rome, Chinese baths, traditions of Russian and Finnish baths - a small piece of the huge history of baths. Therefore, baths have always been a profitable type of business.

Almost 200 years ago, when the famous “Sanduny” opened, it was enough to build a bath complex, decorate it well, and receive visitors.

Modern bath complexes, even in small forms for 5-6 people, do not stop at classical procedures. Today, a bath complex should include a jacuzzi, plunge pools, relaxation rooms, and swimming pools. And besides this, even washing and steam rooms are divided into Finnish, Russian, Turkish, Roman, salt.

Therefore, if you are planning to open a modern, high-quality and popular bath complex, you need to think about its construction or equipment from the very beginning. Trust our experience, people are willing to travel dozens of kilometers to get a good bathhouse.

Of course, building or opening a good bath complex is not a cheap pleasure, but it quickly pays for itself, the demand for services is stable, and the target audience is huge.

What is a good bath complex

1. A well-executed bathhouse complex must be equipped with reliable equipment and utilities. Which should work around the clock and not let down, first of all, your clients. Even the slightest breakdown, such as a sewer, will lead to your great reputational loss.

2. Second, no less important, is the aesthetic design. Where the body rests, the gaze should also rest. Attempts to save money on decoration do not end well. Harmony between practicality, functionality and appearance is important. And in this matter, the approach of conventional repairs is not correct. Although, perhaps, he is trying to justify himself economically. Internal renovation of a bathhouse according to the “classical” canons requires a major overhaul after 1-2 years of operation, because ordinary plaster cannot withstand temperature and humidity, laminate is afraid of water, and wood swells without treatment. To avoid this, require contractors to guarantee all work for up to 5 years. It is during this period that the quality of the work performed is checked.

3. Security. Despite the third place in mentions, this is an important point. He comes in third as a finishing combination of the first two. Safety is not only about closed wiring and a warning sign that the water is hot. This includes sanitary safety (water pH, presence of impurities, etc.), constant monitoring of water quality, temperature, humidity, pressure, fire and security alarms, fire extinguishing and security systems, and so on. This is achieved in various ways. However, the most optimal thing is to equip your bath complex with automation, which is reliable (first point) and fits perfectly into the interior (practicality and functionality).

Where can you open your own sauna?

Baths and saunas have a huge field of application. Of course, we can say that a bathhouse will be an excellent addition to any facility, and we will be formally right. However, practice shows that often the bathhouse becomes much more popular than the object itself. Baths and saunas are opened both separately and in non-residential premises of apartment buildings. On the territory of water parks, recreation centers, sports centers, sanatoriums and simply in hotels, hotels, restaurants, spa complexes. Wherever business owners work with thoughts of expanding their business and generating additional profits.

How to open your own bath complex

If you even think about the word "complex"- then it implies the totality and interaction of all specialists, elements and parts. Similarly, when building a complex from scratch, or remodeling a room for a sauna (bathhouse, hammam,...), you should initially think about it and bring it to the three signs of a good sauna complex. A competent design project and architectural project of the facility, which is carried out by professionals taking into account and knowledge of all the subtleties - what a bathhouse is - should help with this. As well as technical specifications, on which you can evaluate starting your profitable business.

A minute of advertising

If you don’t know where to start your own business at a bathhouse complex, but you have the desire, opportunity and dream. Or maybe you have plans to expand your own business, your recreation center, sports club, hotel... do you want to provide the services of an excellent bathhouse and swimming pool to all your clients? Or, does your country villa lack a cozy sauna for 10 people? Contact us. Let us help you make your fantasies come true. We specialize in the construction of turnkey bath complexes - which means we not only know how to build, we also know how to equip your bath complex, we will select and install the necessary equipment, and put it into operation. We will develop a finished project and take it through all the necessary stages. We will design, assemble and install specialized exclusive furniture and bath utensils. By the way, all the photos in this article are our finished projects.

The word “sauna” first became known to the world in 1928, and only in 1960 their construction began in our country. People's interest in the overseas miracle was fueled by the Olympic champion from Finland, who said that he owes his good health and good physical shape to the sauna.

However, for the first few years, such services were available only in health institutions and some government organizations. Later, going to the sauna became available to any citizen who wanted to improve their health.

Today, interest in overseas baths has not disappeared, but, on the contrary, is gaining momentum. In large cities, the number of steam rooms exceeds thousands, but there are still queues and sometimes it is difficult to get into the procedure.

