"Auchan" on Broadway. A three-story hypermarket will open near the Kremlin, and local residents consider it a shame
French company Auchan will open a flagship store in the center of Moscow. The supermarket will be located on Tverskaya, 4, next to the State Duma and the Ritz Hotel. While social networks are mocking this idea, “360” learned from deputies and local residents about how they feel about such a neighborhood.
Representative of Auchan Russia Maria Kurnosova informed Vedomosti about the imminent opening of the store. She told that on Tverskaya and imagine in it best products networks, including an expanded range of culinary and fresh products. The target audience of the new supermarket - tourists and people who work nearby. For example, deputies, because the building of the State Duma of the Russian Federation is located at Tverskaya, 2. The editors of “360” learned from parliamentarians how they feel about such a neighborhood.
Communist Party member Vera Ganzya noted that if you open such a store in the very center of the city, then first of all you need to think about where customers will park their cars. If this issue can be resolved with the help of underground parking, then such a solution could have many advantages.
Auchan has good products, why not buy them there? There are very few large ones in the city center grocery stores. I am sure that residents of the center experience some inconvenience because of this. But without underground parking - God forbid they put it there
Vera Hanzya.
Her colleague from the United Russia party, Svetlana Zhurova, also believes that local residents might like this idea.
For those who live in the center, this is also a plus - previously they had to go somewhere, and this is associated with certain inconveniences, primarily for older people. In addition, prices in stores in the center of the capital are much higher than in chain stores.
Svetlana Zhurova.
The deputy expressed the hope that the owner of the chain considers the supermarket as a store within walking distance for those who walk or come by metro, especially for tourists.
Perhaps this is designed for a large flow of tourists next year, when the World Cup takes place. Restaurants in the center may simply not be able to cope with so many people, but such a store will be designed for those who want to quickly buy something and eat while walking
Svetlana Zhurova.
She added that those who work in the State Duma building may also find the new store useful. “We don’t have much time to go grocery shopping, but here is a store nearby, and the prices there will be quite affordable,” said Svetlana Zhurova.
What do they think local residents
RIA Novosti / Ekaterina Chesnokova
“360” also spoke with Muscovites living on Tverskaya. Some people think that the opening of Auchan will completely paralyze traffic on the street, while others liked this idea.
There is little positive in this - traffic jams will become even worse. Reconstruction on Tverskaya is already paralyzing the center, and if we also build an Auchan, then we will be driving around the center on bikes and hoverboards instead of cars. There are “Pyaterochki” and so on. It’s no more expensive than in Auchan
Resident of 1st Tverskaya-Yamskaya Street Pavel Chugunov.
Some residents of the area doubt that such supermarkets should even be on Tverskaya, although they recognize their benefits.
It seems to me that Tverskaya street is not for such shops. All its residents, in principle, have the opportunity to get into a car and go shopping for groceries. Although I personally would be comfortable
Resident of Tverskaya Street Lucy.
What does the Internet think?
Internet users did not stay away from discussing this story. Here are the most interesting sayings that “360” found on the Internet.
"Auchan" on Broadway. A three-story hypermarket will open near the Kremlin, and local residents consider it a shame
The news about the opening of the three-story Auchan next door to Red Square caused a twofold reaction among Muscovites. Some are indignant that the center of the capital is turning into a market, others are happy that finally in the center of Moscow it will be possible to buy cheap products. At the same time, both sides agree with the symbolism of opening a hypermarket in the heart of Russia.
“Auchan” near the Kremlin is planned to open in the coming autumn. How they write“Vedomosti”, this will be a showcase store, which will present the best products and an expanded assortment. Hypermarketwill occupy the premises that previously housed a Zara boutique. By the way, this is one of the reasons for outrage on social networks: shopping hypermarket opens on a boutique street, one of the most glamorous in Moscow.
For now, Tverskaya with boutiques and major stores. But Ashan will kill them!
2017: Auchan opens on Tverskaya instead of Zara
Representatives of Auchan said that their new store will be aimed at tourists and managers working in the city center (and maybe deputies will stop by). On social networks, however, they don’t really believe in this. Users are sure that the whole family will drive cars at Auchan out of habit, which will kill traffic in the city center.
Also raising questions is the placement of parking, which is not going smoothly anyway.
Some residents decided that since shops for commoners were opening on Tverskaya, it means that the economy in Russia is completely bad. Although Tverskaya was reoriented from a street of boutiques into a walking boulevard with regular stores last year, when the street began to be expanded and
Dear customers!
The AUCHAN Russia company opened a store in the center of Moscow. The new grocery store is located next to Red Square on the site of the COLIN`S store at the address: Tverskaya street, building. 4.
The grand opening of the My AUCHAN store took place on August 28, 2017 in the presence of representatives state power, the directorate of AUCHAN Russia and the company’s partners. My AUCHAN Tverskaya store became the 13th convenience store and combines the best products, services and practices of the retail chain.