It can be assumed that opening your own sauna will bring considerable income, but where to start your own wellness business? So, how to draw up a competent business plan?

There are several of the most popular types of steam rooms that are in greatest demand among the population:

1. Russian bath. Temperature ranges from 75–120 degrees with moderate humidity from 75%. The air is heated by forcing steam through holes in the furnace and pouring over the hot stones.

2. Finnish sauna. This type is similar to the first in temperature, but air humidity usually does not exceed 70%. The floor temperature is not higher than 40 degrees. This type of steam room is usually built from brick.

3. Hammam or otherwise Turkish bath most often chosen by women, since the conditions there are most attractive for them. In such a sauna the temperature usually does not exceed 60 degrees.

4. Phyto-sauna is also in demand among the fair half of humanity. A special feature of this type is the cedar barrel in which you need to be during the procedure - this is both original and incredibly beneficial for the body.

5. Wet sauna known for low temperatures - from 35 degrees and high humidity up to 100%. Hot air in these types of saunas is supplied through specially made holes in the walls.

6. Dry sauna characterized by high temperatures (up to 140 degrees) and low air humidity (up to 15%).

7. Infrared sauna a relatively new type, the advantage of which is radiation that has a beneficial effect on the human circulatory and nervous systems, the heart and improves physical and mental activity. During a short session, usually about half an hour, at a low temperature (up to 50 degrees), the person sweats profusely.

Procedure for opening a sauna from scratch

To open your own sauna you will need to complete a number of steps:

We will consider each stage in more detail below.

Registration of activities

The state duty will cost 800 rubles. You can finish here, but if you need the help of a notary (when documents are not submitted in person), you will need another 6,000 rubles.

Before registering a company, you need to register with the employment center for free and in this case you will be able to receive compensation.

How to choose OKVED and taxation form?

Finding a suitable location and carrying out repair work

Searching for territory and then building a sauna from scratch is the most suitable option, although it is more expensive. Purchasing prefabricated structures will help save money on construction and speed up the time frame.

You can also rent or buy a room and convert it into a sauna, but such work will not be cheap, and if the agreement with the landlord is terminated, you will not be able to return the money spent. The right decision would be to purchase the building and redevelop it.

There are no specific recommendations for the territorial location of the sauna, since some people find it more convenient to go out into the countryside for the whole night, while others prefer daytime sessions as a way to improve their health and preferably closer to home. When choosing a place for a sauna, be guided by the wishes of potential clients.

The minimum area for arranging a spacious sauna is 150 square meters. m. One room has 5 sq. m. m. is allocated for a swimming pool, 15 for a steam room.

It is necessary to take care of the installation of all communications - sewerage, water supply, electricity. A high-quality water purification system must be installed in the sauna.

Features of repair work

Repair work includes finishing the walls, floor and ceiling; as a rule, this is the most expensive part. Before starting work, you need to plan the area.

The rest room includes:

• locker room;
• recreation area;
• steam room;
• pool.

You will need to buy a stove (wood-burning, gas or electric), a pump, a filter, furniture, decorative items, televisions, equip a swimming pool, etc., depending on the range of services provided in the establishment. You also need to buy consumables - slippers, brooms, towels, etc.

On average, construction costs will cost from 500,000 rubles, a decent portion of which goes towards decoration and finishing.

Then the found premises will need to be checked for compliance with the requirements of the SES and fire inspection, and obtain from them documents allowing activities to be carried out there.

Hiring employees for work

Employees must be selected carefully, with special attention paid to the administrator and security guard. These are the only work units that will interact with customers. Composure and communication skills are the main qualities of employees.

Minimum staff

For a sauna operating only during the daytime, you will need to hire:

• an administrator who communicates with clients and makes reservations;
• a cleaning lady who monitors the order in the rooms and the cleanliness of the water in the pools;
• a stoker engaged in lighting stoves and preparing firewood;
• responsible for the safety of visitors and resolving disputes between them.

If the establishment will be open around the clock, it is necessary to increase the number of staff and create a 12-hour schedule or every other day.

If you plan to provide additional services, you may need a massage therapist, SPA treatment master, bartender, etc.

from 150,000 rubles.

Advertising campaign to attract customers

You need to talk about your establishment long before its opening through the media and social networks, so that people expect the new sauna to appear. The more interesting the description and the more types of pairings, the more willingly people will come to you. Additional services, various promotions, club cards, and private parking will help to interest customers.

Successful sauna: business plan with calculations

To make a business successful, all the details of its development must be calculated in advance and reflected in the business plan. It will include items such as goal, strategy, expected income and expenses, etc. The main attention should be paid to its financial part.

Costs of opening a sauna from scratch

• registration up to 10,000 rubles;
• rental and redevelopment from 490,000 rubles, purchase of a plot with development from 1,000,000 rubles;
• arrangement from 500,000 rubles;
• salary from 150,000 rubles;
• advertising from 15,000 rubles.

saunas, at the initial stage you will need from 1,165,000 rubles, and in case of purchase from 2,165,000 rubles.

A small sauna per month can bring in from 400,000 rubles and from 900,000, subject to the availability of a large premises and a variety of additional services.

The profitability of your own sauna

Built on steam rooms, it is considered profitable and amounts to 55–60%, even if there is an excess supply of this type of service. As a rule, saunas built from scratch pay for themselves faster than those rented. Payback period up to two years.

Cities are overflowing with saunas, but even a small steam room can find its customers with a well-executed advertising campaign. By choosing an area where there are no saunas yet, or where there are only a few, and by coming up with a highlight for your establishment that can interest potential customers, you can increase its profitability.

Possible problems associated with the operation of the sauna

Entrepreneurs consider the main problem to be the high initial investment in building a sauna, because building a large establishment will require not only investing in the purchase of a site, but also in the construction itself.

In addition to the high costs of construction and refurbishment of the premises, experienced entrepreneurs note another difficulty associated with maintaining saunas. No matter what rock the building is built from, no matter what it is treated with, after some time the walls will require repairs due to exposure to high temperatures.

It is also worth noting that, as a rule, the main influx of clients is observed in the winter season, and in the summer, incomes are almost halved.

Additional services provided in saunas

To increase profits and attract visitors to saunas, additional services are offered:

• – anti-cellulite, healing, relaxing, Thai, etc.;
• bath attendant services;
• spa treatments - chocolate, clay or honey wrap, mud baths;
• aromatherapy;
• possibility to order light lunches and drinks – bar, kitchen;
• pool;
• entertainment: billiards, karaoke and even tennis, dance floor, strip podium;
• overnight rooms;
• availability of parking.

A sauna is a fairly profitable business that can generate high income. However, the costs in this business will be higher than in others due to its specificity. Exposure to high temperatures does not have the best effect on finishing materials and they will have to be repaired or replaced regularly.

According to sauna owners, almost a third of the profit goes to maintaining the premises in good condition. But by adding additional items to the list of services - massage, bar, entertainment and wellness treatments, you can significantly increase the influx of customers and, accordingly, the profitability of the sauna.

How to open your own sauna and what is needed for this? Business plan for a successful sauna with calculations and advice from professionals in the following video:

The accelerated pace of life in modern megacities and heavy workloads lead people to look for opportunities to maintain their health, relax and receive positive emotions. One of the best places where you can have a good rest, get emotional release and engage in healing procedures are baths. Therefore, baths have been and remain a profitable type of business, despite the fact that new establishments of this kind are constantly opening in large and small cities, offering a wide range of services.

Which bathhouse is more profitable to open in 2019?

In Russia today, the Russian bathhouse, Finnish sauna, Turkish hammam and Japanese ofurro are popular. But the first two types are more common, since the latter, especially the Japanese one, are relatively new on the service market.

The most in demand are baths that have expanded functionality - bath complexes that include a swimming pool, bar or cafe, billiard room, massage parlors, etc. In recent years, a new trend has been gaining momentum - establishments with bedrooms, often located in attics or the second floor, combining the functions of a bathhouse and a guest house. Baths with an expanded terrace area are also in demand. But you need to take into account that large bath complexes quickly pay for themselves only in megacities. For a small town, a small bathhouse that includes a minimum range of services is more suitable. This is the most profitable option for opening an establishment from scratch.

Our business plan is designed to open an establishment with minimal investment in 2019.

What documents are required to open a bathhouse?