The store with a total area of 750 square meters is located on three floors. On the first and second floors there is shopping room store with an area of 320 square meters, on the ground level there is a drogerie-boutique LillaPois with a sales area of 183 square meters.
“This store is already the 17th in food retail on Tverskaya and Tverskaya-Yamskaya. I hope that it will organically fit into this format and will delight visitors with its prices, its quality, and will show itself only with the best side and will compete with other food segments,” said Igor Kukolev, Deputy Head of the Infrastructure Development Department retail and services of the Department of Trade and Services of the city of Moscow.
Assortment and services of AUCHANA on Tverskaya
My AUCHAN Tverskaya offers its customers an assortment of 3,200 items of goods. The opened store is aimed at visitors to the center of Moscow, primarily tourists and office employees working in the center, therefore the store offers an expanded range of culinary products and fresh products. On the second floor of the store there is a cafeteria area, where customers are offered daily a wide selection of ready-made dishes, such as croissants, panini, pizza, sandwiches, salads, as well as drinks - freshly squeezed juice, smoothies, milkshakes, tea and coffee. Guests can take advantage of free Wi-Fi and a charging station for gadgets.
The new store combines innovative retail technologies for customer convenience. For example, the store has exclusive lighting installed - lamps (LED spectra), the color and shade of which changes depending on the illuminated goods. In addition, paper price tags have been replaced by electronic ones, so prices and promotions are updated automatically and the likelihood of human error is minimized.
Another innovation of My AUCHAN Tverskaya is the ability to order ready lunch to your home or office. Customers in nearby areas will be able to place an order by phone or on the website auchan.ru and receive delivery by courier.
“This store is the pride of the company. It embodies the concept of the Auchan Russia company. Our entire team worked on this project to offer the best. Here are presented various products and projects of the company that are not presented in other stores. But this is the whole point of the store, which will become our showcase,” said Francois Remy, President of AUCHAN Retail Russia.
The store's checkout line is equipped with a self-payment system consisting of 3 scanning stations and 6 payment terminals. Such a system can significantly increase throughput and avoid queues.
In My AUCHAN Tverskaya, as in all the company’s stores, there is a pick-up point for orders from the online store auchan.ru, which provides customers with an assortment of goods according to low prices, corresponding to a virtual hypermarket with an area of 50,000 square meters.
Drogherie boutique LillaPois, located on the ground floor, offers customers 4,600 items of goods - household chemicals, care products, decorative cosmetics and perfumes. LillaPois offers a wide range of famous European cosmetic brands mid-price segment, as well as Luxury perfumes and professional hair cosmetics.
MOSCOW, July 13 – RIA Real Estate. The three-story Auchan flagship store on Tverskaya Street in the very center of Moscow will be opened to enhance the retailer’s image and to demonstrate its strong position in the market, according to experts interviewed by RIA Real Estate.
On Thursday, the Vedomosti newspaper wrote that retailer Auchan will open a flagship supermarket with an area of more than 750 square meters in the very center of Moscow. The opening of a three-story store on Tverskaya Street, building 4, is scheduled for late summer - early autumn. It is planned that it will become a showcase store, and the assortment will feature all the best that is available in the retail chain.
Shop-droggery
According to the director of the department retail real estate S.A. Olga Yarullina's Ricci, a flagship store on the main street of the capital, is an indicator of the brand's success and its strong position in the market.
"Not every brand can afford to rent premises on the street with rental rates of 100-120 thousand rubles per square meter in year. Of course, the flagship store on Tverskaya operates on the verge of self-sufficiency, and this is at best. However, he also has a different goal: to attract attention to the brand and increase its awareness. The main street of the capital has always been one of the tourist routes, a number of hotels are located next to it, perhaps one of the goals of Auchan is to attract attention to the brand of domestic and foreign tourists. It is possible that the retailer has come up with a new concept for the flagship store,” notes Yarullina.
In her opinion, it is unlikely that Muscovites will go to Auchan on Tverskaya to stock up on goods for a month. “There are stores in the MKAD area for this. As for the sales receipt, it is unlikely to exceed 1 thousand rubles,” believes a representative of S.A. Ricci.
Head of the street retail department for Russia at Colliers International, Ekaterina Podlesnykh, also believes that the presence of a store on Tverskaya Street is an indicator of the success of the brand, so large retailers often open their flagship points here, which is largely of a reputational nature.
“In addition, on the updated street, after reconstruction, pedestrian traffic of both tourists and city residents has increased, which makes it even more attractive for well-known retailers. It is likely that the store will be interesting to visit not only for strolling citizens and tourists, but also for residents of nearby houses , as well as office employees working in the Tverskaya Street area. According to our feelings, average bill in the new Ashana store will be approximately 500-600 rubles,” says Podlesnykh.