When opening a bathhouse, it is better to register as an individual entrepreneur and select UTII for taxation. OKVED code is needed 93.04, since this section includes activities aimed at improving health, physical condition and ensuring comfort, which includes Turkish baths and saunas, as well as steam rooms. OKUE number - 019100

After registration, a package of documents is prepared:

• copies of constituent documents;
• a copy of the tax registration certificate;
• permits from SES and State Fire Supervision;
• passport from the BTI;
• premises rental agreement or property documents;
• a copy of the letter from Goskomstat;
• a copy of the registration card;
• contracts for waste removal, water supply, heating, electricity.

Approximately 25,000 rubles will be required for paperwork.

What should a bath room be like?

You can either look for a room for a bathhouse in a non-residential building or build one. The second option is preferable for two reasons:

1. it is quite difficult to convert existing premises to the required size;
2. When building a bathhouse, the choice of all areas and materials remains with the customer.

A small bathhouse with an area of ​​100 square meters is suitable. m. with a swimming pool (6 sq. m.) and a steam room (12 sq. m.). The bathhouse will also have a common room, a locker room, a relaxation room, a spa and massage room, and a terrace.

If the bathhouse is built from brick, it will take about 1,700,000 rubles. But we will focus on a more economical option - a room made of timber, which will cost 700,000 rubles. When finishing, special attention should be paid to the technical and aesthetic characteristics. The walls are covered with wood, which must be treated with special substances that protect against overheating and fire. Each owner decorates the rest room according to his own taste. But, it is desirable that there be benches, a table and a TV.

After completion of construction, it will be necessary to connect gas, water, sewerage, electricity, which will require additional funds and time. Setting up all communications can take up to six months, and the cost will average 160,000 rubles.

Equipment and furniture. What is needed and how much will it cost

In recent years, a lot of special equipment for baths has appeared. In order to choose the right one, you need to take into account not only prices and the manufacturer, but also the factor that a modern bathhouse should be as functional as possible. Professionals advise to first draw up a plan of all the premises of the bathhouse with the equipment that can be located there. For the bath you will need:

• a stove that has a heater and a tank for heating water;
• shower cabins:
• pool equipment;
• ventilation equipment;
• lighting;
• equipment for massage room.

In addition, you will need lockers for clothes, tables, benches, and a TV. It is also necessary to purchase brooms, mittens, slippers, bathrobes. They can be rented or sold, thereby increasing income.

Furniture, equipment and bath accessories will require 700,000 rubles/

Bathhouse business plan: recruitment

It has a big advantage in terms of recruitment, since it does not require so many specialists, and, therefore, wage costs will not be high. Another thing is that with low wages, staff turnover is possible. To retain employees, you can introduce incentive payments, small but regular.

To work in the bath you need:

• Administrator - 20,000 rubles;
• Accountant - 15,000 rubles;
• Cleaning lady - 10,000 rubles;
• Massage therapist - 15,000 rubles;
• Bath attendant - 15,000 rubles;
• It will cost approximately 75,000 rubles per month to pay.

You can save money if the functions of administrator and accountant are taken over by the owner of the bathhouse or members of his family. Then only 40,000 rubles will be spent on wages.

Bath business: how much you can earn

How much does it cost to open a bathhouse in 2019? Let's try to calculate how much money it will take to open a bathhouse from scratch:

That is, to launch a bathhouse you need 1,675,000 rubles.

The profitability of a business depends on a number of factors, including the range of services that your establishment will provide. Services can include pre-booking, massage therapist and bathhouse attendant services, rental and sale of bath accessories. Prices for customers should not be too high, but they should not be too low either. On average, the price can be 200 rubles per hour per person, or when renting the entire complex 1000-1500 rubles. On weekends, the workload should be 80%, on regular days - 25%. If the bathhouse operates for 12 hours, the monthly profit will be up to 86,000 rubles. The project should pay off within 1.5-2 years. After which you can think about expanding your business.

Download a ready-made business plan for a bathhouse

Having a bathhouse has long been a common thing for many people. This is primarily due to the growing popularity of a healthy lifestyle, and, as you know, bath procedures very well strengthen a person’s physical health. In addition to the main services, you can sell additional services, such as massage or a fitness room. In fact, the bath business has broad prospects for development.

Let's look at the main pros and cons of opening a bathhouse.

Pros:

• high demand for this service. A lot of people regularly visit such health centers.
• it is possible to expand the scope of services. The prospects are huge; as you develop, you can offer cosmetic services and massage, a fitness room and more.
• With a competent approach to this business, you can get high profits.

Minuses:

• large initial capital;
• frequent repairs. Due to the increased humidity, you will have to regularly change the lining of the room.
• seasonality of the bathhouse rental business.

You will already decide whether it is profitable to start in this direction by reading this article to the end, but one thing is clear - that this is a promising direction that deserves the attention of entrepreneurs.

Do you want to beat your competitors? Launch an original business, namely a bathhouse on wheels. How to do it? Watch the video at this link. In fact, this is a very profitable thing. In fact, you can work in any corner of your city.

Place and premises

One of the main issues in this business is the selection of a location, or rather premises, for the business.

Depending on where the bathhouse is located, there are several main formats.

1. Recreation complex. Usually baths are located in the countryside, somewhere near a forest. This way you can ensure maximum comfort and a relaxing atmosphere in the clean air.
2. City baths. But there are options for opening a bathhouse business in the city; these are rather public baths aimed at a large flow of regular customers. Their range of services usually includes many additional wellness treatments.
3. Bathhouse business at home. This format is popular in provincial cities, where businessmen, as an additional income, build a bathhouse on their site, draw up all the necessary documents, and then rent it out.

If we talk about cost, then the first option is the most expensive, plus you will need to spend money on transport. The second is the cheapest, but the level of service there is minimal. And the third is the average price solution.

You have three options for building a bathhouse:

• build a bathhouse complex from scratch - the price will be approximately $850 per 1 sq.m.;
• to repair an existing building and convert it into a bathhouse - the price will be about $300 per 1 sq. m.;
• purchase of a ready-made bath. The price tag is usually inflated, since you are buying not just a building, but a ready-made business, and in this segment the prices differ significantly.

What do you need to open a bathhouse? The premises need to be segmented into sectors, you must have:

• steam room;
• room with a swimming pool;
• restroom;
• bathroom;
• wardrobe.

All these rooms must be renovated using moisture-resistant materials, such as ceramic tiles.

The steam room itself is equipped with a section with stones to which the firebox is connected, sun loungers and boards for sitting, as well as wooden headrests.

The walls of the steam room are sheathed either with alder (a budget option), or best of all with linden. It is these materials that provide the most beneficial effect from visiting a bathhouse and they are more resistant to moisture and high temperatures than, say, conifers.

Equipment you will need:

• stone wood stove. It is this type of firebox that needs to be included in the business plan for a Russian wood-fired sauna. In a Russian bath, humidity reaches 90%, and the temperature is maintained from 80 to 110 degrees.
• ladle for collecting water.
• essential oils for the steam room.
• buckets that are placed when leaving the bathhouse. This is an alternative to the pool; if a person does not want to jump into the pool, he can simply cool off with a bucket of cold water.
• shower cabin equipment: faucets, shelves, drains.
• pool equipment. Filters, cleaning products.
• arrangement of bathrooms: washbasin, toilet, towel dryer, soap dish.
• furniture for the rest room: large table and chairs, sofa and armchairs.
• TV.
• wardrobe furniture.
• Sheets, towels and slippers for visitors.

This shows that a bathhouse as a business requires large financial investments and many novice entrepreneurs may not be able to afford this format of activity.

The room must be equipped in accordance with the requirements of the SES and the fire service, and all communications must be present in it: heating, ventilation, electricity, water supply.

By the way, also look at the business idea for opening a solarium. Lower costs and good profits. We wrote about this in more detail here -. In fact, this is an excellent line of business that will be very useful for existing beauty salons.

Service list

Before opening a private bathhouse, you need to clearly consider the list of all services and, if possible, decide how to expand them in the future. So, in addition to the steam room itself and the relaxation room, many clients prefer to visit a wellness massage, or SPA. You can also add here: salt baths, vats on fire, cafe services, billiards, table football, hotel, gym.

As you can see, there is room for improvement, but at the same time, expanding the number of services provided in a small bathhouse business requires serious financial difficulties.

Advertising

To grow your business, you will need to use different advertising options. The main types of marketing moves that work: announcements in the media and forums, word of mouth, distribution of leaflets.

It would be beneficial for a private bath to create your own website. This can significantly boost business. At the same time, you will need to engage in search engine optimization of the site and connect contextual advertising, which will bring the first calls already in the first days of operation of your Internet site.

The entire strategy for developing a bath business consists of developing a base of regular customers. You can even say there is a database of companies that will regularly order the services of your health complex. People go to the bathhouse in groups of 4–7 people. Thus, in order to have consistently high profits, you will need to attract about 25 – 30 groups of regular customers.