Head of Department retail premises in Moscow, CBRE Marina Malakhatko suggests that the flagship Auchan will sell exclusively light products - something that people can consume on the go. “Also, clients can be those who work nearby and need a store within walking distance,” she adds, clarifying that for supermarkets with an area of up to 1 thousand square meters, the average bill in central Moscow is approximately 800 rubles.
“The average check will be different, primarily due to the difference in the assortment, since in 763 square meters you can fit an assortment line of essentials, this distinguishes the shopping basket of a draggery store - a format near the house - from a large “weekend” shopping experience,” explains leading consultant of the retail real estate department of Cushman & Wakefield Maryana Matueva.
Democratic Tverskaya
According to a representative of Colliers International, on Tverskaya Street the level of rental rates today varies from 80 to 130 thousand rubles per square meter per year.
True, Victoria Kamlyuk, director of street retail at Knight Frank, believes that the contract was concluded at a lower rate - about 60-65 thousand for the first floor, and for the second floor and basement level rents could be even lower.
“The fact that Auchan rented premises on Tverskaya is a well-thought-out move, since in the center of Moscow there is traditionally a shortage of grocery stores. The premises are close to the metro, there is a huge traffic of people, this is the target audience for the retailer. But will they buy and carry products for those who leave the center for residential areas in the evening, it is not clear. I am also interested in the technical side of the issue: how Auchan will unload goods so as not to have them. conflict situations with the residents of the house,” Kamlyuk shares his thoughts.
She also draws attention to the fact that in recent years, Tverskaya as a shopping corridor as a whole has been shifting from the luxury class to the democratic segment, and the stores that open there are designed for pedestrians. "The opening of Auchan opposite The Ritz-Carlton is, of course, a reflection current state Russian retail. We can say that a new era is beginning. Previously, this square housed a clothing and accessories store, Colin’s,” Maria Onuchina, director of the facilities management department at NAI Becar, develops the idea of her colleague from Knight Frank.
Malakhatko, in turn, points out that today grocery chains are actively opening small supermarkets within walking distance of their homes, including in the very center of the capital. “In fact, a decision is being made to enter a premium location in order to maintain the flow of customers to all of its stores and not give this traffic to Pyaterochka and Magnit near the house,” adds Onuchina.
At the same time, the head of the retail premises department in Moscow at CBRE admits that she does not quite understand the logic of Auchan's multi-storey building. “There is a risk that people will leave, confused and not finding what they came for. It is also necessary to provide a large number of cash registers, because the formation of queues during peak hours is unacceptable,” the expert sums up.
August 27th, 2017 , 02:06 pm
I'm not old enough to remember the number of grocery stores in the center of Moscow. They say there were too few of them. According to my grandmother, who in her youth often walked around Moscow, there are now a lot of shops in the city center. Perekrestok, Azbuka Vkusa, small grocery stores, supermarkets in shopping centers- all this is very good.
However, whatever one may say, Muscovites and residents of dozens of other cities love Auchan very much. We went to our hypermarket on the weekend, bought a cart of food, and were satisfied. But then life changes and Auchan comes to Tverskaya. yes, this is not a joke! Auchan on Tverskaya is the official desire of the company. It turns out that we will have the main store of the country?
1. It turns out to be an interesting walking route. You can start from the Kremlin, exiting through the most famous tower - Spasskaya. It can be safely called the main tower of the country with the main clock of the country. 
2. Go to the main cathedral of the country. The Intercession Cathedral, better known as St. Basil's Cathedral, is of course, according to church rules, not the main one, but the most recognizable. I once came across statistics claiming it to be the city's most recognizable landmark. I can’t believe it, but it’s definitely in the top 5. 
3. You can still see the main tourists of the country - guests from China. 
4. The main truck of the country! It looks funny, but it can become reality. This truck was calmly driving to Red Square with materials for the Spasskaya Tower festival. 
5. You can also take a walk to the main museum of the country. 
6. GUM will not lose its value, but it will definitely have fewer buyers) I’m joking, of course. 
7. You can go out onto the main street of the country! I consider Tverskaya as such, and not Arbat or anyone else. 
8. From zero kilometer, walk a couple of hundred meters not to the State Duma or Central Telegraph, and to the large long house Tverskaya 4. 
9. Here it is, Tverskaya 4, a residential building with retail space on the first floors. 
10. Auchan plans to open its own storefront somewhere in this building. The three-story supermarket will become the chain's main store in the country. In addition to the usual products, they promise more of their own quality products and baked goods. I dare say that we are talking about this empty room. 
11. The first main bus route will suddenly become a supply route to Auchan. Who would have thought? 
12. And the street itself has changed a lot! 
13. The proposal to create such a walking route is comic, but nothing is impossible in this world! 
What do you think? Have you ever thought. that Auchan may appear on Tverskaya?
And where do you shop?
Thank you for your attention! Stay in touch!