Consider a program of discounts and promotions for regular customers to retain visitors, and offer new services.

Staff

To get started you will need:

• Administrator. Working with clients, accepting orders and payments.
• Technical worker. Chopping wood, preparing a bathhouse and other physical work.
• Cleaning woman. Cleaning baths and rooms.
• Security guard. Often people relax in a private bathhouse in the evening, plus they often drink, so security will not be superfluous.
• Masseur.

How much does it cost to open a sauna?

Now let's look at what investments will need to be included in the bathhouse business plan, so that in the future you do not find yourself in a situation of a large number of unforeseen expenses.

• construction or renovation of a bathhouse – from $300 to $1000 per 1 sq.m. On average, the bath area is about 70 – 100 sq.m.
• purchase of equipment and furniture – $7000 – $9000. We reviewed the list of necessary equipment above.
• taxes - $150/month.
• Payment of utility services.
• purchase of consumables (firewood, essential oils, etc.).
• advertising – $100/month
• salaries to employees.

As the bathhouse is used, there will be costs for plumbing, steam room lining, etc. Also, if you are considering this business idea not only in the format of opening a bathhouse, but also providing additional services, then you need to include the costs of launching them.

How much can you earn?

On average, the price for one hour of renting a bathhouse for the whole company ranges from $9 to $30. One company usually books a visit for 3 hours, which costs $27 - $90. There are from 3 to 5 companies a day. So, a small private bathhouse earns about $175–$290 per day. For a month this amount is $5250 - $8700. These are prices for a large city; in provincial cities these amounts will be lower, but the costs of opening a bathhouse will also be lower.

Also include income from additional services, sales of brooms, slippers, hats and other things.

After deducting monthly expenses, the bathhouse owner has about $3,000–$3,500 left on hand.

The payback period for this business is 1.5 – 2 years.

Conclusions. We have given you a business plan for a bathhouse with basic calculations that will help a novice entrepreneur form a complete picture of opening this business. This niche requires hard work and large investments, but the profitability is also encouraging, plus the demand for this service is constantly growing.

Do you rent out a bathhouse? We look forward to your feedback on this area of ​​activity.

Small private baths are no longer uncommon. And in most cases they are various types of closed establishments for VIP service. At the same time, there are very few family institutions of this type. Only in recent years has the situation in this service market begun to gradually change. There are more and more private baths, and they are designed to serve visitors according to established operating hours. The bathhouse business plan proposed below is designed to open an establishment that will serve people seeking good health and well-being, families with children, as well as those who like to relax in a quiet environment.

Project Summary

Opening a bathhouse is not very difficult as a type of business. There is no intense competition in this market segment, and therefore, with proper organization of the entire process of launching a project, you can end up with an establishment with high profitability and great prospects. This business plan for a bathhouse with calculations clearly shows that the creation of such a bathhouse complex at low costs will quickly pay for itself and bring a decent profit. It is designed based on the plan to open two baths in one separate building in a city with a population of about 1 million inhabitants.

The goal of the project is to create a complex of bath services, including two facilities for the provision of services, equipped in the “Russian bath” style. In accordance with the idea, the facility being built will include 2 bath areas. Each of them will have:

• Washing room.
• Steam room.
• Restroom.

The common areas for the bath complex will be an entrance hall, a wardrobe and a bathroom. The structure is being erected on the territory of the founder’s private household. The most important functions of ensuring the operation of a public bath are performed by members of his family. This format of a family business allows you to save significant funds on attracting personnel, paying for the rent of premises and land.

The total cost of implementing the project will be 3 million 454 thousand rubles. Of this, approximately 57% (1 million 954 thousand rubles) is a bank loan, and 43% (1.5 million rubles) is an investment from the business owner. It is assumed that borrowed funds are provided for 2 years at 22% per annum with a three-month deferment of the first payment.

Projected financial indicators (for 3 years of operation of the complex):

• Return on sales – 17.5%.
• Net profit – 660,339 rubles.
• Profitability ratio – 5.48.
• The payback period is no later than 14 months from the opening of the complex, taking into account discounting - no later than 16 months.

The start-up duration is 12 months, which is due to the need to build a structure for a bathhouse and wait for the structure to shrink. The main construction and installation work is expected to be completed within 4 months.

The projected time frame for achieving the planned volume of provision of bathing services is 3 months from the date of launch of the project.

List of services provided:

• Bathhouse rental (hourly, from 2 hours).
• Massage.
• Wrap.
• Peeling.
• Steam room services (with bath attendant).
• Sales of drinks and snacks.
• Grill and gazebo rental.

Market analysis

Today, there is a growth in the market for bath services in cities with a population of more than 300,000 people. As a rule, public baths are built and opened on plots of private households, as well as as part of various hotel, sports and entertainment complexes. The most popular service delivery formats are:

• Russian sauna with wood.
• Finnish sauna.
• Steam room.
• Hammam (Turkish bath).

According to statistics, over 70% of baths are single facilities or small bath complexes, including 2-3 service areas. In most cases, they are designed for simultaneous visits of five to six people (60-65%). Approximately 20% of baths can simultaneously serve 10 visitors, and 15% are designed to serve 10 or more people.

Bath services are popular among a wide range of categories of the population, which explains the fact that the cost of services varies widely: from 300-500 to 2500-3000 rubles per hour of service.

Description of the object

The bath complex under construction is being built on a private farmstead. It is a one-story building in which there are 2 Russian wood-burning baths, designed for simultaneous visits by six people. The building (wooden frame) has an area of ​​90 sq. m. m. Capital partitions are installed inside, dividing the building into 2 zones with an area of ​​36 sq. m. m and 30 m.

To ensure the operation of the facility, 2 heater stoves are being built in the bathhouse. When providing bath services, visitors are offered 3 cooling methods. In addition to the services specified in this business plan above, it is planned to hold tea ceremonies.

Bathhouse opening hours: daily from 09.00 to 24.00.

An important advantage of this project is the ease of administration and business management. The general management of the enterprise is carried out by the founding owner. He also performs the duties of a bathhouse attendant if necessary. Adult family members can act as full-time administrators who receive visitors, familiarize themselves with services and make payments. They are also involved in providing additional services. The work of all full-time employees is organized in shifts.

The organizational and legal form of business is an individual entrepreneur operating under a simplified taxation system (6% of income).

Marketing plan

As economic statistics show, today in Russian cities with a population of about 1 million people there are 120-150 bathhouse complexes. As a rule, they are quite uniform in arrangement and services offered, so the provision of additional services described in this business plan will become a significant competitive advantage.

In addition, the oversaturation of the market with VIP-class objects, where the main visitors are male companies, allows us to occupy a market niche related to the provision of services to families with children, and make this area a priority.

The average bill for visiting a bathhouse is 1200-1300 rubles.

It is proposed to arrange a pre-registration for visiting the bathhouse by phone or on the official website of the enterprise. Website development is entrusted to a professional company. Marketing and advertising activities in the Internet segment are also carried out through social networks. The site is constantly kept up to date through promotion services by the development company.

Attracting visitors is stimulated by providing services with discounts (25-30%).

In the future, it is possible to publish and distribute a club card.

Calculation of cost of services

The bath complex is designed to simultaneously provide services to six visitors. Minimum order time is 2 hours. You can choose one of two service options:

• Russian bathhouse with fonts.
• Russian bathhouse with a swimming pool.

Full price list of services:

Services (based on 6 people per 1 hour)	Complex operating hours	Service price, rub.
Bathhouse with hot tubs/pool	Monday-Friday, 09.00-18.00	1 200
	Monday-Friday, 18.00-23.00	1 400
	Monday-Friday, after 23.00	1 600
	Saturday-Sunday, holidays, 09.00-13.00	1 400
	Saturday-Sunday, holidays, 14.00-23.00	1 600
	Saturday-Sunday, holidays, after 23.00	1 700
Steamer	Monday-Sunday, 09.00-23.00	400
Massage		1 100
Peeling		500
Wrap		400
Samovar		400
Gazebo and barbecue rental		350
Board games, playing cards, lotto, checkers, backgammon, etc.		For free
Caps		For free
Broom		For free
Robe		For free
sheet		For free
Towel		For free
Karaoke		For free
Slippers		For free
Honey		For free
Using Wi-Fi		For free

This price level corresponds to the average cost segment for cities of comparable size. The undeniable advantages of the service are the homely, cozy atmosphere, politeness and responsiveness of the staff.

The bath complex sells non-alcoholic soft drinks and light snacks. Alcoholic drinks and beer are not sold due to the existing ban on their sale in public places.

Visitors to the bathhouse have the opportunity to bring their own food and use it to prepare kebabs, pizza and other dishes.

The opening and operation of a bath complex is an unlicensed activity and requires obtaining appropriate permits from the SES and State Fire Supervision.

Production plan

The building of the bath complex is located on a private development site far from the most important city highways.

The total area of ​​the premises is 90 sq. m. m. The log house is constructed by a contracted construction company from rounded logs. Construction costs (together with the design) of the bathhouse and swimming pool building - 2.5 million rubles.

Standard equipment is used to equip the premises. The total costs of its acquisition are presented in this table:

№	Type of equipment	Quantity, pcs.	Unit price	Total costs
1	Stove-heater	2	70,000 rub.	140,000 rub.
2	Font	2	35,000 rub.	70,000 rub.
3	TV + DVD, karaoke	2	30,000 rub.	60,000 rub.
4	Chair	8	4,000 rub.	32,000 rub.
5	Dining table	2	15,000 rub.	30,000 rub.
6	Shower cabin	2	15,000 rub.	30,000 rub.
7	Hallway furniture (mirror, benches, hangers)	1	30,000 rub.	30,000 rub.
8	Sofa	2	15,000 rub.	30,000 rub.
9	Refrigerated wardrobe (showcase)	1	28,000 rub.	28,000 rub.
10	Music Center	2	12,000 rub.	24,000 rub.
11	Cupboard	2	11,000 rub.	22,000 rub.
12	Towels	100	200 rub.	20,000 rub.
13	Steam room shelves	2	8,000 rub.	16,000 rub.
14	sheet	100	100 rub.	10,000 rub.
15	Sprinkling device for a bath	2	3,500 rub.	7,000 rub.
16	Gang for a bath	6	1,000 rub.	6,000 rub.
17	Lamp	4	1,500 rub.	6,000 rub.
18	Toilet	1	4,000 rub.	4,000 rub.
19	Washroom bench	2	1,500 rub.	3,000 rub.
20	A massage table	1	2,500 rub.	2,500 rub.
21	Wash basin	1	1,500 rub.	1,500 rub.
23	Other	No more than 10% of total expenses		57,000 rub.
Total				629,000 rub.

Service staff

The main functions of maintaining the operation of the bath complex are performed by the founder and his family members.

The company staff includes 2 duty administrators. With a monthly salary of 20,000 rubles, the monthly wage fund will be 52 thousand rubles (including taxes and insurance payments).

The general management of the work of the bathhouse complex is carried out by the owner. His functions include determining methods of marketing promotion, organizing interaction with suppliers, and performing the duties of a bathhouse attendant.

Reception, instruction and customer service are carried out by full-time administrators.

Auxiliary functions for cleaning the bathhouse premises are performed by adult family members.

This format of organizing a family business makes it possible to significantly reduce the cost of paying employees and increase its profitability.

Current expenses

To ensure the normal operation of the bath, it is necessary to purchase bath attributes and consumables. Current expenses will be associated with the acquisition and payment of:

• Firewood
• Utilities.
• Laundry service.

The sales plan for services is calculated taking into account the influence of the seasonal factor. As a rule, starting from the end of spring, fewer and fewer clients use the bathhouse services. Sales of services increase in the fall and reach their peak in winter, especially during the holidays.

The popularity of the bath complex and its recognition have a significant impact on the number of visitors.

Based on this, the predicted occupancy volume of the bathhouse will be:

• During the first year of operation: 35-40%.
• Second: 45-50%.
• Third: 65-70%.

Financial plan

The total costs of the investment period for opening and operating a bath complex include:

• The cost of constructing a bathhouse is 2,500,000 rubles.
• Working capital – 300,000 rubles.
• Expenses for the purchase of equipment – ​​629,000 rubles.
• Expenses for advertising and marketing activities – 25,000 rubles.

Total: RUB 3,454,000

During the operation of the complex, the main expenses will be related to the remuneration of bathhouse employees, utility bills, payment for the services of an accountant, laundry, firewood suppliers, and security.

Potential risks:

Eventually

The given example of a bathhouse business plan clearly demonstrates that opening a bathhouse complex on the site of a private developer with the involvement of adult family members is the best option for organizing such an enterprise. With minor investments, the project quickly pays for itself and begins to make a profit.

The average level of potential risks allows us to consider this activity as promising, highly liquid, and does not require complex administration and personnel training costs.